WHAT DOES A CREATIVE COPYWRITER DO?

Published: August 27, 2024 - The Creative Copywriter crafts engaging and original content across multiple platforms, effectively balancing creativity with strategic insights. This role requires proficiency in adapting tone and style to suit various brands and audiences, ensuring each message resonates effectively. Collaboration with marketing and design teams enhances the development of compelling campaigns that drive engagement and achieve business objectives.

A Review of Professional Skills and Functions for Creative Copywriter

1. Creative Copywriter Duties

  • Ad Copywriting: Write short and snappy lines for ad copy and marketing copy.
  • Microcopy: Supporting copy up to around 30-40 words max, conversational style.
  • Voice & Personality: Writing copy with a clear voice and some personality.
  • Creative Language: Using rhyme, puns, onomatopoeia, wordplay, and alliteration.
  • Tone Guidance: Using tone of voice guidance.
  • Content Creation: Creating content for various channels (website, print, social media, video, blogs) under the guidance of the Content Marketing Manager.
  • Emotive Copywriting: Crafting emotive, engaging, and compelling copy to raise awareness of degree courses.
  • Ad Campaigns: Developing new straplines, headlines, and body copy for paid advertising campaigns.
  • Team Collaboration: Collaborating with the marketing team on projects, from concept development to delivery of final products.
  • Channel Adaptation: Varying voice and style across channels to engage and attract audiences.

2. Creative Copywriter Details

  • Brand Voice Definition: Define the Perch and Parrow tone of voice in alignment with the new brand direction.
  • Multichannel Copywriting: Provide copy for all creative assets across multichannel touchpoints, including website, banners, email, and social.
  • TOV Guidelines Development: Take ownership of and develop the brand TOV guidelines.
  • Collaborative Copywriting: Work collaboratively with the creative team to write supporting campaign copy, product names, and descriptions.
  • Brand Language Adherence: Build key relationships across the business to ensure all other departments are adhering to the Perch & Parrow brand language.
  • Error-Free Copy: Ensure that all copy is on-brand, on-message, and free of typos and grammar errors.
  • Content Strategy: Create and handle content strategy for various social media channels.
  • App Promotion: Communicate and promote Kitabisa app features in an interesting and attractive way on various channels to reach the target audience.
  • Creative Social Ideas: Propose creative ideas and copy concepts for social project implementation that can potentially get high exposure on social media.
  • Engaging Content Production: Produce creative and engaging copy/content with no errors that align with the company’s style guidelines.
  • Cross-Functional Collaboration: Work closely with the program implementation lead, product marketing, creative, and social media team to produce creative content.

3. Creative Copywriter Responsibilities

  • Concept Generation: Generate a range of fresh and effective concepts and copy in response to creative briefs.
  • Project Management: Manage multiple projects and deadlines to accommodate priority tasks.
  • Continuous Learning: Learn new skills and stay abreast of the latest developments and successfully apply these to work practices to help improve processes and procedures.
  • Creative Collaboration: Work closely with the Account Teams and Planners to deliver excellence in the creative response.
  • Relationship Building: Build trusting relationships with colleagues and clients alike.
  • Cultural Contribution: Contribute to the culture in the creative department and the whole agency.
  • Versatile Copywriting: Write compelling, beautifully constructed copy for a variety of clients and audiences, and across a variety of media.
  • Speed & Accuracy: Write with speed, consistency, accuracy, and creative flair.
  • Feedback Adaptation: Respond positively to feedback from clients and meet comments.
  • Proofreading: Proofread and correct copy written by team members.
  • Quality Assurance: Ensure execution and delivery of high-quality work to clients that is on time and on budget.

