Published: Jan 15, 2026 - The Lead Development Representative drives pipeline growth by researching prospects, nurturing leads, and qualifying buying intent to advance high-potential opportunities to sales. This role builds strong rapport through value-based engagement, converts marketing-qualified leads into sales-qualified leads, and coordinates meetings that align customer needs with product solutions. The lead also supports proactive market exploration, consistent performance tracking, and a deep understanding of the buyer journey to exceed lead generation targets.

Tips for Lead Development Representative Skills and Responsibilities on a Resume
1. Lead Development Representative, BrightPath Analytics, Dayton, OH
Job Summary:
- Contact potential clients through cold calls and emails
- Qualify leads from marketing campaigns as sales opportunities
- Present company to potential clients
- Identify the prospect's needs to qualify or disqualify as a potential client
- Set up meetings or calls between prospective clients and the Sales team
- Report to the VP and Director of Marketing on weekly/monthly/quarterly results
- Stay up-to-date with new products/services and new pricing/payment plans
- Qualify new sales opportunities through inbound lead follow-up
Skills on Resume:
- Cold Calling (Hard Skills)
- Lead Qualification (Hard Skills)
- Client Presentation (Hard Skills)
- Needs Analysis (Soft Skills)
- Meeting Setup (Soft Skills)
- Results Reporting (Hard Skills)
- Product Knowledge (Hard Skills)
- Inbound Follow-Up (Hard Skills)
2. Lead Development Representative, NexaFlow Systems, Reno, NV
Job Summary:
- Work with various lead types defined by the sales organization to qualify or disqualify based on specific criteria
- Identify organizational structure, decision makers, and key influencers once a lead is qualified through research tools such as CRM, Google, and LinkedIn
- Execute a precise contact cadence (phone calls, emails, social media) in efforts to schedule appointments with qualified prospects
- Build rapport with prospects by offering resources (webinar invitations, white papers, relevant blog articles, etc.) and understanding where the prospect is in the buying process
- Gather key information during conversations with the decision makers by asking pertinent discovery and follow-up questions to determine current needs and challenges
- Learn and demonstrate a fundamental understanding of Concentra services and state regulations to clearly articulate capabilities and advantages to prospective customers, to successfully manage and overcome prospect objections
- Effective use of CRM (Microsoft Dynamics) to accurately track activity and account information of all prospects
- Consistently meet and exceed daily activity metrics in areas of leads worked, completed calls, and appointments scheduled
- Review incoming contacts and accounts to make sure the information is correct in Salesforce
- Build new contact lists for Sales Development to contact
- Build lists for Check Point and Avanan reps to work together to grow their business
- Outbound call prospecting and cleanup to existing CRM
- Keep close tabs on the status of prospects, detailing their needs and tracking discussions for updates to the CRM
Skills on Resume:
- Lead Qualification (Hard Skills)
- Contact Cadence (Hard Skills)
- Prospect Research (Hard Skills)
- Rapport Building (Soft Skills)
- Discovery Questions (Soft Skills)
- Service Knowledge (Hard Skills)
- CRM Management (Hard Skills)
- Outbound Prospecting (Hard Skills)
3. Lead Development Representative, SummitBridge Solutions, Albany, NY
Job Summary:
- Build contact data for Key Accounts
- Identifying and creating new qualified sales opportunities from inbound leads
- Align with the Sales and Account Development teams’ objectives
- Assist in managing campaigns for the Account Development team
- Assist in driving registration for events/conferences
- Profiling the account and overcoming prospect objections to generate quality opportunities for the Account Executives
- Collaborating with Marketing and Sales on lead quality and conversion
- Monitor and respond to all Shipper inbound leads, discover the challenges the prospect is facing, and route them to the proper sales team
- Learn and pitch the full suite of Loadsmart’s SaaS products and freight transportation services (Brokerage, Opendock, Kamion, etc.)
