Published: Nov 21, 2025 - The Innovation Marketing Manager develops consumer-driven propositions by transforming market, shopper, and competitive insights into a clear innovation roadmap and new business opportunities. This role drives end-to-end product lifecycle management, from shaping the portfolio and building data-based business cases to leading launches, tracking performance, and ensuring continuous improvement. The manager also builds strong cross-functional partnerships to align innovations, tailor global solutions, and deliver connected experiences that resonate locally.

Tips for Innovation Marketing Manager Skills and Responsibilities on a Resume
1. Innovation Marketing Manager, BrightWave Consumer Goods, Austin, TX
Job Summary:
- Develop Minimum Viable Products and run in-market experiments
- Identify the addressable consumer target and their needs
- Identify technology solutions for consumer problems
- Develop formulations, forms and packaging
- Validate and/or iterate on disruptive solutions with consumers
- Collaborate with Finance to establish the size of the prize and P&L viability
- Develops recommendations to the internal investment and accelerator steering committees as it relates to additional people and funds to scale an idea
- Marketing activities to create markets for new innovative solutions
- Executing marketing strategies and action plans to build thought leadership
- Planning and creating high-quality marketing materials that engage future customers and partners, and build brand recognition
- Hands-on coordination and execution of marketing activities
- Engaging ecosystems and networks
- Creating and executing information dissemination activities in publicly funded projects
- Arranging internal and external events
Skills on Resume:
- MVP Development (Hard Skills)
- Consumer Insight (Hard Skills)
- Tech Solutions (Hard Skills)
- Product Formulation (Hard Skills)
- Concept Validation (Hard Skills)
- Financial Assessment (Hard Skills)
- Stakeholder Influence (Soft Skills)
- Marketing Execution (Hard Skills)
2. Innovation Marketing Manager, BluePeak Appliances, Raleigh, NC
Job Summary:
- End-to-end product lifecycle management of select portion of the automated insulin delivery portfolio from value proposition development to product development, launch, maintenance and end of life
- Work closely with key stakeholders, analyze the market, competition, clinical and customer needs, and technology developments to identify product opportunities that meet real customer needs and deliver on business objectives
- Establish the product vision and user stories that translate into clear customer requirements for the development team
- Champion product development initiatives and serve as the voice of the customer for worldwide markets
- Understand and prioritize customer needs through primary and secondary market research, including one-on-one customer interviews, focus groups, quantitative market research and web-based surveys
- Work with R&D to translate customer requirements into product requirements and to assess potential tradeoffs
- Support the go-to-market strategy and provide on-market support
- Guide the development and maintenance of packaging and labeling
- Develop and execute global product launch plans and sales force training in collaboration with Area Marketing groups
- Manage product lifecycle, conduct post-launch review and assess line extensions and end-of-life planning
- Lead the planning and ongoing development and execution of on-market products including product improvements, marketing claims, product messaging and clinical design and claims
- Serve as the voice of the customer through development and be accountable for the product meeting consumer expectations
- Serve as product/market expert related to product positioning, competitive information, product performance, etc.
- Manage marketing budget associated with specific programs/tactics (plan and track expenses)
Skills on Resume:
- Product Lifecycle (Hard Skills)
- Market Analysis (Hard Skills)
- Stakeholder Collaboration (Soft Skills)
- Customer Research (Hard Skills)
- Requirement Translation (Hard Skills)
- Launch Planning (Hard Skills)
- Product Positioning (Hard Skills)
- Budget Management (Hard Skills)
3. Innovation Marketing Manager, FreshNova Home Solutions, Portland, OR
Job Summary:
- Lead the development of the front-end innovation agenda, resulting in breakthrough products, platforms and experiential innovation propositions to meet the existing and future demand in the Foodservice channel
- Partner with brand, customer, division, and cross-functional teams to define and craft execution plans, lead successful launch through PEP governance
- Partner with cross-functional teams to stretch existing beverage brands and new platforms into new growth-driving occasions within Foodservice
- Analyzing brand positioning and consumer audience fit with emergent channel opportunities (e.g, culinary innovation, syrups)
- Apply innovation tools, processes and analysis to consumer and operator insights
- Interpret and identify business opportunities, then develop or refine product marketing strategies
