WHAT DOES A LEASING MANAGER DO?

Published: Jan 29, 2026 - The Leasing Manager develops strategic leasing and marketing plans, analyzes financial and operational performance, and drives initiatives that enhance portfolio revenue and occupancy. This role oversees lease negotiations, stakeholder relationships, marketing content, and team performance while ensuring compliance with relevant real estate policies and procedures. The Manager also sources new prospects, implements customer-centric programs, and coordinates fit-out requirements to optimize the appeal of vacant commercial units.

A Review of Professional Skills and Functions for Leasing Manager

1. Leasing Manager Accountabilities

  • Customer Communication: Respond to general inquiries via phone and email from prospective tenants, brokers, or agents.
  • Appointment Coordination: Set up and manage showing appointments with prospective tenants, brokers, or agents.
  • Property Showings: Show apartments and tour buildings with prospective tenants, brokers, or agents.
  • Interdepartmental Coordination: Interface with the property management and construction departments to ensure all units on the market or being shown meet company standards.
  • Marketing Coordination: Coordinate with the Webmaster, Listings Manager, and Director of Leasing to ensure all units are marketed correctly, clearly, and effectively.
  • Lease Administration: Work with the Chief Administrator on new leases and lease renewals to ensure all agreements and arrangements are correct and clear.
  • Marketing Research: Research and incorporate new marketing ideas and concepts, including new websites, MLS databases, or technologies.
  • Leasing Analytics: Track leasing activity, including active deals, vacancies, renewals, days on market, and price points.
  • Project Collaboration: Work with multiple departments on a variety of special projects.

2. Leasing Manager Functions

  • Leasing Oversight: Act as the owner’s internal leasing representative to oversee commercial leasing functions.
  • Operational Supervision: Provide direction and supervision for day-to-day leasing operations.
  • Occupancy Management: Ensure monthly occupancy targets are met to support revenue performance.
  • Delinquency Control: Monitor delinquency levels and take action to maintain acceptable standards.
  • Tenant Screening: Research prospective tenants and complete background checks to support informed decision-making.
  • Lease Negotiation: Negotiate lease agreements and finalize all required documentation.
  • Tenant Sourcing: Source new tenants through showings, marketing efforts, and marketplace monitoring.
  • Pipeline Development: Develop and maintain pipelines for brokers and prospective tenants.
  • Stakeholder Communication: Communicate regularly with internal staff, ownership, property managers, financial partners, and other relevant parties.
  • Staff Training: Ensure leasing employees receive proper training to perform effectively.
  • Property Standards: Monitor property conditions to maintain high standards focused on asset preservation and enhanced occupancy.
  • Market Analysis: Research current leasing trends and pricing to support reporting and strategic guidance.
  • Regulatory Compliance: Ensure compliance with regulatory requirements and reinforce adherence to legal standards.

3. Leasing Manager Overview

  • Community Leasing: Lease apartment homes by promoting the benefits of living in the community.
  • Property Sales: Sell the value of the property consistently through phone, email, and in-person interactions.
  • Product Expertise: Serve as the subject expert on the product, the property, and the surrounding neighborhood.
  • Lead Generation: Generate leads by conducting effective follow-up through calls and emails.
  • Customer Service: Provide exceptional and reliable customer service to residents and prospects.
  • Program Development: Create promotional programs to increase visibility and engagement.
  • Marketing Execution: Implement marketing initiatives, including online advertising and direct outreach.
  • Social Media: Use social media and resident events to support leasing goals.
  • Lease Renewals: Contribute to occupancy targets by renewing current resident leases.
  • File Management: Maintain accurate and organized resident files.
  • Prospect Availability: Support leasing performance by being accessible during peak prospect activity times.

4. Leasing Manager Details and Accountabilities

  • Team Leadership: Train and manage the leasing team successfully.
  • Sales Leadership: Lead the leasing team in sales efforts.
  • Marketing Direction: Direct the leasing team in external marketing and advertising efforts.
  • Marketing Planning: Develop and execute marketing plans successfully.
  • Customer Service: Provide exceptional customer service to community members and prospective residents.
  • Market Research: Assist in completing market surveys.
  • Leasing Operations: Show, lease, and move in prospective community members.
  • Availability Tracking: Update unit availability daily.
  • Application Processing: Process rental applications and maintenance requests.
  • Rent Collections: Receive collections in accordance with company standards.
  • Administrative Support: Provide clerical and phone support.
  • File Management: Maintain all community member files, ensuring completeness and accuracy of documentation.
  • Unit Inspections: Inspect all apartment homes to ensure move-in readiness according to company standards.
  • Issue Resolution: Resolve resident complaints and direct pertinent issues to the Community Manager.
  • Move-Out Inspections: Conduct move-out unit walks for community members.

