MARKETING CAMPAIGN MANAGER JOB DESCRIPTION

Integrated campaign management in B2B technology requires translating pipeline targets into sequenced, multi-touch programs that move enterprise buyers from first awareness through qualified opportunity. This role owns that translation. It spans demand generation strategy, channel mix decisions across paid digital and field programs, and the reporting infrastructure that keeps sales and executive stakeholders aligned on performance. Budget accountability is real, often exceeding seven figures in annual spend. The work is measurable in MQLs, SALs, and pipeline contribution, not in impressions alone.

As the Marketing Campaign Manager, you will lead the design, execution, and optimization of integrated B2B demand generation campaigns that drive measurable pipeline contribution across target segments and geographies. You will operate within a cross-functional marketing structure, partnering directly with field marketing, sales development, marketing operations, and product marketing to deliver programs on time and within budget.

Career Impact: Owning pipeline-tied campaign programs in enterprise technology builds a track record that travels, one measured in SAL attainment and revenue contribution rather than activity volume.

Business Impact: The campaigns you run determine how efficiently the sales team converts marketing-sourced pipeline, making forecast accuracy partly a function of your planning and optimization decisions.

Growth Opportunity: Sustained exposure to multi-channel attribution modeling, ABM strategy, and agency management positions you for senior demand generation leadership or a transition into marketing strategy roles at the director level.

• Design integrated, multi-touch demand generation campaigns spanning digital, field, and partner channels to generate pipeline against defined segment targets.
• Develop campaign calendars covering audience segmentation, messaging frameworks, asset production timelines, and channel sequencing for each program.
• Partner with sales development representatives to align campaign handoff processes, ensuring marketing-sourced leads progress efficiently through the funnel.
• Manage campaign budgets, tracking spend against CPL, CPA, and ROI benchmarks and escalating reallocation recommendations when performance diverges from plan.
• Measure and report on campaign performance against MQL, SAL, and SQL targets on a bi-weekly and monthly cadence for marketing and executive audiences.
• Implement A/B testing frameworks across channels, creative suites, and messaging to drive continuous optimization of conversion rates.
• Coordinate with digital agencies, creative vendors, and internal design teams to produce campaign assets that meet brand, SEO, and legal compliance requirements.
• Lead campaign post-mortems, documenting performance outcomes and applying lessons to improve future program design.

• Bachelor's degree in Marketing, Business, Communications, or equivalent work experience.
• 5 or more years of B2B campaign management experience, with demonstrated ownership of demand generation programs in a technology environment.
• Proven ability to plan and execute multi-channel campaigns including paid digital, email nurture, content syndication, and in-person or virtual events.
• Experience tracking and reporting on funnel metrics including MQL, SAL, SQL, and pipeline contribution across campaign programs.
• Strong project management skills, including the ability to manage simultaneous campaigns across multiple stakeholders and deadlines.
• Experience managing external agencies and creative vendors through briefing, production, and delivery cycles.
• Analytical capability to interpret campaign performance data, identify underperforming channels, and recommend optimizations.
• Excellent written and verbal communication skills, including the ability to present campaign results and strategic recommendations to senior stakeholders.

• Experience with account-based marketing programs, including persona profiling, intent data application, and targeted account list development.
• Familiarity with channel or partner marketing, including co-marketing campaign execution with technology alliances or reseller networks.
• Exposure to network security, cloud infrastructure, or enterprise SaaS product categories, supporting faster ramp on buyer journey nuances.
• MBA or postgraduate qualification in marketing, business, or a related discipline.

• MQL and SAL volume per campaign, measuring conversion from program reach to sales-accepted pipeline.
• Cost per lead and cost per acquisition by channel, tracking budget efficiency across the campaign portfolio.
• Pipeline contribution percentage, attributing revenue-stage opportunities to specific campaign programs.
• A/B test velocity and win rate, measuring how often experiments yield statistically significant improvements.
• Campaign launch-on-time rate, reflecting project management discipline across concurrent programs.
• Typical tools: Marketing automation (commonly Marketo or HubSpot); CRM and reporting (commonly Salesforce and Tableau).

