LEASING MANAGER RESUME EXAMPLE

Michael Turner

Phoenix, AZ

(602) 555-1847

michael.turner@email.com

linkedin.com/in/michaelturner

SUMMARY

Results-driven Leasing Manager with 3+ years of experience in retail leasing, tenant relations, and lease administration within commercial real estate. Proven record of achieving 18% occupancy growth across assigned properties. Expertise in market analysis and lease negotiation to optimize tenant mix, mitigate vacancy risk, and drive measurable business outcomes.

SKILLS

Lease Administration

Tenant Relations

Market Analysis

Lease Negotiation

Yardi Software

Occupancy Reporting

EXPERIENCE

Leasing Manager

Desert Ridge Commercial Realty, Phoenix, AZ

June 2022 – Present

• Increased portfolio occupancy from 87% to 95% within 12 months through targeted prospecting and structured follow-up strategies.
• Negotiated 35+ lease renewals annually, improving net effective rent averages by 9% across retail units.
• Reduced average vacancy turnaround time from 60 to 45 days by streamlining application and approval workflows.
• Generated $420K in new annualized rental revenue by securing 14 new tenants aligned with asset positioning strategy.

Leasing Coordinator

Valley Crest Property Group, Phoenix, AZ

January 2021 – May 2022

• Processed over 120 lease files per year with 99% documentation accuracy, ensuring audit-ready compliance.
• Assisted in market research initiatives that improved rental rate competitiveness, resulting in 11% stronger renewal retention.
• Coordinated property tours and lead tracking efforts that increased qualified inquiries by 22%.

EDUCATION

Bachelor of Science in Business Administration

Arizona State University, Tempe, AZ

Danielle Brooks

Dallas, TX

(214) 555-7293

danielle.brooks@email.com

linkedin.com/in/daniellebrooks

SUMMARY

Results-driven Leasing Manager with 6+ years of experience in commercial leasing, portfolio management, and financial analysis within mixed-use real estate environments. Proven record of achieving 14% year-over-year revenue growth. Expertise in lease structuring and tenant mix optimization to optimize asset performance, mitigate rollover risk, and drive measurable business outcomes.

SKILLS

Commercial Leasing

Financial Modeling

Tenant Mix Strategy

Portfolio Management

Lease Negotiation

Budget Forecasting

EXPERIENCE

Leasing Manager

MetroCore Realty Group, Dallas, TX

March 2020 – Present

• Directed leasing strategy across 420,000 square feet of retail assets, increasing occupancy from 90% to 97% in 18 months.
• Structured and negotiated 60+ lease transactions annually, contributing $3.2M in incremental rental revenue.
• Improved forecast accuracy to within 4% variance through enhanced budgeting and sales tracking controls.
• Reduced tenant delinquency exposure 16% by coordinating closely with property management and finance teams.

Leasing Manager

Horizon Property Advisors, Austin, TX

July 2017 – February 2020

• Executed 140+ lease renewals and new deals, strengthening retention rates to 89%.
• Conducted competitive market studies that repositioned rental pricing, increasing net operating income $780K over two fiscal years.
• Accelerated deal cycle timelines 21% by refining internal approval workflows and documentation standards.

EDUCATION

Bachelor of Business Administration in Real Estate

University of Texas at Austin, Austin, TX

Christopher Allen

Chicago, IL

(312) 555-4462

christopher.allen@email.com

linkedin.com/in/christopherallen

PROFESSIONAL SUMMARY

Results-driven Leasing Manager with 12+ years of experience in portfolio optimization, retail development, and lease negotiations within multi-state commercial real estate portfolios. Proven record of achieving 15% net rental growth across a 1.2M square foot portfolio. Expertise in capital planning and financial underwriting to optimize asset value, mitigate financial risk, and drive measurable business outcomes.

CORE SKILLS

Enterprise Portfolio Strategy

Lease Negotiations

Capital Budget Planning

Tenant Acquisition

Financial Underwriting

Market Intelligence

EXPERIENCE

Leasing Manager

Grandview Commercial Holdings, Chicago, IL

January 2018 – Present

• Oversaw leasing strategy for 1.2M square feet across five states, increasing portfolio occupancy to 96% and boosting annual revenue by $8.4M.
• Led negotiations on 110+ complex lease agreements per year, improving blended rental rates 13% while preserving tenant retention stability.
• Directed tenant mix repositioning initiatives that elevated asset valuation by $27M over three years.
• Strengthened renewal performance to 92% by implementing predictive rollover risk analysis models.