- Evaluate the financial aspects of product development, such as budgets, expenditures, return-on-investment and profit-loss projections
- Evaluate and develop propositions and pricing strategies, balancing PepsiCo’s financial objectives and market demand
- Gather information and apply deep understanding of capabilities in supply chain, production and business requirements
- Define, refine, and evaluate innovation platforms including strategies for production, distribution and sales approach
- Leading cross-functional teams throughout the Stage Gate innovation process (setting the direction/strategy, innovation development and commercialization)
- Cultivate new products within emerging platforms, forecasting and monitoring in-market performance and trends of launched products
- Establish and maintain cross-functional and departmental working relationships that are cooperative and productive
- Work with customer marketing counterparts to architect commercial strategies, tailored activation plans, joint business planning and innovation for core customer targets (Culver's, Panera, etc.) and participate in high-importance pitches to win beverage contracts
- Follow trends by monitoring industry statistics, reading whitepapers, reports and research, attending conferences and reporting back to the organization
- Lead capability agenda through upskilling team via training forums, information on best practices, trends and new ways of working, gathering and disseminating, workshops and processes
Skills on Resume:
- Innovation Strategy (Hard Skills)
- Cross-Functional Leadership (Soft Skills)
- Market Analysis (Hard Skills)
- Consumer Insight (Hard Skills)
- Financial Evaluation (Hard Skills)
- Product Positioning (Hard Skills)
- Commercial Planning (Hard Skills)
- Relationship Building (Soft Skills)
4. Innovation Marketing Manager, ClearPoint Wellness Products, Tampa, FL
Job Summary:
- Defining the strategy, key milestones, and financial impact of POS-oriented Innovation
- Leading the management and coordination of suppliers including material planning and procurement
- Point of contact for key account customers for strategy sales, contracts, planning and KPI tracking
- Manage, implement, and control Digital solutions
- Coordinate, manage, and control the Content Management System (CMS)
- Content creation to implementation
- Defining and coordinating the annual campaign plan
- Budget and investment plan planning
- Implement data analysis (ROI, learnings, optimization)
- Drive E-Commerce strategy implementation (content management, optimization, tracking)
- Identify, collect and analyze competitors to uncover market opportunities and address business needs
- Identify market trends and patterns to drive profitable growth globally
- Identify opportunities and their potential impact
- Manage growth and innovation in long-term projects and Proofs of Concept
- Negotiate with providers to achieve the best deals for Socialpoint
- Communicate and get buy-in for projects from the product teams or C-level
- Track the impact of the project and generate postmortems
Skills on Resume:
- Innovation Strategy (Hard Skills)
- Supplier Management (Hard Skills)
- Key Account Handling (Soft Skills)
- Digital Solutions (Hard Skills)
- Content Management (Hard Skills)
- Data Analysis (Hard Skills)
- E-Commerce Execution (Hard Skills)
- Stakeholder Alignment (Soft Skills)
5. Innovation Marketing Manager, HarvestLane Kitchenware, Denver, CO
Job Summary:
- Develop a deep understanding of local consumer and shopper insights, market trends and the competitive landscape
- Translate these insights into winning local propositions
- Feed the global and local innovation pipeline with local consumer insights, tailor global innovations with local propositions and messaging
- Explore new value spaces and help shape the future portfolio
- Define the 24-month product roadmap
- Identify opportunities for the business
- Translate the needs of the business to product cadence
- Use data analysis to construct the business case to support decision-making
- Develop connected propositions that are relevant for consumers and provide inputs for further development of the Philips digital recipe platform
- Manage the market introduction process for new launches
- Monitor and discuss product business performance regularly with the China Floor Care team
- Collect consumer feedback, e.g., via online reviews, to drive continuous improvement
- Manage the product phase-out process
- Build and maintain extensive relationships with key stakeholders including retail customers, innovation centers, global consumer marketing, design, market intelligence and local Management Team
Skills on Resume:
- Consumer Insight (Hard Skills)
- Market Analysis (Hard Skills)
- Opportunity Mapping (Hard Skills)
- Data Evaluation (Hard Skills)
- Roadmap Planning (Hard Skills)
- Launch Management (Hard Skills)
- Stakeholder Collaboration (Soft Skills)
- Feedback Integration (Hard Skills)
6. Innovation Marketing Manager, EverSpring Lifestyle Brands, Phoenix, AZ
Job Summary:
- Represent HP in various brand-focused forums (e.g., events, seminars, conferences, online), delivering inspiration and education to the targeted audience