• Base Salary Range: $90,000 to $125,000 annually, depending on seniority and location
• Bonus: 10% to 15% of base salary, tied to pipeline and MQL attainment
• Equity: RSUs common at technology companies; varies by company stage
• Health Benefits: Medical, dental, and vision coverage; employer contribution standard
• PTO: 15 to 20 days annually, plus public holidays
• Common Perks: Professional development budget, remote or hybrid flexibility, marketing conference attendance

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Background check completion is a condition of employment for all offers extended under this role. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, age, veteran status, or any other characteristic protected under applicable federal, state, or local law. Reasonable accommodations are available to individuals with disabilities throughout the hiring process upon request. Candidates must be authorized to work in the United States at the time of application.

The Marketing Campaign Manager owns demand generation strategy across content, webinars, offline events, and partnership joint marketing to reach business and marketing goals. Working alongside product marketing and business teams, this role shapes strategic alignment with global marketplaces to connect with customers in new ways.

Key Responsibilities

• Manage demand generation channels including content, webinars, offline events, and partnership joint marketing.
• Build demand generation strategy with effective metric tracking to reach business and marketing goals.
• Understand, engage, and build strategic alignment and joint marketing initiatives with key global marketplaces.
• Bring creativity working with partners to connect with customers and target markets in new ways.
• Collaborate closely with product marketing and business teams to identify key business goals and requirements.
• Initiate, plan, and execute joint campaigns and offline events with marketing function teams.
• Plan and execute creative events to engage with the target audience.

Required Qualifications

• Bachelor's or Master's degree in Engineering, Economics, or Business.
• 5+ years of working experience in marketing or a related field.
• Experience in strategic partnership, relationship management, and lead generation campaign execution.
• Familiarity with digital demand generation channels, tactics, and the eCommerce industry is a plus.
• Strong market insight, analytical skills, and strategic thinking.
• Strong communication skills to discuss concepts and initiatives with partners and business counterparts.
• Ability to manage multiple objectives and projects simultaneously while meeting tight deadlines.
• Fluent written and spoken English required.

Embedded within the marketing team, the Marketing Campaign Manager delivers targeted campaigns across email, landing pages, and social ads to drive event attendance, community awareness, and sponsorship leads. Working closely with cross-functional stakeholders, this role tracks spend against CPL, CPA, and ROI metrics while optimizing messaging and channels to meet MQL, SAL, and SQL goals.

Core Functions

• Define and manage the campaign calendar.
• Develop targeted campaigns driving event attendance, community awareness, and sponsorship leads.
• Execute campaigns from audience identification through messaging, timeline definition, and detailed delivery.
• Own campaign messaging across email, landing page copy, and social ads.
• Quarterback campaigns cross-functionally to ensure timely execution of all deliverables.
• Measure campaign effectiveness and optimize messaging, channels, tactics, and spend.
• Track spend against budget metrics including CPL, CPA, and ROI, and results against MQL, SAL, and SQL goals.

Qualifications & Experience

• Bachelor's degree in Business Administration, Marketing, or a related field.
• 5+ years of demand generation and campaign management experience, B2B preferred.
• Demonstrated experience in developing and implementing successful marketing campaigns across multiple channels.
• Experience with CRM and marketing automation tools, preferably Sugar CRM and Eloqua.
• Ability to manage multiple projects simultaneously with exceptional attention to detail.
• Creative problem-solving skills.
• Excellent verbal and written communication abilities.
• Confident, self-motivated, with strong interpersonal skills and a bias toward action.

Reporting to senior marketing leadership, the Marketing Campaign Manager leads global marketing campaign strategy and plan execution in partnership with global and local marketing managers. Partnering with copywriters and designers, this role shapes brand personality and tonality across all content while developing standards for content production that drive traffic, lead generation, and brand awareness.

