SENIOR MARKETING ANALYST JOB DESCRIPTION

A Senior Marketing Analyst turns scattered campaign data into decisions leadership can act on. The role sits between marketing operations and executive stakeholders, translating performance across paid, owned, and earned channels into attribution models and KPI frameworks that hold up under scrutiny from finance and sales partners. Many of these positions require fluency in B2B funnel reporting through platforms like Marketo or Salesforce, since lead quality and Annual Subscription Value targets are common scorecards. The analyst is judged less on data volume than on whether recommendations actually change budget allocation.

As the Senior Marketing Analyst, you own marketing performance measurement, attribution modeling, and KPI reporting across paid and organic channels. You report into the marketing or analytics function, partnering with product marketing, sales, and data engineering to turn fragmented data into decisions.

Career Impact: Building attribution models that withstand finance and sales scrutiny establishes the kind of analytical credibility that opens doors to analytics manager roles.

Business Impact: Your KPI frameworks directly shape budget reallocation decisions across paid search, social, display, and email channels.

Growth Opportunity: Mastery of multi-channel attribution and marketing mix modeling positions you to move into marketing data science or analytics leadership.

Company Value: Several employers in this space describe close-knit, cross-functional teams pairing analysts directly with data scientists and engineers on shared marketing data products.

• Own marketing performance reporting and attribution analysis across paid, owned, and email channels.
• Define KPI frameworks and success metrics with marketing leadership to standardize measurement.
• Build and maintain dashboards that combine data across digital, social, and email sources.
• Diagnose root causes of metric shifts and communicate findings to senior stakeholders.
• Partner with data engineering and product marketing to resolve data quality gaps.
• Translate complex analyses into clear, actionable recommendations for non-technical audiences.
• Design and evaluate A/B and incrementality tests to support campaign decisions.
• Mentor junior analysts on measurement methodology and reporting standards.

• Bachelor's degree in marketing, statistics, computer science, or equivalent work experience.
• 4 or more years of experience in marketing analytics, with demonstrated lead generation or attribution work.
• Advanced proficiency writing SQL queries against marketing or CRM data.
• Strong working knowledge of multi-channel attribution and marketing mix modeling concepts.
• Experience designing and interpreting A/B and incrementality tests.
• Ability to translate technical analysis for executive and non-technical audiences.
• Demonstrated experience managing multiple reporting deadlines for senior stakeholders.

• Experience with B2B funnel reporting structures including marketing automation platforms.
• Working knowledge of Python or R for statistical modeling and data transformation.
• Prior experience mentoring or line managing junior analysts.
• Background in CRM or retention marketing measurement.

• Lead-to-opportunity conversion rate, reflecting how well attribution insights improve funnel quality.
• Dashboard adoption rate among stakeholders, measuring whether reports actually drive decisions.
• Mean time to root-cause a metric anomaly, in hours, showing analytical responsiveness.
• Forecast accuracy against actuals, in percentage variance, for owned reporting models.
• Number of KPI frameworks standardized per quarter, reflecting measurement maturity owned by this role.
• Typical tools: Visualization (commonly Tableau or Google Data Studio), SQL clients, CRM platforms (commonly Salesforce or HubSpot).

• Base Salary Range: $85,000 to $115,000 annually.
• Bonus: 5 to 10 percent of base, performance-based.
• Equity: Limited or none, occasional RSUs at larger firms.
• Health Benefits: Medical, dental, and vision coverage.
• PTO: 15 to 20 days annually plus standard holidays.
• Common Perks: Remote or hybrid flexibility, professional development stipend.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment with organizations using this role description is contingent upon successful completion of a background check. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other status protected under applicable federal, state, and local law. Reasonable accommodations are available to applicants and employees who require them to perform essential job functions. Candidates must be authorized to work in the United States without employer sponsorship.

The Senior Marketing Analyst owns audience, program, and campaign analysis and reporting, preparing and organizing raw data to surface unique insights. Communicating across internal and external Analytics teams, the analyst supports strategy and creative planning through statistical and non-statistical presentations to clients and peers.

Key Responsibilities

• Own audience, program, and campaign analysis and reporting.
• Maintain a well-organized approach to a variety of project work.
• Communicate properly between internal and external Analytics teams and other disciplines.
• Define project and campaign success metrics against defined objectives.
• Drive collaboration within teams to provide support, share skills, and gain insight.
• Prepare data for processing by organizing information, checking for inaccuracies, and adjusting and weighting raw data.
• Organize data to identify and conceptualize unique insights that help internal teams build strategy and creative planning.
• Leverage analytics tools and platforms to inform online and offline CRM strategies.
• Present statistical and non-statistical results, using charts, bullets, and graphs, to clients and peers.

Required Qualifications

• Bachelor's degree in a related field.
• Statistical analysis background in descriptive techniques, ANOVA, and causal methods, with predictive techniques a plus.
• Experience authoring SQL queries.
• Knowledge of database design and digital ad effectiveness research.
• Familiarity with syndicated research sources such as Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, and comScore.
• Proficient in Microsoft Excel and PowerPoint, and dashboard tools like Tableau, Data Studio, and Datorama.
• Experience with SAS, SPSS, R, Python, or JavaScript an advantage but not a necessity.
• Experience with ad-serving and web analytics tools such as Google DFA, Atlas, Google Analytics, and Omniture.
• Excellent verbal and written communication skills, with strong organizational, interpersonal, and project management abilities.

Reporting to FactSet's Marketing department, the Senior Marketing Analyst delivers data input, management, and analysis for lead and demand generation activities across the organization. Partnering with Product Marketers, US Sales, and New Business teams, the analyst increases and analyzes lead quantity and quality to help drive overall Annual Subscription Value.

