CREATIVE MANAGER RESUME EXAMPLE

Published: August 30, 2024 - The Creative Manager collaborates with brand, product management, trade marketing, and sales teams to align creative briefs with consumer research and campaign objectives. This position translates strategic needs into visual plans while maintaining brand consistency through style guides and advertising media development. This role leads brainstorming sessions, presents creative concepts and ensures efficient print solutions by working with internal resources and external vendors.

Tips for Creative Manager Skills and Responsibilities on a Resume

1. Creative Manager, Spark Innovations, Raleigh, NC

Job Summary:

  • Create and manage all graphic design production across all platforms, including website, email and social media
  • Own digital standards for all marketing channels and create a cohesive user experience
  • Manage style guides to ensure that all design elements are aligned with the organization’s brand standards
  • Identify and implement ways to improve website performance and user experience
  • Manage a team of freelance graphic designers and digital content creators
  • Own the brand and develop assets for use across the entire organization (internally and externally)
  • Define and direct the design of digital and printed marketing materials and manage production
  • Work with the VP of Marketing and Marketing Ops team to track web engagement
  • Maintain expert knowledge of the competitive landscape and news
  • Analyze sales data and other necessary information to evaluate where products are in the product lifecycle, and the impact this has on determining Discontinued items, product development decisions, etc.


Skills on Resume: 

  • Graphic Design Proficiency (Hard Skills)
  • Digital Marketing (Hard Skills)
  • Brand Management (Hard Skills)
  • User Experience (UX) Optimization (Hard Skills)
  • Team Management (Soft Skills)
  • Creative Direction (Hard Skills)
  • Data Analysis (Hard Skills)
  • Market Research (Hard Skills)

2. Creative Manager, Blue Horizon Studio, Boise, ID

Job Summary:

  • Works collaboratively with brand, product management, trade marketing and sales teams to understand consumer research, marketing projects, and campaigns.
  • Write or evaluate creative briefs submitted ensuring content and information is validated with the appropriate team members and leadership prior to project kick-off.
  • Provides direction in translating strategy and needs assessment information into visual execution plans.
  • Bring to life the visual articulation (style and tone) of the brand and strategy.
  • Adheres to the established brand visual identity and related creative directions, ensuring consistency with brand positioning.
  • Develops the brand style guide together with the creative design team, including logo, product branding, typography, packaging, photography, video, e-business and activation materials.
  • Oversees the creation of storyboards, scripts and general development of advertising media in collaboration with brand team and external partners.
  • Leads brainstorming sessions with design and cross-functional team members as appropriate to generate creative ideas.
  • Presents creative concepts with rationale to project teams.
  • Responsible for working with internal resources and external vendors to find the best solution for efficient print results.
  • Translate consumer research and feedback into product design, usability and UI.


Skills on Resume: 

  1. Cross-Functional Collaboration (Soft Skills)
  2. Creative Brief Evaluation (Hard Skills)
  3. Visual Execution Planning (Hard Skills)
  4. Brand Visual Articulation (Hard Skills)
  5. Brand Consistency Management (Hard Skills)
  6. Style Guide Development (Hard Skills)
  7. Advertising Media Development (Hard Skills)
  8. Creative Brainstorming (Soft Skills)

3. Creative Manager, Fresh Canvas Agency, Madison, WI

Job Summary:

  • Collaboration with the E-commerce team, internal creative/marketing teams and the Business Units in the conception and development of creative marketing deliverables aligned with the PUMA guidelines
  • Ideation, concepting, design and visualization of creative marketing concepts
  • Work across puma.com, marketplaces and marketing channels within E-commerce to develop creative ideas
  • Oversee multiple creative projects and campaigns in collaboration with relevant E-commerce teams
  • Act as quality control by reviewing and approving final creative assets and campaigns before distribution
  • Mock up ideas for key visuals/campaign visuals based of initial direction
  • Ad hoc resizing and repurposing of creatives
  • Using the E-commerce content calendar, ensure alignment and consistency across E-commerce channels
  • Manage timelines and deliverables according to briefs
  • Support relevancy by creating localized/personalized content and activity in top European countries
  • Ensure efficient and effective delivery of services by external content providers and agencies, consultants and partners
  • Support with photoshoot requirements where necessary to create content for product launches, seasonal campaigns and Europe-specific initiatives


Skills on Resume: 

  • Creative Concept Development (Hard Skills)
  • Project Management (Hard Skills)
  • Quality Assurance (Hard Skills)
  • E-commerce Strategy (Hard Skills)
  • Communication (Soft Skills)
  • Adaptability (Soft Skills)
  • Localization and Personalization (Hard Skills)
  • Content Calendar Management (Hard Skills)

4. Creative Manager, Radiant Designs Group, Orlando, FL

Job Summary:

  • Manage and lead the Creative Services team in the development of all creative materials, while fostering a creative, collaborative culture
  • Provide leadership, mentorship and management to a team of creative professionals, providing management support, coaching and training etc via 1:1 check-in meetings, team meetings and reviews
  • Guiding the creation and oversight of visual brand collateral and initiatives to be used in campaigns, social, and employee branding such as brochures, case studies, web banners, websites, etc.
  • Define and implement objectives, priorities, deadlines, policies, procedures, schedules and workload management for the Creative team
  • Manage brand adherence and design for all produced materials
  • Contribute to projects through art direction, graphic design, content development, etc.
  • Partner with web and digital teams for on-brand execution across digital touch-points
  • Manage the budget for external resources and agencies, keeping those resources accountable and ensuring adherence to brand standards and quality
  • Work with strategic programs team to manage creative team deliverables, ensuring projects are completed on time, on brief, and within budget
  • Advocate for and present creative work to internal stakeholders at all levels of the organization
  • Enable cross-functional teams to be brand stewards


Skills on Resume: 

  • Team Management (Soft Skills)
  • Creative Direction (Hard Skills)
  • Project Management (Hard Skills)
  • Brand Management (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • Budget Management (Hard Skills)
  • Stakeholder Communication (Soft Skills)
  • Strategic Planning (Hard Skills)

5. Creative Manager, Urban Palette Media, Des Moines, IA

Job Summary:

  • Oversee a program of work delivering creative work on time and brief for Graphics squads (Core, Templates, and Trends)
  • Work with direction from Art Directors and the creative team to manage the project
  • Build a strong team of trusted contractors across multiple markets, addressing resourcing needs within VA squads and TA
  • Use understanding of the creative production process to confidently communicate projects to creatives and deliver high-quality assets
  • Onboard new contractors and complete all required contract, rate, and legal documents
  • Collaborate with stakeholders to ensure the creative team has sufficient time and resources to deliver exceptional work
  • Ownership, and leadership, of creative resourcing and capacity tracking
  • Ensure all financial reporting and processes are followed to keep track of expenditures and ensure contractors are paid on time
  • Keep all trackers and contractor-related platforms up to date
  • Build an innovative and inclusive creative culture
  • Enable higher creativity by designing special effects, production techniques, and simple hacks.
  • Excavate knowledge by monitoring competitive landscape, production, and market trends.


Skills on Resume: 

  • Project Management (Hard Skills)
  • Team Building (Soft Skills)
  • Creative Process Management (Hard Skills)
  • Stakeholder Collaboration (Soft Skills)
  • Financial Management (Hard Skills)
  • Organizational Skills (Hard Skills)
  • Innovative Thinking (Soft Skills)
  • Trend Analysis (Hard Skills)

6. Creative Manager, Bright Leaf Productions, Louisville, KY

Job Summary:

  • Partner with Brand and Creative directors to shape brand DNA with innovative strategies that set visual identity, keep brands culturally relevant and deliver strong consumer appeal
  • Create design language and tools for a portfolio of brands including but not limited to mood boards, look of show summaries, content logos for film and TV, color palettes, branding, and other on/off air needs.
  • Inspire and excite internal and external partners with compelling creative design.
  • Manage and maintain creative review, routing, and approval of design, creative and marketing materials from other teams
  • Cultivate strong creative-to-creative relationships with internal and external business stakeholders and vendors to drive the execution of the great design.
  • Concept and execute deliverables, while owning projects from start to finish.
  • Maintain and manage creative project tracker and communicate to relevant parties key milestones and status
  • Manage external agencies and freelancers on design and art development
  • Review the efficiency of paid media audiences across all platforms, proactively suggest improvements based on industry best practices, deploy and monitor the changes in partnership with the paid media agency
  • Develop creative assets based on platform best practices and strong local insights by leading the work of creative agencies, orchestrating go-to-market & testing
  • Establish training courses for relative partners and creators.


Skills on Resume: 

  • Brand Strategy Development (Hard Skills)
  • Design Creation(Hard Skills)
  • Communication (Soft Skills)
  • Project Management (Hard Skills)
  • Agency Management (Hard Skills)
  • Paid Media Efficiency (Hard Skills)
  • Creative Asset Development (Hard Skills)
  • Training and Development (Soft Skills)

7. Creative Manager, Vivid Storytelling, Albuquerque, NM

Job Summary:

  • Build a creative strategy for the whole function based on business strategy. 
  • Suggest PR strategy including master plan, brand awareness, campaign... and Develop PR strategy.
  • Build a yearly plan of the Creative Department, including Key campaigns of the year, Operational budget and headcount plan
  • Develop a yearly plan of the Creative Department including plans, budget, and operating expenses.
  • In charge of commercial images in all platforms such as digital, offline, press, and online… from planning to execution including direction, production, and adaptation.
  • In charge of internal communication images through all platforms: digital, email, offline, online...
  • Concept creating, mood & tone, brand guiding, revise products
  • Manage workload, and project and contribute concept ideas.
  • Finalize product, concept direction, and creation.
  • Develop concept and detailed implementation.
  • Coordinate and follow project, campaign, and budget control.