4. Creative Copywriter Job Summary

  • Content Strategy: Playing a central role in building and implementing Wajve's communication and content strategy.
  • Multichannel Content Creation: Creating creative and engaging content for all different communication channels (e.g., social media, blog posts, online ads, offline campaigns, educational newsletters, email campaigns, and templates for customer communication).
  • Product Copywriting: Creating and tweaking all copy within mobile and web products.
  • Creative Ideation: Thinking out of the box and coming up with new, extraordinary ideas to excite Generation Z with unique wording.
  • Cross-functional collaboration: Working together with the creative, marketing, customer, and product teams to ensure an outstanding customer experience at any time.
  • Campaign & Newsletter Copy: Creating texts and titles that form a concept for campaigns and newsletters, serving as the basis for all other texts on various communication channels.
  • SEO & Commercial Copy: Writing inspirational (SEO) texts for websites, internal documents, proofreading, and contributing to social copy, commercial texts for new product launches, B2C and B2B brochures, and advertisement copy.
  • Translation & Adaptation: Translating and adapting copy from English to Dutch and vice versa.
  • Creative Collaboration: Collaborating with creative partners (in-house and external) to conceptualize and create innovative, effective, and on-brand messaging across channels and platforms.

5. Creative Copywriter Accountabilities

  • Copy Development: Work with Lead Copywriter & Product Developers to develop new and expand existing copy for multiple brands as well as DM itself.
  • Copy-Graphic Coordination: Work with Lead Copywriter, Product Developers, and Graphic Artists to develop copy that harmonizes with artwork to achieve product development goals and accurately reflect branding.
  • Proofreading & Quality Control: Carefully proofread all artwork and marketing materials including but not limited to material/care tags, instructions, packaging/hang tags, displays, catalogs, sell sheets, web copy, and sales presentations.
  • Catalog Production: Kick off new catalog and sell sheet production by providing Graphic Artists with all necessary ordering information.
  • Product Presentations: Create and maintain bi-annual new product presentations.
  • Trademark Research: Conduct market research on trademark availability.
  • Brand Consistency: Help maintain consistent DM branding across all internal and external materials.
  • Asset Management: Maintain Dropbox assets and files.
  • Copywriting Assistance: Assist Lead Copywriter.
  • Trend Monitoring: Stay up-to-date on the latest writing, marketing, and retail trends.

6. Creative Copywriter Functions

  • Multimedia Copywriting: Write copy for a variety of media including social, print, video, and online.
  • Creative Concept Development: Interpret creative direction and technical information and turn them into persuasive copy concepts.
  • Collaborative Marketing Materials: Collaborate with the creative team to brainstorm and develop a variety of marketing materials.
  • Trend & Competitor Analysis: Stay current on trends and competitors.
  • Creative Project Management: See projects through the whole creative cycle, from inception to deployment.
  • Tailored Content Production: Produce well-written and engaging content expertly tailored to the brand, marketing channel, audience, and campaign brief to support all activity across online and offline channels to achieve business objectives including websites (optimizing copy for SEO), email (B2C), social media, and offline (print and showroom).
  • Social Media Management: Manage the organic social media accounts (Facebook and Instagram) for customer-facing brands (Worktop Express and Solid Wood Kitchen Cabinets) to increase following and engagement.
  • Daily Social Media Operations: Plan, schedule, write, and publish day-to-day posts and collaborate with the Campaign Executive in line with specific campaign activity when needed.
  • Consumer Engagement: Reply to consumer questions and queries.
  • Cross-Department Collaboration: Work collaboratively with other departments across the business to ensure content is accurate at all times (e.g., Technical, Buying and Merchandising, and Customer Service).
  • Marketing Support: Support the wider department with other marketing activities including events, printed collateral, and POS.

7. Creative Copywriter Job Description

  • Audio Strategy Collaboration: Work closely with National agencies and clients, championing the role of audio to drive commercial revenues across all Global platforms.
  • Audio Concept Writing: Conceive, craft, and write audio ideas (both in airtime and Content Solutions) that are on strategy and on brief.
  • Copywriting & Optimization: Write, fact-check, and optimize copy for various projects and departments within the organization.
  • Proofreading & Quality Control: Proof final projects before release for grammar, style, and consistency, and help ensure that deliverables are in line with project specifications.
  • Data-Driven Content Adjustment: Work with Creative and Marketing teams to assess data and adjust content delivery tactics.
  • Social Media Trends: Follow new developments in social media and present ideas for copy or content adjustments to help maximize engagement and growth.
  • Creative Content Development: Contribute creatively to digital and print content initiatives, from conception to completion.
  • Tone & Style Adaptation: Communicate USPs through maintaining, adapting, and embedding tone of voice and style guide to suit any situation or platform, developing creative ideas that support the content and social strategy.
  • Advertising Copy Production: Produce advertising copy for a range of marketing materials across a wide variety of platforms and mediums, from digital display and video ads to print flyers, website pages, and marketing emails.
  • Performance Ad Copy: Create captivating performance ad copy for different stages of the marketing funnel to generate leads and maximize conversions.
  • Short-Form Content Creation: Write effective short-form content, producing creative and engaging organic and paid social copy for lead generation, increasing followers, and engagement.
  • Long-Form Content Writing: Write engaging long-form content, producing articles on a range of topics related to real estate and the property journey for buyers and/or sellers, with the aim of increasing customer engagement metrics on site and building client retention.

