WHAT DOES A CORPORATE COMMUNICATIONS MANAGER DO?

Published: August 22, 2024 - The Corporate Communications Manager drives the development of strategic communication plans, ensuring alignment with brand objectives and timely execution across all channels. Leads the creation of audience-centric materials and manages communication projects, from executive messaging to product launches. Continuously refines strategies based on data-driven insights to enhance engagement and effectiveness in internal communications.

A Review of Professional Skills and Functions for Corporate Communications Manager

1. Corporate Communications Manager Duties

  • Content Development: Define and evolve corporate tone
  • Collaboration: Collaborate with internal stakeholders to generate content and ideas to drive the tone and brand of company
  • Research and Writing: Research and write content, including emails, web content, video scripts, thought leadership pieces, press releases, presentations, speeches, talking points, training and reference materials, and more
  • Social Media Strategy: Own the strategy and execution of social media efforts, including content calendars, scheduling, and tracking of paid/sponsored posts to evaluate ROI
  • Subject Matter Expertise: Become a content expert on products, community outreach, technology, diversity and inclusion, and corporate culture
  • Partnership Development: Partner with sales, product marketing, and executive team to ensure all materials present a consistent tone and vision
  • Project Management: Track, manage, and report on project work
  • Media Relations: Create and maintain media lists
  • Industry Monitoring: Read assigned newspapers and trade publications for news relevant to Turo
  • Logistical Support: Provide logistic support for meetings and press events, prepare schedules and follow-up contacts

2. Corporate Communications Manager Details

  • Communication Oversight: Work with the head of department to oversee all of their external communications.
  • External Communications: Oversight of all external communications
  • Website Management: Design, execution, and maintenance of a new corporate communication-focused website
  • Material Production: Production of materials for external and internal use to support the firm's ESG and SDG objectives
  • Strategic Communication: Work with the CEO to communicate the firm's strategy, business plan, and objectives to staff and to promote and embed the firm's purpose, values, culture, and behaviors.
  • Drafting Assistance: Assist in the drafting of regular CEO messages to staff
  • Channel Development: Develop new channels of communication between the CEO and colleagues.
  • Media Relations: Drive proactive media relations campaigns that lead to positive press coverage
  • Media Pitching: Pitch, pitch, and more pitching to reporters across the US and securing top-tier media coverage
  • Press Material Drafting: Draft press materials, including messaging, media pitches, briefing notes, and media alerts
  • Editorial Management: Maintain editorial calendars

3. Corporate Communications Manager Responsibilities

  • Material Creation: Craft and write communications materials for internal employees and external audiences.
  • Message Delivery: Convey messages issued by the Group to its audiences, such as employees, media, channel partners, and the general public.
  • Content Preparation: Prepare/review presentations, media bytes, news feeds, talking points, company circulars, website updates/posts, etc., and any others as required on behalf of the Group.
  • Media Monitoring: Explore media, keeping abreast of news and events in the market.
  • Feedback Management: Appropriately respond to messages or feedback directed at the Group on open public forums.
  • Issue Management: Manage communications around complex issues.
  • Training Development: Train key spokespersons and executives for speaking opportunities.
  • Team Collaboration: Collaborate with the Corporate Communications team to write internal newsletters and communications.
  • Project Coordination: Work with various divisions within the company to gather data and information, manage internal schedules and editorial calendars, and handle various internal communications special projects.
  • DEI Support: Support ongoing Diversity, Equity, and Inclusion communications, including gathering information and writing newsletters, coordinating events, drafting intranet postings, and working with the social media team to align internal and external messaging.