Primary Duties

• Create, develop, and execute the global marketing campaign strategy and plan with global and local marketing managers.
• Manage a smooth campaign process including budgets, KPIs, project timelines, and internal communications.
• Secure constant evolution of content strategy based on traffic, lead generation, brand awareness, and thought leadership.
• Develop global standards and best practices for content production across local teams.
• Implement brand personality and tonality across all content in collaboration with copywriters and designers.
• Present campaigns and creative work to spark engagement across the organization.

Skills & Qualifications

• Experience in project management and creative production.
• Knowledge of marketing funnel tactics, metrics by stage, and funnel conversion strategies.
• Proficiency with marketing tech stacks, including HubSpot, Salesforce, and Asana.
• Skilled in crafting creative briefs and working with project management and creative resources.
• Strong collaboration and communication skills with the ability to drive positive change.
• Excellent written and spoken English.

Sitting at the intersection of demand generation and integrated campaign execution, the Marketing Campaign Manager partners closely with marketing, sales, and product teams to attract and engage prospective customers across a variety of marketing channels. Operating across paid advertising, A/B testing, and creative development, this role leads data-driven campaigns from strategy through reporting to deliver improvement recommendations to marketing and executive teams.

Duties

• Provide strategic direction and tactical execution for data-driven, integrated marketing campaigns on time and within budget.
• Coordinate creation of campaign assets across the customer journey and evaluate effectiveness to drive improvement.
• Partner with market development representatives to drive efficient lead-to-opportunity progression.
• Create robust reporting and analysis of campaign performance and communicate optimization recommendations to marketing and executive teams.
• Manage corporate paid advertising and social media channels for marketing and HR.
• Develop and implement A/B testing strategies to drive optimization across campaigns and channels.
• Strategize and develop new creative suites with internal teams and external graphic design resources.
• Collaborate with digital agencies and consultants on day-to-day operations and account strategy as needed.

Requirements

• 5 to 7 years of campaign management experience with demonstrated B2B technology marketing expertise.
• Strong analytical skills and understanding of marketing attribution, reporting on campaign success, and diagnosing underperformance.
• Understanding of digital marketing trends, industry best practices, and ability to implement across programs.
• Proficiency in Salesforce, Google Analytics, and Marketo for reporting and campaign management.
• Proven copywriting skills and ability to provide direction on creative assets.
• Exceptional project management skills with strong attention to detail.
• Excellent oral and written communication skills across technical and non-technical stakeholder audiences.

A key member of the marketing team, the Marketing Campaign Manager builds campaign budgets and leads production of all marketing assets required to deliver agreed campaigns across B2B and B2C channels. Collaborating across internal design, research, and sales teams, this role develops and manages an events schedule while coordinating competitor analysis to inform ongoing campaign strategy.

Functions

• Collaborate with stakeholders to develop campaigns, agree on messaging, tone of voice, and positioning.
• Manage production of all marketing assets required to deliver agreed campaigns.
• Create marketing campaign budgets and analyze to demonstrate ROI.
• Monitor and report on campaign performance for internal presentation.
• Coordinate market research and competitor analysis and recommend further developments.
• Develop and manage an events schedule including planning, attending, measuring, and post-show debriefs.
• Brief the internal design team and project-manage asset creation, retailer support programs, and bespoke retailer requests.

Experience & Qualifications

• Degree qualification in a relevant field.
• 5+ years of experience in B2B and B2C marketing, including managing people.
• Experience conducting research and applying insights to campaign strategy.
• Strong understanding of the retail landscape, especially for independent stores.
• Skilled in budgeting, ROI reporting, and project managing campaigns across departments.
• Excellent communication skills with the ability to present internally and externally.
• Strong time management skills with the ability to juggle multiple projects simultaneously.

New pipeline opportunities across regional and channel teams depend on the Marketing Campaign Manager, who defines campaign frameworks and audience strategies while working with Partner Marketing and Strategic Alliances teams to tailor multi-touch, multi-channel campaigns. Based within a global matrix organization, this role monitors campaign effectiveness to show pipeline contribution and ensures regional materials align with SEO, branding, and compliance standards.

