CREATIVE STRATEGIST RESUME EXAMPLE

Published: September 6, 2024 - The Creative Strategist collaborates with clients to define target audiences, employing market segmentation and customer journey mapping to shape consumer brand, marketing, and communication strategies that support business objectives. This role involves synthesizing research into actionable strategies, clearly communicating findings, and working closely with design teams to ensure the brand's vision is executed across multiple channels including social, PR, and digital. By developing and monitoring consumer journeys and campaign metrics, the Creative Strategist enhances communication effectiveness and builds enduring relationships with clients.

Tips for Creative Strategist Skills and Responsibilities on a Resume

1. Creative Strategist, Blue River Media, Richmond, VA

Job Summary:

  • Managing multiple strategy projects from conception to completion
  • Crafts strategic outputs including creative briefs, research reports and analyses, selling narratives, strategic POVS and go-to-market plans
  • Develops creative, content or brand strategies, plans, KPIs and appropriate measurements for new and existing clients with a particular focus on digital platforms (including emerging platforms).
  • Leads strategy and research portion for all major pitches and is responsible for interpreting and delivering briefs, whilst conducting ongoing monitoring to ensure deliverables align with the overall strategy set
  • Plans and delivers content, creative or brand audits in conjunction with creative and editorial
  • Translates creative concepts into business objectives and measurable deliverables
  • Develops the strategic processes necessary to deliver consistent quality and tailored output with the ability to scale execution
  • Sources and uses substantiated data and insights to drive decisions to move the team and accounts forward
  • Provides thought leadership and best practices on creative/content strategies/planning and measurement by staying at the forefront of industry knowledge and ensuring this is shared internally and with clients
  • Work with media and experienced partners to ensure a holistic approach is embedded in the strategic solution
  • Develops an industry network of trusted partners


Skills on Resume: 

  • Strategic Project Management (Hard Skills)
  • Creative Brief Development (Hard Skills)
  • Digital Strategy Development (Hard Skills)
  • Research and Pitch Leadership (Hard Skills)
  • Content and Brand Audits (Hard Skills)
  • Business Objective Translation (Hard Skills)
  • Quality Assurance (Hard Skills)
  • Data-Driven Decision Making (Hard Skills)

2. Creative Strategist, Edgepoint Solutions, Boulder, CO

Job Summary:

  • Inspire and motivate the team through brainstorming, generating conversations, ideas, and stories by sharing industry-relevant information, interesting thought-starters, unique insights, and dynamic opportunities
  • Collaborate with creative teams to galvanize ideas and ensure strategic alignment with client objectives
  • Powerfully convey the greater vision to clients and internal teams
  • Codify and help create the framework for client presentations by identifying the strategic insights, the “big idea,” and the broader potential for the work
  • Partner with the senior leadership team and clients to understand and apply business objectives to create highly effective, creative communication tactics and messaging, including exploring unexpected solutions
  • Support the application of all of the company’s capabilities, including Strategy, Design and Production, Content Development, Naming, Digital, and Print Communications, and recommend growth opportunities that expand the company’s offering with future and current clients
  • Partner with all departments to ensure delivery of on-time, high-quality deliverables that address all relevant client requirements
  • Prioritize and manage multiple assigned projects and additional duties on competing timelines
  • Work independently to meet tight deadlines as part of a creative team
  • Synthesize research to develop a unique story to inform and support creative concepts
  • Collect, organize, and distill detailed qualitative and quantitative data and relevant information regarding audience demographics and socio-economics, market and industry trends, products and services, and competitors


Skills on Resume: 

  • Creative Ideation  (Soft Skills)
  • Strategic Alignment (Soft Skills)
  • Visionary Communication (Soft Skills)
  • Presentation Development (Hard Skills)
  • Multidisciplinary Integration (Hard Skills)
  • Project Management (Hard Skills)
  • Research and Analysis (Hard Skills)
  • Leadership Collaboration (Soft Skills)

3. Creative Strategist, Luna Communications, Madison, WI

Job Summary:

  • Collaborate with clients to define target markets and audiences, applying market segmentation techniques and customer journey mapping
  • Translate research and insights into consumer brand, marketing, and communications strategies that align with the client’s business objectives
  • Communicate findings and recommendations in a clear and compelling manner in written, oral, and presentation forms
  • Inspiring creative strategies, and work closely with the design team, to implement and ensure the brand's vision
  • Lead the charge on the communications planning, ensuring all channels are considered across social, PR and digital channels
  • Working with media partners to ensure the work created is reached by as many of the right people as possible.
  • Deliver day-to-day comms planning for key agency accounts and build trusted relationships with clients.
  • Writing focused and engaging creative briefs.
  • Develop consumer journeys alongside the strategy and design teams.
  • Translate and examine campaign metrics and use insights from data to improve comms effectiveness.


