Digital Marketing Executive Job Description

DIGITAL MARKETING EXECUTIVE JOB DESCRIPTION

Seeking a skilled Digital Marketing Executive for our esteemed medical supplies company, focusing on SEO/SEM strategies and Google Analytics to drive growth. This role requires a blend of analytical prowess for reporting and campaign analysis, alongside independent, multi-tasking capabilities for on-site and off-site SEO activities. Ideal candidates will exhibit motivation, organization, and the ability to enhance revenue through effective digital media campaigns.

An Overview of Digital Marketing Executive Job Description Responsibilities and Qualifications

1. We are currently seeking to augment our marketing department by appointing a Digital Marketing Executive. This position offers a prime opportunity for career advancement within a dynamic, expanding, and progressive organization. The selected candidate will directly report to the Head of Marketing & Communications, collaborating closely with the Digital Marketing Manager to bolster our digital initiatives. The primary responsibilities will include generating and managing leads, executing communication campaigns, and placing a significant emphasis on product marketing and the expansion of our brand presence.

Duty and Role of Digital Marketing Executive:

Manage the lead generation and follow-up processes across the business
Look after the day-to-day running of Intercom and other inbound lead and communication tools
Support with creating and delivering lead generating campaigns for Magenta, energyhub and MX
Use our marketing automation platform to send out all company communications and run engaging campaigns across our brands
Support in the day-to-day running of our social media channels for energyhub
Create content and communications for energyhub
Utilize digital tools to help communicate the messaging of our brands
Support the digital marketing strategy for Magenta, energyhub and MX
Support with updating and maintaining the company websites
Support in growing all website traffic and enable digital growth
Collaborate with other supporting teams to create engaging campaigns, with a focus on enerjyhub
Identify the latest digital technologies and current digital trends affecting the industry

Skills, Experience and Qualifications of Digital Marketing Executive:

Educated to degree level or equivalent (in any subject – marketing not essential)
Experience with marketing automation platforms such as Pardot, Marketo or Hubspot etc.
Experience with CRM platforms and managing data
Experience of using social media in a B2B landscape
Knowledge of web platforms such as Wordpress
Practical skills in email marketing and email marketing platforms
Experience of the Adobe Suite
Good writing skills, with the ability to build a coherent written article
A passion for technology and all things digital
Unquestionable organizational skills
An eye for detail – high standards in work delivery
The determination to succeed and reach goals (set by the manager and by themselves)
The unquestioned acceptance that they will go the extra mile
A strong, driven mentality – a self-starter
Good communication skills
Confidence in working at events, working with partners and conducting themselves with a professional manner
Manages conflicting priorities to ensure objectives are achieved, and deadlines are met

2. The position of Digital Marketing Executive is centered around Search Engine Optimization (SEO), encompassing the development of an SEO strategy aimed at driving significant growth. Responsibilities include conducting SEO activities both onsite and offsite. Additionally, the role entails a significant focus on evaluating digital marketing efforts through a variety of analytical instruments and compiling detailed reports on the results obtained.

Responsibility of Digital Marketing Executive:

Develop and implement an SEO strategy focused on driving growth
Regularly conduct hands on onsite and offsite SEO
Measure digital marketing performance using a variety of analytic tools
Prepare regular reports on SEO/SEM performance
Manage the company's affiliate programme
Monitor and challenge the paid media strategies across various digital channels
Build and deliver a CRM email strategy, aiming to grow revenue from this channel
Support the Social Media Manager to grow the value of the social channels
Help with providing creative ideas for content marketing and website updates with the idea of improving SEM and the overall customer experience.
Work with in house and agency designers to create marketing material
Support in putting together offline marketing activities such as press, print and TV
Manage the marketing calendar along with the Head of Marketing
Work closely with Customer Service teams
Keep knowledge up to date on online marketing trends, acquiring insights for use
Maintain agency and other vendor partnerships

Digital Marketing Executive Knowledge and Experience:

Good knowledge of web design principles and HTML
Good attention to detail and strong literacy skills
Experience with premium retail brands would be desirable
Experience in either Offline or ATL media experience
Self motivated, able to work autonomously and good organization skills
Excellent communication skills
Experience in an SEO focused digital marketing position
Hands on SEO knowledge, onsite and offsite
Proficient with industry standard tools