4. Corporate Communications Manager Accountabilities

  • PR Support: Support the Head of PR on corporate, crisis, and policy communications.
  • Strategy Development: Responsible for driving the proactive communications strategy for Trust & Safety.
  • External Communications Management: Responsible for managing external communications regarding sensitive and high-risk media and user issues.
  • Strategic Counsel: Act as counsel for cross-functional partners on communications considerations for corporate, brand, and policy changes that will affect matters of reputation.
  • Best Practices Advising: Advise on best practices and communications guidelines for general support queries related to sensitive, high-risk user issues.
  • Policy Expertise: Be the subject matter expert on policy-related issues for the global Depop PR team.
  • Drafting and Training: Draft statements and messaging, support the broader comms team on training and briefing media spokespeople on corporate as well as policy issues.
  • Social Media Management: Manage social channels and work with teams across the company to increase engagement and followers.
  • Customer Communications Management: Manage customer communications and work with teams across the business to educate & engage the customer base.
  • Content Development: Work with the Marketing and Operations team members to develop and post content and continuously review site capabilities with a view to enhancements.

5. Corporate Communications Manager Functions

  • Project Coordination: Plans, coordinates, and documents project updates ensuring DMCI brand awareness through press releases and other media tools.
  • Corporate Communications Management: Handles corporate communication needs of the company including preparation of newsletters, updates of the website, and news releases to newspapers.
  • Internal Coordination: Coordinates with operations on project updates to include as part of the company newsletter and posting on the DMCI website.
  • Legal Coordination: Coordinates with Corporate Legal Counsel and Compliance in the issuance of any press release or handling of third-party/employee complaints against DMCI.
  • Website Improvement: Recommends improved presentation of the Company Website.
  • Relations Assessment: Assesses employer, employee, and/or industrial relations in coordination with Admin, Legal, and HR Department.
  • Business Development Collaboration: Coordinates with the Business Development department in recommending better ways and means to increase branch awareness of DMCI.
  • Internal Communications Production: Produce internal communications materials and assets to keep employees informed about business strategy, goals, and key initiatives.
  • Global PR Strategy: Collaborate with Branding & Communications and HLUS teams in the development and execution of global PR strategies to drive awareness of FFSS through external channels.
  • Strategy Optimization: Stay current with corporate strategies, initiatives, and optimize messaging and content development.

6. Corporate Communications Manager Overview

  • Brand Alignment: Maintain a deep understanding of brand, audience, and company objectives on an ongoing basis to ensure all communications clearly tie back to broader mission, goals, and values.
  • Communication Strategy Activation: Activate internal and external communications strategies, working extensively with subject matter experts to research and translate information into clear and engaging communications that achieve company goals.
  • Product Knowledge: Gain a deep understanding of products, policies, services, and objectives, and distill these into easy-to-understand and connected communications on a wide variety of topics that support the company strategy.
  • Messaging Input: Provide input on messaging and positioning, and influence stakeholders as needed to ensure communications are impactful and aligned with desired tone.
  • Channel Management: Work with channel owners to identify objectives and oversee communication plans, including the management of internal communication tools like Slack, Intranet, and email.
  • Dialogue Facilitation: Create opportunities for dialogue across all levels of the organization.
  • Content Development: Draft written communications, develop presentations for All Hands, monitor Slack to engage with employees, and host employee engagement events.
  • Editorial Content Sourcing: Source editorial content, conduct interviews, capture photographs, and solicit testimonials with internal and external audiences.
  • Content Writing: Use brand standards to write memorable, compelling, and engaging content in an audience-appropriate tone, including investor and employee communications, press releases, content for career sites, blogs, social media postings, and change management communications.
  • Presentation Coaching: Coach and build up the presentation ability of spokespeople and executives who communicate with the company.

7. Corporate Communications Manager Tasks

  • Meeting Support: Support internal partners in the development of meeting agendas, presentations, change management, and new policy adoption.
  • Employee Listening: Utilize employee listening channels (e.g., All Hands meetings, Slack, engagement surveys, Office Hours) to ensure listening and learning from employees and grounding communications in data.
  • Survey Management: Work with the HR team to manage internal and external surveys for employee engagement.
  • Engagement Planning: Plan strategic brand-aligned employee engagement activities across mediums.
  • Design Collaboration: Partner closely with designers to create audience-centric collateral and layouts for communications, including Google Slides presentations, documentation, and event-specific collateral.
  • Communication Leadership: Act as the primary point of contact and lead detailed communication plans for communication projects such as executive communications, product launches, change management, investor relations, and campaigns.
  • Priority Management: Identify and communicate urgent priorities and keep all parts of the creative communication process on track to meet deadlines.
  • Results Tracking: Track results and apply key learnings to improve future communications, content, and engagement.
  • Content Strategy Development: Develop content strategies and communications plans for internal programs and strategic forums (e.g., town hall meetings, leadership meetings, newsletters, intranet, social collaboration tools) working closely with the FFSS Global Leadership Team and branding and communications for coordination.
  • Content Creation: Develop compelling content for a variety of internal platforms and channels.

