MARKETING ACCOUNT MANAGER JOB DESCRIPTION

Reviewing campaign performance against defined KPIs one morning and coordinating collateral requests with a creative team the next - a Marketing Account Manager's week rarely looks the same twice. The role owns the commercial relationship between an organization's marketing function and its external clients or channel partners, translating client business objectives into executable marketing plans. It sits inside marketing departments that operate as internal agencies, serving sales teams and client-facing units simultaneously. Revenue growth targets of 1.5X to 5X over a multi-year horizon are a real benchmark this role is measured against.

The mandate of the Marketing Account Manager is to grow client revenue and engagement by turning account intelligence into targeted marketing campaigns that move measurable outcomes. Working across digital marketing, creative, and sales teams, the person in this seat manages a portfolio of client accounts while serving as the primary point of coordination between internal departments and external stakeholders.

Career Impact: Managing accounts measured against revenue multipliers and engagement growth rates sharpens the commercial instincts that distinguish senior marketing leaders from generalists.

Business Impact: Without this role, client companies and their employees receive generic outreach rather than account-specific campaigns, and acquisition and engagement targets go unmet.

Growth Opportunity: The cross-functional exposure across digital marketing, product, and sales within a matrix environment accelerates the path toward Strategic Account Manager or Marketing Director.

• Own the client account portfolio, serving as the primary interface between internal marketing teams and external client organizations.
• Identify marketing opportunities across assigned accounts to grow client acquisition and deepen employee or end-user engagement.
• Develop and execute marketing campaigns across owned channels, coordinating with digital marketing and creative teams to meet milestones.
• Monitor campaign performance against defined KPIs and optimize continuously based on results and data analysis.
• Build and maintain account plans that align marketing strategy with each client's business objectives and engagement targets.
• Coordinate intake and delivery of custom collateral and marketing material requests, providing clients with progress updates.
• Support internal sales and account teams by sharing client intelligence, trends, and strategic recommendations.
• Explore new promotional channels and test initiatives at scale to maximize revenue penetration across the account base.

• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience.
• 5 or more years of account management or marketing experience, with demonstrated ownership of client-facing campaigns.
• Proven ability to manage multiple projects simultaneously, with strong organizational and prioritization skills.
• Strong written and verbal communication skills, with the ability to present clearly to both internal teams and external clients.
• Experience setting marketing objectives, executing campaigns, and tracking and evaluating results against defined KPIs.
• Ability to apply data analysis and user research to inform campaign strategy and optimize performance.
• Demonstrated success working in a cross-functional or matrix environment serving multiple stakeholders.

• Experience in acquisition and engagement marketing, including lifecycle mapping and user journey analysis.
• Background in a reseller, channel partner, or multi-divisional account structure.
• Familiarity with employee benefits, discount programs, or B2B SaaS platforms in a marketing context.
• Prior exposure to revenue forecasting or Order Intake pipeline management in a sales-adjacent role.

• Core Stack: CRM platform, marketing automation platform, project management software.
• Data & Analytics: campaign analytics tools, KPI dashboards, reporting platforms.
• Productivity: Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).

• Base Salary Range: $70,000 to $95,000 per year, depending on experience and location.
• Bonus: Performance-based bonus tied to account revenue growth and engagement KPIs.
• Equity: Not typical at this level; may apply at senior or director level.
• Health Benefits: Medical, dental, and vision coverage; employer contribution varies by company.
• PTO: 15 to 20 days annually, plus standard federal holidays.
• Common Perks: Remote or hybrid flexibility, professional development budget, marketing conference access.

Figures based on current US market benchmarks. Adjust based on location, company size, and seniority level.

Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other characteristic protected under applicable federal, state, or local law. Candidates requiring a reasonable accommodation during the application or hiring process may request one at any time. Final offers are contingent on the successful completion of a background check. Applicants must be authorized to work in the United States.

Sitting at the intersection of client relations and creative execution, the Marketing Account Manager drives marketing growth for Loan Officers by identifying opportunities and managing requests end-to-end. Partnering with a team of Account Managers and Coordinators within an internal agency model, this role serves as the primary liaison between Loan Officers and the Creative Team.

Key Responsibilities

• Work directly with Loan Officers and their teams to identify marketing opportunities to grow their business.
• Serve as Account Manager for marketing requests and questions for Loan Officers in the assigned territory, including intake of custom collateral requests.
• Act as liaison between Loan Officers and the Creative Team to complete work that meets expectations, providing progress updates.
• Facilitate proactive routine outreach and capture trends or unique needs.
• Deliver excellent customer service to Loan Officers.
• Proactively manage action items to ensure timely completion, anticipate implications, and capture next steps during meetings.
• Drive utilisation of the CRM and marketing platform with Loan Officers, from training to integrating best practices.

