Job Summary:

• Work with product development teams to create and execute launch packages for commercial product and product lines based on a deep understanding of various market and customer needs
• Determine global positioning and key messages of new and existing products and solutions across brand for commercial segments
• Identify opportunities to develop new assets, refine messaging and launch new campaigns that drive business growth for existing products and solutions
• Develop sales enablement materials including product demos, videos, webinars, collateral, landing pages, and web content and educate them on how and what to use.
• Develop and deploy after-sales communications campaigns that commercial customers can use to promote and market new Matrix products or programs directly to membership bases.
• Support company’s strategic priorities by creating promotional campaigns and tools to reach identified sub-segments of the commercial market
• Define channel-specific solutions based on customer knowledge and sales input, working across entire brand and product portfolio
• Work with global strategic account sales teams to identify areas where global marketing can better support efforts in the field
• Create tools that help support vertical sales teams globally, including sales kits or templates for channels of focus such as hospitality, athletics/performance, and/or medical
• Work closely with the product training and education team to ensure best brand representation for all collateral and presentations
• Identify opportunities to best support global subsidiaries’ social media and content marketing programs for commercial business

Skills on Resume: 

• Product Launching (Hard Skills)
• Market Analysis (Hard Skills)
• Message Development (Hard Skills)
• Sales Enablement (Hard Skills)
• Campaign Creation (Hard Skills)
• Customer Engagement (Soft Skills)
• Channel Strategy (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)

Job Summary:

• Define and manage the global cheese portfolio and be responsible for the development and delivery of a sound marketing and business strategy that delivers revenue growth, profit and an increase in market share
• Initiate important market research and monitor ongoing markets to answer key questions focusing on unmet needs and potential and utilizing these insights into the portfolio expansion strategy
• Lead and manage strategic projects across a broad spectrum including optimizing existing portfolio, development of new products, new formats and new packaging solutions, development of packaging designs and communication
• Work closely with the R&D team, agencies, production sites and multiple internal stakeholders
• Guide regional marketing teams on the development of region-specific messaging to ensure global alignment
• Manage internal communications to regional sales, marketing and reservation teams to support the launch of new marketing collateral and campaigns. 
• Participate in the development of brand positioning, creative strategy, and marketing campaigns that drive brand awareness
• Act as a strong brand advocate to ensure adherence to the guidelines and voice of the Matrix commercial brand strategy
• Support group education and programming, acting as a liaison between the group education team and strategic marketing teams to develop programming support and comprehensive marketing plans
• Assist in management decisions where current knowledge can benefit
• Networking with suppliers, Sales Partners, customers and key decision makers

Skills on Resume: 

• Portfolio Management (Hard Skills)
• Market Research (Hard Skills)
• Project Leadership (Soft Skills)
• Cross-Functional Coordination (Soft Skills)
• Messaging Guidance (Soft Skills)
• Internal Communication (Soft Skills)
• Brand Strategy (Hard Skills)
• Stakeholder Networking (Soft Skills)

Job Summary:

• Ensure all marketing materials/promotional activities enhance the company's image and improve the company's standing in the marketplace.
• Monitor and collate competitor activity (websites, Partners, new markets, new competitors, M&A's)
• Develop and effectively use a stakeholder database
• Develop closer interaction with customers conceptually and practically to gain competitive advantages
• Understand current and future curricula developments to help position TecQuipment's offer
• Develop Regional/Territory marketing & strategies with RSMs
• Organise and coordinate events, both in-person and online
• Manage the company website and implement updates.
• Coordinate and produce promotional video material
• Manage TecQuipment's social presence
• Draw Partners closer to a company with a connection to marketing efforts
• Manage PR activity including content management and persona targeting

Skills on Resume: 

• Brand Management (Hard Skills)
• Competitor Analysis (Hard Skills)
• Stakeholder Database (Hard Skills)
• Customer Engagement (Soft Skills)
• Curriculum Insight (Hard Skills)
• Territory Strategy (Hard Skills)
• Event Coordination (Hard Skills)
• Social Media (Hard Skills)

Job Summary:

• Formulate marketing roadmaps and deliver campaigns and interact with various stakeholders across Europe, the Middle East, China, Asia Pacific, and the Americas
• Structure and position motors and drives in various industry marketing channels and social media channels
• Create high-quality blogs, whitepapers, webinars, and references together with internal subject matter experts and external marketing agencies
• Support to create different forms of marketing media such as videos, podcasts, and take charge of the landing pages
• Managing internet landing page, utilizing online marketing tools such as Adwords, SEO, social media to push and create brand demand
• Input into Sales Partner selection process where requested
• Support HR objectives through internal communications activities
• Strive to improve quality within all daily practices
• Partner with insights, brand, and content marketing teams to develop cut through B2B marketing programs and messages that shift marketer mindsets and crystallize complex information into simple concepts.
• Define and own program activation strategies via Google owned and industry events, paid media, public relations, Think with Google, and sales teams. 
• Measure, optimize, and evolve programs to increase impact.
• Partner with regional and priority market teams to scale programs and messages globally.

