INNOVATION MARKETING MANAGER RESUME EXAMPLE

Published: Nov 21, 2025 - The Innovation Marketing Manager develops consumer-driven propositions by transforming market, shopper, and competitive insights into a clear innovation roadmap and new business opportunities. This role drives end-to-end product lifecycle management, from shaping the portfolio and building data-based business cases to leading launches, tracking performance, and ensuring continuous improvement. The manager also builds strong cross-functional partnerships to align innovations, tailor global solutions, and deliver connected experiences that resonate locally.

Tips for Innovation Marketing Manager Skills and Responsibilities on a Resume

1. Innovation Marketing Manager, BrightWave Consumer Goods, Austin, TX

Job Summary: 

  • Develop Minimum Viable Products and run in-market experiments
  • Identify the addressable consumer target and their needs
  • Identify technology solutions for consumer problems
  • Develop formulations, forms and packaging
  • Validate and/or iterate on disruptive solutions with consumers
  • Collaborate with Finance to establish the size of the prize and P&L viability
  • Develops recommendations to the internal investment and accelerator steering committees as it relates to additional people and funds to scale an idea
  • Marketing activities to create markets for new innovative solutions
  • Executing marketing strategies and action plans to build thought leadership
  • Planning and creating high-quality marketing materials that engage future customers and partners, and build brand recognition
  • Hands-on coordination and execution of marketing activities
  • Engaging ecosystems and networks
  • Creating and executing information dissemination activities in publicly funded projects
  • Arranging internal and external events


Skills on Resume: 

  • MVP Development (Hard Skills)
  • Consumer Insight (Hard Skills)
  • Tech Solutions (Hard Skills)
  • Product Formulation (Hard Skills)
  • Concept Validation (Hard Skills)
  • Financial Assessment (Hard Skills)
  • Stakeholder Influence (Soft Skills)
  • Marketing Execution (Hard Skills)

2. Innovation Marketing Manager, BluePeak Appliances, Raleigh, NC

Job Summary: 

  • End-to-end product lifecycle management of select portion of the automated insulin delivery portfolio from value proposition development to product development, launch, maintenance and end of life
  • Work closely with key stakeholders, analyze the market, competition, clinical and customer needs, and technology developments to identify product opportunities that meet real customer needs and deliver on business objectives
  • Establish the product vision and user stories that translate into clear customer requirements for the development team
  • Champion product development initiatives and serve as the voice of the customer for worldwide markets
  • Understand and prioritize customer needs through primary and secondary market research, including one-on-one customer interviews, focus groups, quantitative market research and web-based surveys
  • Work with R&D to translate customer requirements into product requirements and to assess potential tradeoffs
  • Support the go-to-market strategy and provide on-market support
  • Guide the development and maintenance of packaging and labeling
  • Develop and execute global product launch plans and sales force training in collaboration with Area Marketing groups
  • Manage product lifecycle, conduct post-launch review and assess line extensions and end-of-life planning
  • Lead the planning and ongoing development and execution of on-market products including product improvements, marketing claims, product messaging and clinical design and claims
  • Serve as the voice of the customer through development and be accountable for the product meeting consumer expectations
  • Serve as product/market expert related to product positioning, competitive information, product performance, etc.
  • Manage marketing budget associated with specific programs/tactics (plan and track expenses)


Skills on Resume: 

  • Product Lifecycle (Hard Skills)
  • Market Analysis (Hard Skills)
  • Stakeholder Collaboration (Soft Skills)
  • Customer Research (Hard Skills)
  • Requirement Translation (Hard Skills)
  • Launch Planning (Hard Skills)
  • Product Positioning (Hard Skills)
  • Budget Management (Hard Skills)

3. Innovation Marketing Manager, FreshNova Home Solutions, Portland, OR

Job Summary: 