- Maintain a professional working relationship with the various sales teams and enable their success
- Collaborate across teams to determine optimized workflows for inbound leads
Skills on Resume:
- Account Profiling (Hard Skills)
- Lead Generation (Hard Skills)
- Sales Alignment (Soft Skills)
- Campaign Support (Hard Skills)
- Event Coordination (Hard Skills)
- Objection Handling (Soft Skills)
- Product Pitching (Hard Skills)
- Team Collaboration (Soft Skills)
4. Lead Development Representative, ClearWave Insights, Boise, ID
Job Summary:
- Search and generate new leads and potential clients that are aligned with Factorial HR
- Carry out cold calling to verify information
- Manage communication with prospective B2B clients
- Use of HubSpot to introduce all the important information
- Professionally and persistently follow up with leads via email, phone, and LinkedIn
- Book qualified meetings and generate pipeline as an individual contributor, as well as a team player
- Conduct meaningful, rigorous research and distill findings into concise summaries for sharing with the sales and marketing organizations
- Meet or exceed assigned goals from marketing while promoting cooperation, best practices, providing assistance, and motivating others
- Provide feedback to peers and internal teams to help develop and improve marketing materials
- Maintain up-to-date information in Salesforce.com
Skills on Resume:
- Lead Sourcing (Hard Skills)
- Cold Calling (Hard Skills)
- Client Communication (Soft Skills)
- CRM Usage (Hard Skills)
- Lead Follow-Up (Soft Skills)
- Meeting Booking (Hard Skills)
- Market Research (Hard Skills)
- Team Collaboration (Soft Skills)
5. Lead Development Representative, IronPeak Technologies, Tulsa, OK
Job Summary:
- Follow up with pre-generated leads via the phone/email daily, turning these leads into sales opportunities
- Identify and qualify the key aspects of a potential lead, including need, budget, timeframe and decision-maker, using the BANT process
- Meeting regular quotas of calls, qualified leads and negotiated closes
- Communicating information about calls and deal progress accurately and effectively to management and clients
- Manage client and interprofessional relationships, including Clients, partners, Stakeholders, Account Managers and Business Development Representatives
- Qualify and size contacts/leads as opportunities suitable for handoff to Sales Executives (SE) or Account Executives (AE) using internal processes and best practices
- Cultivate target contacts/leads via Salesforce HVIS cadences, which focus on the use of phone and email contacts
- Collaborate with Sales/Branch to convert targets into active customers
- Distribute qualified and cultivated opportunities to SEs/AEs
- Reassign contacts/leads to alternate cadences based on results
- Measure results to focus activity and process on the most valuable opportunities to improve results
Skills on Resume:
- Lead Follow-Up (Hard Skills)
- BANT Qualification (Hard Skills)
- Quota Management (Hard Skills)
- Deal Communication (Soft Skills)
- Relationship Management (Soft Skills)
- Opportunity Sizing (Hard Skills)
- Cadence Execution (Hard Skills)
- Sales Collaboration (Soft Skills)
6. Lead Development Representative, HarborPoint Software, Mobile, AL
Job Summary:
- Interact (chat, email, outbound calls, meet online) with inbound leads
- Build in-depth expertise of the product and its use cases
- Set up and lead discovery calls with inbound leads
- Determine whether or not the inbound prospects are a good match for the product
- Arrange further appointments between qualified prospects and the Sales Agent
- Utilise sales skills to identify the right solutions for the customer, ensuring they get maximum ROI
- Work towards and achieve the revenue target
- Collect feedback from new customers to use it further as input for product development
- Maintain accurate records of sales activities daily
Skills on Resume:
- Lead Interaction (Soft Skills)
- Product Expertise (Hard Skills)
- Discovery Calls (Hard Skills)
- Prospect Qualification (Hard Skills)
- Appointment Setting (Soft Skills)