Key Deliverables

• Gather and analyze data across all marketing channels and recommend optimizations to increase marketing impact.
• Implement standard metrics and measurement processes with Marketing leadership to establish success KPIs.
• Research and evaluate tools for creating reports and dashboards that combine data across digital, social, and email marketing channels.
• Analyze and interpret trends by channel, content type, and persona, sharing actionable insights with senior marketing leadership.
• Synthesize data into a clear narrative with actionable recommendations.
• Connect marketing activity effectiveness to the business's bottom line for senior management.
• Detect root causes of changes in metrics and communicate insights to stakeholders.
• Serve as the team expert on pulling information across platforms.
• Work with the Operations team to ensure data accuracy and consistency across all systems.

Qualifications & Experience

• Bachelor's degree with a concentration in marketing, statistics, or similar.
• 7+ years of experience analyzing and reporting on lead generation sources and metrics.
• Business-to-business, B2B, experience required.
• Ability to perform quantitative and qualitative market analysis to interpret findings and create insights.
• Highly proficient with HubSpot, Salesforce, and other marketing automation and CRM software, and Google Webmaster tools.
• Knowledge of Sprout Social, Kapost, and Google Adwords a plus.
• Mastery of Microsoft Excel.
• Excellent presentation skills.
• Highly organized, detail-oriented, and self-motivated.

Embedded within the iCrossing Media and Account Management teams, the Senior Marketing Analyst develops reports, campaign attribution, and dashboards for a variety of Fortune 500 companies. Working closely with Strategy, Media, and Accounts teams, the analyst delivers online marketing insights that provide significant value to teams and clients through quantitative data analysis and Web and Marketing analytics expertise.

Areas of Ownership

• Execute digital and multi-channel campaign measurement and analysis, perform ad-hoc analyses, and present conclusions.
• Maintain weekly and monthly reporting schedules and respond promptly to ad-hoc client requests.
• Disseminate marketing performance information to Strategy, Media, and Accounts teams.
• Work with the broader analytics team to enhance or initiate business intelligence and data visualization projects.
• Gather business requirements and identify measures and methodologies for measuring success against objectives.
• Create deep dive analysis to identify key trends and optimize performance and marketing ROI.
• Assist in efforts to improve understanding of customer behavior across all marketing channels.

Skills & Qualifications

• BA or BS in a quantitative field, advanced degree a plus.
• 1-2 years of work experience in digital analytics with a media focus.
• Understanding of digital data and marketing mix.
• Experience with data visualization platforms such as Tableau, PowerBI, and Datorama.
• Familiar with online advertising systems such as AdWords, adCenter, DART, YouTube Analytics, DoubleClick, Facebook, TubeMogul, Kenshoo, Marin, TradeDesk, and Atlas.
• Advanced MS Excel skills including functions, pivot tables, charts, and VBA macros.
• Strong organizational, problem-solving, and analytical skills with attention to detail.
• Ability to interface with individuals at all levels of the organization, demonstrating strong teamwork.
• Passionate about Internet, digital media, and social platforms, and willing to thrive in a fast-paced, innovative, entrepreneurial environment.

Sitting at the intersection of digital analytics and visual storytelling, the Senior Marketing Analyst extracts and analyzes data to build a story that describes the customer and campaign experience for F500 customers. Operating across registration, web, mobile, social, and call center channels, the analyst delivers strategic recommendations via monthly and quarterly customer presentations.

Performance Expectations

• Analyze the customer journey across an integrated marketing campaign and recommend optimization strategies for registration, web, mobile, social, and call center.
• Leverage data to identify ways to grow revenue, customer engagement, and conversion.
• Build dashboards and presentations for marketing programs that highlight performance on key metrics.
• Utilize company, user, and marketing response history data to drive segmentation for new email nurture campaigns.
• Conduct bread crumb analysis of user behavior based on channel, offers, and geography.
• Develop and implement statistical models to predict lead generation strategies.

Knowledge Skills & Abilities

• B.S. or M.S./MBA degree in marketing, mathematics, statistics, computer science, or engineering.
• 3+ years experience with visualization tools such as Tableau, MyBI, and Adobe Analytics.
• Experience in strategy consulting, digital marketing, or a related field.
• Proficient with relational databases and SQL.
• Proficient with at least one statistical software package such as R, MatLab, NumPy, SciPy, or Pandas.
• Proficient with web analytics tools such as Adobe Analytics and Google Analytics and Data Studio.
• Excel power user with strong Power Point skills.
• Strong understanding of digital marketing and key performance metrics, with experience in mobile and SaaS solutions.
• Structured, organized, and detail oriented with the ability to validate and triangulate data and derive insights.

A key member of the Risk and Analytics team, the Senior Marketing Analyst analyzes marketing campaign performance across email, push notifications, and paid social to drive forward actionable recommendations. Collaborating across the organization, the analyst uses A/B and incrementality testing to develop analytical frameworks that solve important business problems.

Core Functions

• Analyze the performance of marketing campaigns across multiple channels including email, push notifications, and paid social.
• Design and evaluate both A/B and incrementality tests to derive strong insights and provide decision support.
• Use analytical insights to solve important business problems and formulate robust, actionable recommendations for leadership.
• Develop a deep understanding of consumer behaviors and their business implications.
• Contribute to the development of analytical frameworks, tools, and skills.
• Use excellent communication skills to clearly distill technical work to audiences of all levels.