Education & Experience

• Bachelor's degree required.
• 2–5 years of applicable experience in account management and customer service.
• Heavy project management and organisational skills.
• Proficient in Microsoft Office Suite, including Outlook, Word, PowerPoint, and Excel.
• Extraordinary written and verbal communication skills with strong listening ability.
• Ability to deliver clear, concise, and accurate messages in written and verbal form.
• Positive attitude with the ability to engage and win over difficult customers.

Embedded within a high-stakes strategic account structure, the Marketing Account Manager plays a central role in deepening relationships with a major enterprise customer and translating their business strategy into actionable sales and development plans. Reporting to the Strategic Account Manager, this role coordinates across internal divisions and transverse entities to drive Order Intake, ensure customer satisfaction, and identify new business opportunities.

Core Functions

• Serve as the central interface between the customer and internal divisions, coordinating actions for continuous promotion.
• Support the strategic account manager and transverse sales teams in all actions required to close Order Intake.
• Contribute to building and strengthening the partnership between the company and the customer.
• Monitor sales performance metrics by preparing monthly, quarterly, and annual reports and forecasts.
• Develop and forecast Order Intake in the short and medium term.
• Translate customer strategy into business development and sales strategy for the group.
• Build the Account Plan to define the account strategy and align it with the customer's business objectives.
• Share information internally related to customer core needs, objectives, strategy, structure, budgets, and requirements.
• Follow the Group Gate Process and opportunity presentations.
• Define customer account plan governance.
• Build and coordinate actions within the Account Team across transverse entities.
• Follow existing programs to ensure customer satisfaction with delivery and specifications.
• Build and maintain an active pipeline of qualified leads through cold calling, trade shows, product demonstrations, and marketing campaigns.

Qualifications & Experience

• Over 10 years of experience in business development, sales, and management at a world top-tier high-tech company, with deep networking in Korea.
• Over 5 years of experience in a strategic consulting firm, preferably with exposure to high-tech industries such as mobile, semiconductor, and security.
• Profound knowledge and experience in the high-technology market.
• Extensive selling experience with multi-channel retailers, multi-divisional, and inter-agency teams.
• Demonstrated success in supporting an organisation to achieve or exceed targets.
• Ability to apply business and financial expertise to identify and qualify opportunities.
• Ability to convince, persuade, and negotiate both internally and externally.
• Strong work ethic with effective time management and organisational skills.
• Sense of initiative, curiosity, and autonomy, with availability to travel as needed.
• Fluent in written and spoken English.

Driving growth through client acquisition and sustained engagement, the Key Account Marketing Manager plays a pivotal role in expanding the Reseller's LifeMart program and maximizing revenue through strategic marketing execution. Partnering with internal Reseller teams and cross-functional stakeholders, this position shapes campaigns across owned digital channels while aligning organizational knowledge to deliver measurable business outcomes.

Key Responsibilities

• Grow the Reseller's LifeMart program by acquiring new clients and driving ongoing engagement.
• Map client and employee lifecycle journeys to identify and track acquisition and engagement opportunities.
• Strategize and execute digital marketing campaigns across owned channels in cross-functional collaboration.
• Develop and execute marketing materials to achieve milestones.
• Explore innovative channels to promote LifeMart to Resellers' clients and employees.
• Leverage data analysis and user research to test, implement, and scale campaigns.
• Monitor and optimize campaign performance against defined KPIs and report results.
• Maximize Reseller's revenue through increased client penetration, user engagement, and new product introductions.
• Support internal Reseller teams and leverage combined organizational knowledge of Resellers and Care.com.
• Roll out Care.com products across departments, with primary focus on Employee Discounts.

Minimum Qualifications

• Minimum 5-6 years of experience in marketing, with a preference for acquisition and engagement marketing.
• Experience in digital marketing is an advantage.
• Previous experience in sales, marketing, or product roles within the reseller industry is a plus.
• Proven ability to project manage, lead teams, define marketing objectives, execute campaigns, and evaluate results.
• Experience working in a large corporate matrix environment serving multiple constituents.
• Strong organizational skills with the ability to manage complex, cross-functional initiatives.
• Strong communication skills with the ability to effectively serve multiple stakeholders.