LEAD DEVELOPMENT REPRESENTATIVE RESUME EXAMPLE

Published: Jan 15, 2026 - The Lead Development Representative drives pipeline growth by researching prospects, nurturing leads, and qualifying buying intent to advance high-potential opportunities to sales. This role builds strong rapport through value-based engagement, converts marketing-qualified leads into sales-qualified leads, and coordinates meetings that align customer needs with product solutions. The lead also supports proactive market exploration, consistent performance tracking, and a deep understanding of the buyer journey to exceed lead generation targets.

Tips for Lead Development Representative Skills and Responsibilities on a Resume

1. Lead Development Representative, BrightPath Analytics, Dayton, OH

Job Summary: 

  • Contact potential clients through cold calls and emails
  • Qualify leads from marketing campaigns as sales opportunities
  • Present company to potential clients
  • Identify the prospect's needs to qualify or disqualify as a potential client
  • Set up meetings or calls between prospective clients and the Sales team
  • Report to the VP and Director of Marketing on weekly/monthly/quarterly results
  • Stay up-to-date with new products/services and new pricing/payment plans
  • Qualify new sales opportunities through inbound lead follow-up


Skills on Resume: 

  • Cold Calling (Hard Skills)
  • Lead Qualification (Hard Skills)
  • Client Presentation (Hard Skills)
  • Needs Analysis (Soft Skills)
  • Meeting Setup (Soft Skills)
  • Results Reporting (Hard Skills)
  • Product Knowledge (Hard Skills)
  • Inbound Follow-Up (Hard Skills)

2. Lead Development Representative, NexaFlow Systems, Reno, NV

Job Summary: 

  • Work with various lead types defined by the sales organization to qualify or disqualify based on specific criteria
  • Identify organizational structure, decision makers, and key influencers once a lead is qualified through research tools such as CRM, Google, and LinkedIn
  • Execute a precise contact cadence (phone calls, emails, social media) in efforts to schedule appointments with qualified prospects
  • Build rapport with prospects by offering resources (webinar invitations, white papers, relevant blog articles, etc.) and understanding where the prospect is in the buying process
  • Gather key information during conversations with the decision makers by asking pertinent discovery and follow-up questions to determine current needs and challenges
  • Learn and demonstrate a fundamental understanding of Concentra services and state regulations to clearly articulate capabilities and advantages to prospective customers, to successfully manage and overcome prospect objections
  • Effective use of CRM (Microsoft Dynamics) to accurately track activity and account information of all prospects
  • Consistently meet and exceed daily activity metrics in areas of leads worked, completed calls, and appointments scheduled
  • Review incoming contacts and accounts to make sure the information is correct in Salesforce
  • Build new contact lists for Sales Development to contact
  • Build lists for Check Point and Avanan reps to work together to grow their business
  • Outbound call prospecting and cleanup to existing CRM
  • Keep close tabs on the status of prospects, detailing their needs and tracking discussions for updates to the CRM


Skills on Resume: 

  • Lead Qualification (Hard Skills)
  • Contact Cadence (Hard Skills)
  • Prospect Research (Hard Skills)
  • Rapport Building (Soft Skills)
  • Discovery Questions (Soft Skills)
  • Service Knowledge (Hard Skills)
  • CRM Management (Hard Skills)
  • Outbound Prospecting (Hard Skills)

3. Lead Development Representative, SummitBridge Solutions, Albany, NY

Job Summary: 

  • Build contact data for Key Accounts
  • Identifying and creating new qualified sales opportunities from inbound leads
  • Align with the Sales and Account Development teams’ objectives
  • Assist in managing campaigns for the Account Development team
  • Assist in driving registration for events/conferences
  • Profiling the account and overcoming prospect objections to generate quality opportunities for the Account Executives
  • Collaborating with Marketing and Sales on lead quality and conversion
  • Monitor and respond to all Shipper inbound leads, discover the challenges the prospect is facing, and route them to the proper sales team
  • Learn and pitch the full suite of Loadsmart’s SaaS products and freight transportation services (Brokerage, Opendock, Kamion, etc.)
  • Maintain a professional working relationship with the various sales teams and enable their success
  • Collaborate across teams to determine optimized workflows for inbound leads