Position Requirements

• Bachelor's degree in a quantitative or engineering domain.
• 3-5 years of work experience involving data analysis, preferably marketing analytics experience.
• Experience and knowledge in experiment design and A/B testing.
• Experience with SQL, programming, and spreadsheet modeling.
• Experience in independently managing complex projects.
• Work experience with data visualization tools like Tableau, Looker, or Power BI.
• Exceptional communication skills, ability to simplify and present complex analytical concepts to an executive audience.

Brand and content performance depends on the Senior Marketing Analyst, who tracks campaigns, segments the customer base, and leads the creation of measurement systems with engineers to drive paid media KPIs. Based within the marketing analytics function, the analyst develops exceptional stakeholder relationships to ensure projects are delivered to strategic needs.

Strategic Responsibilities

• Track campaigns and segment the customer base, as well as identify market trends and monitor competitors.
• Lead the creation of a tracking and measurement system for brand and content, defining the analytical approach and working with engineers to implement change.
• Define, measure, and evaluate relevant paid media KPIs, pushing the paid media agency for the right reporting.
• Develop and implement best-in-class ways of measuring the effectiveness of marketing campaigns with the media agency analytics team.
• Lead Brand and Content analysis focused on translating data into actionable insights that improve performance.
• Provide timely insights and analytical support to internal stakeholders to support business decision-making.
• Identify key success indicators, determine best practices for measurement and reporting, and own and automate reporting tools.
• Assist with ad hoc queries and provide analytical support to a fast-growing business.
• Develop exceptional relationships with stakeholders to ensure projects are delivered to strategic needs.

Background & Experience

• 5-8 years of experience in marketing analytics, ideally including brand and content analytics or a data strategy role.
• Bachelor's degree in an analytical field such as maths, economics, engineering, or statistics, master's degree a plus.
• Expertise in marketing effectiveness measurement such as attribution measurement, marketing mix modelling, and revenue lift measurement.
• Proficiency within social analytics and community management platforms such as Sprout or BrandWatch.
• Upskilled in Excel, a SQL client, R or Python, Tableau, and other data tools.
• Strong analytical, conceptual, and problem-solving skills with the ability to work under pressure to tight deadlines.
• Ability to turn large data sets into well-articulated arguments for change.
• Strong interpersonal, verbal, and written skills with proven ability to develop well-written documents and present eloquently.
• Self-motivated problem solver who thinks strategically and analytically, able to work independently in a fast-paced environment.

As the Senior Marketing Analyst, this role owns all marketing reporting, analytics, and insights, working within Podium's business intelligence platform to analyze data for trends and insights. The marketing, business strategy, data science, and IT teams rely on this work to drive data-driven impact across the organization.

Operational Focus

• Own all marketing reporting, analytics, and insights.
• Work with marketing and technical business teams to diagnose, prioritize, and scope marketing data needs.
• Manage data strategy and analytics workflows including centralization of marketing cost data to support attribution and ROI reporting.
• Lead the development and expansion of end-to-end marketing campaign reporting.
• Drive standardization and automation in marketing performance reporting.
• Surface analytical insights by investigating root causes of aberrant marketing data.
• Perform quality control on findings and cross-reference against secondary sources.
• Drive interpretation, socialization, and adoption of operational marketing reports.
• Quantify the impact of major marketing initiatives and communicate findings to stakeholders.
• Manage automation of marketing spend against budget.

Technical Qualifications

• Degree in Computer Science, Math, Statistics, Engineering, Economics, Business, or equivalent hands-on experience.
• 5+ years of work experience using SQL and BI tools to drive analytics.
• Advanced experience writing SQL queries.
• Advanced knowledge in B2B funnel reporting including Marketo and Salesforce structure and reporting functions.
• Fluency in data visualization and dashboarding tools such as Tableau and Domo.
• Advanced hands-on Microsoft Excel skill set.
• Familiarity with marketing tactics including SEM, Display, and Email is a plus.
• Exceptional ability to communicate complex analyses throughout the marketing organization and senior leadership.
• Outstanding problem solving and analytical skills including conducting research and synthesizing recommendations.

Senior Marketing Analyst Operations designs, executes, and manages cross-channel marketing programs within technology platforms and with vendor partners on behalf of clients. The work directly supports internal, client, and vendor teams in maximizing the efficiency and effectiveness of marketing programs to ensure clients get the most out of their technology investments.

Role Responsibilities

• Work directly in Marketing Automation and Email Service Provider platforms to build dynamic, data-driven marketing campaigns.
• Coordinate cross-channel execution, including email, direct mail, SMS, and mobile messaging.
• Assess data availability against project needs to determine operational requirements.
• Perform list and data management within various marketing automation technology platforms.
• Create test lists and test cases, conducting QC of test cases and live data.
• Create and review detailed data processing specifications for vendors and client IT organizations.
• Manage required service vendors for content and data-related functions to ensure deliverables meet schedule and quality standards.
• Develop strong relationships with clients, advising on program design and operational best practices.

Education & Experience

• 2 to 4 years of experience in a direct marketing environment with data-oriented responsibility, preferably at a marketing agency.
• Knowledge of email channel execution and journey orchestration, with mobile messaging experience preferred.
• Knowledge of best practices including data security requirements, CAN-SPAM, and GDPR compliance.
• Proficiency working in an enterprise-level Marketing Automation or Email Service Provider tool, Salesforce Marketing Cloud strongly preferred.
• Proficient with Microsoft business applications including Word, Excel, and PowerPoint.
• Strong ability to instruct, coordinate, and manage vendors in a fast-paced, detail-oriented environment.
• Detail oriented, organized, and a master multi-tasker with excellent project management skills.
• Strong written and communication skills, articulate and poised.
• Ability to work independently and within large cross departmental teams.

