SENIOR DIGITAL MEDIA MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Nov 29, 2024 – The Senior Digital Media Manager brings extensive experience in paid search, social media, and display advertising, with deep expertise in digital media platforms. With proficiency in analytics tools, this professional excels in driving data-driven campaigns and collaborating with analytics teams to create performance dashboards. Skilled in client communication, team coaching, and campaign oversight, the manager is highly adaptable, self-motivated, and thrives in fast-paced, collaborative environments.

Essential Hard and Soft Skills for a Standout Senior Digital Media Manager Resume
  • Paid Search
  • Social Media Advertising
  • Display Advertising
  • Google Ads
  • Bing Ads
  • Facebook/Instagram Business Manager
  • Google Analytics
  • Adobe Site Catalyst
  • PPC Management Platforms
  • Campaign Management Tools
  • Salesforce Marketing Cloud
  • Communication
  • Problem-Solving
  • Leadership
  • Time Management
  • Attention to Detail
  • Adaptability
  • Team Collaboration
  • Client Relations
  • Strategic Thinking
  • Analytical Thinking

Summary of Senior Digital Media Manager Knowledge and Qualifications on Resume

1. BA in Communications with 6 years of Experience

  • Experience working in the digital media buying and planning space with focus a on programmatic strategy, execution, and People-Based Marketing
  • Must have in-platform execution experience pulling the levers in DSP platforms (i.e. DV360, Google Ads, Xandr, The Trade Desk, Amazon DSP, Facebook Ads)
  • Passion for media and the technologies used to support online and/or mobile advertising operations including ad serving, audience management tools, inventory applications, and third-party ad tags
  • Experience against multiple media buying strategies including self-service, managed buyer, and partner negotiations
  • Interest in data analytics and how that affects the bottom line
  • Experience with digital ad trafficking is required (Atlas, DCM, MediaMind)
  • Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
  • Professional client communication, both written and verbal
  • Enthusiasm for the future of brand advertising on the web and building that future with the company
  • Advanced Microsoft Excel and PowerPoint skills and/or Google for Work.
  • Strong analytical and consultative skills with the ability to deliver value-added analytical insights to a client.

2. BA in Marketing with 5 years of Experience

  • Experience leading agencies in delivering forecasts, making optimizations, and meeting goals.
  • Experience project managing all paid media, including working with in-house teams and guiding agency partners to deliver results.
  • Experience executing long-term strategy.
  • Strong experience in digital marketing.
  • Proven ability to analyze and integrate new technology/marketing mediums effectively.
  • Proven ability to make smart business decisions based on data/results within strict timelines.
  • An organized approach and the ability to think on the feet 
  • Naturally collaborative, a good communicator, and able to work with a wide range of global stakeholders as a team to create shared success.
  • Be a digital media expert, the go-to reference person, and someone who is confidently able to educate and inspire everyone around them about the power of digital media.
  • Be commercially minded and be fiercely passionate about demonstrating value in everything you do.
  • Be creative, and a natural storyteller, and love bringing great stories to life through campaigns and activations.

3. BA in Digital Media with 7 years of Experience

  • A seasoned pro digital media experience (paid search, social, and display in particular) and impeccable attention to detail.
  • A tech-savvy thinker who has strong expertise in digital media platforms (Google Ads, Bing Ads, Facebook/Instagram Business Manager, LinkedIn, Google Campaign Manager), analytics tools (Google Analytics, Adobe Site Catalyst), and PPC management platforms (Acquisio, Kenshoo, Media Optimizer, Marin, Google Search Ads 360). 
  • Experience with Salesforce Marketing Cloud, DMPs, and designing/activating/measuring 1st-party data-driven, audience tests.
  • Experience with analytics teams/performance dashboards and providing direction on data requirements/report visualizations.
  • The ability to assess data, draw conclusions, develop actionable insights, and present clearly defined next steps.
  • Strong, client-facing communication skills across a variety of settings one-on-one, small and large groups, or among diverse styles and position levels. 
  • Must attentively listen to others. 
  • Adjusts to fit the audience and message. 
  • Provides timely and helpful information to others across the organization.
  • Experience training/coaching team members and providing campaign QA oversight.
  • Self-motivated, flexible, a quick learner, and able to operate independently in a fast-paced, collaborative environment.
  • Highly proficient in Excel and PowerPoint
Relevant Information
Senior Digital Media Planner Skills, Experience, and Job Requirements
Digital Media Manager Skills, Experience, and Job Requirements