3. The Digital Marketing Executive, specializing in PPC, is required to possess at least two years of hands-on experience in orchestrating, executing, and scrutinizing campaigns across various paid digital marketing platforms. The role demands proactive account reviews to discern trends and uncover opportunities for enhancing campaign performance. Proficiency in managing search, shopping, display, and social advertising is imperative. The ideal candidate will be analytically inclined, boasting exceptional numerical acuity and adept problem-solving capabilities, coupled with a positive outlook. An enthusiasm for outdoor life, fashion/retail sector, and engagement in outdoor pursuits will be considered beneficial.

Digital Marketing Executive Duties:

Building, optimizing, and launching Ecommerce advertising campaigns within various digital advertising platforms.
Pro-actively review accounts to identify trends and opportunities to optimize performance primarily across Google AdWords, Bing Ads and Facebook
Keyword research to help inform strategy and planning
Define segments and build out targeting criteria to reach the right customer, with the right message, at the right time
Implementing search and social advertising in line with company trading and commercial calendar
Ensure reporting accuracy through implementation of UTM tracking and verification of data integrity within reporting platforms.
Creating, maintaining and reporting weekly KPIs.

Digital Marketing Executive Qualifications:

Google Optimize and Google Search Console.
A good knowledge of working across all areas of PPC, including Bing Ads, LinkedIn and YouTube
Experience handling large data sets
Google Ads certified.
Advanced knowledge in Excel and Google Analytics.
Data Driven mindset.
Strong analytical and creative problem-solving skills.

4. As a Digital Marketing Executive within our high-performing Northern Europe Marketing team, you will focus on driving demand generation and content marketing campaigns with a strong digital orientation to generate sales leads and ensure marketing ROI. You'll manage UK websites via Sitecore, optimizing the customer journey, and utilize analytics to improve digital marketing performance, enhancing lead generation and conversion rates. Your role involves advising on the best media channels for promoting our products, services, and solutions to both new and existing customers, underpinning our growth strategy.

Duties and Responsibilities:

Assume overall responsibility for the optimisation and management of all digital activities relating to creation of lead generation marketing campaigns using appropriate digital channels and SEO to increase web traffic and generate leads
Edit and manage UK website Sitecore content
Monitor and analyse website metrics to assess performance and oversee data capture and lead generation processes.
Optimise web content for search engines in order to increase lead generation and conversion rate.
Manage Social media channels and propose innovative organic and/or PPC content and channels to increase social engagement levels. Report on social media platform analytics
Leverage partnership & third partner digital activity
Work with the global marketing community to share digital marketing knowledge, best practice and suggest website development improvements.
CRM management, direct mail production and analytics reporting.
Social Media scanning to update market and competitor intelligence.
Apply agile working to manage and improve, digital demand generation and digital analytic reporting.
Work in collaboration with key stakeholders including external agencies to own, manage and optimize all digital marketing channels.
Work in collaboration with the BD & Marketing sector specialists team to develop digital marketing campaigns utilising a range of techniques including paid search and SEO.
Measure, analyze and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Management of the website for Northern Europe to implement global updates at a local level whilst ensuring a variety of online content based on target audience and brand positioning.
Be responsible for the creation of email templates for a wide range of newsletters and campaigns.
Ensure all digital campaigns have appropriate briefs, proofs, schedules and stakeholder communications.
Ensure the brand and reputation of Spirax Sarco is enhanced through the production of consistent and accurate marketing material.
Suggest agile process improvements to streamline the systems and ways of working with other departments.
Ensure all campaign activity, processes and partner relationships are GDPR compliant.
Consider other software platforms (internal and external) across SxS Group to ensure effective utilization within Customer Journey.
Full utilization of CRM solutions as part of activities and campaigns to increase the effectiveness of message delivery and to track campaign performance.