The Senior Marketing Analyst owns insatiable curiousity to serve as the go-to expert for traffic and marketing analytics needs for stakeholders in the Growth team, leading the creation of accessible and actionable reports and dashboards. Reporting through the analytics team, the analyst champions best practice and line manages junior members, taking responsibility for their development.

Day-to-Day Responsibilities

• Serve as the go-to expert for traffic and marketing analytics needs for stakeholders in the Growth team.
• Guide decision making by providing detailed, action oriented insights, continuously highlighting opportunities and risks.
• Lead the creation of accessible, relevant, and actionable reports and dashboards using multiple sources of data.
• Take a leading role in the analytics team, championing best practice and advocating the use of data in decision making.
• Develop collaborative relationships with stakeholders to make relevant, credible recommendations.
• Influence stakeholders in discussing and establishing the most important and relevant KPIs.
• Work collaboratively with implementation analysts to maintain understanding of digital data collection.
• Lead analytics projects, dealing comfortably with ambiguity.
• Line manage junior members of the team, taking responsibility for their development.

Professional Experience

• Undergraduate degree in Computer Science, Mathematics, Statistics, Data Science, Physics, or equivalent, or demonstrable industry experience.
• Experience in digital marketing and web analytics with a track record of influencing business decisions using data.
• Good working knowledge of SQL, including data blending and manipulation, and python desired.
• Experience using industry-standard web analytics tools, Google Analytics preferred, with excellent understanding of UTM logic.
• Experience using industry-standard data visualization tools, Tableau preferred.
• Experience working in a big-data environment with large, complex, and variously sourced data sets.
• Experience preparing and giving impactful presentations focused on key insights.
• Experience in line management or mentoring junior colleagues.
• Ability to communicate complex information in a simple and digestible way for non-technical stakeholders.

The Senior Marketing Analyst works collaboratively with central and regional stakeholders to ensure marketing campaign funnels and customer behavior flows are tagged and tracked accurately across paid search, social, display, and email marketing. Reporting through the marketing analytics function, the analyst measures performance for All Access and On Demand products, distilling complex data sets into actionable solutions for senior stakeholders.

Primary Duties

• Ensure marketing campaign funnels and customer behavior flows are tagged and tracked accurately across paid search, social, display, and email marketing.
• Measure and report on marketing performance for All Access and On Demand products through dashboards and ad-hoc analyses.
• Build and maintain marketing-based Tableau dashboards and data models incorporating product data.
• Analyze data, identify trends, and develop recommendations for website and investment and marketing strategies.
• Support the marketing team on SQL and data needs, including regular and ad hoc analyses.
• Manage multiple projects and deliver against deadlines for senior stakeholders.
• Work with data engineers, marketing ops, and third party partners to ensure data quality in the data warehouse.

Experience & Qualifications

• Bachelor of Science degree or equivalent, master's degree a plus.
• 4+ years of experience focused on paid media and marketing analytics.
• Proficient at using SQL to query a data warehouse, preferably Snowflake.
• Proficient with analytics, visualization, and CRM platforms such as Tableau, Segment, Datorama, Google Analytics, and Salesforce.
• Strong understanding of paid media platforms and online tracking mechanisms including DV360, Facebook, SA 360, LinkedIn, UTM tracking, and floodlight or pixel tags.
• Knowledge of python and advanced statistical techniques a plus.
• Experience interfacing across technical teams and non-technical stakeholders, including writing BRDs and PRDs.
• Strong presentation and data storytelling skills, with the ability to tell an easy to understand, cohesive story.

Senior Marketing Analyst conducts keyword analysis, competitor benchmarking, and user journey analysis to inform domain strategy and prioritize conversion improvement opportunities. Success in the position means crafting A/B tests with the Senior Manager, Site Acquisition, and managing weekly forecasting to support management against team goals.

Activities

• Conduct keyword analysis, competitor benchmarking, user journey analysis, family interviews, and user-behavior analysis to inform domain strategy.
• Analyze differences in engagement and performance across site visitors to identify and prioritize conversion improvement opportunities.
• Craft A/B tests with the Senior Manager, Site Acquisition to assess conversion hypotheses.
• Evaluate the performance and impact of new site features, designs, and content types on engagement and conversion.
• Recommend opportunities to expand high performing changes or pivot to address underperforming ones.
• Manage weekly forecasting and analyze drivers of latest performance across macro trends and internal or external forces.
• Create and manage performance dashboards and analyses to support management against team goals.

Minimum Qualifications

• Bachelor degree in a quantitative field such as Computer Science, Engineering, Mathematics, Statistics, or Economics.
• 2-3+ years of analytics or quantitative professional experience in consulting, investment banking and finance, digital marketing, or customer insights.
• Experience working with, cleaning, and linking raw datasets to conduct analyses and generate insights.
• Proven ability to develop hypotheses that guide analytical approach and execute analysis to drive insights.
• Effective communicator able to translate complex analysis into recommendations, both orally and in writing.
• Resourceful, collaborative, and adaptable, committed to excellence.
• Able to handle pressure in a fast-paced, ever-changing environment.

The Senior Marketing Analyst, Marketing assists the Brand Manager by providing analytical support on focus categories to understand the competition, opportunities, and P&L. Embedded within the brand team, the analyst manages relationships with Supply and Demand Planning, Retail Marketing, Sales, and Customer Logistics for non-focus categories.