- Solution Selling (Hard Skills)
- Revenue Focus (Soft Skills)
- Record Management (Hard Skills)
7. Lead Development Representative, VectorShift Digital, Spokane, WA
Job Summary:
- Create potential outbound prospect lists for the SDR Team
- Collaborate and learn from different departments to maximize the impact of leads
- Proactively seek new business opportunities in the market
- Utilise the phone, email, LinkedIn and other media to effectively engage with prospects
- Develop and manage customer relationships and work with multiple levels within an organization to articulate the business value of the company's products and services
- Follow the clearly defined sales process to maximize all opportunities
- Accurately record and update all records in the CRM software (Salesforce)
- Generate and qualify leads for the sales organization to pursue
- Qualify prospects against established criteria before passing them to sales as marketing qualified leads (MQLs)
- Use Salesforce (SFDC) to process all inbound leads from a variety of sources
- Provide accurate weekly reporting to the marketing and sales organizations on the volume of leads qualified, routed, converted to SQLs/Sales Active, or returned for nurture
- Log all sales activity in Salesforce for accurate reporting and lead to opportunity conversion metrics
Skills on Resume:
- Prospect Listing (Hard Skills)
- Cross Collaboration (Soft Skills)
- Opportunity Seeking (Soft Skills)
- Prospect Engagement (Soft Skills)
- Relationship Building (Soft Skills)
- Sales Process (Hard Skills)
- CRM Management (Hard Skills)
- Lead Qualification (Hard Skills)
8. Lead Development Representative, BlueMesa DataWorks, Santa Fe, NM
Job Summary:
- Handle and supervise SB activities and performance
- Developing a set of Partners and leading Top customer accounts in the Small Business Segment
- Plan and develop both Cisco-led and partner-led demand generation activities in collaboration with Marketing to generate new pipeline/opportunities
- Work with distribution to increase the number of active partners and/or engage in SPaaCH initiatives to drive the SB Space business
- Analyze the vertical small business market, market trends through an inside-out-think like a business owner, and market validation
- Create vertical-oriented local use cases that can be scaled through partner, digital marketing, and the Small Business community
- Identify, design, develop and implement effective and scalable channel/distribution strategies to achieve revenue goals - focused on scale play sales motion and implement with the Territory Manager community
- Bring growth in the channel partner ecosystem, focusing on scalable sales motions driven by scale plays/sales plays
Skills on Resume:
- Activity Supervision (Soft Skills)
- Partner Development (Hard Skills)
- Demand Generation (Hard Skills)
- Distribution Coordination (Hard Skills)
- Market Analysis (Hard Skills)
- Use Case Design (Hard Skills)
- Channel Strategy (Hard Skills)
- Ecosystem Growth (Soft Skills)
9. Lead Development Representative, NorthGate Innovations, Knoxville, TN
Job Summary:
- Develop a partner-oriented growth plan and establish a target operating model
- Be the bridge between small businesses and partners/distributors to enable the partners to be part of the Small Business play journey
- Build positive working relationships at the highest levels within the partner organization and ensure long-term relationships within
- Build strategic relationships between Cisco and key partner/s for joint solutions, offers and go-to-market which support managed services and as-a-Service scalable offering
- Promote the adoption of certifications and encourage partners to grow small business specializations to succeed with the vertically oriented scale plays
- Promote Cisco's brand within the channel community in the territory by planning and executing the right marketing activities and programs
- Forecast, measure, and report the results of various projects, campaigns, and offers run for partners
- Develop and execute suitable communication channels and messaging (Blog posts, social media, etc.)
