Job Summary: 

• Develops strategic, integrated marketing plans to grow the business and ensures excellence in execution by working closely with key internal partners
• Leads the development of seasonal marketing strategies, aligned to brand, financial and customer goals
• Develops the overall marketing process and flow to ensure efficiencies and clear communication with all partners
• Develops content marketing and content plans and helps prioritize for all channel owners
• Oversees direct mail, signage, GWP, gift card and other brand programs
• Partners with CRM and analytics to build strategies for specific segments and to personalize content
• Partners with design and merchant teams to capture key trends, product big ideas and develop marketing strategies to grow key categories and launch new businesses that assist in achieving brand business plan
• Partners with Planning & Allocation and Merchants to build a strong promotional and marketing calendar and prioritize content and messages
• Leads and tracks all budgeting processes for marketing department
• Oversees store grand openings, relocations and store events
• Partners with customer insights to ensure customer is always at the center of all business decisions and are speaking to customer in a clear, concise and relatable brand voice
• Coordinates design, production, and delivery of content for all marketing channels ensuring brand message is consistent across platforms
• Plans and executes seasonal campaigns, including photo shoots and managing all aspects from kick off to concept to budgets

Skills on Resume: 

• Strategic Marketing (Hard Skills)  
• Seasonal Strategy Development (Hard Skills)  
• Process Optimization (Hard Skills)  
• Content Planning (Hard Skills)  
• CRM Strategy (Hard Skills)  
• Cross-Functional Collaboration (Soft Skills)  
• Budget Management (Hard Skills)  
• Brand Consistency (Hard Skills)  

Job Summary: 

• Lead Marketing Operations Enablement & Transformation
• Lead and coordinate continuous improvement activities focused on Campaign Optimization of various marketing phases to ensure efficiency, speed to market and quality
• Oversees voice of the customer activities to ensure Operations customer satisfaction, corresponding action plan development and business transformation alignment
• Vendor Management and support of over a dozen strategic partnerships
• Oversees and ensures major vendor management activities inclusive of quarterly business reviews, consistency of score carding standards and corrective action adherence
• Oversees vendor process improvement & readiness for major seasonal activities (AEP, OEP)
• Operations reporting across multiple lines of business and customers
• Strategy & planning for ongoing and annual planning activities
• Postal funding & optimization management for all print and mail activity
• Owns Marketing function required business continuity development, planning and certification activities

Skills on Resume: 

• Operations Transformation (Hard Skills)  
• Campaign Optimization (Hard Skills)  
• Customer Satisfaction Management (Soft Skills)  
• Vendor Management (Hard Skills)  
• Process Improvement (Hard Skills)  
• Operations Reporting (Hard Skills)  
• Strategic Planning (Hard Skills)  
• Budget Management (Hard Skills)  

Job Summary: 

• Oversees and directs analysis of Marketing operational efficiency. 
• Drives the development, continuous review/evaluation and implementation of efficient processes and initiatives that contribute to the creation, design, production, purchasing, regulatory review and distribution of Takeda’s marketing projects and exhibit properties.
• Leadership of 5 direct and 40+ indirect reports
• Considers the marketing objectives for Takeda’s products and recommends strategies and initiatives to minimize barriers and streamline processes that ensure rapid response to market needs while ensuring compliance with all policies.
• Responsible for managing key platforms including Meetings and Event planning, Promotional Education Programs, Medical-Legal-Regulatory Approval process, advertising & promotional labeling support, marketing services, agency management, and other key areas
• Position is responsible for owning and implementing the process and controls for approval and validation of various promotional and non-promotional materials, through partnership with commercial, medical, legal, and regulatory. 
• Ensures adherence to applicable laws and regulations.
• Directs the development of various Marketing-wide initiatives, understanding the financial implications of opportunities and challenges of day-to-day operations and the bottom line. 
• Proactively creates/changes processes, structures, programs and planning systems to ensure commercial success and fiscal accountability across all Marketing planning and operations activities.
• Leads the development of strategic cross-brand solutions through innovation and a portfolio mindset to further drive organizational efficiencies and operational excellence across Marketing and the broader commercial organization.
• Management responsibility for the overall marketing budget. 

Skills on Resume: 

• Process Optimization (Hard Skills)  
• Team Leadership (Soft Skills)  
• Strategic Planning (Hard Skills)  
• Platform Management (Hard Skills)  
• Compliance Management (Hard Skills)  
• Financial Oversight (Hard Skills)  
• Change Management (Hard Skills)  
• Innovative Strategy (Soft Skills)  

Job Summary: 

• Lead team responsible for asset management, photo studio, digital production and delivery, print production, project management, and associated tools and platforms
• Adapt to an ever-evolving, priority-shifting environment with tight deadlines
• Stand up newly formed brand digital photo studio
• Maintain a long term operating plan: marketing roadmap prioritized by traffic and revenue drivers with major milestone schedule and capacity scope for resource planning
• Implement and optimize a quarterly review for resource review and negotiation
• Prioritize simplifying and operationalizing all tools
• Facilitate master scheduling across Marketing and the entire organization
• Facilitates monthly financial reviews with the Head of Commercial Operations and highlights areas of concern and opportunity and develops action plans accordingly.
• Sets vision, strategic direction and priorities for the Marketing Operations department. 
• Leads and supports hiring and development of Marketing Operations staff.
• Builds, retains, develops, and motivates team members to success, builds a talent base and succession plan, implements personal development plans and training to achieve business objectives