Functions

• Assist the Brand Manager by providing analytical support on focus categories to understand the competition, opportunities, and P&L.
• Assist the Brand Manager in understanding the competition and developing competitive positioning.
• Provide planning and forecasting support for non-focus categories assigned, including sweeteners, Sahale, Pet Food, and Snacks.
• Manage relationships with Supply and Demand Planning, Retail Marketing, Sales, Customer Logistics, and other business partners for non-focus categories.
• Assist the Brand Manager in developing content with agency partners for B2B advertising and Sales materials.
• Own the digital content for non-focus product categories and work collaboratively with Communication and Digital Managers to execute.
• Own development and execution of other assigned tactics to help drive B2B demand.
• Support industry events, Sales meetings, and customer meetings as required.
• Manage and track assigned marketing budget.

Requirements

• Bachelor's degree required, marketing or related field preferred.
• At least 2 years of relevant experience, CPG Marketing experience preferred.
• Strong data analysis skills and proficient with Excel.
• Experience tracking and reporting business versus plan and driving cross functional projects.
• Strong communication and leadership skills.
• Ability to take data and information from a variety of sources and turn it into a concise, action-oriented story.
• Excellent interpersonal skills and collaborative mindset.
• Ability to navigate a matrixed organization and dynamic environment.

Marketing data pipelines and dashboards depend on the Senior Marketing Analyst, who synthesizes multiple data sets to derive sophisticated data solutions for a variety of stakeholders. Serving as a data expert and steward, the analyst measures the impact of newsletters, social media, influencer campaigns, and marketing partnerships, collaborating with Sales Development and Products teams on performance analytics initiatives.

Work Activities

• Synthesize and work directly with a variety of stakeholders and multiple data sets to derive sophisticated data solutions and dashboards.
• Support the Marketing team with analytics, data visualisations, and reporting.
• Effectively communicate data insights in strategy meetings and promote data-informed decision making.
• Measure the impact of newsletters, social media and influencer campaigns, print and online media advertising, and marketing partnerships.
• Create reports and develop strategic insights from analysis of digital marketing campaigns globally.
• Maintain and own existing data pipelines and dashboards, ensuring accuracy.
• Serve as a data expert and steward to support operational needs.
• Evaluate the ROI of different initiatives and provide recommendations for improvements.
• Collaborate with Sales Development and Products teams on performance analytics initiatives.

Education & Experience

• Bachelor's or higher degree in Mathematics, Statistics, Machine Learning, Computer Science, or similar.
• 5+ years of experience as a Marketing Data Analyst, Data Analyst, Analytics Manager, or similar role.
• Commercial experience using SQL and data visualisation tools such as PowerBI, Data Studio, or Looker.
• Experience using the web, product analytics, and ad platforms such as Twitter, Google Analytics, HubSpot, Salesforce, and Mixpanel.
• Data-minded and results-focused with experience measuring the impact of promotions and campaigns.
• Comfortable working in a privacy-focused and GDPR-compliant environment.
• Strong interpersonal and communication skills with the ability to collaborate across management levels.
• Excellent project management and organisational skills.
• Motivated, proactive, self-starter with a positive can-do attitude and ability to adapt to changing priorities.

Reporting through core marketing teams, the Senior Marketing Analyst drives the understanding of marketing performance and effectiveness, building relationships and supporting key stakeholders with data driven insight and advice. Partnering with the output of attribution models, the analyst becomes an expert on customer journeys to shape marketing and business strategy.

Core Responsibilities

• Deliver key insight and recommendation to drive the optimisation and continuous improvement of marketing activity.
• Work with the output of attribution models to measure the impact of marketing channels on the business.
• Drive actions and change through the business through development and improvement of reporting, analytics, and deep dive investigations.
• Become an expert on the customer and customer journeys and use this knowledge to shape marketing and business strategy.
• Champion data and support other departments on how they can best use data and insight.
• Build a solid understanding of the business from a commercial and operational point of view.

Knowledge Skills & Abilities

• Previous experience in a Marketing Analytics role.
• Experience using SAS or SQL is essential, with R or Python desirable.
• Confident user of Google Analytics or similar tools.
• Understanding of marketing channel activity, marketing effectiveness, and attribution models.
• Data mining and manipulation skills.
• Report building and data visualisation using tools such as Power BI.
• Skilled at driving insight and making recommendations.

A key member of the regional marketing team, Marketing Senior Analyst executes creative marketing campaigns to support and improve business results, localizing communications to resonate with local markets in Chile, Peru, and Argentina. Collaborating with stakeholders across the region, the analyst develops and executes product launching campaigns to acquire and engage new users.

Scope of Work

• Execute creative marketing campaigns to support and improve business results.
• Localize communications to resonate with the local market, leveraging the country's culture in Chile, Peru, and Argentina.
• Evaluate performance of marketing efforts, prioritizing initiatives based on the highest potential impact.
• Develop and execute product launching campaigns to the user base and general population to bring new users.
• Support the execution of campaigns for acquisition and engagement of drivers in Chile, Peru, and Argentina.
• Work with different stakeholders to develop creativity and implement projects across the region.

Requirements

• Minimum 3 years of experience executing marketing campaigns with a mix of digital, offline, and BTL experience.
• Experience in project management is a plus.
• Ability to utilize consumer research and data to drive actionable insights as a base for creativity.
• Ability to provide input on creative development from a local market perspective and work on multiple projects simultaneously without compromising speed or quality.
• Stakeholder management skills.
• Strong written and verbal communication skills with clear organization and transmission of ideas.
• Fluency in English and knowledge of other languages.

Embedded within the consumer insights function, the Senior Marketing Analyst leads projects, collaborates with stakeholders, and conducts market research to identify actionable insights and consumer trends that influence business strategy. Working closely with internal teams and business leaders, the analyst authors reports, summaries, and presentations using consolidated complex marketing data to improve customer satisfaction and generate revenues.