Skills on Resume:
- Growth Planning (Hard Skills)
- Partner Enablement (Soft Skills)
- Relationship Building (Soft Skills)
- Strategic Partnerships (Soft Skills)
- Certification Promotion (Hard Skills)
- Brand Marketing (Hard Skills)
- Project Reporting (Hard Skills)
- Channel Communication (Soft Skills)
10. Lead Development Representative, SilverLeaf Automation, Des Moines, IA
Job Summary:
- Own the inquiry/lead management function to sort inquiries from leads and prioritize inquiries using lead management tools in the CRM (Salesforce) to build a pipeline for all regions
- Sort leads by strategic importance with guidance from the business units, and develop background from internal and external sources
- Align with current market and industry trends and make initial contact to determine the value of further acting on the lead and its value in business pipeline development
- Work across the regions with the regional leaders, to turn leads into opportunities with Business Development Management assignment and defined follow-up as part of pipeline development
- Work with customer service representatives on managing customer inquiries beyond purchasing the product
- Build knowledge and confidence with customer service for managing these segmented customers and understanding how best to service these customers through collaboration with such functional groups, R&D, finance, and commercial
- Achieve Sales, Margin and Revenue goals with inside sales customers, who present strong value propositions to both the customer and NatureWorks business units
- Manage credit allocated to customers and accounts receivable according to established policies
- Develop strong relationships with assigned sales accounts to effectively negotiate, sell, and serve key influencers and decision makers such as operational stakeholders, to achieve sales goals and maximize profit/revenue
- Consistently provides summaries on the value delivered by NatureWorks’ products and services
- Prospect for potential new clients and turn leads into new business
Skills on Resume:
- Lead Management (Hard Skills)
- Lead Prioritization (Hard Skills)
- Market Alignment (Hard Skills)
- Pipeline Development (Hard Skills)
- Customer Support (Soft Skills)
- Cross Collaboration (Soft Skills)
- Account Management (Hard Skills)
- Client Prospecting (Hard Skills)
11. Lead Development Representative, LanternEdge Consulting, Little Rock, AR
Job Summary:
- Builds pipeline within segment(s) or geographic area to ensure a robust pipeline of opportunities
- Successfully implement tactical sales strategies to achieve inside sales goals and optimize existing plant capacity, positioning future volume for new global production capacities
- Develop, update, and communicate customer-based sales plans that define individual sales volume and margin objectives with a sales forecast
- Track and record activity on accounts in Salesforce and other supported tools
- Partner with internal departments to serve customers with a quality NatureWorks experience
- Shares customer insights with NatureWorks colleagues to support ongoing product development and improvement
- Provide industry, customer and application expertise for the development of successful business plans
- Prepare sales reports, including, but not limited to, customer visit reports, monthly sales reports and reports detailing new product development activities, competitive activities and related sales activities
- Ensure data is accurately entered and managed within the Company’s CRM or other sales management system
- Accountable for contributing to NatureWorks' mission, vision, and values
Skills on Resume:
- Pipeline Building (Hard Skills)
- Sales Strategy (Hard Skills)
- Sales Forecasting (Hard Skills)
- Activity Tracking (Hard Skills)
- Customer Service (Soft Skills)
- Insight Sharing (Soft Skills)
- Industry Expertise (Hard Skills)
- Data Management (Hard Skills)
12. Lead Development Representative, Pioneer Cloud Services, Fargo, ND
Job Summary:
- Receive pre-determined groups of prospects back from sales for further nurturing through phone, email or social media
- Work cross-functionally to create end-user accounts, maintaining accurate lead and contact information and general marketing database hygiene
- Proactively solve ways to increase efficiencies in lead-to-opportunity processes
- Become a frontline product expert and implement GHX’s best-selling practices for prospect qualification
- Provide a brand-enhancing prospect and customer experience through every interaction
- Support demand generation campaigns through lead qualification, technical routing and SFDC maintenance for accurate business reporting
- Respond by phone, email, and chat to various inbound inquiries