Skills on Resume: 

  • Account Profiling (Hard Skills)
  • Lead Generation (Hard Skills)
  • Sales Alignment (Soft Skills)
  • Campaign Support (Hard Skills)
  • Event Coordination (Hard Skills)
  • Objection Handling (Soft Skills)
  • Product Pitching (Hard Skills)
  • Team Collaboration (Soft Skills)

4. Lead Development Representative, ClearWave Insights, Boise, ID

Job Summary: 

  • Search and generate new leads and potential clients that are aligned with Factorial HR
  • Carry out cold calling to verify information
  • Manage communication with prospective B2B clients
  • Use of HubSpot to introduce all the important information
  • Professionally and persistently follow up with leads via email, phone, and LinkedIn
  • Book qualified meetings and generate pipeline as an individual contributor, as well as a team player
  • Conduct meaningful, rigorous research and distill findings into concise summaries for sharing with the sales and marketing organizations
  • Meet or exceed assigned goals from marketing while promoting cooperation, best practices, providing assistance, and motivating others
  • Provide feedback to peers and internal teams to help develop and improve marketing materials
  • Maintain up-to-date information in Salesforce.com


Skills on Resume: 

  • Lead Sourcing (Hard Skills)
  • Cold Calling (Hard Skills)
  • Client Communication (Soft Skills)
  • CRM Usage (Hard Skills)
  • Lead Follow-Up (Soft Skills)
  • Meeting Booking (Hard Skills)
  • Market Research (Hard Skills)
  • Team Collaboration (Soft Skills)

5. Lead Development Representative, IronPeak Technologies, Tulsa, OK

Job Summary: 

  • Follow up with pre-generated leads via the phone/email daily, turning these leads into sales opportunities
  • Identify and qualify the key aspects of a potential lead, including need, budget, timeframe and decision-maker, using the BANT process
  • Meeting regular quotas of calls, qualified leads and negotiated closes
  • Communicating information about calls and deal progress accurately and effectively to management and clients
  • Manage client and interprofessional relationships, including Clients, partners, Stakeholders, Account Managers and Business Development Representatives
  • Qualify and size contacts/leads as opportunities suitable for handoff to Sales Executives (SE) or Account Executives (AE) using internal processes and best practices
  • Cultivate target contacts/leads via Salesforce HVIS cadences, which focus on the use of phone and email contacts
  • Collaborate with Sales/Branch to convert targets into active customers
  • Distribute qualified and cultivated opportunities to SEs/AEs
  • Reassign contacts/leads to alternate cadences based on results
  • Measure results to focus activity and process on the most valuable opportunities to improve results


Skills on Resume: 

  • Lead Follow-Up (Hard Skills)
  • BANT Qualification (Hard Skills)
  • Quota Management (Hard Skills)
  • Deal Communication (Soft Skills)
  • Relationship Management (Soft Skills)
  • Opportunity Sizing (Hard Skills)
  • Cadence Execution (Hard Skills)
  • Sales Collaboration (Soft Skills)

6. Lead Development Representative, HarborPoint Software, Mobile, AL

Job Summary: 

  • Interact (chat, email, outbound calls, meet online) with inbound leads
  • Build in-depth expertise of the product and its use cases
  • Set up and lead discovery calls with inbound leads
  • Determine whether or not the inbound prospects are a good match for the product
  • Arrange further appointments between qualified prospects and the Sales Agent
  • Utilise sales skills to identify the right solutions for the customer, ensuring they get maximum ROI
  • Work towards and achieve the revenue target
  • Collect feedback from new customers to use it further as input for product development
  • Maintain accurate records of sales activities daily


Skills on Resume: 

  • Lead Interaction (Soft Skills)
  • Product Expertise (Hard Skills)
  • Discovery Calls (Hard Skills)
  • Prospect Qualification (Hard Skills)
  • Appointment Setting (Soft Skills)
  • Solution Selling (Hard Skills)
  • Revenue Focus (Soft Skills)
  • Record Management (Hard Skills)