Leasing Manager

Landmark Retail Advisors, Indianapolis, IN

May 2012 – December 2017

• Managed 750,000 square feet of retail assets, generating $5.6M in new lease commitments annually.
• Reduced vacancy exposure 19% by accelerating site approvals and coordinating cross-functional development teams.
• Delivered operating expense savings of $640K through disciplined budget oversight and lease restructuring strategies.

EDUCATION

Master of Science in Real Estate

DePaul University, Chicago, IL

• Accelerate top-line revenue across the assigned multifamily portfolio by independently sourcing and converting qualified prospects into residents, consistently delivering occupancy growth exceeding annual leasing targets.
• Surpass established sales quotas within competitive regional markets through disciplined pipeline execution and full-cycle transaction oversight, sustaining conversion rates above portfolio benchmarks.
• Command comprehensive knowledge of housing products and localized market dynamics across assigned territories, shaping pricing and positioning strategies that strengthen competitive standing and absorption velocity.
• Develop structured business plans aligned to portfolio objectives, coordinating with cross-functional stakeholders to achieve forecast accuracy within 5% of quarterly projections.
• Direct the complete leasing lifecycle from prospect qualification through agreement execution across multi-property operations, reducing average cycle time by 12 days while preserving compliance standards.
• Cultivate strategic partnerships with operational teams to elevate resident experience and retention, resolving escalations efficiently and maintaining satisfaction levels above established service thresholds.

Core Skills:

• Full-Cycle Leasing
• Revenue Forecasting
• Market Analysis
• Sales Negotiation
• Resident Retention
• Portfolio Performance Management

• Orchestrate commercial leasing operations across diverse property portfolios, managing client and tenant engagements to maximize occupancy, stabilize revenue streams, and reinforce long-term asset value.
• Coordinate end-to-end transaction processes from prospect inquiry through agreement execution across multi-stakeholder environments, reducing deal cycle times while ensuring contractual and regulatory compliance.
• Negotiate lease structures and financial terms with corporate clients and tenants, securing balanced agreements that strengthen retention and improve net operating income performance.
• Align leasing decisions with operational and strategic objectives by engaging cross-functional leadership, integrating market intelligence to support sustainable portfolio positioning.
• Formulate and implement property policies enhancing profitability and operational efficiency, driving measurable gains in space utilization and improving revenue performance across managed assets.
• Produce accurate leasing reports, financial schedules, and activity records for executive review, maintaining 100% documentation compliance and enabling data-driven portfolio oversight.

Core Skills:

• Commercial Lease Negotiation
• Portfolio Revenue Optimization
• Tenant Acquisition Strategy
• Lease Administration
• Market Intelligence Analysis
• Space Utilization Planning

• Compile comprehensive project intelligence for senior leadership across assigned regions, delivering structured analyses and actionable recommendations that accelerate informed investment and development decisions.
• Cultivate strategic relationships with landowners, brokers, developers, and joint-venture partners to expand acquisition pipelines and strengthen market positioning within target growth corridors.
• Direct complex real estate transactions across designated territories, negotiating deal structures and commercial terms that enhance asset returns and mitigate contractual exposure.
• Oversee acquisitions, ground leases, relocations, and asset dispositions within multi-site portfolios, closing transactions aligned to capital deployment priorities and long-term portfolio strategy.
• Evaluate municipal ordinances and zoning codes to define viable development parameters, reducing entitlement risk and shortening pre-construction timelines by approximately three months.
• Administer detailed project budgets and schedules while updating enterprise reporting systems, maintaining forecast variances within 5% and ensuring transparent executive-level status visibility.

Core Skills:

• Real Estate Transactions
• Zoning And Entitlements
• Capital Deployment Strategy
• Project Budget Oversight
• Site Acquisition
• Development Due Diligence

• Design strategic leasing initiatives aligned with enterprise commercial objectives, translating growth targets into executable plans that strengthen portfolio performance across assigned markets.
• Execute approved leasing strategies within multi-site commercial operations, synchronizing cross-functional resources to advance occupancy goals and reinforce revenue stability.
• Identify and evaluate expansion opportunities for new locations through disciplined pipeline development, contributing to sustained footprint growth within priority trade areas.
• Generate and qualify prospective tenant leads supporting development and leasing programs, increasing viable site prospects by 18% year over year.
• Coordinate closely with internal departments and external partners to ensure operational alignment, preserving execution continuity across finance, marketing, and property functions.
• Conduct comprehensive market research and competitive analysis, delivering data-driven reports that inform pricing strategy and improve positioning accuracy within targeted submarkets.