- Support WW and Regional Events with Brands Innovation activities as agreed (eg, Sustainable Brands Partnership)
- Help to effectively position and promote HP Brands' innovation services to strategic partners and programs
- Deliver 3-5 new brand projects per Quarter after a 6-month ramp-up
- Measure success via revenue (page growth, assisted press sales, number of case studies, PR and funnel velocity)
- Establish new brand opportunities and migrate the funnel of Brand / Agency projects to conversion
- Use the Brand SOS to monitor the progress of brand projects and deliver quarterly updates on funnel progress
- Work with and use Atlanta's GEC to deliver and support brand innovation workshops, print trials and sample production
- Create content/case studies/proof points for the organization to leverage and promote the HP Brands program
- Lead the Brand's Ambassadors program and upskill them on Brand engagement so they’re equipped to deliver on local Brand activities themselves with PSPs
Skills on Resume:
- Brand Representation (Soft Skills)
- Innovation Promotion (Hard Skills)
- Project Delivery (Hard Skills)
- Funnel Management (Hard Skills)
- Revenue Tracking (Hard Skills)
- Opportunity Development (Hard Skills)
- Content Creation (Hard Skills)
- Ambassador Leadership (Soft Skills)
7. Innovation Marketing Manager, RiverStone Consumer Products, Kansas City, MO
Job Summary:
- Work with PSPs, sales and BD teams to drive group business development efforts via Brand engagement
- Develop and plan campaign pitches with new brands
- Proactively proposing thoughts on how to improve ways of working on an ongoing basis
- Support the business purpose, development and agenda for the Brands Council (quarterly meetings to be arranged)
- Creating and delivering relevant content by speaking at events/conferences and at client/agency forums
- Involved in cross-agency and client workshops, helping to deliver creativity according to the agenda needs
- Bringing ideas and perspectives to the HP digital process in general
- Inspire and educate sustainability leaders on HP Digital Print’s sustainability adoption journey for brands
- Going the extra mile to push boundaries to inspire world-class marketing with brands and agencies
- Support all thinking with reference, research and a thorough visible thought process through insights and analytics
Skills on Resume:
- Brand Engagement (Soft Skills)
- Campaign Planning (Hard Skills)
- Process Improvement (Soft Skills)
- Content Delivery (Hard Skills)
- Workshop Facilitation (Soft Skills)
- Sustainability Education (Hard Skills)
- Creative Contribution (Soft Skills)
- Insight Analysis (Hard Skills)
8. Innovation Marketing Manager, Maple & Crest Innovations, Minneapolis, MN
Job Summary:
- Develop and manage new product innovation from concept ideation through commercialization on an iconic portfolio across brands
- Manage cross-functional teams in support of new product development projects and leverage resources to facilitate the process
- Lead and participate in ideation/brainstorming sessions and concept/proposition development
- Leverage the power of storytelling to bring to life innovation concepts and inspire support internally and externally
- Manage agency engagements and proactively solicit and recommend suppliers for ideation, concept development, packaging, etc.
- Utilize advanced consumer insights to identify opportunities and further validate and optimize concepts that will drive growth and meet objectives
- Partner with Brand Teams to identify growth platforms and develop products that will support brand strategies
- Identify and implement best practices within innovation
- Develop even better ideas and a more efficient development cycle
- Proactively manage innovative projects towards the achievement of established objectives while adhering to agreed scope, time, quality, and budget
- Develop and manage a detailed project schedule and work plan
- Prepare a budget based on the scope of work and resource requirements
- Provide project updates consistently to various stakeholders (internal and external) about strategy, adjustments, and progress
- Manage contracts with vendors and suppliers by assigning tasks and communicating expected deliverables
- Monitor the status, progress and finalization of projects by maintaining continuous communication with the various stakeholders (internal and external) and make adjustments
- Measure project performance to identify areas for improvement
Skills on Resume:
- Innovation Management (Hard Skills)
- Cross-Functional Leadership (Soft Skills)
- Concept Ideation (Hard Skills)
- Storytelling (Soft Skills)
- Consumer Insights (Hard Skills)
- Project Planning (Hard Skills)
- Vendor Management (Hard Skills)
- Performance Evaluation (Hard Skills)
9. Innovation Marketing Manager, TerraBloom Home Care, Salt Lake City, UT
Job Summary:
- Monitor trends, new products, competitors, and category innovation activity to inform Innovation Strategy and ideation
- Collaborate with Brand leaders to build Innovation strategies into short- and long-term brand and commercial growth plans
