WHAT DOES A FIELD TRAINING MANAGER DO?
Published: Mar 25, 2025 - The Field Training Manager collaborates with distributor networks and sales teams to drive regional and corporate sales through targeted product training and customer interactions. This position implements training programs and performs product demonstrations to enhance customer understanding and support sales objectives. This role maintains up-to-date product knowledge, manages territory data, and represents the company at national and regional trade shows.
A Review of Professional Skills and Functions for Field Training Manager
1. Field Training Manager Duties
- Learning Facilitation: Work with Human Resources Managers and Operations Leadership to facilitate unique learning sessions or other developmental programs as needs are identified through annual succession planning and site requests.
- Training Delivery: Travel to plant and transportation sites to deliver training and leadership development sessions to field managers, supervisors, and plant leaders.
- Learning Needs Assessment: Assess learning needs through formal or informal means.
- Program Creation: Create or source programs including coaching, traditional on-ground or e-learning courses to address gaps in productivity, retention, engagement, and other criteria related to performance.
- Calendar Management: Create, communicate, and audit the annual leadership development calendar.
- L.E.A.D Training: Deliver L.E.A.D training for all field leaders on an ongoing basis.
- Program Modification: Modify as appropriate for field sites and continuously improve the program to ensure appropriate content for all sites.
- Skills Development: Implementation of continuous skills development process for manufacturing plants.
- Training Deployment: Work closely with onsite training resources to deploy training program and ensure adherence to process.
- Diagnostic Tools: Create diagnostic tools and assessments to assess gaps in individual and team performance which will drive recommendations of appropriate courses or other developmental programs.
- Leadership Development: Provide leadership and other management development courses to include classes for hourly team leads, salaried supervisors, and other management in the field.
- LMS Management: Manage LMS for all field sites, provide training to site owners and update the system.
2. Field Training Manager Details
- Curriculum Development: Responsible for the development, maintenance, and execution of Santen product training curriculums to new hires and existing associates.
- Training Execution: Executes the Santen best in class training via e-learning, self-study, computer-based training assessments, stand and deliver and virtual training.
- Cross-Functional Partnership: Partners closely with sales, marketing, market access, and medical affairs to ensure training curriculum and materials adequately prepare associates to successfully sell all promoted products by meeting all internal and external requirements.
- Field Coaching: Conducts field visits with territory managers to provide coaching and remain abreast of the industry, clinical, product and customer trends.
- Regulatory Adherence: Maintains strong knowledge of and adherence to regulations regarding promotional material content and control.
- Compliance Management: Adheres to all applicable FDA regulations and policies.
- Franchisee Training: Facilitate new franchisee training.
- In-Restaurant Training: Conduct in-restaurant training based upon business objectives.
- Training Validation: Validate and support the training of both corporate and franchise locations.
- Follow-up Support: Partner with the Franchise Coaches to follow up on training opportunities identified.
3. Field Training Manager Responsibilities
- Leadership Advisory: Build, sustain and act as a trusted advisor to leaders and partner to functional experts.
- Learning & Development Solutions: Assess offerings, evaluate and create L&D solutions to business challenges.
- Program Design & Delivery: Design and deliver programs/projects on time, on budget and meeting stated objectives.
- Business Acumen: Use business acumen/expertise and L&D solutions to appropriately guide organizational, team, and individual change.
- Training Delivery: Delivers core and brand initiatives training to District Managers, GMs, and associates to build capabilities and deliver results.
- Onboarding Support: Supports training and onboarding of new hires to ensure consistency and quality onboarding.
- New Hire Training: Support new hire management and associate training and onboarding.
- Program Sustainability: Ensures the sustainability of programs through appropriate knowledge transfer (i.e. train-the-trainers, champions, SME's).
- Communication Skills: Operate a computer and communicate via telephone.
4. Field Training Manager Job Summary
- Sales Support: Assist in the sales process through product training and customer interactions in order to achieve regional and corporate sales goals.
- Collaboration: Works collaboratively as a partner of the distributor network’s sales team to meet company objectives and provide optimal customer support within the region.
- Team Collaboration: Collaborates daily with distributor’s sales managers.
- Training Delivery: Conduct training and provide product detail information to distribution partners and to various HCP’s.
- Training Program Implementation: Plan and implement training programs, providing a high degree of professionalism.
- Customer Support: Provide ongoing customer support through product education as well as training support for the sales team.
- Product Knowledge: Maintains knowledge of current trends in all products within a modality.
- Product Demonstration: Plan and perform effective product demonstrations that result in clear clinical differentiation as well as providing value propositions to each specific customer.
- Reporting: Complete and submit weekly reports by management.
- Data Management: Develop and maintain accurate territory and customer profiles, sales information and forecast data.
- Trade Show Representation: Attend and represent TGX at National and Regional trade shows.
5. Field Training Manager Accountabilities
- Training Needs Identification: Works with General Superintendent(s), regional training specialists, and regional managers to identify craft training needs in support of business initiatives including operational, craft, and field management/leadership training development programs.
- Curriculum Development: Collaborates with corporate training and development department to create high-quality training curricula and course materials (to include participant manuals, leader guides, presentations, assessments, and group/individual learning exercises/activities) to support regional training needs.
- Training Delivery & Assessment: Conducts the overall activities involved in the delivery and assessment of regional training courses to include craft training, safety training, and new employee on-boarding training.
- Program Deployment: Works collaboratively with the corporate training and development department to create and deploy professional and management training and development programs.
- Adult Learning Theory: Assures the use of appropriate adult-learning theory for training and development programs.
- Training Effectiveness Evaluation: Works with key stakeholders and the corporate training and development department to identify and implement measures of success for training and evaluates short-and long-term effectiveness of training programs.
- Training Facility Management: Oversees daily management of regional training facilities, training equipment, and training materials.
- Instructor Training: Serves as a training instructor and trains other instructors and SME’s to deliver course content in the classroom or other settings.
- Training Budget Management: Manages annual regional training budget established to support catering fees, material fees, and equipment costs for regional training events.
- Training Reporting: Tracks and prepares monthly reports on regional course and program evaluations, program effectiveness, training metrics, and training budget/forecast to actual results.