Experience and Educations:

Website management experience (Sitecore preferable)
Contact management system (CRM) expertise with basic HTML understanding
Experience of Microsoft Dynamics, Click Dimensions & Mailchimp
Expertise in Google Analytics
Understanding of B2B social media platforms and SEO / PPCB2B Marketing experience & knowledge of RACE demand journey
Excellent communication skills

5. We are currently looking for a junior Digital Marketing Executive, with experience of working in a fast paced, software start-up environment, looking for their next step in a stand-alone role. The successful candidate will have between 1 and 3 years’ professional work experience, specifically having assisted in the planning, execution and optimisation of online marketing efforts, and the augmentation of sales efforts through supporting digital marketing channels. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing, be tech-savvy and intuitive with great ideas to reinforce our marketing initiatives.

Digital Marketing Executive Duties and Accountabilities:

Assist in the formulation of strategies to build a lasting digital connection with prospects, leads and clients
Plan, execute and monitor Social Media campaigns (mainly LinkedIn, but other platforms as appropriate)
Plan, execute and monitor direct email campaigns, refining optimised formats, to increase hit rates; as well as using appropriate creative tools, to design impactful HTML emails
Maintain presence on LinkedIn, via content posts, including, copy, imagery, animation, graphics and video
Analyse the benefits of Google AdWord marketing, present findings, and plan, execute and measure campaigns if the business case is strong
Own SEO efforts (keyword, image optimisation etc.), seeking input from Subject Matter Experts in the business
Prepare online newsletters, case studies, customer success stories and client interviews, and organise their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors

Digital Marketing Executive Skills, Experience and Qualifications:

Proven experience as a Digital Marketing Executive
Excellent understanding of digital marketing concepts and best practices
Experience with B2B social media, Google Adwords and SEO/SEM
Strong working knowledge of email marketing tools, especially, MailChimp and Dot Mailer.
Expert user of CRM applications (in the short term, we are using our parent company’s recruitment CRM system, as it contains rich, and relevant, live client data, but in the future, there will be a business case to upgrade the group’s CRM systems, and you would have an opportunity to play a key role in this IT programme.
Ideally, you will have some design experience, able to either create digital assets, or to repurpose existing ones to create visually compelling digital content and campaigns
Working knowledge of ad serving tools
Expert knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
BSc/BA in marketing or relevant field

6. Are you passionate about all things digital marketing? As a Digital Marketing Executive, can you utilize your SEO skills to improve a client’s search standing? Do you want to work for a company that will support you as you develop your skills whilst working with a diverse range of clients? For this, we are looking for a proactive Digital Marketing Executive with a passion for all things digital marketing, strong previous experience, a hands-on approach, and good client management skills. This individual should be looking for a diverse role covering many aspects of digital marketing and excited about the prospect of creating new digital journeys for the business’s broad range of clients.

Digital Marketing Executive Duties and Roles:

Creating and successfully executing a variety of digital marketing campaigns.
Working alongside other teams (CRM & email marketing) to develop fully integrated marketing campaigns.
Analyzing and reporting on the success of marketing campaigns and PPC initiatives.
Actively managing digital content across platforms.
Regularly performing keyword discovery, expansion and optimisation.
Provide optimisation of web content for search engine marketing for both developing and pre-established websites.
Utilizing user experience and conversion rate optimization methods to improve website performance.
Advise on changes to websites to improve SEO position on targeted keywords.
Maintaining up to date knowledge of best practices within digital marketing, SEO and content.

Digital Marketing Executive Knowledge, Experience and Educations:

At least 3 years proven experience within a digital marketing role (agency or client-side)
Proven experience and an in depth understanding of PPC, SEO, SEM and other digital marketing disciplines.
Demonstrable experience of undertaking technical SEO projects.
A solid understanding of performance marketing, conversion and online customer acquisition.
Knowledge of different platforms and how to campaign effectively on these.
Experience with Google Analytics, goal tracking and campaign management.
Strong communication skills, both written and verbal.
Excellent attention to detail and accuracy of work.
A strategic thinker with the ability to turn strategy into action.
Highly organized with the ability to effectively prioritize workload and manage projects.

7. A unique opportunity has arisen at our highly successful client in their busy Marketing department as a full-time Digital Marketing Executive. You will be part of an established team working in an open plan office helping others whilst maintaining a professional outlook. Maintaining the company’s websites (uploading new products, product copywriting, editing, news stories, maintaining up to date information). Creating and planning content and assets for social media feeds, primarily Facebook, Instagram, Twitter and LinkedIn.

