WHAT DOES A BUSINESS PERFORMANCE ANALYST DO?
The Business Performance Analyst specializes in researching new techniques and technologies to enhance best practices and provide optimal business solutions that support operational and financial goals. This role includes developing business presentations and reports, and acting as the initial point of contact for compliance-related discussions with vendors and banking partners. Moreover, through identifying trends and potential improvement areas, the analyst facilitates strategic decision-making and promotes robust cross-functional collaboration to ensure compliance and alignment across all business processes.
A Review of Professional Skills and Functions for Business Performance Analyst
1. Business Performance Analyst Duties
- Decision Support: Supports senior management decision-making.
- Team Support: Supports the Digital Marketing & Ecommerce team.
- Metrics Definition: Ensures metrics are defined appropriately and measure the key objectives.
- Reporting Leadership: Leads and facilitates monthly Management Operational Reporting for ESC.
- Cost Analysis: Analyzes cost, demand, share of traffic, and suggests optimization strategies.
- Risk Analysis: Provides commercial analysis and insight, highlighting key risks and opportunities.
- Cross-Functional Support: Works in cross-functional teams supporting key business projects and new concept development.
- Business Analysis: Drives business action through researching and analyzing key business projects and new concept development.
- Strategic Support: Supports the Commercial Strategy Manager in the research, analysis, and proposals for all strategic commercial projects.
2. Business Performance Analyst Details
- Data Sharing: Shares a data-driven approach across product teams.
- Data Analysis: Analyzes and uses data to understand the game’s economy.
- Improvement Identification: Identifies sweet spots where there is room for improvement.
- Feature Suggestion: Suggest new features/feature improvements to boost retention.
- Data Evangelism: Evangelizes the importance of having a data-driven decision-making process.
- Action Explanation: Clearly identifies and explains the reasons behind the suggested actions for the game.
- Testing Management: Ensures the tracking of A/B & MV testing scenarios in partnership with the E-commerce manager.
- Insight Support: Helps Producers with crucial insights by continuously monitoring data such as the game economy.
- AB Testing: Creates, monitors, and interprets AB tests to help Producers always find the right answers to the game’s specific needs from a business point of view.
- E-commerce Analysis: Analyzes the online path to registration and the path to purchase in close collaboration with E-commerce.
3. Business Performance Analyst Responsibilities
- Project Coordination: Assists in tracking and coordinating key projects for the country manager.
- Performance Analysis: Assists in conducting analysis of key performance issues.
- Reporting: Creates reports and documents in a consumable manner for USVI and LLA executives.
- Performance Tracking: Tracks performance and creates alerts based on negative performance.
- Relationship Building: Fosters key relationships to facilitate effective business conduct for Liberty VI.
- Fast-Paced Adaptability: Demonstrates ability to work within a fast-paced environment across multiple organizations.
- Compliance: Demonstrates and ensures compliance with the Customer First Philosophy.
- Business Acumen: Demonstrates key grasp of business and financial fundamentals, and organizational management.
- Network Building: Builds key relationships across the organization (internal to USV, across LLA and external to USVI).
- Issue Analysis: Works with USVI managers to identify, track, and report on key root causes of issues and mitigation plans.
4. Business Performance Analyst Accountabilities
- Research Skills: Researches new techniques, technologies, and best practices.
- Solution Development: Provides optimal business solutions to achieve operational and financial goals.
- Presentation Development: Responsible for developing business presentations and reporting.
- Compliance Liaison: Acts as the first point of contact for vendors and banking partners on compliance-related matters.
- Trend Analysis: Identifies trends and areas of improvement for management, clients, and other business partners.
- Performance Monitoring: Regularly monitors business performance and generates performance reports providing insight to relevant stakeholders.
- Cross-functional Collaboration: Ensures complete end-to-end process and control alignment and compliance through cross-functional collaboration.
- Process Management: Develops thorough knowledge of critical business processes to effectively prioritize and manage the lifecycle of unplanned interruptions.
- Problem Analysis: Reviews business problems, analyzes root causes, and recommends improvements to existing business platforms.
- Metric Reporting: Responsible for the reporting of performance metrics to improve business operational efficiency and adherence to compliance requirements.
5. Business Performance Analyst Functions
- Compliance Reporting: Rolls out price compliance reporting.
- Governance Backup: Serves as backup for price governance management.
- Ad-Hoc Reporting: Creates ad-hoc reports for efficiency improvements.
- Reporting Management: Drives day-to-day management of reporting across distributor markets.
- Data Presentation: Structures and presents data in a format that generates the best possible insights and conclusions.
- Report Development: Supports report development in collaboration with the Market Development Manager in HQ.
- Performance Reporting: Establishes monthly performance management reports and processes for key markets.
- Forecast Ownership: Takes ownership of the monthly tender forecast process for distributor markets.
- CRM Administration: Acts as a system administrator for the CRM system, creating users, validating data, and driving onboarding of new countries.
- Project Interaction: Engages in project scoping and interacts with distributors on building data models for in-market sales and inventory data.