Core Skills:

• Strategic Leasing Planning
• Market Intelligence Analysis
• Site Selection Strategy
• Pipeline Development
• Commercial Portfolio Management
• Cross-Functional Coordination

• Oversee strategic key accounts within flagship retail and F&B developments, driving performance against director-set leasing targets and sustaining revenue delivery in line with approved budgets.
• Monitor daily, weekly, and monthly progress with direct reports, strengthening pipeline discipline and improving forecast accuracy across multi-tenant commercial assets.
• Advance pre-leasing campaigns through market research, competitor benchmarking, and tenant mix analysis, refining positioning strategy to elevate project visibility and investor confidence.
• Pursue targeted outreach to priority retail operators aligned with defined timelines and market positioning, accelerating pre-commitments and enhancing occupancy velocity.
• Secure retail and food service agreements consistent with financial parameters and predetermined strategy, increasing pre-opening lease commitments to over 85% of gross leasable area.
• Lead complex legal negotiations in partnership with corporate counsel, structuring compliant agreements that preserve brand integrity while reinforcing the project’s status as a premier international destination.

Core Skills:

• Retail Leasing Strategy
• Tenant Mix Optimization
• Commercial Negotiation
• Pre-Leasing Campaigns
• Portfolio Performance Management
• Market Intelligence Analysis

• Administer lease renewals, rent reviews, and new agreements across multi-asset portfolios, safeguarding revenue continuity while minimizing vacancy exposure and contractual risk.
• Supervise expiries, vacates, terminations, assignments, subleases, and surrenders, maintaining regulatory compliance and reducing downtime between tenancies by approximately 15%.
• Execute comprehensive leasing documentation with precision, ensuring 100% accuracy in contractual records and timely completion of all statutory requirements.
• Partner with brokerage networks to expand market exposure and generate qualified prospects, strengthening competitive positioning across targeted submarkets.
• Prepare persuasive proposals, presentations, and strategic briefs for prospective tenants, enhancing negotiation leverage and supporting successful agreement execution.
• Coordinate closely with property, facilities, and development teams to align tenant placement with asset strategy, contributing to sustained occupancy levels above 90%.

Core Skills:

• Lease Administration
• Rent Review Management
• Tenant Negotiation Strategy
• Portfolio Vacancy Control
• Broker Coordination
• Commercial Documentation Management

• Spearhead business development initiatives targeting corporate clients across designated territories, expanding revenue streams, and strengthening enterprise account penetration within competitive commercial markets.
• Manage strategic client relationships to support retention and upsell growth, sustaining repeat engagement rates above 80% across assigned portfolios.
• Execute end-to-end leasing transactions from origination through completion, ensuring contractual precision and closing timelines averaging 20% faster than prior benchmarks.
• Identify and originate revenue-generating opportunities through proactive market coverage, contributing qualified prospects that materially enhance team pipeline depth.
• Expand existing client partnerships to unlock cross-selling potential, increasing average account value by approximately 15% year over year.
• Support senior leadership in competitive pursuits and presentations, reinforcing market credibility while ensuring timely delivery of projects and transaction milestones.

Core Skills:

• Corporate Client Management
• Business Development Strategy
• Leasing Transaction Execution
• Revenue Pipeline Growth
• Market Coverage Planning
• Enterprise Account Expansion

• Direct enterprise leasing team overseeing negotiation and administration of complex agreements, aligning portfolio strategy with industry standards while strengthening governance and contractual consistency.
• Lead sophisticated lease negotiations across multi-site assets, mitigating renewal and expiry exposure and reducing rollover risk by approximately 20% annually.
• Optimize non-operational real estate holdings and vacancy assets, executing revenue-maximization processes that increase portfolio yield and secure qualified tenants efficiently.
• Source and acquire properties supporting short- and long-term business expansion, integrating new agreements and amendments seamlessly into existing enterprise systems and controls.
• Administer property recoveries, including rents, operating expenses, and taxes, maintaining receivable accuracy above 98% and delivering disciplined annual lease budgeting oversight.
• Advise cross-functional departments on intercompany contractual structures, abstract critical lease provisions for senior leadership, and spearhead strategic property initiatives strengthening portfolio growth.