Strategic Initiatives

• Scope primary and secondary research projects, developing, maintaining, and updating social and consumer trend data, customer segmentation, and competitive intelligence.
• Develop insights and recommend actions to support new products and services, and develop tracking metrics to assess value proposition and customer satisfaction.
• Identify, secure, and manage vendors, and identify or develop data sets from traditional and non-traditional sources.
• Develop questionnaires and discussion guides, facilitate research activities, and analyze data to summarize results.
• Develop insights and make recommendations from primary and secondary research interactions, sharing findings via reports and presentations.
• Maintain current data on company performance metrics relative to peer utilities and prepare reports communicating key drivers of results.
• Conduct ad hoc research and analysis in support of related projects, craft and manage project budgets.
• Connect insights across projects to drive tangible results and develop compelling data-driven stories representing the voice of the customer.
• Lead, coach, and offer guidance to teammates and peers, presenting information clearly and concisely to senior leaders.

Background & Experience

• Bachelor's degree in Marketing, Market Research, Behavioral Science, Business Administration, Product Development, or a related field.
• 5+ years of experience in market research, consumer insights, or a similar role.
• Demonstrated knowledge of proven and emerging market research techniques and appropriate applications for each method.
• Advanced understanding of marketing statistics including descriptive statistics, sampling techniques, significance testing, segmentation, and trend analysis.
• Experience with Survey Monkey, Excel, Mtab, Tableau, Qlik, and Microsoft Office suite of software.
• Excellent problem-solving skills, resourcefulness, and experience leveraging competitive and market intelligence.
• Strong interpersonal communication skills with experience engaging internal and external stakeholders.
• Highly organized self-starter, able to manage multiple engagements simultaneously with superior attention to detail.
• Quick learner, especially with new analytical tools, approaching research with creativity and curiosity.

Sitting at the intersection of website analytics and brand marketing, the Senior Marketing Analyst monitors the effectiveness of NFPA's website content and marketing campaigns, supporting Product and Brand Marketing managers to track campaign performance and ROI. Operating closely with the Director of Product and Brand Marketing, the analyst leads the development of actionable insights and manages one direct report.

Day-to-Day Responsibilities

• Deliver data driven insights to engage current and prospective customers using social media, display advertising, SEO, PPC, email marketing, and other digital content channels.
• Produce meaningful marketing KPI dashboards and deliver monthly cross-channel performance reports with actionable insights.
• Recommend conversion optimization strategies to improve efficiency and effectiveness of digital marketing campaigns and increase ROI.
• Guide the Data Analytics Manager in implementing tracking into marketing initiatives using Google Tag Manager, session recording, or other analytics tools.
• Develop standardized benchmark performance reporting across all online channels and advise on KPIs based on performance analysis.
• Analyze online user behavior, conversion data, customer journeys, funnel analysis, and multi-channel attribution, reporting learnings to marketing team leads.
• Identify opportunities for innovative measurement methodologies and improve analytical procedures.
• Test, troubleshoot, and report on campaign activity to improve overall performance.
• Contribute to marketing content strategy by analyzing website behavior into actionable stories, and manage one direct report.

Professional Experience

• Bachelor's degree or equivalent required, Master's a plus, in Marketing, Information Technology, Computer Science, Business, Mathematics, or Finance.
• 7+ years of experience in marketing, reporting, finance, or information systems environment.
• Proficiency using Excel and SQL to analyze data from sources such as Google Analytics, Google Ads, Facebook, LinkedIn, Pardot, and Salesforce.
• Experience using Google Data Studio or Tableau for dashboard development highly desired.
• Experience with Google Reporting suite including Google Analytics, Google Tag Manager, Google Data Studio, and Big Query.
• Knowledge of Salesforce or CRM systems, Pardot, Tableau, Supermetrics, or similar technologies.
• Knowledge of predictive analytics, machine learning, or modeling techniques strongly preferred.
• High level of organization, stakeholder management, and presentation skills.
• Strong communicator with the ability to translate complex analysis for a non-technical audience, resourceful and solutions-oriented.

The Senior Marketing Analyst will be responsible for understanding the complex challenges being faced by Active and its customers, analyzing the roadblocks, and working with the correct teams to implement a sound solution. This role will maintain strong, ever-evolving marketing and market knowledge through in-depth reviews of client Web Analytics and Tag Management configurations.

Technical Responsibilities

• Develop and maintain strong business relations across multiple internal departments.
• Lead marketing analytics strategy and find solutions to best integrate with Active's SaaS solutions.
• Perform in-depth reviews of client Web Analytics and Tag Management configurations to identify inconsistencies and risk.
• Identify internal areas of opportunity within current marketing technology to boost Active's marketing strategy.
• Partner with key stakeholders across analytics, marketing, and developer teams to drive strategy and own solutions end to end.
• Occasionally interface with clients and agencies to communicate technical issues identified as risks.
• Respond to ad-hoc troubleshooting and analysis requests from various teams.
• Maintain and present industry knowledge of marketing and web technology practices.
• Lead collaboration with data and product teams to ensure all digital marketing is tracked accurately.

Position Requirements

• Bachelor's degree, preferably in Marketing, Analytics, Computer Science, or other quantitative field.
• 5-7 years of experience and success in marketing analytics, tag management, and web development.
• Experience with Google Analytics, Google Tag Manager, Adobe Analytics, and Tealium implementation, setup, and configuration.
• Understanding of marketing pixel setup, tag management via GTM, DTM, Launch, and Ensighten, and JavaScript.
• Solid understanding of data layer concepts, data modeling, and digital analytics implementation.
• Understanding of Consent Management Platforms such as OneTrust, with API and SaaS experience a plus.
• Digital marketing experience in a client-facing capacity is a plus.
• Strong technical aptitude with the ability to implement, test, and troubleshoot applications.
• Advanced business communication and presentation skills, able to articulate complex data in an actionable manner.
• Strong project management skills with the ability to prioritize and multi-task in a deadline-driven environment.