Accountabilities

• Define campaign frameworks and audience strategies focused on awareness and new pipeline opportunities.
• Identify and develop key messages and assets for multi-touch, multi-channel campaigns with regional field and channel teams.
• Work with Partner Marketing and Strategic Alliances teams to understand channel campaign needs and tailor frameworks.
• Monitor and report continuously on campaign effectiveness to show pipeline contribution and drive program evolution.
• Plan and manage the budget assigned to specific campaigns.
• Ensure regional materials align with SEO and branding standards and comply with information security and legal requirements.

Technical Qualifications

• 6+ years in B2B marketing with a minimum of 3 years in technology marketing.
• Experience in buyer's journey mapping, persona profiling, and multi-touch campaign design across the full marketing mix.
• Knowledge of campaign development best practices.
• Understanding of cloud, data centre, networking, or Enterprise IT is a plus.
• Experience working with external agencies and marketing solution providers on campaign rollout.
• Proficiency in marketing automation software such as Marketo.
• Familiarity with Salesforce and digital ad platforms, including LinkedIn and Google Ads.
• Superb writing, communication, and project management skills with strong attention to detail.
• Ability to work independently under tight deadlines in a global matrix organization.

As the Marketing Campaign Manager, this role delivers media plan strategies and owns marketing campaign performance optimization across paid digital and traditional offline channels. The marketing function relies on this work to co-own relationships with media agencies from briefing through execution and to produce bi-weekly performance reporting for Marketing Managers.

Operational Focus

• Deliver media plan strategies.
• Co-own relationships with media agencies from briefing through execution and reporting.
• Deliver performing campaigns on time and on budget.
• Own marketing campaign performance optimization.
• Complete regular deep-dive channel analysis and set performance objectives.
• Deliver bi-weekly performance reporting to Marketing Managers.
• Co-own financial reporting, reconciliation, and creative content implementation.

Position Requirements

• Bachelor's or Master's degree in Business, Communication, or Marketing, or equivalent.
• Previous experience in a media agency or client-side media management role.
• Extensive experience managing marketing campaign performance across paid digital channels including social, programmatic, and search, as well as traditional offline channels.
• Experience managing advertising budgets exceeding 1M and working with external media and creative agencies.
• Experience in media planning and buying across digital and offline channels, including data analysis, analytics, and reporting.
• Exceptional project management skills with strong critical thinking and attention to detail.
• Fluent in English, and German is a plus.

Sr. Marketing Campaign Manager designs and develops campaign strategy across email, paid social, organic social, live events, virtual events, display, and content syndication to drive demand generation for high-tech B2B audiences. Success in the position means leading content development efforts, managing lead nurture programs, and supporting field marketing and sales teams with collaborative plans built on Marketo, Salesforce, and Tableau.

Key Deliverables

• Design and develop campaign strategy and oversee program management for assigned campaigns.
• Advise on marketing channel mix spanning email, paid social, organic social, live events, virtual events, display, and content syndication.
• Develop content marketing strategy and lead content development efforts.
• Support lead nurture programs and manage lead flow.
• Engage and manage stakeholders and facilitate internal communications.
• Create campaign and event goals and lead demand generation strategy.
• Plan and consult on paid media programs.

Minimum Qualifications

• Bachelor's degree in Business, Liberal Arts, Communications, or equivalent experience; MBA preferred.
• 7+ years of experience in high-tech B2B demand generation, campaign management, or field marketing.
• Strong understanding of technology buyer journeys with a track record of managing large-scale campaigns with significant budgets.
• Experience in driving demand generation using multiple marketing channels and managing agency partners for creative and content development.
• Experience working closely with field marketing or sales teams to develop collaborative plans and with highly matrixed organizations.
• Proficiency in Marketo, Salesforce, and Tableau for campaign building, launching, and reporting.
• Excellent verbal and written communication skills.
• Demonstrated ability to drive decisions under ambiguity.

