Published: September 6, 2024 - The Creative Specialist is tasked with developing compelling visual and video content for both internal and external communication platforms, including infographics, corporate materials, and digital media channels, ensuring brand consistency and audience engagement. This role encompasses the creation and refinement of dynamic designs across various media outlets, while also managing content schedules, approvals, and production workflows to align with strategic marketing objectives. Additionally, the specialist stays abreast of design trends, contributes to social media growth, and collaborates with both internal teams and external partners to deliver innovative marketing solutions that meet tactical goals.
Tips for Creative Specialist Skills and Responsibilities on a Resume
1. Creative Specialist, Bright Idea Media, Charlotte, NC
Job Summary:
- Play a key role in the development and execution of public affairs campaigns by leveraging creative mediums including graphic design, photography, and videography.
- Develop and create various graphic and visual content to better serve the creative needs of PA and other LOBS across the resort.
- Ensure that all communication is accurate, timely and professionally produced to support business objectives.
- Complete projects effectively, accurately and within established timelines.
- Support the archiving needs and documentation of Public Affairs’ visual assets.
- Work within the Creative Team to design and develop new and existing brand visuals.
- Create digital design outcomes for email marketing, website campaigns and banners, social media and more
- Design a range of different print materials including brochures and event merchandise.
- Balance multiple client projects at once, ability to prioritize tasks and cooperate with the Marketing team to follow the brief.
- Adhere to and create brand guidelines.
- Thinking creatively to produce new ideas and concepts
Skills on Resume:
- Creative Design Expertise (Hard Skills)
- Content Creation (Hard Skills)
- Project Management (Hard Skills)
- Brand Adherence (Hard Skills)
- Digital and Print Design (Hard Skills)
- Archiving and Documentation (Hard Skills)
- Creative Problem-Solving (Soft Skills)
- Collaborative Skills (Soft Skills)
2. Creative Specialist, Pixel Perfect Studios, Boulder, CO
Job Summary:
- Develop creative visual imagery and video content to accompany internal and external communications such as infographics, company overview materials, website, presentations, social media, email campaigns, advertisements, conference materials, etc.
- Create, revise and develop attractive and effective designs for advertisements, print collateral, merchandising and branding materials for a variety of media outlets such as print, video, web, and social media to tell story.
- Facilitate design projects from concept through production and delivery, ensuring schedules, proofs, approvals, file preparation and job archiving have been properly executed.
- Develop and manage social content images, graphics, photos and video calendars, and maintain asset libraries.
- Uncover opportunities to grow social audiences.
- Maintain knowledge of the latest design trends and techniques, products, and resources.
- Take field photography, create and edit video and/or give direction when working with professional video companies.
- Promote brand awareness and maintain branding consistency throughout all work (colors, logos, schemes etc.)
- Collaborating with internal and external resources design marketing pieces that accomplish strategic and tactical goals while adhering to brand guidelines.
- Defines a project plan that efficiently moves the project from initial ideation through production and final deployment.
- Work on multiple projects concurrently, often with shifting priorities and with many internal stakeholders.
Skills on Resume:
- Visual Design (Hard Skills)
- Project Management (Hard Skills)
- Social Media Management (Hard Skills)
- Branding and Consistency (Hard Skills)
- Photography and Videography (Hard Skills)
- Design Trends (Hard Skills)
- Internal and External Communication (Soft Skills)
- Multitasking and Prioritization (Soft Skills)
3. Creative Specialist, Mindwave Innovations, Tampa, FL
Job Summary:
- Support the business’s eCommerce business by producing dynamic digital assets such as emails, web banners and webpage content.
- Produce brand content such as sell sheets, social media assets, playbooks and key visuals.
- Under the direction of the Creative Producer, assist with various stages of video production.
- Edit, enhance, and create videos for web, social media, and presentation use
- Edit, manipulate event photography and shoot product and lifestyle images
- Work in close collaboration with the Brand Management team, Omni-Channel Marketing Team and Customer Experience Team to support electronic media needs.
- Provide outstanding support and service to the in-field Customer Success Management Team.
- Establish a strong working relationship with the Global Marketing team in Basel, Switzerland to ensure effective and efficient deployment of global brand creative execution following brand or initiative guidelines.
- Open to new ideas, and influences and quick to react to changing trends.
- Monitor and understand competitors within the product category.
- Communicate and coordinate with internal stakeholders or third-party vendors regarding sample creation and procurement of printed material such as point-of-sales and promotional materials
Skills on Resume:
- Digital Asset Production (Hard Skills)
- Brand Content Creation (Hard Skills)
- Video Production Support (Hard Skills)
- Photography Skills (Hard Skills)
- Collaborative Communication (Soft Skills)
- Customer Support (Soft Skills)
- Global Coordination (Soft Skills)
- Market Awareness (Soft Skills)
4. Creative Specialist, Blue Sky Creatives, Des Moines, IA
Job Summary:
- Develop content that accurately reflects company ideals and brand image
- Research the material needed to write each article, email, post, and content.
- Collaborate closely with account managers
- Works with project owners, creative, and web teams to write and deliver content and copy for lead generation, content marketing, website, digital marketing, advertising, social media, webinars, blogs, e-newsletters, infographics, and press releases.
- Participates in the development and planning of marketing messages, concepts, or campaigns with Marketing
- Copy, edit and proofread for corporate tone and voice and adherence to editorial style and brand guidelines.
- Strong organizational skills and the ability to work on multiple projects concurrently
- Support a creative team to both edit existing copy and create new copy to support Internet Marketing campaigns
- Research a topic and produce relevant content while maintaining the brand voice.
- Independently prepares original video, photographs, or any other form of content in accordance with brand guidelines.
- Writes copy for marketing pieces such as posters, menu boards, or advertising.
Skills on Resume:
- Content Creation (Hard Skills)
- Material Preparation (Hard Skills)
- Collaborative Communication (Soft Skills)
- Marketing Strategy (Hard Skills)
- Editorial and Proofreading Skills (Hard Skills)
- Organizational Skills (Soft Skills)
- Creative Content Support (Hard Skills)
- Independent Content Production (Hard Skills)
5. Creative Specialist, Luna Digital Designs, Portland, OR
Job Summary:
- Prioritize creative deliverables including social media graphics, presentations, handouts, logo creation, print collateral and more
- Act as a resource for cross-functional teams for projects and design needs, and provide design assistance for other marketing and internal communications materials
- Develop/adhere to brand guidelines for clients
- Prepare files for print and work with external print vendors to ensure high-quality production of printed materials
- Spot design inconsistencies in color, spacing, fonts, etc. easily when presented
- Post, monitor and engage social media clients
- Create and maintain social media reports for clients
- Create photo crops and collages to fit the parameters of social media platforms as directed by Media Coaches
- Troubleshoot social media tools and applications
- Proofs all materials to ensure accurate copy, menu/nutritional/pricing information, and obtains appropriate approvals prior to final production.
- Produces certain materials in-house, which may require printing, laminating, mounting and more.
- Possesses technical proficiency to be able to coordinate or negotiate with outside service providers.
Skills on Resume:
- Graphic Design Proficiency (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Brand Guidelines Adherence (Hard Skills)
- Print Production Knowledge (Hard Skills)
- Design Consistency (Hard Skills)
- Social Media Management (Hard Skills)
- Photo Editing (Hard Skills)
- Production Oversight (Hard Skills)