SENIOR MARKETING ANALYST JOB DESCRIPTION
We are in search of a Senior Marketing Analyst who will focus on enhancing user experiences and boosting customer engagement across digital platforms. In this capacity, you will manage and coordinate a variety of digital marketing campaigns, including SEM, SEO, display advertising, email marketing, and social media initiatives aimed at reaching a targeted audience. Reporting directly to the Director of Marketing, you will provide valuable analytics and insights that influence strategic decisions. The ideal candidate will possess excellent communication skills, strong project management capabilities, and a deep understanding of Excel.
An Overview of Senior Marketing Analyst Job Description Responsibilities and Qualifications
1. The Senior Marketing Analyst will play a pivotal role as a strategic leader in data analytics, serving as a reliable advisor to the marketing leadership. This role is focused on leveraging predictive and prescriptive insights to enhance decision-making across the marketing spectrum. Responsibilities include consulting to refine market strategies and supporting commercial decisions, thereby aligning marketing efforts with business objectives through data-driven insights. On a tactical level, the analyst will offer fresh ideas and expert advice on project planning and execution, ensuring innovative and effective marketing solutions.
Senior Marketing Analyst Duties and Responsibilities:
- Scope requirements with stakeholders to understand business problems and desired outcomes
- Collate campaign results and present to key stakeholders within the business, delivering insights back through storytelling, along with recommendations for future testing and success
- Design and build journeys based on real-time customer behavior and product usage
- Plan and execute a range of personalized multi-step, automated marketing campaigns based on complex SQL queries and relational data decision splits
- Conduct sophisticated data analysis using appropriate quantitative and qualitative methodologies
- Work as a Salesforce CRM (SFDC) and Salesforce Marketing Cloud power user
- Develop and manage property websites, including domain name acquisition, content, imagery, and branding
- Analyze the effectiveness of each marketing or advertising source by reviewing traffic reports
- Manipulate, cleanse and join large sets of data across multiple systems.
Senior Marketing Analyst Skills, Experience, Qualifications:
- Bachelor’s degree
- 2-5 years of previous experience
- Fluent within the software application Microsoft Excel
- Previous property management & digital marketing experience is required
- Strong analytical skills and the ability to review large amounts of data from the warehouse, form hypotheses and draw meaningful patterns and insights;
- Ability to explain complex concepts and ‘tell a story of the data to a variety of stakeholders
- Proven experience in SQL, Salesforce CRM and Salesforce Marketing Cloud
- Experience working with analytics software such as Google Analytics, BigQuery, Microstrategy, DataStudio, and other BI tools
- Experience in applying data-driven insights to recommendations in commercial settings
- Proven experience reporting on marketing campaign effectiveness and optimization
2. The Senior Marketing Analyst will collaborate with stakeholders throughout the organization to leverage internal customer data, identifying opportunities to bolster growth in New York City and other national markets. Positioned within the Insights team, this role serves as a pivotal link between Marketing, Product, and Engineering teams, driving targeted strategies based on deep market insights.
Senior Marketing Analyst Roles and Responsibilities:
- Develop and assess the portfolio’s day-to-day marketing operations, budgetary goals, and current/future occupancy trend
- Review print/online ad campaigns creative and analytics regularly to assess performance and recommend changes to increase overall acquisition
- Create, automate, and maintain dashboards that track marketing campaigns, conversion, and spend.
- Work with third-party vendors to ensure adequate and robust tracking of a variety of direct and brand marketing campaigns.
- Own data needs and marketing techniques necessary for answering complex questions.
- Audit data for completeness.
- Work with engineering teams to implement new data needs where necessary, such as on landing pages or digital content.
- Assist Marketing team and digital agency in analyzing cross-channel performance as it relates to broader KPIs - including but not limited to paid social, paid search, TV/OTT, podcast/audio streaming, influencer and email.
- Create and own tools, models, and processes to generate actionable insights for the Marketing team, such as attribution models and user segmentation specific to Capsule’s unique user needs.
- Conceive and analyze A/B tests to optimize marketing for specific audiences.
Senior Marketing Analyst Skills, Experience, Qualifications::
- Have 3+ years of marketing analytics for a direct-to-consumer startup company with a strong analytical background.
- Proficient in SQL or Python and Excel skills with demonstrated experience with disparate data sources and relational databases.
- Familiar with on- and off-line marketing and have a comprehensive understanding of the marketing funnel and the marketing tactics associated with awareness, consideration, conversion, and retention.
- Have experience running and analyzing A/B tests and experience with BI and Data Visualization tools (e.g. Tableau, Chartio, Looker).
- Have demonstrated a capacity to drive logical, concise, and actionable conclusions, and a skilled ability to communicate results to non-data-informed consumers.
- Take pride in enabling the best work of others on the team.
- Think ahead to anticipate the needs of your teammates and you give and get all the facts making it easy for others to make decisions.
- Drive results in a way that makes everyone better.
- Accomplish ambitious objectives while uplifting the team around you.
- Be a magnet for team members looking to get better and be successful.
3. The Senior Marketing Analyst will with an insatiable curiosity to understand the best ways to engage our users, ensuring our marketing budget and effort is spent most effectively. You will be responsible for taking an idea from raw data right through to actionable insights, using your analytical toolkit to create value for our stakeholders and users. As a great storyteller, you are comfortable explaining complex analysis with stakeholders in a straightforward and meaningful way.
Senior Marketing Analyst Roles and Responsibilities:
- Empathize with users’ attitudes and behaviors to increase awareness, and drive order growth
- Collaborate to scope, design, execute, measure, and improve the impact of our marketing efforts on our restaurant partners, customers, and couriers
- Translate data insights into actions and recommendations that will drive customer growth, order growth, engagement, and marketing effectiveness
- Develop quantitative analysis, tools, ad hoc reports, dashboards and models to support well-informed marketing decision making.
- Define and analyze metrics that inform the success of marketing campaigns
- Synthesize and translate campaign reporting into a meaningful strategic direction for the marketing team and the general enterprise.
- Extend strategies into all direct communication including email.
- Partner with database management vendor in all aspects of housing the base, including input and outflow feeds, hygiene, updates and all formatting, business rules and organization of data.
- Facilitate list pulls and loyalty campaign builds including scheduling, content, format and delivery to execution partner.
- Expertise in SQL and knowledge of relational databases
Senior Marketing Analyst Skills, Experience, Qualifications:
- Educational background in economics, operations research, mathematics, statistics, engineering or similar
- Demonstrable experience in data analysis or similar quantitative fields, applying experimentation methods to test various hypotheses
- Experience finding, cleaning and manipulating data to build data sets
- Experience with SQL or other data querying language
- Experience with communicating with cross-functional stakeholders including marketing managers, product managers, engineers, and brand strategists
- Statistical modeling and data analysis experience
- Experience using R or Python for statistical modeling
- Experience developing data pipelines
- Basic experience or basic understanding of machine learning
- Background in marketing analytics and/or marketing strategy with hands-on experience analyzing and/or managing paid marketing channels