8. Creative Copywriter Overview

  • Social Media Copywriting: Write copy for multiple social media accounts across IG.
  • Campaign Copywriting: Write TOF, MOF, BOF tailored copy for advertisement campaigns.
  • Website Content Writing: Write website content.
  • Staffing & Productivity Support: Support staffing needs to increase productivity and efficiency.
  • Creative Development: Ensure all creative employees are reaching their fullest potential.
  • Client Relationship Building: Develop strong client relationships.
  • Collaborative Creative Solutions: Work collaboratively with clients and cross-functional partners to develop highly creative, innovative solutions and oversee work from inception to final product.
  • Client Knowledge Management: Maintain an in-depth knowledge of client products, objectives, demographics, and competitors.
  • Internal Process Implementation: Implement internal processes to drive client success.
  • Brand Content Oversight: Oversee and manage brand content.
  • Strategic Contribution: Contribute to strategy across high-profile, global accounts.

9. Creative Copywriter Details and Accountabilities

  • Creative Output Management: Create and manage the creative output of brand campaigns, brand content, key sales activations, and partnerships, amongst other comms initiatives.
  • Product Storytelling: Work with the category team to create products that respond to storytelling concepts.
  • Innovative Project Launch: Contribute to the ideation and launch of innovative projects and features across the company, like Tech, Operations, or Customer Experience.
  • Quality Improvement: Raise the bar on the quality of creative output while generating work that responds to contextual needs and opportunities.
  • Production Coordination: Liaise with production companies, photographers, typographers, designers, and printers.
  • Campaign Oversight: Oversee campaigns through the production stage to completion.
  • Creative Mentorship: Mentor and inspire younger creative talent.
  • Cultural Innovation: Foster Colvin’s innovative culture with a strong POV in communications, technology, and culture.
  • Blog Content Creation: Create engaging blogs with the assistance of the SEO team.
  • Product Benefits Communication: Explain product benefits/differentiation in a witty, simple, and informative way.
  • Headline Crafting: Craft headlines based on the customer awareness stage.
  • Brand Tone Consistency: Adopt brand tones that are cohesive and consistent with the brand.
  • Marketing Coordination: Coordinate and brainstorm with marketing team members.

10. Creative Copywriter Tasks

  • Creative Campaign Development: Partner with Art Director and creative team to develop creative campaigns and concepts of outstanding quality for social media, website, advertisements, retail, promotions, and corporate materials.
  • Audience Research: Research and have an in-depth knowledge of the millennial audience to ensure the ability to write accurate, on-target copy/concept narratives for assigned projects.
  • Brand Awareness Copywriting: Write copy that helps to build broad brand awareness, products, and product benefits.
  • Concept Interpretation: Partner with the art director and interpret concepts/narrative copy into completed design.
  • Graphic-Driven Copy: Supply copy to complete a creative idea when a big idea originates from a graphic concept rather than an idea narrative.
  • Collaborative Creative Solutions: Collaborate with the art director and creative team to artfully build creative solutions to address specific project objectives.
  • Creative Direction Brainstorming: Brainstorm and strategize with the creative team to help develop creative direction with a focus on the copy of marketing materials.
  • Quality Assurance: Oversee copy from inception through completion to ensure the highest level of quality and accuracy are maintained through the approval process.
  • In-House Copy Creation: Create all in-house copy for approval that feeds into designs/layouts, etc.
  • Proofreading: Ensure all copy is checked and proofread.
  • Brief Alignment: Work to ensure copy/concepts serve the purpose of the brief.
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