Skills on Resume: 

  • Consumer Insight Analysis (Hard Skills)
  • Strategic Communication (Hard Skills)
  • Effective Communication (Soft Skills)
  • Creative Strategy Development (Hard Skills)
  • Integrated Communications Planning (Hard Skills)
  • Media Partnership Management (Hard Skills)
  • Client Relationship Management (Soft Skills)
  • Data-Driven Insights (Hard Skills)

4. Creative Strategist, Horizon Wave, Boise, ID

Job Summary:

  • Conceptualization and execution of digital advertising concepts
  • Research and present competitive intelligence to internal teams and partners
  • Work closely with creative teams to create video iterations based on performance information
  • Develop an approach and process for conceptualization to be utilized across team and organization
  • Research on-trend concepts and top-performing ad creatives in the market and generate hypotheses as to why ad creative is a top-performer
  • Report findings to the Creative Team on a regular basis
  • Develop SLAs for concept deliverables
  • Understands the landscape of brands and stays abreast of trends and cultural movements
  • Develops and conceptualizes powerful creative concepts and approaches and is responsible for articulating these to wider stakeholders
  • Lead blue-sky thinking within the creative team


Skills on Resume: 

  • Creative Conceptualization (Hard Skills)
  • Market Research (Hard Skills)
  • Strategic Communication (Soft Skills)
  • Creative Process Development (Hard Skills)
  • Performance-Driven Iteration (Hard Skills)
  • Cultural Insight (Soft Skills)
  • Leadership (Soft Skills)
  • Project Management(Hard Skills)

5. Creative Strategist, Sparkworks Studio, Des Moines, IA

Job Summary:

  • Ground-up development of creative vision, social media strategy, social media campaign build-outs, growth strategy, and design framework for an NFT Marketplace place-specific brand
  • Work across creative teams to develop and execute on multi-platform digital media content strategy, ideate video concepts, conceptualize graphics, 
  • Provide feedback on graphics, ideate social media campaigns, and execute broader marketing and social media strategies leveraging creative assets
  • Examine, analyze, and assess social media metrics, overall design on social platforms, integrating crypto themes or trends into strategy, have a pulse on the NFT community to inform creative strategy
  • Coordinate multiple creative departments such as social media team, editorial team, community management team, and operations team for cohesive branding across full-stack social media and marketing services
  • Coordinate goals with department heads responsible for enacting the social media and digital marketing strategy
  • Formalize and flourish brand guideline standards
  • Performing market research and competitor analysis to inform decision-making and best direction to maximize growth on social media platforms
  • Manage a high volume of work and execute brand vision through all digital media
  • Coach and direct a variety of team leads and specialists on activities required to accomplish strategic goals
  • Practicing self-awareness as a means to tailor communication across clients and team members
  • Using compassionate influence to motivate team members to perform


Skills on Resume: 

  • Creative Vision Development (Hard Skills)
  • Social Media Strategy (Hard Skills)
  • Cross-Department Coordination (Soft Skills)
  • Competitor Analysis (Hard Skills)
  • Team Leadership (Soft Skills)
  • Trend Analysis (Hard Skills)
  • Compassionate Influence (Soft Skills)
  • Brand Guideline Formalization (Hard Skills)

6. Creative Strategist, Cloverlight Digital, Salem, OR

Job Summary:

  • Translates top-line concepts to campaign ideas and is highly conceptual and commercially minded
  • Develops a strong relationship with the Brand Strategy team to ensure all new creative concepts are rooted in the tenants of brand strategy
  • Ensure creative output is anchored in brand strategy
  • Influences and excites the campaign team with new possibilities which help drive more powerful creative ideas
  • Concept and develop empathic strategic platforms / creative concepts to drive clients’ businesses (a strategist)
  • Create innovative and effective solutions that are both brand-appropriate and up to the standard of excellence Invisible North has established
  • Work with the team to communicate ideas to clients through pitches and proposals
  • Lead creative briefs, program recommendations, and strategic proposals, while remaining engaged with the creative development process to ensure deliverables are on strategy, within budget and timing parameters (a team player and captain)
  • Effectively communicate ideas to internal teams, ensuring delivery against the objectives (a plain speaker, with the end goal always in mind)
  • Develop new client relationships while contributing to the growth of the current client base


Skills on Resume: 