Core Skills:

• Enterprise Lease Negotiation
• Portfolio Risk Management
• Real Estate Acquisition
• Lease Administration Governance
• Property Financial Oversight
• Strategic Asset Optimization

• Negotiate economic terms for renewals and future commitments in accordance with corporate standards, strengthening cost discipline and aligning portfolio obligations with long-range financial objectives.
• Deliver new store openings, relocations, and renewals in line with approved financial plans and expiry schedules, achieving on-time execution across more than 95% of transactions annually.
• Evaluate proposed agreements against rental benchmarks and strategic priorities, advancing only accretive opportunities that enhance margin contribution and reinforce market positioning.
• Cultivate productive relationships with landlord representatives through structured portfolio reviews and industry engagement, sustaining favorable negotiation environments across multi-region networks.
• Analyze market trends, sales performance, and competitive dynamics for existing and prospective sites, improving site selection precision and reducing underperforming locations by approximately 12%.
• Coordinate closely with operational, planning, and cross-functional stakeholders to secure timely site approvals and ensure disciplined rollout of the enterprise real estate strategy.

Core Skills:

• Lease Economics Negotiation
• Site Selection Analysis
• Portfolio Financial Planning
• Landlord Relationship Management
• Store Development Coordination
• Market Performance Analytics

• Partner with listing brokers to design asset-specific marketing plans across diversified portfolios, elevating positioning strategy and increasing qualified prospect traffic by approximately 18%.
• Execute customized promotional campaigns aligned with investment objectives, strengthening asset visibility within competitive submarkets and accelerating leasing momentum.
• Support acquisition underwriting by analyzing financial models and market assumptions, contributing disciplined risk assessments that inform capital allocation decisions.
• Facilitate due diligence and onboarding for newly acquired properties, ensuring seamless system integration and operational readiness within defined transition timelines.
• Lead recurring leasing strategy sessions with brokerage partners, reviewing pipeline performance and identifying revenue opportunities to enhance portfolio absorption rates.
• Collaborate with cross-functional teams to refine asset-level strategic plans and update departmental policies, instituting best practices that improve operational efficiency and governance standards.

Core Skills:

• Asset Marketing Strategy
• Acquisition Underwriting Support
• Due Diligence Coordination
• Broker Relationship Management
• Portfolio Leasing Oversight
• Operational Best Practices

• Direct comprehensive client portfolio across commercial properties, overseeing revenue generation and occupancy performance to sustain asset stability and long-term enterprise growth.
• Report to senior sales and marketing leadership while partnering with asset and property management teams, aligning leasing execution with broader investment strategy.
• Formulate portfolio-wide strategies maximizing rental income and occupancy, achieving sustained occupancy above 92% across diversified commercial assets.
• Deploy performance-driven leasing plans aligned with corporate objectives, enhancing net rental growth and improving year-over-year revenue contribution by approximately 14%.
• Analyze market practices through structured research and benchmarking, recalibrating tactics based on competitive intelligence and emerging industry trends.
• Oversee renewals, prospect segmentation, budgeting, and forecasting processes while cultivating strong relationships with tenants, brokers, agencies, and authorities to reinforce portfolio resilience.

Core Skills:

• Commercial Portfolio Leadership
• Revenue Optimization Strategy
• Occupancy Performance Management
• Market Benchmarking Analysis
• Lease Renewal Oversight
• Rental Budget Forecasting

• Conduct property tours for prospective residents, showcasing available apartments and articulating community value propositions to convert interest into signed leases and sustained occupancy growth.
• Guide prospects through apartment selection and application processes, ensuring accurate submission workflows and increasing approved application rates by approximately 20%.
• Process rental applications and maintain organized resident files with 100% documentation accuracy, supporting compliance standards and streamlined audit readiness.
• Produce and distribute property newsletters while planning resident events, strengthening community engagement and improving retention metrics across the residential portfolio.
• Administer rent enforcement procedures, including late notices and follow-up actions, reducing delinquency exposure and stabilizing monthly cash flow performance.
• Manage front-office operations and service requests, delivering responsive support that maintains resident satisfaction scores consistently above established service benchmarks.