Digital Marketing Executive Tasks:

Assisting with creating Google AdWords and online campaigns
Developing and assisting with digital promotional material
Assisting with direct marketing campaigns including e-shots
Maintaining the product image library
Assisting with ensuring company branding is correct on product labeling and own label goods
Producing insightful, relevant blogs to maintain SEO
Assisting with the monthly promotional e-Newsletter
Duties to achieve and maintain ISO 9000 accreditation

Digital Marketing Executive Ability, Knowledge and Experience:

Knowledge of digital marketing communications (online, social and print, advertising) and project management
Experience with maintaining an online store whilst running simultaneous social media campaign
One year proven experience in a digital marketing related role
Experienced with Adobe InDesign & Photoshop
Experience with Google AdWords and keyword research
Experience with Adobe Illustrator (preferred)
Ability to effectively communicate with customers, providing a quality service to existing and new customers
An understanding of marketing practices with commercial viability and experience on how to measure results
Ability to communicate effectively both verbally and in writing
High levels of accuracy and attention to detail
Minimum GCSE English Grade C or above (or equivalent)
Professional body or higher education qualifications (preferred)

8. An exciting opportunity is now available for a Digital Marketing Executive who brings a flair for design to join a thriving FMCG organization renowned for its dynamic growth. The ideal candidate will play a pivotal role in revolutionizing the company's digital footprint, elevating and managing its comprehensive online presence to new heights.

Digital Marketing Executive Functions and Responsibilities:

Manage and update websites
Expand their social networks and increase reach across all social media platforms
Management of Web content: Create and manage SEO content. Continually update and refresh website content.
With the guidance of the Commercial team, generate and post regular content for their different brands on platforms such as Facebook, Twitter, Instagram, LinkedIn
Generate e-newsletters, e-shots using tools such as Mailchimp
Manage and develop their direct to consumer business using available online techniques, supplemented with a specific marketing budget for paid-for-promotions (eg PPC, search ads, social ads, google shopping, Microsoft Advertising (Bing), etc)
Basic leaflet design, artworking, web content creation, etc

Digital Marketing Executive Experience and Requirements:

Previous experience in a similar role
Ideally experience in a B2C / FMCG environment
Experience in email marketing
Experience in website management
Experience in SEO / PPC ideally
Experience using Adobe Creative Suite
Photography skills would be a bonus but in no way essential

9. We are on the hunt for a Digital Marketing Executive to become a part of our esteemed medical supplies organization on a permanent contract. Seize this remarkable chance to secure a role that promises both stability and avenues for professional growth!

Digital Marketing Executive Details:

Maintaining the companies websites
Responsible for the social media such as Facebook, Twitter and Instagram
Producing the companies newsletter on a monthly basis
Working closely with the purchasing and sales team
Producing leaflets and brochures
Assisting with any marketing tasks for the business
Maintaining the product image library
Assisting with ensuring company branding is correct
Achieve and maintain IS0 9000 accreditation

Digital Marketing Executive Ability, Experience and Educations:

Previous marketing experience
The ability to work in a fast paced environment
A positive can do attitude
Able to work on own initiative and extremely proactive
Excellent work ethic
A keen eye for detail with excellent organization skills
Able to work independently and as part of a team

10. We're on the lookout for a dynamic and highly skilled Digital Marketing Executive to become part of our team. The role involves managing searches, with a focus on optimizing Google keywords (SEO/SEM) and analyzing Google analytics reports. The ideal candidate should be independent, well-organized, extremely motivated, and capable of handling multiple tasks simultaneously.