8. Corporate Communications Manager Roles

  • Strategy Development: Establish an internal communications strategy, campaigns, and calendar based on organizational objectives.
  • Message Alignment: Ensure all communications are aligned, impactful, and deliver a clear, consistent, and focused message across the company.
  • Content Production: Plan, shoot, edit, write, and produce internal content and events, including videos, emails, PPT decks, and global Zoom events.
  • Executive Communication: Work directly with executives and leaders to craft messages in their own voice.
  • Innovative Outreach: Develop non-traditional approaches to reaching out to all employees.
  • Crisis Communication: Manage proactively the internal communications response to urgent situations.
  • Portal Management: Develop and maintain an internal communications portal where all employees can self-service current and historical communications and content.
  • Feedback Gathering: Gather internal feedback continuously to update strategy and tactics.
  • PR Collaboration: Partner with the corporate PR team to seek out opportunities and coordinate media interviews with in-house thought leaders.

9. Corporate Communications Manager Essential Functions

  • Global Strategy Execution: Develop and execute global communication strategies and tactics to continuously inform, educate, and drive engagement within NI’s Sales, Support, Services, and Operations organization.
  • Team Leadership: Lead a team of global colleagues to plan and drive both near-term, immediate business priorities while executing against a longer-term set of business and communication objectives.
  • Impact Optimization: Optimize for maximum impact, identifying opportunities to accelerate important efforts.
  • Leadership Communication: Counsel and guide the development of leadership communications, ensuring consistent voice and tone, messaging connects and reinforces business priorities, and we speak with authenticity and confidence.
  • Channel Evaluation: Evaluate and refine existing and/or experiment with new internal communication channels—both at the functional level as well as across Global Communications—to reach, educate, and engage the organization more effectively.
  • Change Management Support: Counsel and support fast-paced change management and drive employee engagement efforts.
  • Tool Development: Partner across Global Communications and NI to develop the tools and resources needed to help leaders more effectively communicate internally.
  • Brand Equity Building: Build brand equity and support revenue generation by increasing recognition and consideration of Squiz with prospects and customers through engaging and strategic communications programs.
  • Collaborative Messaging: Collaborate with teams across Squiz to build compelling messaging, themes, and content.
  • Thought Leadership: Work alongside Marketing teams to develop thought leadership that supports efforts to drive leads and traffic and increase social presence.

10. Corporate Communications Manager Role Purpose

  • Positioning Development: Develop positioning for the Company as it grows its service offerings.
  • Thought Leadership: Create thought leadership programs for executives.
  • Issue Mitigation: Pre-empt and mitigate issues and regulatory concerns across the company's Southeast Asia markets.
  • Media Relations: Build and maintain strong working relationships with international/regional media, influencers, and analysts.
  • PR Direction: Provide direction and execution support for country PR teams for announcements that educate merchants and consumers, and manage crisis situations.
  • Industry Monitoring: Monitor and opportunistically leverage industry news.
  • Reputation Management: Ensure delivery of Glanbia Ireland's corporate affairs agenda to build and sustain its reputation in its major markets and with its critical stakeholders and influencers.
  • Communication Planning: Create an effective communication plan and provide content for various communication vehicles, including written materials, electronic communications, presentations, and events.
  • Stakeholder Collaboration: Work with internal stakeholders to ensure emerging issues are understood and addressed in a timely and efficient manner.
  • Leadership Coaching: Coach and support business leaders in the development and delivery of communications.
  • Media Assistance: Assist in media relations across the agricultural and local sector.
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