Skills on Resume: 

• Marketing Roadmaps (Hard Skills)
• Channel Positioning (Hard Skills)
• Content Creation (Hard Skills)
• Media Production (Hard Skills)
• Digital Marketing (Hard Skills)
• Internal Communication (Soft Skills)
• Program Strategy (Hard Skills)
• Global Collaboration (Soft Skills)

Job Summary:

• Initiate, plan, execute and control marketing projects including promotional and digital marketing campaigns
• Act as the product manager for selected offerings and manage the full spectrum of marketing activities related to those
• Advise and provide hands-on support as a business partner to the various product managers across ITI HQ and sections across the full spectrum of marketing tactics
• Champion the digital marketing toolbox, particularly social media, content marketing, email and PPC
• Strongly represent the “voice of the customer” within the projects assigned and the strategic roadmap of the ITI
• Research and analyse market trends, demographics, pricing and competitors and synthesize findings into actionable plans.
• Pro-actively help to set the agenda of the ITI’s content marketing based on market and customer insights as well as analytics
• Drive decision making around the strategic marketing plan by involving all relevant stakeholders from management team, ITI HQ, committees and sections
• Track and manage assigned marketing budgets and initiate corrective measures
• Represent and present the ITI and assigned products in various committees, with industry partners and in senior management meetings. 
• Collaborate with sales leaders to ensure successful go-to-market activation through the sales channel.
• Manage relationships with vendors, agencies, industry partners, and a wide range of functional groups.

Skills on Resume: 

• Project Management (Hard Skills)
• Product Marketing (Hard Skills)
• Stakeholder Support (Soft Skills)
• Digital Toolbox (Hard Skills)
• Customer Advocacy (Soft Skills)
• Market Analysis (Hard Skills)
• Content Planning (Hard Skills)
• Budget Tracking (Hard Skills)

Job Summary:

• Leading key strategic brand marketing projects, including campaign development for global brand initiatives and product launches.
• Inspire, partner with and guide cross-functional teams to develop best-in-class strategies to bring the creative idea to life through campaigns and brand experiences, including the strategic integration of in-house creative, PR, digital, media, retail, events, partnerships, sports marketing, PR and global regions.
• Support the management of external global creative agencies, including the briefing process and development of concepts and creative deliverables.
• Manage the process of content creation (for TV, print, retail, digital, social, OOH, experiential, etc.) working in close partnership with cross-functional teams and HOKA’s internal creative and external creative agencies.
• Brand building, storytelling, campaign development, and purpose-led marketing.
• Developing and driving strategic direction for how to bring a brand/product story to life.
• Have incredible writing capabilities and able to articulate complex inputs and insights into strong creative propositions in briefs.
• Understanding of and passion for sport, fashion and the intersection of culture and purpose.
• Transforming the customer experience by identifying and exploring new solutions and services for customers that address changing business models and market expectations.
• Providing the Regions with solution support as products reach maturity
• Tracking, analyzing, and reporting ROI to ensure business requirements/objectives are met.
• Executing strategic and tactical initiatives relating to early and mature solutions to include experiments, piloting, and life cycle management.

Skills on Resume: 

• Brand Marketing (Hard Skills)
• Team Collaboration (Soft Skills)
• Agency Management (Soft Skills)
• Content Production (Hard Skills)
• Storytelling Strategy (Hard Skills)
• Creative Writing (Hard Skills)
• Customer Experience (Soft Skills)
• ROI Analysis (Hard Skills)

Job Summary:

• Determine the long term product marketing strategy, messaging, and platforms in alignment with Division strategy.
• Align annual marketing plan with business objectives and manage annual marketing budget in accordance with division priorities
• Lead a community of practice across the CoE product marketing teams
• Align with Business Area campaigns and marketing strategy
• Lead cross division marketing campaign, ensuring efficient marketing communications to external customers are in place
• Responsible for the functional excellence of the global product marketing function
• Working closely with direct supervisor, cross-functional team members, regional partners, outside agencies, and third-party entities.
• Integrating customer knowledge and market data into upstream marketing and business development.
• Communicating with leadership and the executive team.
• Collaborates with Sr. Global Marketing Manager to plan and execute global acquisition paid media programs.
• Maintains the day-to-day management of paid social and display operations, managing timelines and deliverables from development to deployment, and reporting.
• Monitors and prepares monthly reports for campaign pacing and performance.
• Contributes to test plans across acquisition campaigns/channels.