  • Lead the development of the front-end innovation agenda, resulting in breakthrough products, platforms and experiential innovation propositions to meet the existing and future demand in the Foodservice channel
  • Partner with brand, customer, division, and cross-functional teams to define and craft execution plans, lead successful launch through PEP governance
  • Partner with cross-functional teams to stretch existing beverage brands and new platforms into new growth-driving occasions within Foodservice
  • Analyzing brand positioning and consumer audience fit with emergent channel opportunities (e.g, culinary innovation, syrups)
  • Apply innovation tools, processes and analysis to consumer and operator insights
  • Interpret and identify business opportunities, then develop or refine product marketing strategies
  • Evaluate the financial aspects of product development, such as budgets, expenditures, return-on-investment and profit-loss projections
  • Evaluate and develop propositions and pricing strategies, balancing PepsiCo’s financial objectives and market demand
  • Gather information and apply deep understanding of capabilities in supply chain, production and business requirements
  • Define, refine, and evaluate innovation platforms including strategies for production, distribution and sales approach
  • Leading cross-functional teams throughout the Stage Gate innovation process (setting the direction/strategy, innovation development and commercialization)
  • Cultivate new products within emerging platforms, forecasting and monitoring in-market performance and trends of launched products
  • Establish and maintain cross-functional and departmental working relationships that are cooperative and productive
  • Work with customer marketing counterparts to architect commercial strategies, tailored activation plans, joint business planning and innovation for core customer targets (Culver's, Panera, etc.) and participate in high-importance pitches to win beverage contracts
  • Follow trends by monitoring industry statistics, reading whitepapers, reports and research, attending conferences and reporting back to the organization
  • Lead capability agenda through upskilling team via training forums, information on best practices, trends and new ways of working, gathering and disseminating, workshops and processes


Skills on Resume: 

  • Innovation Strategy (Hard Skills)
  • Cross-Functional Leadership (Soft Skills)
  • Market Analysis (Hard Skills)
  • Consumer Insight (Hard Skills)
  • Financial Evaluation (Hard Skills)
  • Product Positioning (Hard Skills)
  • Commercial Planning (Hard Skills)
  • Relationship Building (Soft Skills)

4. Innovation Marketing Manager, ClearPoint Wellness Products, Tampa, FL

Job Summary: 

  • Defining the strategy, key milestones, and financial impact of POS-oriented Innovation
  • Leading the management and coordination of suppliers including material planning and procurement
  • Point of contact for key account customers for strategy sales, contracts, planning and KPI tracking
  • Manage, implement, and control Digital solutions
  • Coordinate, manage, and control the Content Management System (CMS)
  • Content creation to implementation
  • Defining and coordinating the annual campaign plan
  • Budget and investment plan planning
  • Implement data analysis (ROI, learnings, optimization)
  • Drive E-Commerce strategy implementation (content management, optimization, tracking)
  • Identify, collect and analyze competitors to uncover market opportunities and address business needs
  • Identify market trends and patterns to drive profitable growth globally
  • Identify opportunities and their potential impact
  • Manage growth and innovation in long-term projects and Proofs of Concept
  • Negotiate with providers to achieve the best deals for Socialpoint
  • Communicate and get buy-in for projects from the product teams or C-level
  • Track the impact of the project and generate postmortems


Skills on Resume: 

  • Innovation Strategy (Hard Skills)
  • Supplier Management (Hard Skills)
  • Key Account Handling (Soft Skills)
  • Digital Solutions (Hard Skills)
  • Content Management (Hard Skills)
  • Data Analysis (Hard Skills)
  • E-Commerce Execution (Hard Skills)
  • Stakeholder Alignment (Soft Skills)

5. Innovation Marketing Manager, HarvestLane Kitchenware, Denver, CO

Job Summary: 

  • Develop a deep understanding of local consumer and shopper insights, market trends and the competitive landscape
  • Translate these insights into winning local propositions
  • Feed the global and local innovation pipeline with local consumer insights, tailor global innovations with local propositions and messaging
  • Explore new value spaces and help shape the future portfolio
  • Define the 24-month product roadmap 
  • Identify opportunities for the business
  • Translate the needs of the business to product cadence
  • Use data analysis to construct the business case to support decision-making
  • Develop connected propositions that are relevant for consumers and provide inputs for further development of the Philips digital recipe platform
  • Manage the market introduction process for new launches
  • Monitor and discuss product business performance regularly with the China Floor Care team
  • Collect consumer feedback, e.g., via online reviews, to drive continuous improvement
  • Manage the product phase-out process
  • Build and maintain extensive relationships with key stakeholders including retail customers, innovation centers, global consumer marketing, design, market intelligence and local Management Team


Skills on Resume: 

  • Consumer Insight (Hard Skills)
  • Market Analysis (Hard Skills)
  • Opportunity Mapping (Hard Skills)
  • Data Evaluation (Hard Skills)
  • Roadmap Planning (Hard Skills)
  • Launch Management (Hard Skills)
  • Stakeholder Collaboration (Soft Skills)
  • Feedback Integration (Hard Skills)

6. Innovation Marketing Manager, EverSpring Lifestyle Brands, Phoenix, AZ

Job Summary: 