- Identify consumer-centric growth opportunities for KDP brands and category whitespace
- Lead ideation and creation workshops that collide bold, creative, and lateral thinking with consumer insight, category data, trends and internal KDP experts, designers, engineers, and food scientists
- Collaborate deeply with KDP strategy, consumer insights, brand marketing, R&D, and commercial teams to scope and create the business case for innovation investments
- Optimize Innovation for Commercial P&L impact without compromising vision for the consumer proposition and insights underlying each opportunity
- Convincing/aligning business stakeholders to make necessary tradeoffs between topline and bottom-line P&L drivers and investment decisions
- Create and execute a marketing plan
- Develop and deploy multi-channel campaigns (PR, paid social, ey.com, conferences/events, strategic partnerships, alliances, co-marketing)
- Develop key marketing content, including but not limited to better question ads, sales collateral, messaging, videos and client meeting materials
- Execute paid and social media campaigns to build awareness and drive clients and prospective clients to ey.com
- Create and deploy high-quality, strategic multi-client events for both in-person and virtual experiences
Skills on Resume:
- Trend Analysis (Hard Skills)
- Innovation Strategy (Hard Skills)
- Opportunity Mapping (Hard Skills)
- Ideation Leadership (Soft Skills)
- Cross-Functional Alignment (Soft Skills)
- Business Case Development (Hard Skills)
- Marketing Execution (Hard Skills)
- Campaign Management (Hard Skills)
10. Innovation Marketing Manager, PureVista Smart Home, Albany, NY
Job Summary:
- Analyze market conditions and direction of competitors and detail features and benefits of any new technology in the market
- Develop a 5-year technology roadmap to define a continuous future state of products and features
- Work with security, homebuilder, and retail markets to better understand technology drivers and needs for future product development
- Direct Advanced Development to develop relevant and competitive “market-driven” technologies
- Work with the Advanced Development team to help assess the experience/execution of 3P partners
- Lead cross-functional team (engineering, sourcing, supply chain, and finance) through multiple ongoing product development projects at various stages of development via the Spectrum Brands HHI milestone process for consumer electronic locks
- Develop and execute a strategic technology roadmap with the required understanding of market, channel and/or customer dynamics, product design, trends, and end-user preferences and purchase drivers
- Own development of overall product planning, pricing, branding, merchandising and promotional strategies within a cross-functional team environment
- Identify and develop new business opportunities, product adjacencies, customer opportunities, and markets
- Lead the development of NPI scope documents including preliminary financials, key project deliverables, and overall project timelines
- Own full product development execution across brands for electronic locks from start to finish through technical, sourcing, and supply chain teams
- Provide active leadership in customer line reviews for electronic lock product mix, landscape pricing, technology waterfall, and overall customer and internal profitability
Skills on Resume:
- Market Analysis (Hard Skills)
- Roadmap Planning (Hard Skills)
- Technology Assessment (Hard Skills)
- Cross-Functional Leadership (Soft Skills)
- Product Strategy (Hard Skills)
- Opportunity Development (Hard Skills)
- NPI Management (Hard Skills)
- Customer Engagement (Soft Skills)
11. Innovation Marketing Manager, Northwind Consumer Technologies, Boise, ID
Job Summary:
- Ensure technology and features have been properly tested before going into the NPI phase
- Facilitate any sustaining activities as technology may require cost improvements, chipset updates, or product improvements through sustaining
- Supports brand guidelines to ensure consistency, with specific influence on packaging, merchandising, and collateral related to assigned projects
- Coordinate meeting materials for customer product collaboration, line reviews and business reviews
- Work with quality and brand to support installation workshops, videos, and related initiatives
- Create and deliver training modules for internal and external customers
- Support customers and sales in the field to help support new technology in the market
- Manage product life cycle
- Contributes to HHI's financial and business initiatives through established rhythms and assigned projects
- Support the management of the online databases to ensure proper content (internal as well as customer websites)
- Manage product documentation process including mix management, product life cycle
Skills on Resume:
- Technology Testing (Hard Skills)
- Sustaining Support (Hard Skills)
- Brand Consistency (Soft Skills)
- Collaboration Prep (Soft Skills)
- Training Delivery (Soft Skills)
- Field Support (Soft Skills)
- Lifecycle Management (Hard Skills)
- Content Management (Hard Skills)