7. Lead Development Representative, VectorShift Digital, Spokane, WA

Job Summary: 

  • Create potential outbound prospect lists for the SDR Team
  • Collaborate and learn from different departments to maximize the impact of leads
  • Proactively seek new business opportunities in the market
  • Utilise the phone, email, LinkedIn and other media to effectively engage with prospects
  • Develop and manage customer relationships and work with multiple levels within an organization to articulate the business value of the company's products and services
  • Follow the clearly defined sales process to maximize all opportunities
  • Accurately record and update all records in the CRM software (Salesforce)
  • Generate and qualify leads for the sales organization to pursue
  • Qualify prospects against established criteria before passing them to sales as marketing qualified leads (MQLs)
  • Use Salesforce (SFDC) to process all inbound leads from a variety of sources
  • Provide accurate weekly reporting to the marketing and sales organizations on the volume of leads qualified, routed, converted to SQLs/Sales Active, or returned for nurture
  • Log all sales activity in Salesforce for accurate reporting and lead to opportunity conversion metrics


Skills on Resume: 

  • Prospect Listing (Hard Skills)
  • Cross Collaboration (Soft Skills)
  • Opportunity Seeking (Soft Skills)
  • Prospect Engagement (Soft Skills)
  • Relationship Building (Soft Skills)
  • Sales Process (Hard Skills)
  • CRM Management (Hard Skills)
  • Lead Qualification (Hard Skills)

8. Lead Development Representative, BlueMesa DataWorks, Santa Fe, NM

Job Summary: 

  • Handle and supervise SB activities and performance
  • Developing a set of Partners and leading Top customer accounts in the Small Business Segment
  • Plan and develop both Cisco-led and partner-led demand generation activities in collaboration with Marketing to generate new pipeline/opportunities
  • Work with distribution to increase the number of active partners and/or engage in SPaaCH initiatives to drive the SB Space business
  • Analyze the vertical small business market, market trends through an inside-out-think like a business owner, and market validation
  • Create vertical-oriented local use cases that can be scaled through partner, digital marketing, and the Small Business community
  • Identify, design, develop and implement effective and scalable channel/distribution strategies to achieve revenue goals - focused on scale play sales motion and implement with the Territory Manager community
  • Bring growth in the channel partner ecosystem, focusing on scalable sales motions driven by scale plays/sales plays


Skills on Resume: 

  • Activity Supervision (Soft Skills)
  • Partner Development (Hard Skills)
  • Demand Generation (Hard Skills)
  • Distribution Coordination (Hard Skills)
  • Market Analysis (Hard Skills)
  • Use Case Design (Hard Skills)
  • Channel Strategy (Hard Skills)
  • Ecosystem Growth (Soft Skills)

9. Lead Development Representative, NorthGate Innovations, Knoxville, TN

Job Summary: 

  • Develop a partner-oriented growth plan and establish a target operating model
  • Be the bridge between small businesses and partners/distributors to enable the partners to be part of the Small Business play journey
  • Build positive working relationships at the highest levels within the partner organization and ensure long-term relationships within
  • Build strategic relationships between Cisco and key partner/s for joint solutions, offers and go-to-market which support managed services and as-a-Service scalable offering
  • Promote the adoption of certifications and encourage partners to grow small business specializations to succeed with the vertically oriented scale plays
  • Promote Cisco's brand within the channel community in the territory by planning and executing the right marketing activities and programs
  • Forecast, measure, and report the results of various projects, campaigns, and offers run for partners
  • Develop and execute suitable communication channels and messaging (Blog posts, social media, etc.)