Skills on Resume: 

• Marketing Strategy (Hard Skills)
• Budget Management (Hard Skills)
• Team Leadership (Soft Skills)
• Campaign Alignment (Hard Skills)
• Marketing Communications (Hard Skills)
• Functional Excellence (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Data Integration (Hard Skills)

Job Summary:

• Manage the marketing team in driving brand awareness, demand generation and GTM strategy globally, while localizing messaging for various regional market segments
• Develop short-, medium- and long-term demand generation strategies
• Manage the marketing budget and measure the success of marketing activities, with metrics that include unique web visitors, qualified information requests and qualified leads, ROI on campaigns and events, contribution to sales pipeline, cost per lead and production of marketing materials
• Support the regional sales operations in delivering against the business plan
• Facilitate business development and nurture & customer retention marketing campaigns
• Develop and deliver a marketing calendar that includes push and pull direct marketing campaigns, target messaging, and releases of new solutions and products.
• Manage industry analysts, PR, social media and community building efforts for customers, prospects and influencers, in alignment with the corporate programs and guidelines
• Track and optimize the lead/sales conversion funnel to maximize demand, including generation and nurture of leads using ABM strategies and marketing automation tactics.
• Build market intelligence within the MAP/CRM databases (i.e. maintenance of account data, creation of e-mail lists, accounting for permission-based marketing) to extend the outreach of marketing and sales activities
• Simultaneously manage multiple marketing instruments (events, campaigns, PR, etc.)
• Deliver against agreed-upon timelines, schedules, and expectations

Skills on Resume: 

• Team Management (Soft Skills)
• Demand Generation (Hard Skills)
• Budget Tracking (Hard Skills)
• Sales Support (Soft Skills)
• Customer Retention (Hard Skills)
• Campaign Planning (Hard Skills)
• Lead Conversion (Hard Skills)
• Market Intelligence (Hard Skills)

Job Summary:

• Reporting to the Global Senior Marketing Manager / Global Campaigns and Positioning Lead.
• Support the alignment of the marketing plan to the strategic goals of the business
• Implement direct marketing and campaigns across multiple initiatives
• Support the Senior Marketing Manager and Global Campaigns and Positioning Lead in delivering agreed activities
• Liaise with pursuit/bid teams to ensure effective tie-in between campaign activity and work winning efforts
• Work closely with editorial and design team to create compelling marketing materials
• Communicate with target internal and external audiences and build and develop relationships to deliver successful engaged campaigns
• Source advertising, communications, and PR opportunities with the global comms team
• Plan digital marketing strategies for campaigns (e.g. Twitter, LinkedIn advertising, Google AdWords) to enhance audience engagement and reach
• Conduct internal and external market research and present findings to inform campaign objectives and tactics
• Define appropriate measurement and data collection strategies for monitoring and reviewing marketing campaign performance using KPIs
• Develop relationships with key stakeholders, both internal and external

Skills on Resume: 

• Campaign Execution (Hard Skills)
• Strategic Alignment (Hard Skills)
• Team Support (Soft Skills)
• Bid Coordination (Soft Skills)
• Material Creation (Hard Skills)
• Audience Engagement (Soft Skills)
• Digital Strategy (Hard Skills)
• Stakeholder Relations (Soft Skills)

Job Summary:

• Plan marketing strategy and campaigns based on the business strategy. 
• Design an integrated outreach and communication plan for key stakeholders
• Combine business knowledge and holistic company strategy
• Build forecasts, develop KPIs for different channels
• Evaluate and refine existing content and generate new content aligned with business & marketing needs
• Work with HTML and email platforms
• Work with the design team to create new collateral
• Explore new B2B software
• Create and manage growth email and digital campaigns to support ARR performance metrics
• Own monthly Marketing KPI reports, continually ensure these reports meet the teams’ evolving data needs
• Continuously develop deep customer insights through measurement of marketing activities & research
• Makes recommendations regarding how to most effectively engage customers within digital channels (e.g. cadence, frequency, etc.).
• Partners with agency partner to implement timely optimizations to drive results.

