GLOBAL MARKETING COORDINATOR RESUME EXAMPLE
Published: Apr 16, 2025 - The Global Marketing Coordinator supports communication and marketing efforts across platforms to drive brand visibility and growth. This role manages internal and external communications, content creation, and cross-functional collaboration. The coordinator also assists with research, event planning, and strategic marketing initiatives.

Tips for Global Marketing Coordinator Skills and Responsibilities on a Resume
1. Global Marketing Coordinator, Lionsgate, Santa Monica, CA
Job Summary:
- Manage day-to-day line development for products with the cross-functional team to achieve corporate goals
- Manage key milestones in the development process with supporting financials, PowerPoints and presentations
- Ensure product line meets financial targets and brand budgets
- Collect, analyze, and summarize data in support of brand development
- Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget, backed by Consumer Insights
- Collaborate with global subsidiaries to address global needs and market feedback
- Communicate franchise/brand and marketing strategies with all stakeholders including the internal cross-functional teams
- Assist in the execution of global brand-building activities and development of global marketing tools, including brand and product advertising, and development of content with internal and external groups
- Maintain data accuracy of product line documentation
- Ensure consistency across the franchise/brand across assets and commercial deliverables
- Develop the brand by assisting with the overall execution of key marketing programs
- Deliver item-level forecasting, tracking, and performance roll-ups to impact the Global marketing strategy
Skills on Resume:
- Project Management (Hard Skills)
- Data Analysis (Hard Skills)
- Brand Development (Soft Skills)
- Cross-Functional Collaboration (Soft Skills)
- Market Research (Hard Skills)
- Product Forecasting (Hard Skills)
- Strategic Communication (Soft Skills)
- Marketing Execution (Hard Skills)
2. Global Marketing Coordinator, Charles River Laboratories, Indianapolis, IN
Job Summary:
- Assist in the implementation of our marketing strategy
- Write content including social media posts, website content, press releases, blogs etc.
- Manage asset development projects
- Execute digital marketing campaigns
- Support product launches and project management
- Manage monthly ad placements and lead generation websites
- Support virtual and in-person events
- Prepare marketing activity reports and summarize campaign metrics
- Manage content and asset translations
- Support the day-to-day operations of the MarComm team
- Compliance with brand standards and company policies
Skills on Resume:
- Content Writing (Hard Skills)
- Campaign Execution (Hard Skills)
- Project Management (Hard Skills)
- Event Support (Soft Skills)
- Lead Generation (Hard Skills)
- Marketing Reporting (Hard Skills)
- Brand Compliance (Soft Skills)
- Team Support (Soft Skills)
3. Global Marketing Coordinator, Calderon Textiles, Indianapolis, IN
Job Summary:
- Support the global marketing manager with the creative briefs process
- Managing, updating and circulating the brand timeline and marketing calendar
- Owning and updating daily the global marketing projects tracker
- Trafficking all marketing assets to internal stakeholders
- Liaise with internal stakeholders to compile the monthly marketing newsletter and share it with the global stakeholders internally
- Support the global marketing manager with the global gifting programme
- Generate ideas for marketing and event activities as well as client gifting
- Create the product bible for all campaign shoots
- Liaise with the head of production and PR for sample logistics for all campaign shoots
- Support for various brand presentations
Skills on Resume:
- Brief Management (Hard Skills)
- Calendar Coordination (Hard Skills)
- Project Tracking (Hard Skills)
- Asset Distribution (Hard Skills)
- Internal Communication (Soft Skills)
- Event Planning (Soft Skills)
- Idea Generation (Soft Skills)
- Presentation Support (Soft Skills)
4. Global Marketing Coordinator, BlastOne, Columbus, OH
Job Summary:
- Identify market trends and consumer insights to build strong skincare offerings and a launch calendar to further the brand’s growth objectives and market share
- Work closely with the R&D team to develop new and unique products, leveraging consumer insights and the latest technologies
- Proactively initiate and manage programs, driving deadlines and marketing deliverables in all aspects of new global program development, from concept and formulation to program kickoff, on time and within COG guidelines and budget
- Manage day-to-day communication/development with all New Product Development cross-functional teams including R&D, Initiative Leadership, Lifecyle Management, Packaging, Creative, Trade, Finance, Legal and Production, to ensure timetable/milestone adherence
- Lead all briefing meetings to kick off program development, tracking key milestones in weekly cross-functional meetings,
- Submit and update necessary briefs and cost feasibility, requesting and tracking codes and forecasts, and reviewing product artwork mechanicals
- Work closely with the launch management team to identify an accurate forecasting benchmark and track program success post-launch
- Continuously work towards increasing SKU profitability with close attention to cost and SRP strategy, take part in pricing and discontinuation exercise once a year
- Stay abreast of global competitive activity and trends, conduct competitive analysis, assess new competitive product launches, and create presentation materials
- Analyze competitive data (NPD Rankings, product mix, retail pricing, top selling promotions) to utilize as a tool in seasonal planning
- Drive creation of internal presentations (i.e., Global Marketing Meeting, Strategic Plan, Budget Reviews, etc.)