Core Skills:

• Residential Leasing Operations
• Application Processing Compliance
• Tenant Retention Programs
• Rent Collection Management
• Community Engagement Planning
• Property Administration

• Lead and develop a high-performing leasing team through structured coaching and targeted training, elevating productivity and increasing collective revenue attainment by approximately 17% annually.
• Design comprehensive leasing strategy aligned with organizational sales objectives, translating enterprise revenue targets into actionable plans across competitive market segments.
• Cultivate strategic partnerships with open listing landlords, expanding transaction opportunities and accelerating deal throughput within diversified property portfolios.
• Establish individual performance targets and refine client communication frameworks, strengthening conversion consistency and improving close ratios across the sales team.
• Analyze leasing performance metrics and interpret sales data trends, delivering insights that inform tactical adjustments and support executive-level decision-making.
• Oversee departmental budgets and resource allocation, controlling operating expenses within 3% of plan while sustaining disciplined financial governance across operations.

Core Skills:

• Leasing Team Leadership
• Revenue Strategy Development
• Landlord Partnership Management
• Sales Performance Analytics
• Budgetary Control Oversight
• Training Program Design

• Originate retail leasing opportunities across GCC markets aligned with approved business plans, presenting evaluated sites to executive leadership to expand regional footprint.
• Assess commercial offers and lease proposals using market intelligence and real estate analytics, structuring recommendations that optimize return on capital investment thresholds.
• Develop comprehensive ROCI feasibility models and strategic proposals, securing internal and board approvals that accelerate disciplined expansion initiatives.
• Lead rental negotiations with landlords grounded in financial parameters, integrating standard business requirements to achieve commercially advantageous lease commitments.
• Procure and preliminarily review lease agreements prior to legal escalation, collaborating with counsel to finalize preferred terms and mitigate contractual exposure.
• Partner with project teams on acquisitions, renewals, surrenders, and store closures, completing transactions that maintain portfolio performance while supporting lease administration governance.

Core Skills:

• Retail Site Acquisition
• ROCI Financial Modeling
• Lease Negotiation Strategy
• GCC Market Expansion
• Commercial Feasibility Analysis
• Lease Administration Oversight

• Lead delivery of executive and sensitive leasing projects across government office portfolios, ensuring secure accommodation outcomes aligned with whole-of-government strategic directives.
• Supervise commercial property leasing team responsible for pre-commitment and operational leases, coordinating supply of assets across multi-site portfolios exceeding 250,000 square meters.
• Advise multidisciplinary stakeholders on complex lease procurement and management matters, embedding best-practice frameworks that strengthen compliance and governance integrity.
• Direct implementation of leased accommodation strategies within geographic jurisdictions, improving portfolio utilization efficiency by approximately 16% while maintaining fiscal accountability.
• Develop and enforce policies, systems, and benchmarking standards for office procurement and ongoing management, supporting transparent capital investment decisions and interagency coordination.
• Oversee budgeting, forecasting, executive reporting, and system modernization initiatives, maintaining financial variance within 4% of projections while representing department interests at senior forums.

Core Skills:

• Government Lease Procurement
• Office Portfolio Strategy
• Executive Stakeholder Advisory
• Lease Policy Development
• Public Sector Budgeting
• Tenancy Systems Management

• Execute portfolio budgets through renewals, new leases, and selective developments, maximizing net effective rental rates by prioritizing best-in-class tenant operators.
• Evaluate tenant mix across assigned properties, identifying underrepresented uses and repositioning strategy to enhance diversification and long-term asset resilience.
• Analyze market trends, rental benchmarks, and forecasts to structure economically sound transactions that align with prevailing conditions and underwriting assumptions.
• Originate prospective tenancies through targeted outreach and portfolio presentations, securing occupancy commitments that strengthen revenue stability across competitive submarkets.
• Structure and document commercially viable agreements while coordinating with legal, construction, leasing administration, and property management teams to deliver on-time tenant turnovers within approved budgets.
• Interpret proformas and net effective rent analyses to assess deal economics and tenant credit strength, maintaining disciplined financial oversight and transparent reporting to management.