Digital Marketing Executive Duties and Responsibilities:

Various brands social media presence, engagement events and content creation strategy
Liaison with wholesale team, finance and multiple departments on assigned brands
Assist in e-commerce or other online sales activities/platform by digital means
Plan coordinate marketing activities to promote brands, events in particular
Search management, including Google keyword optimization (SEO / SEM), Google analytics analysis reports
Assist with post-event follow up activity on social media platform
Support the overall needs of the marketing team
Business / Marketing / Media / Language University graduate
Luxury brand and/or wine related discipline is preferred

Digital Marketing Executive Skills, Experience, Qualifications:

Minimum 3-5 years with solid experience
Proficiency in Microsoft Office, internet and Photoshop.
Excellent understanding of digital marketing concepts
Experience with B2C social media and content generation
Independent, organized, highly motivated and able to hand multi-task
Excellent command in English and Chinese
Strong attention to detail
Must have flexibility to work extra hours to complete projects / tasks

11. This presents a remarkable chance for a Digital Marketing Executive who has amassed at least three years of experience in Digital Marketing, specifically within a B2B professional services context, to become an integral part of a premier UK Financial Services Consultancy. Under the direct supervision of the Head of Marketing, the Digital Marketing Executive will be instrumental in enhancing their Digital Marketing offerings.

Functions for Digital Marketing Executive:

Developing and optimizing digital assets for campaigns
Contributing digital expertise to lead generation campaigns using Google Analytics
Creating, launching and managing optimized online advertisements to increase company and brand awareness
Creating and managing web pages and content hubs
Actively involved in SEO efforts
Support use of marketing tools, ensuring best practice in campaign development and creating templates, emails, landing pages, automated journeys, and segmentation to support campaigns
Producing digital dashboards, championing use of good digital insight as well as supporting the digital lead generation programme
Digital Marketing support to the wider Business Development team (Marcomms, Campaigns, Design etc.)
Work closely with the Senior Digital Marketing Manager and Marketing Operations Manager
Develop the marketing proposition and spot efficiencies across all processes and procedures.
Work closely with the Senior Digital Marketing Manager on all aspects of Digital Marketing.

Educations and Qualifications for Digital Marketing Executive:

At least 3 years in a Digital Marketing role, gained within a B2B environment, ideally professional services
Educated to degree level, with excellent communication and presentational skills
Experience of front-end development would be useful (HTML/CSS/Frameworks + JavaScript/Query)
Good understanding of marketing analytics
High proficiency in Google Marketing suite
Desire to further develop your career within a progressive, forward thinking organization

12. Now looking for a Digital Marketing Executive to join their team, this role provides an outstanding opportunity for a dynamic professional with proven digital marketing skills and ability. The Digital Marketing Executive will be responsible for understanding and executing the activities to increase customer generation from our database using inbound marketing tactics.

Digital Marketing Executive Duties and Responsibilities:

Use existing to create new landing pages, forms, workflows, email campaigns, including design of templates, calls to action etc within the HubSpot platform
Create workflows for various data lists based on behaviours and category of people i.e. clients, prospects, media based on past engagement and interactions
Analyse data from HubSpot and present findings to support the development marketing automation campaigns
Work to minimise list decay and unsubscribes while increasing the productivity of email sends including full analyses of the effects of frequency patterns, day of the week and time of day despatches and so on
Manage day to day updates on the company website including adding new content created by the team and manage communications with external web hosts
Optimise web presence through SEO
Track and analyse website traffic providing regular internal reports
Execute the delivery of our social media campaigns across Twitter, LinkedIn and Instagram
Compose digital assets for online use i.e. resizing, editing, formatting
Work with an external PR Consultant to prepare any digital assets requested for third party media channels
Establish and develop processes that ensure best practices in campaign and lead management
Define and document internal processes for managing digital marketing

Digital Marketing Executive Skills, Experience, Qualifications:

A minimum of 2-3 years in a digital communications and marketing role, with experience of B2B marketing
HubSpot expert
Expertise in marketing automation essential
Understand digital marketing strategies and plans in a consultative services agency
Accurate database management
Excellent written skills with an eye for detail
Ability to proof read with accuracy
See the big picture as well as being detail oriented
Experience of Adobe Creative Suites
Strong SEO skills
Pick up new technologies quickly and easily via self-learning and external training
Ability to work within a fast paced and dynamic environment
Highly analytical
Self-driven, positive, confident and energetic with a can-do attitude
Capable of delivering multiple streams of work to tight deadlines
Able to work successfully as part of a team

13. We're on the hunt for a Digital Marketing Executive who brings not only prior experience in digital marketing-especially within the realms of social media and email marketing-but also a dynamic, outgoing, and proactive demeanor to significantly contribute to our marketing efforts. Delighted to collaborate with a reputable, award-winning leader in the industry, we aim to fill this role with a passionate individual. Joining our lively, ambitious, and friendly marketing team, the successful candidate will be entrusted with crafting and implementing strategies to captivate and engage both new and existing B2B and B2C customers through comprehensive campaigns across all social media platforms and email marketing.