The Marketing Campaign Manager produces communication journeys throughout the customer lifecycle to drive card usage, loyalty engagement, and retail spend in partnership with the Senior Marketing Manager. Serving the broader organization as a customer champion, this role sets, monitors, and reports on campaign effectiveness against KPIs while managing budgets to ensure optimum ROI across all customer marketing initiatives.

Areas of Ownership

• Work with the Senior Marketing Manager to evolve and manage the overarching CRM roadmap for the partner.
• Deliver communication journeys throughout the customer lifecycle to drive card usage, loyalty engagement, and retail spend.
• Evolve and manage key campaigns to drive receivables across the product portfolio, including seasonal and CLI campaigns.
• Set, monitor, and report on campaign effectiveness against KPIs using available reporting tools and the marketing analytics team.
• Lead cross-functional engagement with Operations, Data, and Salesforce teams to manage communications planning implications.
• Serve as a customer champion internally and externally, influencing perceptions and actions across a broad range of partners.
• Manage budgets effectively to ensure optimum ROI across all customer marketing initiatives.

Professional Experience

• Strong marketing experience within the retail sector, ideally including consumer financial services.
• Experience implementing data points and customer profiling into targeted customer communications.
• Experience in developing customer journeys using ESPs and working with marketing agencies on integrated campaigns.
• Knowledge of marketing methodology and multiple channel execution strategies.
• Proficiency in marketing automation systems with the ability to integrate communications with emerging technologies.
• Experience forming effective cross-functional relationships in fast-paced environments.

Embedded within a cross-functional marketing organization, the Marketing Campaign Manager develops integrated campaigns to exceed annual pipeline goals through new contact acquisition, upsell, cross-sell, and install base audience strategies. Working closely with Field Marketing, Solutions Marketing, Marketing Operations, Web, Events, and Media teams, this role refines campaign execution and launch timelines while making critical budget balancing recommendations for overall effectiveness.

Role Responsibilities

• Identify goals and objectives, architect marketing strategies, and conceptualize integrated campaigns to exceed annual pipeline goals.
• Interpret and apply campaign approaches for new contact acquisition, upsell, cross-sell, and install base audiences.
• Partner with Field Marketing, Solutions Marketing, Marketing Operations, Web, Events, and Media teams to support campaign success.
• Ensure campaigns are executed within budget and make critical budget balancing recommendations for overall effectiveness.
• Manage execution, launch timelines, and measurement of campaigns and tactics.
• Stay current on marketing best practices by researching trends and gathering ideas from industry analysts, vendors, and peers.

Background & Experience

• Bachelor's degree in Business, Marketing, or a related field.
• 6+ years of B2B campaign marketing experience, with a technology vendor background; network security a plus.
• Proven experience with integrated campaign planning involving internal and external stakeholders, including sales, field marketing, and agencies.
• Strong knowledge of the digital marketing landscape and the latest online marketing, campaign, and content strategies.
• Excellent project management skills with the ability to prioritize tasks and execute with attention to detail.
• Excellent English written and verbal communication skills with strong presentation abilities.
• Creative, strategic thinker who works well on multiple projects simultaneously and builds strong relationships.

Reporting to marketing leadership, the Marketing Campaign Manager develops end-to-end integrated multi-touch campaign plans and manages event participation across both virtual and in-person formats to drive pipeline targets. Partnering with the Business Development Team and digital and content marketing teams, this role advances ABM programs and evolves lead nurturing tactics through results dashboards maintained for Marketing and Sales leadership.

Job Functions

• Create and orchestrate integrated multi-touch plans with Content, Digital, Product, Services, and Sales leaders to drive pipeline targets.
• Identify and manage third-party relationships to increase reach and effectiveness of marketing programs.
• Manage event participation effectively for both virtual and in-person formats.
• Lead marketing program execution from start to finish, leveraging internal support and driving collaboration.
• Work closely with the Business Development Team to activate campaign follow-up and maintain ongoing review of results.
• Set up and manage results dashboards for all campaigns for Marketing and Sales leadership stakeholders.
• Design, test, and evolve lead nurturing tactics in partnership with digital and content marketing teams.