Skills on Resume: 

  • Growth Planning (Hard Skills)
  • Partner Enablement (Soft Skills)
  • Relationship Building (Soft Skills)
  • Strategic Partnerships (Soft Skills)
  • Certification Promotion (Hard Skills)
  • Brand Marketing (Hard Skills)
  • Project Reporting (Hard Skills)
  • Channel Communication (Soft Skills)

10. Lead Development Representative, SilverLeaf Automation, Des Moines, IA

Job Summary: 

  • Own the inquiry/lead management function to sort inquiries from leads and prioritize inquiries using lead management tools in the CRM (Salesforce) to build a pipeline for all regions
  • Sort leads by strategic importance with guidance from the business units, and develop background from internal and external sources
  • Align with current market and industry trends and make initial contact to determine the value of further acting on the lead and its value in business pipeline development
  • Work across the regions with the regional leaders, to turn leads into opportunities with Business Development Management assignment and defined follow-up as part of pipeline development
  • Work with customer service representatives on managing customer inquiries beyond purchasing the product
  • Build knowledge and confidence with customer service for managing these segmented customers and understanding how best to service these customers through collaboration with such functional groups, R&D, finance, and commercial
  • Achieve Sales, Margin and Revenue goals with inside sales customers, who present strong value propositions to both the customer and NatureWorks business units
  • Manage credit allocated to customers and accounts receivable according to established policies
  • Develop strong relationships with assigned sales accounts to effectively negotiate, sell, and serve key influencers and decision makers such as operational stakeholders, to achieve sales goals and maximize profit/revenue
  • Consistently provides summaries on the value delivered by NatureWorks’ products and services
  • Prospect for potential new clients and turn leads into new business


Skills on Resume: 

  • Lead Management (Hard Skills)
  • Lead Prioritization (Hard Skills)
  • Market Alignment (Hard Skills)
  • Pipeline Development (Hard Skills)
  • Customer Support (Soft Skills)
  • Cross Collaboration (Soft Skills)
  • Account Management (Hard Skills)
  • Client Prospecting (Hard Skills)

11. Lead Development Representative, LanternEdge Consulting, Little Rock, AR

Job Summary: 

  • Builds pipeline within segment(s) or geographic area to ensure a robust pipeline of opportunities
  • Successfully implement tactical sales strategies to achieve inside sales goals and optimize existing plant capacity, positioning future volume for new global production capacities
  • Develop, update, and communicate customer-based sales plans that define individual sales volume and margin objectives with a sales forecast
  • Track and record activity on accounts in Salesforce and other supported tools
  • Partner with internal departments to serve customers with a quality NatureWorks experience
  • Shares customer insights with NatureWorks colleagues to support ongoing product development and improvement
  • Provide industry, customer and application expertise for the development of successful business plans
  • Prepare sales reports, including, but not limited to, customer visit reports, monthly sales reports and reports detailing new product development activities, competitive activities and related sales activities 
  • Ensure data is accurately entered and managed within the Company’s CRM or other sales management system
  • Accountable for contributing to NatureWorks' mission, vision, and values


Skills on Resume: 

  • Pipeline Building (Hard Skills)
  • Sales Strategy (Hard Skills)
  • Sales Forecasting (Hard Skills)
  • Activity Tracking (Hard Skills)
  • Customer Service (Soft Skills)
  • Insight Sharing (Soft Skills)
  • Industry Expertise (Hard Skills)
  • Data Management (Hard Skills)

12. Lead Development Representative, Pioneer Cloud Services, Fargo, ND

Job Summary: 

  • Receive pre-determined groups of prospects back from sales for further nurturing through phone, email or social media
  • Work cross-functionally to create end-user accounts, maintaining accurate lead and contact information and general marketing database hygiene
  • Proactively solve ways to increase efficiencies in lead-to-opportunity processes
  • Become a frontline product expert and implement GHX’s best-selling practices for prospect qualification
  • Provide a brand-enhancing prospect and customer experience through every interaction
  • Support demand generation campaigns through lead qualification, technical routing and SFDC maintenance for accurate business reporting
  • Respond by phone, email, and chat to various inbound inquiries
  • Offer pertinent resources (white papers, e-books, infographics, relevant blog articles) to prospects in an attempt to foster a relationship and increase education in the early stages of the buying process
  • Gather key information about prospects before outreach to ensure effective conversation
  • Identify opportunities that meet key qualification criteria and set appointments for the field
  • Maintain a strong relationship with the sales team through clear communication and follow-up
  • Stay organized by tracking activity and prospect information in Backstop Solutions CRM
  • Support various marketing activities to contribute to strategic efforts