Digital Marketing Executive Duties and Responsibilities:

Supporting the creation and implementation of the monthly email marketing plan
Working with different functions across the marketing team and business, ensuring messaging and content is accurate and compelling for our audiences.
Supporting Digital Marketing Manager in developing, deploying and optimising effective email campaigns for our B2C and B2B audiences.
Managing and segmenting large databases across our B2B and B2C audiences
Setting up, monitoring and running clever and engaging marketing automation campaigns
Creating and managing B2B campaigns to warm up a large database of cold and inbound leads to generate sales opportunities
Regularly reporting on email performance and highlight areas for improvement, making data led decisions which enhance the effectiveness of each campaign
Managing and growing social profiles to drive engagement and build awareness across relevant B2B and B2C segments
Making sure social media personas align with the company's tone of voice and brand, creating and curating content to inform and engage audiences.
Community management of social profiles, often involving the need to liaise with other departments across the business to provide effective customer service
Identifying opportunities to jump in on industry conversations and discussions and enhance our online presence during national PR campaigns.
Working with the Digital Marketing Manager and external agencies to put together online advertising campaigns across Google Ads and Social Media to drive relevant traffic to the website.
Supporting the upload of blog content, working with Digital Marketing Manager and external copywriters to ensure content is completed and uploaded on schedule.
Producing weekly and monthly reports on email marketing performance to demonstrate campaign successes and highlight areas where improvements can be made.
Reporting monthly on social media performance to demonstrate audience engagement and growth.

Digital Marketing Executive Skills, Experience, Qualifications:

Previous experience in a digital marketing role
Proven ability to take ownership of social media and email marketing channels
Excellent copywriting and proofreading skills
Basic HTML knowledge, and Adobe Photoshop or similar photo software
Knowledge of CRM systems
Experience with social media and digital marketing tools, specifically Facebook Business Manager, LinkedIn Campaign Manager and Google Ads.
Strong knowledge of using Excel for data segmentation
Highly proactive and not afraid to challenge
Solution orientated and a keen problem solver
Flexible, positive and pragmatic approach

14. As a rapidly expanding organization, we are perpetually on the lookout for fresh talent to join our team. In the dynamic role of a Digital Marketing Executive, you'll find that no two days are alike. The ideal candidate for this position must be capable of thriving in our fast-paced environment, seamlessly integrating into our company culture, and consistently delivering top-notch results.

Digital Marketing Executive Duties and Roles:

Assist in product & market research
Support marketing promotions, product announcements over E-commerce platform
To handle web and mobile design, layouts, graphics, interface and application development
Manage and develop content for digital social media platforms such as Facebook, Instagram, Twitter, Online Store.
Manage Display and Paid Social Media Campaigns such as Google, Facebook, Amazon
Participate in business planning, monitor results and policies of competitive organizations in preparation of future plans and strategies

Digital Marketing Executive Skills, Experience and Educations:

Degree or above (Fresh graduate without work experience would also be considered)
Detail-oriented, organised, and able to work under pressure
Good PC skills such as Word, Excel and English word processing
Good communication skills
Responsible, organized and able to work independently
Experience in design (Illustrator, Photoshop) is a bonus
FLUENT in English speaking & writing
Immediate availability

15. The Digital Marketing Executive will be responsible for growing revenue through digital media through executing marketing campaigns. After campaigns have been launched, you will capture, extract and analyze data across multiple channels. This is a technical role and knowledge of WordPress is essential.