Knowledge, Skills & Abilities

• 6+ years of proven B2B marketing experience, including managing programs and events across multiple geographies.
• Proven experience in developing end-to-end marketing campaign plans and setting up ABM programs.
• Excellent field and event management experience.
• Experience with marketing automation tools, preferably HubSpot and Salesforce, plus strong online marketing and social media knowledge.
• Marketing technology experience in telco or media is a plus.
• Strong project management, multitasking, and decision-making skills with a metrics-driven mindset.
• Collaborative communicator able to marshal resources internally and provide clear guidance to colleagues.

Sitting at the intersection of large-scale campaign design and cross-functional program management, the Marketing Campaign Manager designs and deploys integrated campaigns across all communications channels to raise awareness for computer science education and drive new adopters. Operating across corporations, nonprofits, local governments, and social media influencers, this role grows coalitions of support while applying A/B testing and experimentation to continuously optimize campaigns and provide post-mortem analysis to stakeholders.

What You'll Do

• Design large-scale and ongoing smaller marketing campaigns to raise awareness for Computer Science.
• Grow coalitions of support among corporations, nonprofits, local governments, and social media influencers.
• Design targeted campaigns for specific audience segments to gain new adopters and retain existing users.
• Develop and deploy integrated campaigns across all communications channels, including strategy, segmentation, messaging, and success metrics.
• Supervise execution, monitoring, and measurement of campaigns across teams and third-party partners.
• Apply an experimentation and A/B testing mentality to continuously optimize campaigns across all channels.
• Provide ongoing reporting, campaign insights, and pacing updates to stakeholders, including post-mortem analysis.

Education & Experience

• Bachelor's degree in Communications, Public Relations, or a related field, or equivalent work experience.
• 7+ years of relevant experience in marketing and communications with a track record of large-scale, complex campaign execution.
• Strong copywriting, content development, and audience segmentation expertise.
• Experience in cultivating relationships with partners and influencers and managing campaigns across internal teams and third-party agencies.
• Familiarity with media tracking tools, communications methodologies, and the Google Suite.
• Knowledge of current communications trends and educational marketing preferred.
• Excellent project management skills with a critical eye for details, dependencies, and deadline-driven delivery.

A key member of the marketing organization, the Marketing Campaign Manager produces multi-channel campaign calendars and audience segmentation strategies spanning traditional, digital, social, content, and field marketing channels to achieve defined business goals. Collaborating across product and service owners, SEO, SEM, and programmatic advertising teams, this role develops performance metrics and measurement frameworks to optimize tactics, targeting, messaging, and creative.

Day-to-Day Responsibilities

• Translate marketing strategies into campaign plans, positioning, and go-to-market tactics across traditional, digital, social, content, and field marketing channels.
• Write creative briefs, lead kick-off sessions, and oversee print and digital advertising schedules to ensure on-time, on-budget delivery.
• Create and maintain multi-channel campaign calendars based on internal and external dependencies.
• Collaborate with product and service owners to gather information, craft promotional plans, and manage stakeholder review processes.
• Develop audience strategies, segmentation, and targeting techniques, and evaluate media strategies based on business goals and timing.
• Guide development of digital marketing channels, including SEO, SEM, programmatic advertising, paid social, and content marketing.
• Develop performance metrics, testing plans, and measurement frameworks to optimize tactics, targeting, messaging, and creative.

Qualifications & Experience

• Bachelor's degree with emphasis in marketing or advertising, or equivalent experience.
• 5+ years of professional marketing experience, with 2+ years of campaign planning experience across traditional and digital channels.
• Demonstrated ability to build, execute, and scale cross-functional marketing programs.
• Experience in content strategy, editorial planning, SEO, SEM, social media, and digital marketing.
• Proficiency in Excel for data manipulation and campaign performance analysis.
• Proven ability to work independently and collaboratively in deadline-driven environments.