Skills on Resume: 

  • Strategic Planning (Hard Skills)
  • Public Relations Strategy (Hard Skills)
  • Budget Management (Hard Skills)
  • Content Creation (Hard Skills)
  • Internal Communication (Soft Skills)
  • Concept Development (Hard Skills)
  • Project Coordination (Soft Skills)
  • Creative Direction (Hard Skills)

8. Creative Manager, Nouveau Visionary, Akron, OH

Job Summary:

  • Drive a robust audience & creative testing plan and measurement in collaboration with the analytics team, identify and scale the most successful tests
  • Master the brand’s DNA and define brands style with a full understanding of Clarin's global concept, assets, and strategy 
  • Formulate creative marketing plans based on company strategy and the release of new product 
  • Close cooperation with the local marketing team, develop and deliver the fit for purpose communication solutions for Chinese customers
  • Ensure the consumer communication design is updated with strong insight into communication trends market and digital eco-systems. 
  • Develop a creative concept for campaigns or promotional materials
  • Cooperate and supervise agency for process and quality control, and ensure all the materials are delivered on time with high-quality
  • Support H.O., centers… for visual creation and adaptation upon request.
  • Update the new trends of the world, there is always creativity, and image innovation to strengthen the brand ILA.
  • Build processes or Creative departments and ways of working with others.
  • Manage, engage, and develop employees to achieve the objectives of the department and optimize human resources.


Skills on Resume: 

  • Creative Testing Management (Hard Skills)
  • Brand Mastery (Hard Skills)
  • Creative Marketing Strategy (Hard Skills)
  • Localized Communication Solutions (Soft Skills)
  • Insight Integration (Hard Skills)
  • Creative Concept Development (Hard Skills)
  • Quality Control (Hard Skills)
  • Team Management (Soft Skills)

9. Creative Manager, Bold Wave Creative, Tulsa, OK

Job Summary:

  • Approve external & internal productions related to product vertical communication activities worldwide
  • Identify the use of technical capabilities (flash, video, front-end scripting) to achieve the best creative output of the team
  • Approve and supervise the team's output.
  • Work with central marketing to create and communicate brand guidelines for all brands, and to ensure the team delivers to these guidelines.
  • Design of websites and e-marketing material
  • Working on design layouts for e-commerce sites, banner advertising, and email marketing campaigns
  • Delivering microsites, email marketing, and online advertising through collaboration with other departments
  • Executing briefs from conceptual design to publishing
  • Delivering high-quality creative solutions for all brand elements in the business to agreed standards and timeframes.
  • Engage and Work with Content Creators to capture the power of local culture and trends.
  • Educate and Facilitate Businesses and Government functions to leverage the power of the company


Skills on Resume: 

  • Creative Direction (Soft Skills)
  • Technical Proficiency (Hard Skills)
  • Brand Guidelines Development (Hard Skills)
  • E-Marketing Design (Hard Skills)
  • Project Management (Soft Skills)
  • Cross-Departmental Work (Soft Skills)
  • Cultural Engagement (Soft Skills)
  • Educational Facilitation (Soft Skills)

10. Creative Manager, Green Valley Creatives, Little Rock, AR

Job Summary:

  • Create end-to-end digital products, including experiences and interfaces with a team of cross-functional stakeholders
  • Determine digital asset requirements by working with a number of stakeholders including leadership, account teams and clients
  • Design visual assets to communicate product function efficiently, including screen layouts, color palettes, UI elements, style guides and icons
  • Work with highly collaborative teams in an agile, iterative design environment and create production schedules by working with leadership and account teams to set priorities and deadlines
  • Conduct and/or assist with up-front user research activities including business analysis, task analysis, and user interviews to inform the development of new products and assess and design products in line with usability standards and heuristic best practices
  • Lead, guide and support the creation of design documentation and artifacts created by team in support of technical development, functional specification documentation 
  • Determine and monitor production schedules and provide work direction to the team and determine and monitor production schedules and provide work direction to the team
  • Use business requirements, user research and feedback to assist in developing scenarios, use cases, prioritizing features, high-level requirements and task flows across products and services
  • Design elegant high-fidelity user personas, journey maps, design mockups and wireframes and storyboards for all responsive landscapes
  • Report to Director of eCommerce Marketing
  • Develop, promote and protect both the Structural Graphics and Red Paper Plane brands.


Skills on Resume: 

  • Digital Product Design (Hard Skills)
  • Stakeholder Collaboration (Soft Skills)
  • Visual Asset Design (Hard Skills)
  • Agile Design Process (Hard Skills)
  • User Research and Usability (Hard Skills)
  • Design Documentation (Hard Skills)
  • Production Management (Hard Skills)
  • High-Fidelity Design (Hard Skills)