Skills on Resume: 

  • Lead Nurturing (Hard Skills)
  • Data Hygiene (Hard Skills)
  • Process Efficiency (Soft Skills)
  • Product Expertise (Hard Skills)
  • Prospect Experience (Soft Skills)
  • Campaign Support (Hard Skills)
  • Inbound Response (Soft Skills)
  • Opportunity Identification (Hard Skills)

13. Lead Development Representative, GravityLine Solutions, Madison, WI

Job Summary: 

  • Create and maintain a lively performance-based culture with LDR contractors
  • Assist in managing LDR onboarding, training, and continuous enablement
  • Motivate, mentor, and inspire LDR teams to perform at maximum efficiency to consistently exceed client expectations
  • Daily LDR performance management (call monitoring/reporting/ mentoring) to improve client satisfaction and operational efficiencies
  • Call listening, call handling, and call conversion coaching with LDRs
  • Assist in monitoring timesheets/LDR invoicing, sending to the Lead Development Performance Director for review
  • Proactively communicate any issues as soon as they arise to the Lead Development Performance Director
  • Daily lead development campaign reporting and monitoring (client level and LDR performance)
  • Assist with running the lead development technology stack


Skills on Resume: 

  • Culture Building (Soft Skills)
  • Team Training (Soft Skills)
  • Team Motivation (Soft Skills)
  • Performance Management (Soft Skills)
  • Coaching Skills (Soft Skills)
  • Timesheet Monitoring (Hard Skills)
  • Issue Communication (Soft Skills)
  • Campaign Reporting (Hard Skills)

14. Lead Business Development Representative, BloomBridge Technologies, Savannah, GA

Job Summary: 

  • Generate a new business pipeline through outbound prospecting activities
  • Set meetings through cold calling inbound leads and new prospects
  • Drive awareness into the targeted account base through regular email campaigns
  • Build a pipeline of all opportunities through targeted accounts, new leads, and campaigns
  • Update every week
  • Prepare activity and forecast reports 
  • Become a subject matter expert on product management and stay up to date on everything tech industry-related
  • Enhance inbound leads, contacts, and accounts by reviewing data, updating key fields and coordinating with the Business Development team
  • Support the Business Development team by validating account ownership and data
  • Complete scheduled and ad hoc data cleansing projects


Skills on Resume: 

  • Outbound Prospecting (Hard Skills)
  • Meeting Setting (Hard Skills)
  • Email Campaigns (Hard Skills)
  • Pipeline Building (Hard Skills)
  • Weekly Updates (Hard Skills)
  • Activity Reporting (Hard Skills)
  • Product Expertise (Hard Skills)
  • Data Cleansing (Hard Skills)

15. Lead Development Representative, ClarityPoint Systems, Wichita, KS

Job Summary: 

  • Research customers, identify decision makers, educate prospects and qualify buying interest and sense of urgency
  • Generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets
  • Build rapport with contacts by offering resources (e.g., white papers, case studies, blog articles) and understanding where the prospect is in the buying process
  • Represent Within3’s product to potential customers, creating a compelling connection to how solutions meet their needs
  • Manage the 1:1 nurturing of interested prospects and engage sales executives when fully qualified
  • Own the conversion of marketing qualified leads (MQLs) to sales qualified leads (SQLs), moving only those with the highest propensity to buy into the sales pipeline
  • Set up meetings or calls between prospective customers and sales executives
  • Proactively seek new business opportunities in the market
  • Maintain and report weekly, monthly and quarterly results to leadership and team
  • Develop a deep understanding of customers, products and the buyer’s journey
  • Consistently meet and exceed qualified lead quotas to deliver optimal sales pipeline growth


Skills on Resume: 

  • Prospect Research (Hard Skills)
  • Lead Generation (Hard Skills)
  • Rapport Building (Soft Skills)
  • Product Representation (Hard Skills)
  • Lead Nurturing (Soft Skills)
  • Pipeline Conversion (Hard Skills)
  • Meeting Setup (Soft Skills)
  • Opportunity Seeking (Soft Skills)