5. Leasing Manager Tasks

  • Team Supervision: Supervise leasing team members by interviewing, hiring, orienting, and training employees while monitoring daily performance.
  • Performance Oversight: Oversee team progress to ensure consistent achievement of operational expectations.
  • Schedule Management: Create and manage leasing team schedules to balance workloads effectively.
  • Task Delegation: Delegate tasks among team members to support occupancy and revenue goals.
  • Leasing Participation: Participate actively in the leasing process by inspecting make-ready units.
  • Prospect Qualification: Qualify prospects and prepare lease documentation in accordance with policies and procedures.
  • Renewal Coordination: Coordinate renewal activities and complete move-in procedures accurately.
  • Incentive Programs: Implement creative strategies, contests, and incentives to motivate leasing performance.
  • Rate Monitoring: Monitor rental rates to stay aligned with market conditions.
  • Market Evaluation: Evaluate market changes and provide recommendations to management.

6. Leasing Manager Roles

  • Lease Review: Oversee review of critical information previously abstracted from leases into the lease management system and co-tenancy system for accuracy on all new and relocated store locations.
  • Lease Abstraction: Abstract and accurately update the lease management system with all lease amendments, waivers, and other lease-related documents.
  • Lease Tracking: Utilize the lease management system to identify upcoming lease expirations, renewals, and termination options for coordination with the Real Estate team to determine appropriate actions.
  • Contingency Management: Identify and communicate lease contingency requirements to ensure visibility of terms and any available options for unmet contingencies.
  • Default Evaluation: Oversee the evaluation of default notices received for new store and co-tenancy matters to ensure items are identified and resolved.
  • Financial Reporting: Provide monthly updates to the Finance team on co-tenancy progress and status, and assist with forecasting discussions.
  • Cost Tracking: Track and report team cost savings to the Senior Director monthly.
  • Document Review: Oversee review of Term Commencement Letters for accuracy before landlord and tenant signature for all new and relocated leases.
  • Legal Coordination: Review legal documents and amendments related to new store updates or corrections for accuracy before submission to the legal team.
  • Tool Implementation: Assist with the buildout and implementation of a new co-tenancy and use restriction evaluation tool.
  • Cross-Functional Communication: Communicate with cross-functional departments regarding lease and financial information.
  • Project Support: Assist the Senior Director with special projects.

7. Leasing Manager Additional Details

  • Leasing Management: Manage the leasing program, including oversight of outside property management companies, and ensure compliance of all leases with applicable healthcare regulations and internal policies and procedures.
  • Lease Review: Review negotiated lease terms, fair market valuation reports, and initial drafts of various types of leasing contracts and related real property documents before review by the Corporate Real Estate Legal Department.
  • Document Oversight: Oversee changes to leasing contracts and related real property documents.
  • Transaction Tracking: Organize and maintain a log of all pending leasing transactions.
  • Vendor Coordination: Oversee and coordinate communications between third-party property management companies and the Company.
  • Meeting Participation: Attend Lease Demand Meetings with the Real Estate and Ethics and Compliance departments and provide follow-up.
  • Regulatory Compliance: Ensure compliance with internal policies and healthcare regulatory requirements.
  • Lender Reporting: Handle reporting to lenders of real estate matters, including required certifications.
  • Contract Management: Handle contract issues relating to outside property management companies.
  • Legal Support: Handle other matters as may arise involving the Legal Department and Corporate Real Estate Department.

8. Leasing Manager Essential Functions

  • Leasing Strategy: Develop overall leasing and marketing short-, medium-, and long-term plans and strategic initiatives for new and existing properties and portfolios.
  • Policy Development: Initiate and draft new policies and restructure existing policies, procedures, and DOA based on business requirements.
  • Budget Planning: Contribute to department planning and budgeting activities in coordination with the Property Manager by developing detailed bottom-up revenue budgets for all managed portfolios.
  • Performance Analysis: Review and analyze financial and operational data and reports with the Property Manager to identify and resolve issues affecting leasing and financial performance.
  • Reporting Systems: Establish and maintain a comprehensive reporting system.
  • Marketing Initiatives: Develop and implement creative ad hoc leasing and marketing plans.
  • Customer Engagement: Promote a customer-centric approach by recommending and implementing various activities and programs.
  • Stakeholder Relations: Develop and maintain constructive and highly interactive relationships with all internal and external stakeholders.
  • Marketing Oversight: Oversee and manage all marketing content and assets.
  • Team Leadership: Provide guidance, support, and leadership to the team to ensure effective and efficient workflow.
  • Regulatory Compliance: Monitor, share, and comply with relevant government real estate policies, procedures, and laws.
  • Fit-Out Coordination: Initiate necessary fit-out designs for vacant commercial units in coordination with the relevant building team.
  • Prospect Identification: Identify new and unique prospects for permanent leasing or specialty projects.
  • Lease Negotiation: Review and negotiate lease transactions and agreements, and oversee completion of all required paperwork with targeted and approved prospects.
  • Tenant Sourcing: Actively source and secure desired retailers by researching new brands, concepts, and commercial clients for new projects and vacant units.
  • Activity Oversight: Monitor and oversee the internal team to ensure all leasing activities are performed within appropriate standards.