Core Skills:

• Tenant Mix Optimization
• Net Effective Rent Analysis
• Commercial Deal Structuring
• Portfolio Budget Management
• Lease Documentation Coordination
• Market Trend Forecasting

• Champion hospitality excellence for residents and prospects, elevating community reputation and reinforcing a professional service culture that strengthens long-term resident retention.
• Set and allocate leasing targets aligned with community strategy, guiding team performance to achieve occupancy objectives exceeding 95% annually.
• Coordinate resident communications covering applications, move-in and move-out logistics, policies, and service requests, ensuring seamless transitions and consistent compliance standards.
• Train and mentor leasing professionals on sales execution, documentation accuracy, and customer engagement, improving individual conversion rates by approximately 18%.
• Oversee full leasing lifecycle from inquiry through post-tour follow-up, converting qualified leads into committed residents while maintaining disciplined file management practices.
• Design and execute a comprehensive outreach marketing strategy encompassing employer partnerships, broker engagement, and community events, ensuring presentation standards that enhance asset appeal.

Core Skills:

• Residential Leasing Leadership
• Occupancy Performance Strategy
• Community Marketing Programs
• Lease Compliance Management
• Resident Relations Coordination
• Sales Training Development

• Coordinate closely with service teams to maintain pristine community conditions, reinforcing asset presentation standards and enhancing resident satisfaction across managed properties.
• Strengthen retention performance by responding promptly to resident inquiries and feedback while ensuring team accountability, sustaining renewal rates above 88% annually.
• Administer renewal cycles, including notices, communications, and lease execution, safeguarding occupancy stability and minimizing turnover-related revenue loss.
• Oversee application-to-move-in workflow, reviewing submissions for policy compliance and ensuring complete lease documentation within required regulatory timelines.
• Maintain accurate demographic and leaseholder data within Yardi, preserving data integrity and supporting audit-ready reporting across assigned assets.
• Supervise daily operational checklists, reporting functions, and Manager-on-Duty responsibilities, ensuring seamless site operations during leadership absences and maintaining service continuity.

Core Skills:

• Resident Retention Management
• Lease Compliance Oversight
• Yardi Data Administration
• Renewal Process Coordination
• Property Operations Supervision
• Application Workflow Management

• Analyze complex lease data and advise senior management on key commercial drivers, delivering actionable recommendations that strengthen portfolio performance and inform executive decision-making.
• Oversee enterprise leasing portfolio and counsel leadership on value-creation strategies, enhancing occupancy stability and aligning asset outcomes with broader business objectives.
• Administer leasing documentation across business units, ensuring timely execution of renewals, extensions, closures, and amendments while maintaining 100% contractual record accuracy.
• Monitor vendor records and process lease-related payments in accordance with executed agreements, preserving financial compliance and reducing payment discrepancies by approximately 12%.
• Interpret contractual provisions to validate billing, payment obligations, and dispute tracking, identifying cost-saving opportunities that improve net occupancy expense efficiency.
• Track critical lease dates and coordinate negotiations with Legal and Real Estate stakeholders, finalizing documentation and maintaining disciplined reporting on expirations and portfolio metrics.

Core Skills:

• Lease Portfolio Management
• Contract Compliance Analysis
• Occupancy Reporting
• Lease Financial Administration
• Critical Date Tracking
• Landlord Negotiation Support

• Ensure accurate recording and maintenance of all lease transactions and documentation, safeguarding accessible enterprise data and strengthening audit integrity across business units.
• Lead implementation and operation of asset management digital platforms aligned with the transformation strategy, improving reporting efficiency and reducing manual processing time by approximately 25%.
• Produce structured management reports and insights, enabling informed decision-making and enhancing visibility into portfolio performance metrics.
• Facilitate seamless information flow across cross-functional teams and business units, reinforcing service quality and consistent professional standards organization-wide.
• Securely maintain contracts, SLAs, and official agreements while upholding confidentiality and information security policies to prevent unauthorized disclosure or misuse.
• Champion continuous improvement and sustainability initiatives under the Dare Today, Change Tomorrow strategy, contributing to service-level enhancements and enterprise cultural alignment.

Core Skills:

• Lease Documentation Control
• Asset Management Systems
• Digital Transformation Execution
• Information Security Governance
• Portfolio Reporting Analytics
• Process Improvement Strategy