Reporting to the Senior Manager of Retention and Analytics, the Senior Marketing Analyst helps drive the overall strategy and focus of the marketing team by leading complex data analysis and supporting the growth and mentorship of junior team members. Partnering with the Global Marketing BI and regional analytics teams, the analyst generates business insights and serves as the key contact for marketing analytics in Canada.

Leadership Responsibilities

• Proactively analyze performance and brand marketing data to identify gaps and opportunities for KPI improvement, working with channel managers to implement insights.
• Lead the review and scoping of data requests for the Retention and Marketing Analytics team, as well as broader roadmap development.
• Lead large-scale analyses and deep dives that produce insights driving transformative change, including presentations to secure alignment with senior management.
• Drive the insights generated by the team to tangible action and projects adopted by the rest of the marketing team.
• Serve as the voice for the marketing analytics function, supporting the local team in understanding new metrics and foundational analysis skills.
• Act as the key contact for the Global Marketing BI and other regional analytics teams to drive cross-market collaboration and best practice sharing.
• Support the local marketing team with forecasting, tracking, reporting on key metrics, and target development.
• Support the marketing annual strategic planning process, from analysis to storytelling.

Minimum Qualifications

• 4+ years of experience in a highly analytical role in a top-tier company, bonus for Start-Up or high-growth environment experience.
• Advanced abilities in Excel and SQL, with knowledge of other relevant languages such as Python and R, and statistical modeling techniques.
• Strong business acumen with the ability to translate insights into actionable recommendations aligned with business objectives.
• Ability to support, mentor, and work collaboratively with junior team members to drive quality analysis.
• Intellectual curiosity, motivated by challenging targets, and keen to tackle both big projects and small tasks.
• Highly collaborative and an excellent communicator, able to distill complex solutions for a non-technical audience.
• Strong project management skills with the ability to prioritize according to business impact.

As the Senior Marketing Analyst, this role supports the analytic needs of CRM Marketing for HelloFresh US, solving challenging data problems using customer and business data and providing dashboarding and reporting for critical marketing initiatives. The data science, engineering, and analytics team relies on this work to design and measure marketing tests across CRM channels.

Engineering Responsibilities

• Collaborate with the CRM team to manage the experimentation process, co-conceptualizing, designing, and analyzing marketing tests, providing quality control and best practice.
• Analyze the effectiveness of CRM marketing campaigns across online and offline channels to provide concrete recommendations to increase efficacy.
• Communicate complex data and statistics concepts and insights to marketing stakeholders effectively and persuasively.
• Analyze business problems using available internal and external data, identifying data gaps and managing the sourcing of additional data.
• Develop and maintain KPI dashboards to steer CRM Marketing decision making at the strategic and tactical level.
• Forecast and develop recommendations and strategic and tactical plans based on business data and market knowledge.
• Produce insights for decision making using various analysis and visualization tools.
• Collaborate with data scientists, engineers, and other data professionals to develop data products and promote them among stakeholders.

Background & Experience

• BS or equivalent in business, computer science, mathematics, economics, psychology, statistics, engineering, or a relevant science.
• A minimum of four years' experience analyzing complex data, with previous experience supporting marketing in growth companies required.
• Clear understanding of multivariate experimentation design and methodology, with experience in a large scale CRM program preferred.
• Proficiency with descriptive and inferential statistics required, advanced SQL experience required.
• Experience with using Python for data transformation and analysis preferred, Tableau experience preferred.
• Experience with CRM, loyalty, or retention preferred, and with Salesforce Marketing Cloud a bonus.
• Proficiency with advanced statistical modeling techniques such as clustering, classification, segmentation, or multiple regression is a bonus.

Having a superior analytical background, the Senior Marketing Analyst provides insights for all online marketing channels to identify opportunities and optimize campaigns, predicting how strategic changes could influence audience engagement. Supporting marketing plans across the organization, the analyst develops data-based strategies based on consumer, message, and channel.

Key Responsibilities

• Proactively seek, identify, and evaluate innovative opportunities for campaign growth and improvement.
• Analyze online user behavior to identify patterns and continually optimize landing page and funnel experiences to drive traffic and conversions.
• Analyze and provide insights to lead generation performance with specifics for each channel using Google Analytics, Salesforce, AdWords, and similar tools.
• Implement A/B testing and evaluate results across all marketing channels including email, SMS, social, web, and digital.
• Communicate analytical findings and serve as the single source of marketing performance data, accountable for owning all metrics.
• Tactically execute growth marketing strategies, identifying new lead sources and championing marketing innovation.
• Perform analyses such as industry and competitive reviews, consumer needs assessments, and unique selling proposition development.

Required Qualifications

• Bachelor's degree or greater in marketing, business, or related field.
• 5 years in marketing analytics with a focus on lead generation and performance optimization.
• Deep knowledge of Google Analytics, AdWords, Salesforce, Meta Business Manager, and related platforms.
• Ability to define and report digital marketing KPIs including CPL, CPA, CAC, and ROAS.
• Knowledge of A/B testing, UI/UX, and landing page optimization.
• Demonstrated ability to interpret in-depth analyses, uncover actionable insight, and effectively communicate to leadership.
• Proven analytical and problem-solving skills with strong attention to detail.
• Highly collaborative team player, able to problem-solve with colleagues and communicate opportunity areas in a motivating way.