Digital Marketing Executive Roles and Responsibilities:

Setting and implementing the marketing strategy for the business
Keyword research and SEO implementation and optimisation
Using SEO to increase our organic search ranking
Link building
Creating landing pagesUsing
CRM to create automation and segmentation of different customer profiles and running campaigns to acquire and retain customers
Email marketing
Planning and managing the social media accounts and identifying opportunities to drive social media conversion and retention
Providing weekly and monthly reports and analytics on campaign performance
Evaluating reports and implementing strategies to improve website and campaign performance
Optimising advertising channels – Google, Facebook Ads, Instagram, Print media

Digital Marketing Executive Skills, Experience, Qualifications:

Experience in digital marketing of B2C products or services
Bachelor’s degree in business, marketing, technology, or relevant field of study.
Demonstrated success in digital marketing, implementation and analytics
Ability to work independently and autonomously in a start-up environment.
Superior oral and written communication skills with exceptional attention to detail.
Expertise in digital marketing channels including SEO and SEM
Expertise with tools such as Ahrefs or SEMrush
Experience with Wordpress and knowledge of CSS
Knowledge of CRM, Mailchimp, Google Adwords, Bing Facebook, Instagram for Business
Strong analytical skills to measure and evaluate campaign effectiveness and ROI

16. Our team at the headquarters is on the hunt for a passionate and adept Digital Marketing Executive brimming with enthusiasm. The perfect addition to our team would be someone who is self-driven, meticulously organized, and has a zeal for success. This position offers a splendid chance to embark on a fulfilling journey with a company known for its dynamic growth and vibrant culture. From the outset, you'll assume a pivotal role, diving into a broad spectrum of tasks and responsibilities alongside our Digital Marketing Team. You will dive into an array of stimulating projects, managing substantial advertising budgets across platforms like Google, Facebook, Bing, and more, while performing detailed analyses using various advanced tools. Additionally, your role will be critical in scouting for innovative growth opportunities and pioneering ideas within the market.

Digital Marketing Executive Functions and Responsibilities:

Making data-driven decisions to guide the creation of content to optimize and maximize advertising results.
Manage and develop PPC strategies and set goals to increase brand awareness, engagement, and sales.
Manage social media channels such as Facebook, Instagram, YouTube, etc.
Take a data-led approach to decisions, providing an in-depth understanding of day to day performance across all key channels.
Form key relationships with influencers across social media platforms.
Measure and report on the performance of advertising channels against KPIs.

Digital Marketing Executive Ability, Experience and Educations:

Ability to create innovative ideas.
Affinity for numbers and data.
Experience in digital marketing or a science based degree.
Have an exceptionally high standard of English and grammar.
You are passionate about attention to detail and take pride in maintaining high standards throughout your work.
Highly organized and are able to plan the creation and delivery of advertising campaigns effectively.
Have a deep understanding of brand tone of voice and brand image.
Team player that’s confident and articulate in communicating ideas to the digital marketing team.
Passionate about learning and developing in their role to add value to the business.
An understanding of SEO.
Web development knowledge (e.g. HTML and CSS).
Experience using graphic design software such as Adobe Photoshop.
Hands-on digital design and content creation experience.
Comfortable creating a range of media assets (e.g. video’s, animations, infographics, imagery).

17. Working as part of a small team, you will support the Marketing Manager with the overall growth of the business. The Digital Marketing Executive will have a mixture of both digital and traditional marketing, with experience in PPC and SEO a distinct advantage.

Digital Marketing Executive Responsibility:

Working closely with the Marketing Manager in order to deliver against the Marketing plans and overall requirements of the business
Creation and production of engaging and forward-thinking copy to be used across all Marketing channels including the website, social media, promotional materials and events.
Assist with the SEO and PPC activities of the business
Delivering Marketing campaigns, ensuring return on investment and overall success
Enhance the market presence and overall brand of the business

Digital Marketing Executive Experience and Requirements:

The ideal candidate will have a minimum of 3 years’ industry experience in a similar role, where you have been responsible for managing a mixture of digital and traditional Marketing
Experience in writing engaging copy and content with a meticulous eye for detail and accuracy
Experience of email / Marketing automation systems
Good understanding of ROI and the necessary requirements in order to obtain this
Previous experience in being responsible for both PPC and SEO within a professional environment

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