  • Creative Conceptualization (Hard Skills)
  • Brand Strategy Alignment (Hard Skills)
  • Campaign Ideation (Soft Skills)
  • Platform Development (Hard Skills)
  • Client Communication(Soft Skills)
  • Team Leadership (Soft Skills)
  • Clear Communication of Objectives (Soft Skills)
  • Client Relationship Development (Soft Skills)

7. Creative Strategist, Brightpath Marketing, Billings, MT

Job Summary:

  • Lead messaging and creative strategy and collaborate to develop institutional, brand and integrated marketing initiatives across the prospect journey to drive consideration and generate demand
  • Oversee briefing in messaging requirements to the creative team and external agencies for activation of institutional and brand creative
  • Develop crisp “reverse” creative briefs for new branding, messaging and creative development that are based on deep insights from research, consumer data, trends, competitive analyses and market data
  • Support test development and messaging optimization for in-market activity in partnership with media, creative, channels and product marketing teams
  • Oversee applicable campaign management/support and coordination of plans to ensure on-time and on-budget delivery of assigned campaigns and ensure alignment with overall goals
  • Track performance for test and learn plans
  • Analyze key brand and performance marketing metrics
  • Reporting to senior marketing leaders and recommending changes in strategic messaging where appropriate
  • Expand the network of clients, partners, and collaborators who are engaged with Invisible North (a natural at networking)
  • Lead, participate in, and contribute to group insight, ideation, and iteration sessions (a killer collaborator)


Skills on Resume: 

  • Creative Strategy Leadership (Hard Skills)
  • Integrated Marketing Development (Hard Skills)
  • Data-Driven Creative Briefing (Hard Skills)
  • Campaign Management (Hard Skills)
  • Messaging Optimization (Hard Skills)
  • Performance Analysis (Hard Skills)
  • Relationship Building (Soft Skills)
  • Collaborative Ideation (Soft Skills)

8. Creative Strategist, Urban Bloom Agency, Santa Fe, NM

Job Summary:

  • Share knowledge with internal teams.
  • Develop and lead education/101 workshops for clients.
  • Collaborate with sales and business strategists to research brands and uncover areas of opportunity for current and prospective clients, including preparing creative audits
  • Research conversion rates, data and creative trends, and best practices to integrate into creative offerings
  • Craft compelling and data-backed stories to showcase creative opportunities 
  • Join pitches, client checks in’s, and QBRs to discuss the FFS approach and opportunities
  • Prospect and outreach with sales teams to brands for creative opportunities for FFS
  • Collaborate with sales and help grow the DA creative strategy for new client opportunities across all social platforms
  • Develop the brand asset
  • Develop a deep understanding of global brands and how are nuanced and translated across geographies
  • Conduct research, go to industry events, network, and subscribe to and read industry publications, to be considered highly credible in the industry/sector.


Skills on Resume: 

  • Strategic Research (Hard Skills)
  • Data-Driven Storytelling (Hard Skills)
  • Client Education (Soft Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • Creative Auditing (Hard Skills)
  • Industry Knowledge (Hard Skills)
  • Client Engagement (Soft Skills)
  • Social Media Strategy (Hard Skills)

9. Creative Strategist, Golden Leaf Media, Sioux Falls, SD

Job Summary:

  • Attend brand immersion sessions to develop an understanding of the client's brand, and objectives and identify creative and campaign needs.
  • Input into strategy development, including tone of voice and visual guidance and well as content and influencer strategy.
  • Review the strategy prior to presentation to the client to ensure relevance for planned campaign development.
  • Campaign ideation and planning/execution oversight/performance reporting
  • Brief and inspire the creative resources to ideate for campaigns in line with the strategy.
  • Create campaign plans that deliver on strategic objectives and agreed performance metrics.
  • Complete and deliver campaign brief to production team to execute
  • Oversee campaign execution by reviewing creative output and analyzing performance for weekly tracking, monthly and end-of-campaign reporting.
  • Where campaigns are not meeting performance measures, determine the root cause and propose solutions.
  • Build and harness network and actively seek out and stay on top of market/consumer, brand/platform / digital/commercial trends


Skills on Resume: 

  • Brand Immersion (Soft Skills)
  • Strategy Development (Hard Skills)
  • Campaign Review (Hard Skills)
  • Campaign Ideation and Planning (Hard Skills)
  • Creative Briefing (Soft Skills)
  • Campaign Plan Creation (Hard Skills)
  • Campaign Execution Oversight (Hard Skills)
  • Market Trend Awareness (Soft Skills)

10. Creative Strategist, Redtree Strategies, Augusta, ME

Job Summary:

  • Support pitch development for new and existing clients, bringing insight and strategic thought into proposals.
  • Attend pitches, demonstrating to clients knowledge and brand, alongside the ability to solve business challenges.
  • Input into the creation of SOWs and project plans, clearly articulating requirements as well as issues and risks.
  • Participate in internal project kick-off meetings, ensuring the client brief and project plan in thoroughly understood.
  • Ensure all client assets are reviewed and in order prior to commencing work.
  • Follow project processes and tools 
  • Identifying inefficiencies or opportunities for improvement along the way.
  • Contribute to the ongoing optimization of processes, tools and templates.
  • Work with the Ad Creative Director in the strategy, execution, and management of global digital creative.
  • Develop dynamic design systems for animated and static applications.
  • Collaborate with web team, other marketing teams and agency partners.


Skills on Resume: 

  • Pitch Development (Hard Skills)
  • Client Presentations (Soft Skills)
  • SOW and Project Plans (Hard Skills)
  • Kick-Off Meetings (Soft Skills)
  • Asset Management (Hard Skills)
  • Process Adherence (Hard Skills)
  • Process Optimization (Hard Skills)
  • Creative Strategy (Hard Skills)

11. Creative Strategist, Everglow Concepts, Charleston, WV

Job Summary:

  • Act on insights from .com and marketing analytics to create design strategies.
  • Work with internal cross-functional teams to help execute on business objectives such as promotions.
  • Use technology and principles of good communication to create desired user experiences.
  • Implement goal-driven design, allowing form to follow function.
  • Ideate paid search campaign strategy directly with a client that meets needs and drives ROI and sales
  • Communicate project updates, problem-solve client issues, streamline any client communication and concerns
  • Strategize creative briefs and next steps with the clients that focus on metrics, success rate, paid search budget and already set KPIs
  • Come up with a Paid Search campaign strategy (mostly social media and Facebook Ads) based on metrics, click-through rates, watch times, iterations of ads, and testing
  • Adjust creative briefs and assets creation
  • Oversee a team of multimedia designers and paid ad creators to ensure the deliverables are on brand, timelines are met, and budgets
  • Project manage deliverables, client communication, timelines, and budgets


Skills on Resume: 

  • Data-Driven Design (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • User Experience Design (Hard Skills)
  • Goal-Oriented Design (Hard Skills)
  • Paid Search Strategy (Hard Skills)
  • Client Communication (Soft Skills)
  • Creative Brief Management (Hard Skills)
  • Project Management (Hard Skills)

12. Creative Strategist, Maroon Wave, Little Rock, AR

Job Summary:

  • Ensure production is on time, deadlines are set and met and communicated with the team and client
  • Guide a team of freelancers in a fully remote company set-up in an environment that is challenging and fast-changing
  • Contribute to the creative knowledge creation (in company wiki, on Notion, G Drive)
  • Guide the development of and create creative, strategic and winning programs for new and existing clients
  • Drive processes, deliverables, and quality control, serve as overseer and editor
  • Write a lot of proposals that are over-the-top creative and innovative and play a vital role in the design, creation, and implementation of these programs
  • Manage fast-paced work masterfully and juggle the demands for different clients
  • Create campaign copy, master client’s tone of voice or establish
  • Help fine-tune and write up new business proposals and pitch decks
  • Lead brands through the creative process, building strategic brand arguments for the creative, and upholding the integrity of the idea through production
  • Develop direct relationships with both internal teams and external ad agencies & marketing partners to build collaborative relationships and to execute campaigns


Skills on Resume: 

  • Time Management (Soft Skills)
  • Remote Leadership (Soft Skills)
  • Knowledge Sharing (Hard Skills)
  • Creative Program Development (Hard Skills)
  • Process & Quality Control (Hard Skills)
  • Proposal Writing (Hard Skills)
  • Multitasking (Soft Skills)
  • Campaign Copywriting (Hard Skills)

13. Creative Strategist, Pinecone Strategies, Missoula, MT

Job Summary:

  • Find insights for campaigns and brand strategy work and use them to form clear strategies
  • Develop brand strategies, help brand or rebrand clients and come up with communication plans
  • Provide the thinking and reasoning for the creative directions we take and champion this reasoning
  • Plan and help facilitate workshops
  • Comfortable with different research approaches such as stakeholder workshops, surveys, focus groups, and interviews
  • Plan across channels and identify key messages for communication strategy work
  • Analyzing new trends and figuring out ways brands and charities can connect with people
  • Responsible for setting up frameworks to measure campaign effectiveness and impact
  • Collaborate with the team to come up with amazing research-led creative ideas and help develop them into full-blown concepts
  • Take part in pitches to present ideas and strategy


