WHAT DOES A CREATIVE STRATEGIST DO?
Published: September 06, 2024 - The Creative Strategist shares agency knowledge and elevates capabilities, fostering client satisfaction through exemplary service and positive relationships. This role involves leading proposal development, actively participating in pitches, and selling creative strategy as a billable service, while ensuring that creative outputs align with strategic objectives to enhance client growth. Additionally, the position is responsible for recruiting and mentoring talent, building high-performing teams, and driving continuous professional development within the agency.
A Review of Professional Skills and Functions for Creative Strategist
1. Creative Strategist Duties
- Strategy Creation: Develop strategies and innovative platforms driven by robust rationale, leading to impactful and creative communication solutions.
- Creative Brief Writing: Craft concise and inspiring creative briefs that fuel studio and team thinking.
- Client Counsel: Provide senior counsel to clients, recommending the best channels and content types, while championing creativity.
- Facilitation: Facilitate strategic discussions and idea generation internally and with clients.
- Creative Problem-Solving: Develop creative ideas and problem-solving solutions.
- Proposal Writing: Write proposals and bring ideas to life, adapting to individual client requirements.
- Planning Expertise: Champion planning frameworks and share expertise in creative strategy.
- Trend Identification: Identify critical issues, trends, and opportunities for a diverse client base.
- Client Education: Help clients develop knowledge of offerings, capabilities, and networks.
- Team Collaboration: Collaborate with the Studio’s creative and production teams on output, client projects, and new business.
- Case Study Development: Ensure all projects and campaigns conclude with detailed case studies, making campaign outcomes a core responsibility.
2. Creative Strategist Details
- Knowledge Sharing: Share knowledge and learnings within the agency, focusing on developing and elevating overall skills and capabilities.
- Client Satisfaction: Instill excellence in client satisfaction and service within the team, leading by example and encouraging positive client relationships.
- Strategic Recommendations: Provide creative and strategic recommendations for client growth plans and identify new opportunities.
- Creative Sales: Sell creative strategy as a billable service to new and existing clients.
- Strategic Alignment: Ensure creative work aligns with strategy and delivers objectives.
- Proposal Development: Play a proactive role in proposal development, pitching, and conversion.
- New Business Pitches: Lead and present in new business pitches and contribute actively.
- Team Leadership: Build, develop, and lead high-performing teams or individuals with the right mix of competencies and capabilities.
- Talent Recruitment and Retention: Recruit new talent and retain existing team members.
- Mentoring: Inspire and mentor junior team members, helping to develop greater expertise within the agency.
3. Creative Strategist Responsibilities
- Initiative Leadership: Lead and execute initiatives, finding new ways to motivate audiences with creative ideas.
- Idea Generation: Generate new ideas to improve experiences and drive business outcomes.
- Design Contribution: Contribute to ideation, art direction, and design standards for global UI elements.
- Visual Direction: Collaborate with Design, Content Engineering, and Product leaders to drive visual direction.
- Story Development: Develop strong stories to present and communicate design strategy to stakeholders and team members.
- Research Support: Support research and audience validation efforts to determine the success of design approaches.
- Brand Alignment: Work with other designers to ensure brand alignment across teams.
- Collaboration: Foster collaboration by partnering with business and creative units to align design with project goals and the brand.
- TikTok Campaigns: Work with Sales and cross-functional teams to develop and evolve TikTok origin campaigns.
- Business Innovation: Discover new business opportunities through innovative and experimental projects.
- Client Liaison: Liaise with clients to understand requirements and objectives.
- Creative Training: Conduct TikTok creative training programs for marketing partners within the Creative Ecosystem.
4. Creative Strategist Job Summary
- Proposal Leadership: Evangelize and lead proposals using best-in-class XR studio capabilities, including broadcast studio, XR stage, and motion capture.
- Sales Pitch Development: Turn ideas into compelling sales pitches and deliver them confidently to clients and agencies.
- Content Strategy Collaboration: Work with editorial, creative technologists, and studio teams to deliver content strategies and plans.
- Data Integration: Collaborate with data and insights teams to ensure ideas are supported by relevant and compelling data.
- Compliance Management: Ensure compliance with pricing and policy guidelines based on market intelligence and competitor positioning.
- Content Creation: Develop and produce results-driven, customer-centric content across multiple channels based on customer briefs.
- Trend Analysis: Follow and analyze the latest trends in design, advertising, and marketing to maintain leadership in creative strategy.
- Campaign Presentation: Present creative campaigns to customers.
- Project Execution: Complete projects and ensure the smooth execution of creative campaigns.
- Team Contribution: Contribute expertise, skills, and insight to commercial and creative teams and the wider company.
5. Creative Strategist Accountabilities
- Digital Market Immersion: Get immersed in the digital landscape of key global markets.
- Cultural Collaboration: Collaborate with data scientists to provide cultural and contextual inputs for optimizing algorithms and frameworks.
- Trend Identification: Help identify new and emergent themes and trends in media content, beauty, food, and technology.
- Brand Exposure: Gain exposure to working with famous brands and multinational corporations (MNCs).
- Social Media Growth: Grow follower base and engagement rate of Tapt's social media channels.
- Trend-Based Content Creation: Identify social trends, create content, and work with the graphics team to bring it to life.
- Content Planning: Create and plan content posts and timelines to drive awareness of campaigns and promotions on Tapt's media channels.
- Post Effectiveness Evaluation: Evaluate the effectiveness of posts, identify gaps, and recommend suitable campaigns for each platform.
- Content Strategy Collaboration: Work closely with the Influencer and Content team to cross-collaborate on content strategy.
- Paid Media Coordination: Collaborate with the Paid Media team to boost posts and clips on Tapt's social media platforms.
- Budget Management: Manage the budget, provide accurate ROI forecasting, and make appropriate investments.