  • Represent HP in various brand-focused forums (e.g., events, seminars, conferences, online), delivering inspiration and education to the targeted audience
  • Support WW and Regional Events with Brands Innovation activities as agreed (eg, Sustainable Brands Partnership)
  • Help to effectively position and promote HP Brands' innovation services to strategic partners and programs
  • Deliver 3-5 new brand projects per Quarter after a 6-month ramp-up
  • Measure success via revenue (page growth, assisted press sales, number of case studies, PR and funnel velocity)
  • Establish new brand opportunities and migrate the funnel of Brand / Agency projects to conversion
  • Use the Brand SOS to monitor the progress of brand projects and deliver quarterly updates on funnel progress
  • Work with and use Atlanta's GEC to deliver and support brand innovation workshops, print trials and sample production
  • Create content/case studies/proof points for the organization to leverage and promote the HP Brands program
  • Lead the Brand's Ambassadors program and upskill them on Brand engagement so they’re equipped to deliver on local Brand activities themselves with PSPs


Skills on Resume: 

  • Brand Representation (Soft Skills)
  • Innovation Promotion (Hard Skills)
  • Project Delivery (Hard Skills)
  • Funnel Management (Hard Skills)
  • Revenue Tracking (Hard Skills)
  • Opportunity Development (Hard Skills)
  • Content Creation (Hard Skills)
  • Ambassador Leadership (Soft Skills)

7. Innovation Marketing Manager, RiverStone Consumer Products, Kansas City, MO

Job Summary: 

  • Work with PSPs, sales and BD teams to drive group business development efforts via Brand engagement
  • Develop and plan campaign pitches with new brands
  • Proactively proposing thoughts on how to improve ways of working on an ongoing basis
  • Support the business purpose, development and agenda for the Brands Council (quarterly meetings to be arranged)
  • Creating and delivering relevant content by speaking at events/conferences and at client/agency forums
  • Involved in cross-agency and client workshops, helping to deliver creativity according to the agenda needs
  • Bringing ideas and perspectives to the HP digital process in general
  • Inspire and educate sustainability leaders on HP Digital Print’s sustainability adoption journey for brands
  • Going the extra mile to push boundaries to inspire world-class marketing with brands and agencies
  • Support all thinking with reference, research and a thorough visible thought process through insights and analytics


Skills on Resume: 

  • Brand Engagement (Soft Skills)
  • Campaign Planning (Hard Skills)
  • Process Improvement (Soft Skills)
  • Content Delivery (Hard Skills)
  • Workshop Facilitation (Soft Skills)
  • Sustainability Education (Hard Skills)
  • Creative Contribution (Soft Skills)
  • Insight Analysis (Hard Skills)

8. Innovation Marketing Manager, Maple & Crest Innovations, Minneapolis, MN

Job Summary: 

  • Develop and manage new product innovation from concept ideation through commercialization on an iconic portfolio across brands
  • Manage cross-functional teams in support of new product development projects and leverage resources to facilitate the process
  • Lead and participate in ideation/brainstorming sessions and concept/proposition development
  • Leverage the power of storytelling to bring to life innovation concepts and inspire support internally and externally
  • Manage agency engagements and proactively solicit and recommend suppliers for ideation, concept development, packaging, etc.
  • Utilize advanced consumer insights to identify opportunities and further validate and optimize concepts that will drive growth and meet objectives
  • Partner with Brand Teams to identify growth platforms and develop products that will support brand strategies
  • Identify and implement best practices within innovation
  • Develop even better ideas and a more efficient development cycle
  • Proactively manage innovative projects towards the achievement of established objectives while adhering to agreed scope, time, quality, and budget
  • Develop and manage a detailed project schedule and work plan
  • Prepare a budget based on the scope of work and resource requirements
  • Provide project updates consistently to various stakeholders (internal and external) about strategy, adjustments, and progress
  • Manage contracts with vendors and suppliers by assigning tasks and communicating expected deliverables
  • Monitor the status, progress and finalization of projects by maintaining continuous communication with the various stakeholders (internal and external) and make adjustments 
  • Measure project performance to identify areas for improvement


Skills on Resume: 

  • Innovation Management (Hard Skills)
  • Cross-Functional Leadership (Soft Skills)
  • Concept Ideation (Hard Skills)
  • Storytelling (Soft Skills)
  • Consumer Insights (Hard Skills)
  • Project Planning (Hard Skills)
  • Vendor Management (Hard Skills)
  • Performance Evaluation (Hard Skills)

9. Innovation Marketing Manager, TerraBloom Home Care, Salt Lake City, UT

Job Summary: 