Skills on Resume: 

  • Strategic Thinking (Soft Skills)
  • Brand Development (Hard Skills)
  • Creative Reasoning (Soft Skills)
  • Workshop Facilitation (Soft Skills)
  • Research Methodologies (Hard Skills)
  • Cross-Channel Planning (Hard Skills)
  • Trend Analysis (Hard Skills)
  • Campaign Performance Measurement (Hard Skills)

14. Creative Strategist, Skybound Studio, Laramie, WY

Job Summary:

  • Collaborate with funders, researchers, project managers, product marketers, and third-party partners to serve a global content audience
  • Ownership of the English evergreen content production.
  • Championing the content strategy
  • Setting guidelines for the tone, style, and voice of all content
  • Maintain consistency with content standards, and evolve the company's brand, tone of voice and also be mindful of the brands (customers) that we work with on a daily basis.
  • Setting editorial strategy so content is consistent and compelling across all delivery streams
  • Researching & identifying useful content to be produced (mind map, plan, write, edit, test and improve content from inception to final sign-off).
  • Creating and keeping track of content plans.
  • Managing freelancers and ensuring content meets standards set by the brief.
  • Author strategies and creative concepts for experiential-led campaigns as well as integrated campaigns from time to time
  • Build strategic roadmaps for existing clients and new clients in order to drive revenue and unlock new opportunities.
  • Carry out research and analysis of findings to unearth unique insights that guide strategic tactics and creative thinking


Skills on Resume: 

  • Collaboration (Soft Skills)
  • Content Production Management (Hard Skills)
  • Content Strategy Leadership (Soft Skills)
  • Editorial and Brand Tone Setting (Hard Skills)
  • Consistency and Brand Evolution (Soft Skills)
  • Editorial Strategy Development (Hard Skills)
  • Research and Content Planning (Hard Skills)
  • Freelancer Management (Soft Skills)

15. Creative Strategist, Wildflower Media, Dover, DE

Job Summary:

  • Conduct user and stakeholder interviews to inform personas, user journeys, and the site/product’s content and functionality requirements
  • Organize client site’s navigation and content in an intuitive way that supports ease of use, accessibility, SEO, and organizational objectives
  • Craft user/job stories that reflect a project’s design challenges
  • Test and validate messaging, navigation, and user journeys with internal and external users
  • Collaborate with designers, strategists, and developers on research and recommendation reports
  • Participate in brand messaging workshops with executive teams
  • Generate presentation decks for client presentations
  • Own the creation of sitemaps and content plans
  • Write website content for both B2B and B2C clients
  • Test and validate navigation and naming conventions via remote and in-person facilitated card sorting exercises.


Skills on Resume: 

  • User Research (Hard Skills)
  • Information Architecture (Hard Skills)
  • Storytelling for UX (Soft Skills)
  • Usability Testing (Hard Skills)
  • Collaboration (Soft Skills)
  • Workshop Facilitation (Soft Skills)
  • Presentation Creation (Hard Skills)
  • Content Strategy (Hard Skills)

16. Creative Strategist, Seaside Horizon, Mobile, AL

Job Summary:

  • Keep finger on the pulse in terms of cultural trends that can be used to underpin the customer experience.
  • Understand the current digital landscape and ensure the best technologies are incorporated into strategic plans.
  • Work with Client Services in a collaborative and open manner
  • Oversee the creation of proposal/pitch decks using Keynote with the support of the Strategy Executive
  • Oversee the search for influencers that fit the client/campaign with the Influencer Analyst
  • Search for imagery, create mood boards and content creatives
  • Look through campaign reports, compile learning’s and propose new optimized strategies
  • Assist the Strategy Manager and lead on multiple accounts and briefs at any one time
  • Own and convert brand marketing briefs into creative briefs everaging quant and qual research, consumer research, cultural context, and content performance analysis to ensure strategies are insightful, compelling and brand-led
  • Partner with internal stakeholders to create full-year strategic, ROI-oriented campaigns led by insights and creative vision across business units
  • Drive the creative development and execution strategy of brands


Skills on Resume: 

  • Trend Analysis (Hard Skills)
  • Digital Strategy (Hard Skills)
  • Collaboration (Soft Skills)
  • Presentation Development (Hard Skills)
  • Influencer Research (Hard Skills)
  • Creative Direction (Hard Skills)
  • Data Analysis (Hard Skills)
  • Multitasking (Soft Skills)