Job Summary: 

• Identify, analyze/execute new and potential products/services, markets, and advertising opportunities.
• Collect and analyze data on established and prospective customers, competitors, and marketing channels/sources.
• Develop reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.
• Investigate and evaluate marketing methods, consumer insights, advertising channels, and their results to continually improve results.
• Prepare and present materials/findings both internally and externally for the marketing focus/channel he or she supports.
• Provide insights that facilitate the development of plans for partner promotion
• Execute against marketing plans to deliver results that exceed defined objectives
• Create buy-in from multiple constituents in a collaborative cross-functional environment
• Keep current with industry trends and leverage them to develop/test emerging concepts to improve the performance of their teams along with results.
• Develop a knowledge base to leverage aggregate data to develop, implement, and routinely update best practices for their respective area.
• Create unique account management strategies that exceed client and business objectives for the entire function, locations, or strategic clients.

Skills on Resume: 

• Market Analysis (Hard Skills)
• Data Interpretation (Hard Skills)
• Report Development (Hard Skills)
• Consumer Behavior Analysis (Hard Skills)
• Presentation Skills (Soft Skills)
• Cross-functional Collaboration (Soft Skills)
• Trend Monitoring (Hard Skills)
• Strategic Planning (Hard Skills)

Job Summary: 

• Co-develop the Agency’s digital marketing strategy and act as the Digital champion within the agency, integrating seamlessly with other disciplines
• Utilize the team, colleagues, and other resources to deliver digital marketing strategy across all client’s marketing communications programs
• Manage the Digital Marketing Team and lead relationships, Web, SEO/PPC, content, Social and CRM
• Devise strategy to drive online traffic/data capture/conversions through digital assets
• Tracking conversion rates and making improvements based on a variety of data sources, e.g. Google Analytics, testing, and other sources with Senior Account managers and Directors co-develop/provide consultation on digital marketing campaigns and techniques, ensuring a range of digital marketing techniques within wider marketing campaigns are utilized
• Co-develop clients and the agency’s Social Media Strategy
• Set, deliver, monitor, and evaluate the digital training needs of the Digital Team
• Planning and budgetary control of digital marketing budgets, evaluating client industry research, market conditions, and competitor data
• Continuously review new technologies to help keep the agency at the forefront of developments in digital marketing

Skills on Resume: 

• Digital Strategy Development (Hard Skills)
• Team Leadership (Soft Skills)
• SEO/PPC Management (Hard Skills)
• Data Analysis (Hard Skills)
• Social Media Strategy (Hard Skills)
• Client Consultation (Soft Skills)
• Budget Management (Hard Skills)
• Technology Trend Monitoring (Hard Skills)

Job Summary: 

• Oversee the platform strategy, execution, performance, and reporting of the media campaign across all buying platforms
• Be the client's primary contact for display, responsible for building client-facing materials, presenting, and following through
• Be the programmatic and social expert for clients on campaign performance and optimization providing insights into the best strategies and tactics to achieve their goals
• Build training materials and best practice documentation
• Oversee the work of multiple specialists, train technical knowledge, and manage workflow.
• Coordinate assets and tags with vendors and ensure campaigns are meeting KPIs
• Manage MBAs and invoices, while overseeing client budgets and pacing across digital media portfolio
• Present business insights and meaningful trends to help the company improve/optimize audience strategy and digital investments.
• Manages traffic and execution of all creative assets.
• Provides guidance, and direction, and directly manages one to two associates.
• Consult and work with other cross-channel leaders in Search, Technology, Identity Management, Tracking, Analytics, and Measurement for seamless execution and the development of forward-thinking strategies and innovations

Skills on Resume: 

• Campaign Management (Hard Skills)
• Client Communication (Soft Skills)
• Programmatic Expertise (Hard Skills)
• Training Development (Hard Skills)
• Workflow Management (Soft Skills)
• Budget Management (Hard Skills)
• Data Analysis (Hard Skills)
• Cross-Channel Collaboration (Soft Skills)

Job Summary: 

• Sets strategy and develops processes and standards to ensure smooth daily operations and execution of digital media focused on acquisition.
• Leverage media mix modeling and last-touch metrics to manage media performance and optimizations.
• Responsible for adhering to OPEX budget and achieving/exceeding sales targets
• Consult and partner with New Customer strategy and product teams to ensure that the media strategy aligns with overall goals.
• Manages daily operations of the agency team to execute and optimize digital media as a performance channel, and provides feedback and guidance to ensure SLA standards are met.
• Responsible for display, native, video, and social strategies to drive acquisition.
• Partners with the MarTech team to develop an audience and 1-1 targeting strategies.
• Define and oversee the execution of a desktop, mobile web, and mobile app media strategy.
• Partner with the digital team to ensure optimal end-to-end journey.
• Partner with non-customer strategy leadership to identify goals and standards for media campaigns.
• Translates analyses into key findings and produces insightful data-driven recommendations.
• Creates executive reporting packages and shares findings with company leadership.

Skills on Resume: 

• Media Strategy Development (Hard Skills)
• Performance Optimization (Hard Skills)
• Budget Management (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Team Management (Soft Skills)
• Digital Media Expertise (Hard Skills)
• Audience Targeting (Hard Skills)
• Data Analysis & Reporting (Hard Skills)