Reporting through the marketing team, the Senior Marketing Analyst advances the marketing analytics function, extracting insight from historic marketing campaigns to inform future marketing outcomes and grow relationships with executive stakeholders. Partnering with third party vendors and finance and business planning stakeholders, the analyst establishes marketing return on investment analysis on a regular cadence.

Strategic Responsibilities

• Deliver the next evolution of marketing effectiveness strategy, guiding marketing approach with modelling, attribution, reporting, data pipelines, and metrics.
• Discover methods to build audience and segment pools via new and established martech platforms.
• Work with the wider analytics global community across insights, machine learning, and visualisation.
• Work with third party vendors, expert leads, and finance and business planning stakeholders to establish marketing return on investment analysis on a regular cadence.
• Aid in translating models and defining marketing investment decisions in conjunction with expert leads and aligned to agile requirements.
• Set and drive a consistent rhythm for model hypothesis and outcome analysis.
• Create an ongoing training program to increase analytics knowledge and skillset within the marketing team.

Minimum Qualifications

• 5+ years' experience in a similar role, ideally within a marketing organisation or agency.
• Proven expertise using dashboarding tools and tech, specifically Tableau, Google Data Studio, and Power BI.
• Experience scoping and delivering statistical analysis such as regression modelling including linear, logistic, and time series data.
• Experience working with digital advertising platforms such as Google and Adobe.
• Strong verbal and written skills with the ability to effectively communicate complex findings to a non-statistical audience.
• Ability to work under pressure with conflicting priorities and tight timelines.

Embedded within the marketing team, the Senior Marketing Analyst supports reporting and experimentation work across paid media, mobile marketing, and email, producing insights from the company's complex data environment. Working closely with data engineering, data science, and financial planning teams, the analyst acts as a key thought partner in making strategic data-driven decisions about marketing.

Core Functions

• Act as an embedded analytics partner for the marketing team.
• Ensure your numbers are air-tight by performing individual quality control and cross-referencing findings against secondary sources.
• Support and drive interpretation, socialization, and adoption of operational marketing reports.
• Extract insights on the behavior of audience segments acquired through campaign data using analytics tools, data platforms, and internal databases.
• Surface analytical insights by proactively investigating root causes of aberrant data and identifying opportunities for optimization.
• Support design and implementation of experimentation to improve channel efficiency, drive growth, and inform marketing investment decisions.

Education & Experience

• Bachelor's or Master's degree in Computer Science, Math, Statistics, Engineering, Economics, Business, or related discipline.
• 4+ years of experience with complex data analysis, visualization, and dashboards through full-time work, coursework, internships, or research.
• Good experience writing SQL queries.
• Knowledge and interest in marketing tactics, including campaigns and channels such as field marketing, SEM, Display, and Email.
• Knowledge of probability and statistics, with applied experience in experimentation design, A/B testing, or probabilistic modeling a plus.
• Able to proactively engage with business stakeholders.

Senior Marketing Analyst manages the various incentive programs in partnership with the APAC team, collaborating with the analytics function to develop marketing dashboards and performance reports. The work directly supports planning and improvement opportunities, serving as the regional coordinator for invoices and documentation and the main point of contact to global financial and accounting partners.

Activities

• Manage projects and initiatives relating to brokers' incentive programs.
• Collaborate with the digital team and respective departments and partners to measure and collect metrics on marketing activities relating to the program.
• Generate data and information for quarterly review reports, providing analytics to support planning and identify improvement opportunities.
• Coordinate and track invoices and documentation, and assist with managing the regional marketing budget.
• Help coordinate key regional marketing updates and provide support for regional events and campaign executions.
• Engage with team members across Marketing to redefine processes in the region to increase efficiency.
• Provide support for ad-hoc marketing administrative activities.

Requirements

• Bachelor's degree in Business Administration, Marketing, or Finance preferred.
• Minimum of 3 years of marketing experience, preferably with digital marketing, data analytics, and project management experience.
• Experience in financial services or trading industry a plus.
• Highly proficient in Microsoft Word, Excel, and PowerPoint, with knowledge of marketing automation software a plus.
• Good verbal and written communication skills in both English and Chinese required.
• Independent and proactive problem solver with the ability to prioritize workload.
• Ability to pay impeccable attention to details.
• Critical thinker with strong collaborative skills and the ability to influence others.

Senior Marketing Analyst owns analysis and reporting of performance across all marketing channels including search, social, podcast, and TV, devising smarter ways to attribute marketing activity to business outcomes. Success in the position means partnering with the biz ops and data science teams to generate forecasts, scenario planning, and media mix models that drive profitable growth.

Key Deliverables

• Own analysis and reporting of performance across all marketing channels including search, social, podcast, and TV.
• Identify key trends and communicate findings across the business.
• Generate forecasts and scenario planning in partnership with the biz ops team.
• Devise smarter ways to attribute marketing activity to business outcomes using media mix models and attribution models.
• Measure the impact of brand campaigns on awareness and conversion rates.
• Partner with data science on channel measurement and attribution.
• Derive insights from campaign performance and quality KPIs to continuously optimize for profitable growth.
• Build and maintain performance dashboards to monitor partner performance and share high-level insight across the organization.

Qualifications & Experience

• 6+ years experience in marketing or marketing analytics.
• Deep understanding of the performance marketing landscape and performance measurement.
• Experienced in building reports and dashboards in collaboration with end users.
• Have built bottoms-up business forecasting models, attribution models, and media mix models.
• Able to quickly generate insights using SQL, R, Python, and similar tools.
• Excellent verbal and written communication skills.
• Ideally have experience in insurance or other financial services.