WHAT DOES A COMMUNICATIONS INTERN DO?
Published: August 15, 2024 - The Communications Intern undertakes the creation and distribution of weekly e-newsletters, actively tracking readership to gauge engagement. Responsibilities include updating and monitoring regional social media pages and managing the news section of the regional intranet, ensuring timely and relevant updates. Through drafting articles, supporting event logistics, and assisting with media list management, the intern significantly contributes to the organization's dynamic communication strategy.
A Review of Professional Skills and Functions for Communications Intern
1. Communications Intern Duties
- Impact Measurement: Design and implement measurements to analyze messaging program effectiveness and quantify original data from executed programs
- Trend Research: Conduct research into industry trends and generate data-driven ideas
- Social Listening & Reporting: Guide social listening, keyword tracking, and sentiment reporting using real-time data
- Visual Content Creation: Generate original social media photography, videography, and design graphic content
- Stakeholder Data Collection: Gather stakeholder stories and document authorizations using original data
- Behavioral Data Analysis: Collect and analyze original social media and web/intranet behavioral data
- Data Visualization: Create dashboards and performance reports using original data analytics
- Brand Health Analysis: Provide original data-driven monthly and quarterly analysis of brand health and reputation metrics
- Analytics Collaboration: Work closely with communications agencies/partners to pull original analytics
- Content Creation: Create sharable content for Planblue’s digital media efforts, including website, blog posts, and social media channels
- Media Preparation: Prepare photography and other media for publication and maintain a digital media library
- Brand Design: Design brand graphics and develop documentation templates for streamlined internal and external communication
2. Communications Intern Details
- Report Compilation: Compile monthly reports for the company’s intranet, website, and social media pages
- Newsletter Creation: Create and distribute weekly e-newsletters and track readership
- Social Media Management: Update and monitor the regional social media pages
- Intranet Management: Manage the news section of the regional intranet page
- Article Drafting: Draft internal articles about company and employee news
- Event Support: Provide event support for media engagements, tech shows, conferences, and other internal and external events
- Content Creation & Editing: Support with the creation and editing of various communications items including PowerPoint presentations, digital surveys, and corporate ads
- Media Monitoring: Compile daily news clips and promote media successes
- Data Entry: Input new small business contacts and stories into the Salesforce database, track and enter media hits
- Profile Writing: Assist with interviewing and writing profiles of small business owners
- Blog & Letter Drafting: Draft blog posts and letters to the editor
- Media List Management: Assist with building and updating media lists
- Social Media Account Management: Assist with managing the organization’s social media accounts
3. Communications Intern - Specific Responsibilities
- Web Content Management: Help manage web content and social media accounts
- Media Monitoring: Assist staff with social media and traditional media monitoring
- Advocacy Campaign Support: Support with the roll-out of targeted advocacy campaigns
- Research & Benchmarking: Participate in research and benchmarking activities
- Resource Development: Provide support for the development of print and online resources including newsletters, member updates, blogs, and press releases
- Infographics & Presentation Creation: Develop infographics and presentations
- Multi-Media Content Creation: Provide editing support and content for the production of videos, webinars, and other multi-media platforms
- Event Logistics Support: Provide logistics support for special events and conferences and administrative tasks
- Material Drafting & Proofing: Draft, proof written materials, and create and maintain press lists
- Media Coverage Monitoring: Monitor media coverage and compile reports
- Clip Report Compilation: Compile and disseminate clip reports
- Meeting Scheduling: Schedule both internal and client meetings.
4. Communications Intern Accountabilities
- Content Library Management: Create/review/update the concept of the content library (classification, naming, etc…).
- User Needs Identification: Identify the needs of different users and drive development projects with IT.
- Material Assessment: Sort out all available material and identify material that needs to be revamped.
- Naming Procedure: Define and implement a naming/classification procedure.
- Website Content Coordination: Coordinate the population of material for the website, working with colleagues in the field programs as well as the communications support team.
- Value Alignment: Respect the values of Medair with team members, local staff, beneficiaries, and external contacts.
- Cultural Adaptability: Accept and be at ease to work in an environment where staff pray and have devotion times together.
- Communication Support: Support and Corporate Communications team, communication planning/support for MB Corporate team and Rosemont Corp office.
- Executive Communications: Create executive communications, build newsletters, manage the editorial calendar, and plan and communicate employee engagement activities.
- Stakeholder Collaboration: Partner with internal stakeholders to research, analyze data, and make recommendations to leadership.
- Employee Communication Execution: Day-to-day execution of large and small-scale employee communication efforts.
- Intranet Maintenance: Maintain and update the company Intranet/ReyesConnect.
- Audience Understanding: Design company emails and learn about different audiences and comms modifications
5. Communications Intern Functions
- External Communication: Create and implement external communication activities such as press releases, updating website content, updating social media profiles, and regular newsletters to supporters.
- Media Relations: Be the sole point of contact for all media inquiries and create/maintain good relationships with local/regional/national press contacts.
- Press Coordination: Arrange press interviews and coordinate external comms activity to raise the profile of the charity and promote the impact we make.
- Brand Protection: Be reactive to and pre-emptive of current news stories and online social content to promote and/or protect the work and brand of the YMCA.
- Internal Communication: Create, administer, and supervise internal communications, including employee and volunteer announcements, departmental competitions, fundraising events, and awareness campaigns.
- Employee Recognition: Work with the HR team to ensure good news is shared across the organization and individuals are celebrated and recognized.
- Content Collection: Regularly liaise with all departments, collecting information to update content for social networking sites and websites with all significant news and changes.
- Visual Design: Collate a library of new images of work for future use in publications and communication, and learn about fundamental principles of visual design and health communication.
- Digital Image Editing: Explore various tools to create digital images and get hands-on practice in editing.
- Public Health Research: Research new and trending public health issues.
- Content Writing: Write brief articles and craft content for website and social media.