- Offer pertinent resources (white papers, e-books, infographics, relevant blog articles) to prospects in an attempt to foster a relationship and increase education in the early stages of the buying process
- Gather key information about prospects before outreach to ensure effective conversation
- Identify opportunities that meet key qualification criteria and set appointments for the field
- Maintain a strong relationship with the sales team through clear communication and follow-up
- Stay organized by tracking activity and prospect information in Backstop Solutions CRM
- Support various marketing activities to contribute to strategic efforts
Skills on Resume:
- Lead Nurturing (Hard Skills)
- Data Hygiene (Hard Skills)
- Process Efficiency (Soft Skills)
- Product Expertise (Hard Skills)
- Prospect Experience (Soft Skills)
- Campaign Support (Hard Skills)
- Inbound Response (Soft Skills)
- Opportunity Identification (Hard Skills)
13. Lead Development Representative, GravityLine Solutions, Madison, WI
Job Summary:
- Create and maintain a lively performance-based culture with LDR contractors
- Assist in managing LDR onboarding, training, and continuous enablement
- Motivate, mentor, and inspire LDR teams to perform at maximum efficiency to consistently exceed client expectations
- Daily LDR performance management (call monitoring/reporting/ mentoring) to improve client satisfaction and operational efficiencies
- Call listening, call handling, and call conversion coaching with LDRs
- Assist in monitoring timesheets/LDR invoicing, sending to the Lead Development Performance Director for review
- Proactively communicate any issues as soon as they arise to the Lead Development Performance Director
- Daily lead development campaign reporting and monitoring (client level and LDR performance)
- Assist with running the lead development technology stack
Skills on Resume:
- Culture Building (Soft Skills)
- Team Training (Soft Skills)
- Team Motivation (Soft Skills)
- Performance Management (Soft Skills)
- Coaching Skills (Soft Skills)
- Timesheet Monitoring (Hard Skills)
- Issue Communication (Soft Skills)
- Campaign Reporting (Hard Skills)
14. Lead Business Development Representative, BloomBridge Technologies, Savannah, GA
Job Summary:
- Generate a new business pipeline through outbound prospecting activities
- Set meetings through cold calling inbound leads and new prospects
- Drive awareness into the targeted account base through regular email campaigns
- Build a pipeline of all opportunities through targeted accounts, new leads, and campaigns
- Update every week
- Prepare activity and forecast reports
- Become a subject matter expert on product management and stay up to date on everything tech industry-related
- Enhance inbound leads, contacts, and accounts by reviewing data, updating key fields and coordinating with the Business Development team
- Support the Business Development team by validating account ownership and data
- Complete scheduled and ad hoc data cleansing projects
Skills on Resume:
- Outbound Prospecting (Hard Skills)
- Meeting Setting (Hard Skills)
- Email Campaigns (Hard Skills)
- Pipeline Building (Hard Skills)
- Weekly Updates (Hard Skills)
- Activity Reporting (Hard Skills)
- Product Expertise (Hard Skills)
- Data Cleansing (Hard Skills)
15. Lead Development Representative, ClarityPoint Systems, Wichita, KS
Job Summary:
- Research customers, identify decision makers, educate prospects and qualify buying interest and sense of urgency
- Generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets
- Build rapport with contacts by offering resources (e.g., white papers, case studies, blog articles) and understanding where the prospect is in the buying process
- Represent Within3’s product to potential customers, creating a compelling connection to how solutions meet their needs
- Manage the 1:1 nurturing of interested prospects and engage sales executives when fully qualified
- Own the conversion of marketing qualified leads (MQLs) to sales qualified leads (SQLs), moving only those with the highest propensity to buy into the sales pipeline
- Set up meetings or calls between prospective customers and sales executives
- Proactively seek new business opportunities in the market
- Maintain and report weekly, monthly and quarterly results to leadership and team
- Develop a deep understanding of customers, products and the buyer’s journey
- Consistently meet and exceed qualified lead quotas to deliver optimal sales pipeline growth
Skills on Resume:
- Prospect Research (Hard Skills)
- Lead Generation (Hard Skills)
- Rapport Building (Soft Skills)
- Product Representation (Hard Skills)
- Lead Nurturing (Soft Skills)
- Pipeline Conversion (Hard Skills)
- Meeting Setup (Soft Skills)
- Opportunity Seeking (Soft Skills)