Skills on Resume: 

• Team Leadership (Soft Skills)  
• Adaptability (Soft Skills)  
• Project Management (Hard Skills)  
• Strategic Planning (Hard Skills)  
• Resource Optimization (Hard Skills)  
• Process Simplification (Hard Skills)  
• Financial Review (Hard Skills)  
• Staff Development (Soft Skills)  

Job Summary: 

• Work with Chief Marketing Officer and marketing leadership team to help inform, set and measure progress against department goals
• Work with demand generation teams and campaign managers to inform integrated marketing strategies and tactics with analytics on program performance and best practices
• Manage company’s marketing automation database, providing stewardship of database health and growth, audience segmentation, nurture and growth programs
• Work with marketing, business development and sales teams to introduce and expand programs to improve health and utility of CRM data for marketing programs
• Evaluate new technologies and process/workflow enhancements to improve and optimize marketing performance
• Establish and update training programs and documentation for marketing technologies, processes and best practices
• Work with marketing, sales and business development teams to ensure end-to-end lead scoring, management, follow-up and results reporting
• Generate analytics on marketing performance, including ownership of the department-wide CMO dashboard and creation of monthly and quarterly dashboards monitoring progress in priority markets/industries
• Enable self-serve reporting and program analytics for field marketing and business development teams embedded in business units
• Help to manage departmental agile/sprint process for intake, prioritization and production of marketing programs and deliverables
• Manage the marketing department budget, working with team leads to optimize programs and ensure effectiveness and ROI of programs

Skills on Resume: 

• Database Management (Hard Skills)  
• CRM Optimization (Hard Skills)  
• Technology Evaluation (Hard Skills)  
• Training Development (Hard Skills)  
• Lead Management (Hard Skills)  
• Data Analytics (Hard Skills)  
• Agile Process Management (Hard Skills)  
• Budget Management (Hard Skills)  

Job Summary: 

• Oversee planning, development and execution of Outbound and Inbound Digital marketing efforts. 
• Spearhead implementation of account-based marketing (ABM) programs via digital channels, optimizing leads acquisition, engagement and management across the entire sales and marketing funnel (demand gen waterfall). 
• Lead implementation and management of integrated CRM and digital marketing technology to support targeting, engagement and insight for targeted ABM accounts. 
• Partner with Sales Operations to optimize and maintain Marketo/Salesforce integration, lead management, and demand gen analytics. 
• Oversee 3rd party digital programs to acquire customers efficiently and at scale through media agencies. 
• Lead the team responsible for Inbound customer acquisition including SEO/SEM, social media marketing, email marketing, website management and content marketing. 
• Lead the team responsible for Marketing Automation and Operations. 
• Generate marketing performance reports, analyze data and perform A/B testing to get higher return on demand generation efforts. 
• Understand Scandit portfolio and its value proposition and apply the knowledge to segmenting customer databases and executing product lifecycle and marketing email campaigns. 
• Collaborate with Brand and Content Marketing to ensure consistency in visual design, brand messaging and points of differentiation across all digital touch points. 
• Work cross-functionally (Marketing, Product, Sales, Sales Operations, Channel and Partnerships) to support company-wide go-to-market strategy and awareness and demand generation objectives. 
• Be the visionary and the expert on digital marketing: stay on top of trends, technologies and tactics designed to improve online presence and performance. 
• Evaluate and make a compelling business case for adoption and expected value. 
• Continuously measure ROI and KPIs, make budget proposals. 

Skills on Resume: 

• CRM Management (Hard Skills)  
• Salesforce Integration (Hard Skills)  
• Digital Advertising (Hard Skills)  
• Team Leadership (Soft Skills)  
• Data Analysis (Hard Skills)  
• Cross-Functional Collaboration (Soft Skills)  
• Strategic Vision (Soft Skills)  
• ROI Optimization (Hard Skills)  

Job Summary: 

• Build and execute the operations strategy and roadmap for the Customer Experience and Marketing organization (CMX) at Home Point Financial
• Lead the centralized team that oversees CXM operations, analytics, email marketing and digital marketing functions
• Help the CXM group scale with data, analytics and technology
• Partner with sales and marketing to optimize end-to-end lead management, follow-up and reporting
• Provide visibility and insights on the performance and impact of the customer experience and marketing efforts
• Drive conversion and process improvements to optimize marketing efforts
• Lead planning, budgeting and forecasting for the CXM organization
• Manage CXM agile sprint process to optimize performance across teams
• Manages a multi-million dollar budget with accountability to stakeholders, delivers operations in a cost-effective manner
• Oversees management of key external vendor relationships
• Be the ambassador of Scandit high-performance culture that values learning and commitment to quality. 

Skills on Resume: 

• Operations Strategy (Hard Skills)  
• Team Leadership (Soft Skills)  
• Data Analytics (Hard Skills)  
• Stakeholder Collaboration (Soft Skills)  
• Performance Insights (Hard Skills)  
• Process Optimization (Hard Skills)  
• Financial Management (Hard Skills)  
• Vendor Management (Hard Skills)