  • Monitor trends, new products, competitors, and category innovation activity to inform Innovation Strategy and ideation
  • Collaborate with Brand leaders to build Innovation strategies into short- and long-term brand and commercial growth plans
  • Identify consumer-centric growth opportunities for KDP brands and category whitespace
  • Lead ideation and creation workshops that collide bold, creative, and lateral thinking with consumer insight, category data, trends and internal KDP experts, designers, engineers, and food scientists
  • Collaborate deeply with KDP strategy, consumer insights, brand marketing, R&D, and commercial teams to scope and create the business case for innovation investments
  • Optimize Innovation for Commercial P&L impact without compromising vision for the consumer proposition and insights underlying each opportunity
  • Convincing/aligning business stakeholders to make necessary tradeoffs between topline and bottom-line P&L drivers and investment decisions
  • Create and execute a marketing plan
  • Develop and deploy multi-channel campaigns (PR, paid social, ey.com, conferences/events, strategic partnerships, alliances, co-marketing)
  • Develop key marketing content, including but not limited to better question ads, sales collateral, messaging, videos and client meeting materials
  • Execute paid and social media campaigns to build awareness and drive clients and prospective clients to ey.com
  • Create and deploy high-quality, strategic multi-client events for both in-person and virtual experiences


Skills on Resume: 

  • Trend Analysis (Hard Skills)
  • Innovation Strategy (Hard Skills)
  • Opportunity Mapping (Hard Skills)
  • Ideation Leadership (Soft Skills)
  • Cross-Functional Alignment (Soft Skills)
  • Business Case Development (Hard Skills)
  • Marketing Execution (Hard Skills)
  • Campaign Management (Hard Skills)

10. Innovation Marketing Manager, PureVista Smart Home, Albany, NY

Job Summary: 

  • Analyze market conditions and direction of competitors and detail features and benefits of any new technology in the market
  • Develop a 5-year technology roadmap to define a continuous future state of products and features
  • Work with security, homebuilder, and retail markets to better understand technology drivers and needs for future product development
  • Direct Advanced Development to develop relevant and competitive “market-driven” technologies
  • Work with the Advanced Development team to help assess the experience/execution of 3P partners
  • Lead cross-functional team (engineering, sourcing, supply chain, and finance) through multiple ongoing product development projects at various stages of development via the Spectrum Brands HHI milestone process for consumer electronic locks
  • Develop and execute a strategic technology roadmap with the required understanding of market, channel and/or customer dynamics, product design, trends, and end-user preferences and purchase drivers
  • Own development of overall product planning, pricing, branding, merchandising and promotional strategies within a cross-functional team environment
  • Identify and develop new business opportunities, product adjacencies, customer opportunities, and markets
  • Lead the development of NPI scope documents including preliminary financials, key project deliverables, and overall project timelines
  • Own full product development execution across brands for electronic locks from start to finish through technical, sourcing, and supply chain teams
  • Provide active leadership in customer line reviews for electronic lock product mix, landscape pricing, technology waterfall, and overall customer and internal profitability


Skills on Resume: 

  • Market Analysis (Hard Skills)
  • Roadmap Planning (Hard Skills)
  • Technology Assessment (Hard Skills)
  • Cross-Functional Leadership (Soft Skills)
  • Product Strategy (Hard Skills)
  • Opportunity Development (Hard Skills)
  • NPI Management (Hard Skills)
  • Customer Engagement (Soft Skills)

11. Innovation Marketing Manager, Northwind Consumer Technologies, Boise, ID

Job Summary: 

  • Ensure technology and features have been properly tested before going into the NPI phase
  • Facilitate any sustaining activities as technology may require cost improvements, chipset updates, or product improvements through sustaining
  • Supports brand guidelines to ensure consistency, with specific influence on packaging, merchandising, and collateral related to assigned projects
  • Coordinate meeting materials for customer product collaboration, line reviews and business reviews
  • Work with quality and brand to support installation workshops, videos, and related initiatives
  • Create and deliver training modules for internal and external customers
  • Support customers and sales in the field to help support new technology in the market
  • Manage product life cycle
  • Contributes to HHI's financial and business initiatives through established rhythms and assigned projects
  • Support the management of the online databases to ensure proper content (internal as well as customer websites)
  • Manage product documentation process including mix management, product life cycle


Skills on Resume: 

  • Technology Testing (Hard Skills)
  • Sustaining Support (Hard Skills)
  • Brand Consistency (Soft Skills)
  • Collaboration Prep (Soft Skills)
  • Training Delivery (Soft Skills)
  • Field Support (Soft Skills)
  • Lifecycle Management (Hard Skills)
  • Content Management (Hard Skills)