Skills on Resume: 

• Marketing Strategy (Hard Skills)
• Stakeholder Communication (Soft Skills)
• Business Integration (Hard Skills)
• KPI Development (Hard Skills)
• Content Creation (Hard Skills)
• Email Platforms (Hard Skills)
• Collateral Design (Hard Skills)
• Customer Insights (Hard Skills)

Job Summary:

• Responsible for the Global Marketing area and taking it to the next level
• Plan, develop and execute the Global Marketing strategy and calendar
• Responsible for campaigns, event budgets, and allocation of appropriate resources to drive growth
• Work closely with the marketing team to develop, produce and deliver campaigns 
• Webinars/events following a brief from internal stakeholders (product owners, sales colleagues)
• Delivering projects on time and within budget, which are in line with the global marketing plan and stakeholder expectations
• Set, communicate and maintain timelines and priorities on every project
• Measure the success of campaigns, events and optimize the approach based on the resulting data/ROI
• Work with multiple countries but are based in Rotterdam, with a strong operational focus and a hands-on attitude in a high-paced organization and environment
• Work closely with sales colleagues, product owners
• Managing supplier relationships globally

Skills on Resume: 

• Global Marketing (Hard Skills)
• Strategy Execution (Hard Skills)
• Resource Allocation (Hard Skills)
• Campaign Delivery (Hard Skills)
• Project Management (Hard Skills)
• Timeline Coordination (Soft Skills)
• ROI Optimization (Hard Skills)
• Supplier Management (Soft Skills)

Job Summary:

• Lead and develop the global Sales and Marketing organization of FEDERAL-MOGUL DEVA (Major focus on Germany, Europe, USA, and Asia-Pacific).
• Build strategies to grow the brand in global markets.
• Extend and maintain the FEDERAL-MOGUL DEVA customer portfolio.
• Maintain a strong collaboration between the Sales Team, R&D, Manufacturing, and the Management Team.
• Analyze white space and define a strategy to fill.
• Develop product solutions and sales strategies based on collected and analyzed data.
• Develop the annual revenue and profit plan and bring it into agreement with the DEVA and FEDERAL-MOGUL management.
• Break down the global sales plan and set local strategies for sales representatives.
• Establishes and maintains scalable processes that ensure best practices for paid media and internal reporting.
• Manages the maintenance of campaign/creative assets and owns the localization process for all supported languages.
• Manages the intake queue for campaign and data requests globally.

Skills on Resume: 

• Team Leadership (Soft Skills)
• Brand Strategy (Hard Skills)
• Customer Portfolio (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Market Analysis (Hard Skills)
• Sales Planning (Hard Skills)
• Process Management (Hard Skills)
• Localization Management (Hard Skills)

Job Summary:

• Develop, create and implement campaigns and marketing strategies and provide customer insights to all stakeholders
• Develop and then maintain a standardized communication process in liaison 
• Internal and external parties to roll out to the wider Sales and Marketing teams
• Lead marketing engagements during trade shows, conferences and other key events
• Analyze and address marketing for distribution partners
• Coordinate all marketing, go-to-market, and product development strategies.
• Manage the Marketing team on a day-to-day basis.
• Liaise with the Senior management in terms of long-term commercial and marketing strategies.
• Analyze market trends and new business opportunities.
• Marketing budget and leadership for new campaigns to conduct.
• Directly lead global marketing efforts by driving the business’s vision and developing roadmaps for adopted strategies.
• Enhance the definition and growth of the specific business unit.
• Lead a team of 3 direct reports.

Skills on Resume: 

• Campaign Development (Hard Skills)
• Communication Process (Soft Skills)
• Event Engagement (Soft Skills)
• Partner Marketing (Hard Skills)
• Strategy Coordination (Hard Skills)
• Team Management (Soft Skills)
• Trend Analysis (Hard Skills)
• Vision Leadership (Soft Skills)

Job Summary:

• Develop joint marketing plans with strategic distributors 
• Build the channel’s marketing ability and grow its market share.
• Develop & execute a mix of marketing strategies
• Support the direct marketing functions, channel marketing, and a hybrid of both
• Deliver best-in-class digital marketing and lead-nurturing techniques to support channel marketing strategy
• Utilize digital, tele-lead-gen, and direct marketing techniques to build market visibility
• Develop messaging including product value propositions and industry-focused campaigns
• Drive the training & communications functions to enhance existing offerings & messaging
• Digital communications and multimedia tools
• Supporting the yearly strategy planning process including the voice of the customer and presentation development process
• Assist in the analysis of problem-solving processes (PSP‘s) that occur throughout the year
• Develop and execute go-to-market strategies while working closely with the sales and engineering teams.

Skills on Resume: 

• Channel Marketing (Hard Skills)
• Market Growth (Hard Skills)
• Strategy Execution (Hard Skills)
• Lead Nurturing (Hard Skills)
• Digital Techniques (Hard Skills)
• Value Messaging (Hard Skills)
• Training Communication (Soft Skills)
• Go-To-Market (Hard Skills)