Skills on Resume:
- Trend Analysis (Hard Skills)
- Product Development (Hard Skills)
- Program Management (Hard Skills)
- Cross-Functional Coordination (Soft Skills)
- Forecast Planning (Hard Skills)
- Cost Strategy (Hard Skills)
- Competitive Research (Hard Skills)
- Presentation Creation (Soft Skills)
5. Global Marketing Coordinator, Northland Control Systems Inc, Reston, VA
Job Summary:
- Work with the sales department to develop collateral, ads, social media posts, blog, targeted email campaigns and other marketing materials
- Develop insights into market conditions and directions, customer and competitor research, and data analytics to improve the website and social interactions and drive content creation
- Track digital analytics for the website and social media, and continue to strategize improvements
- Aid in the design and implementation of business intelligence reports
- Manage and execute Stellana’s website development and improvements in collaboration with sales management and the corporate website team
- Reports directly to the Director of Global Sales and Marketing
- Interface regularly with the global sales management staff and sales team to drive rewrite with marketing strategic initiatives
- Plan and execute on key events, including trade shows, Labster’s annual conference, and webinars, including event logistics and post-event follow-up in partnership with the campaign marketing and sales teams
- Oversee event research, list management, content coordination, and vendor relations
- Build relationships with vendors and stakeholders across the industry and Labster
- Carry out post-event recaps and provide event recommendations based on data-driven assumptions and results
- Manage the events calendar and related communication across Labster, including keeping the events and webinar web pages up to date
Skills on Resume:
- Content Creation (Hard Skills)
- Market Research (Hard Skills)
- Digital Analytics (Hard Skills)
- Report Design (Hard Skills)
- Website Management (Hard Skills)
- Event Planning (Soft Skills)
- Vendor Relations (Soft Skills)
- Stakeholder Coordination (Soft Skills)
6. Global Marketing Coordinator, Jamestown Management Corporation, Mountain View, CA
Job Summary:
- Assist with the implementation and development of the company’s overall Global Marketing strategies and campaigns
- Act as central liaison in the development of Marketing programs supporting franchise and product launches
- Collaborate with Internal teams including Creative, Product Development, Storytelling, Global Communications, and Visual Merchandising
- Ensure strategic needs are being met and appropriate assets are being developed for cross-platform activation
- Manage day-to-day needs and internal processes to execute approved plans, inclusive of overseeing the development of relevant plans, research, legal approval of execution, internal communication to partners and regional teams in Fresh’s global markets
- Support Senior Manager/Manager in writing and issuing Project Briefs and other formal internal communications to move projects forward
- Assist in the development and issuance of agendas and feedback for cross-functional team meetings and agenda items
- Create design and text requests for Marketing programs
- Research and analyze market trends and competition, inclusive of competitive shopping, for product gaps, research, and opportunities
- Help maintain Global Launch Bulletins that include all new product launch information
- Liaise with all Fresh internal teams including Product Development, Operations, and Packaging, on the development of new product launches
- Assist in the analysis and compilation of product launch post-mortems globally
- Attend Marketing, Packaging, and New Product Development meetings to achieve milestone dates by interacting with key departments
Skills on Resume:
- Campaign Support (Hard Skills)
- Program Coordination (Soft Skills)
- Team Collaboration (Soft Skills)
- Asset Management (Hard Skills)
- Project Execution (Hard Skills)
- Brief Writing (Hard Skills)
- Market Analysis (Hard Skills)
- Product Launch (Hard Skills)
7. Global Marketing Coordinator, Viasat, Carlsbad, CA
Job Summary:
- Performs competitive business analysis and launches trends in preparation for new launches and the yearly innovation process
- Prepares marketing and concept briefs for key departments (Creative, Photography, Visual Merchandising, Copy)
- Supports creation of all launch suite briefs (How-To Films, PDP Page Assets)
- Provide the team with forecasting guidance for new launches based on like-for-like product launches within the portfolio and/or competitively in key target markets
- Provide analytics and key insights to the team to support category growth recommendations, MOB, and new launch projections
- Track competitive launches that are relevant to the business’s priorities and future innovation plan
- Serve as category expert through ongoing analysis, consumer insights, industry trends, and knowledge of category dynamics and competition
- Developing expertise in platforms and programs such as NPD, Beaute Research, WGSN, Mintel, Cognos, and internal studies
- Partner closely with Product Development to optimize new product innovations, concepts, and assortment/retailer need gaps that resonate with the consumer target
- Conduct competitive analysis to identify evolving industry best practices and create actionable strategy recommendations for the gifting category
- Be the project owner for the seasonal release of the retailer presentation, serving as a bridge between Global Marketing, Creative Operations, and International
- Support the VP Global Marketing in the legal questions related to global assortment, naming convention of portfolio evolution
- Support the Executive Director of Global Marketing in the development of decks for Strategic planning, mid-term plan, Global conference and regional meetings
Skills on Resume:
- Competitive Analysis (Hard Skills)
- Brief Preparation (Hard Skills)
- Forecast Guidance (Hard Skills)
- Insight Generation (Hard Skills)
- Trend Monitoring (Hard Skills)
- Category Expertise (Soft Skills)
- Product Innovation (Hard Skills)
- Presentation Development (Hard Skills)
8. Global Marketing Coordinator, Italic, San Jose, CA
Job Summary:
- Support the planning and execution of a broad range of communication activities across a variety of platforms to share the story of H+K’s people, culture and insights in ways that align with our business growth objectives and overall business strategy
- Help implement events and other external marketing initiatives (e.g., proactive/reactive media relations, thought leadership development, events planning and management, awards and recognitions, benefits/initiatives promotion, paid partnerships)
- Oversee a variety of internal comms initiatives (e.g., weekly newsletter, internal events, liaising with global team members)
- Support planning and content development for H+K’s global website and social channels
- Engage in media relations for the agency
- Provide research, monitoring and analysis to support the agency’s global marketing efforts
- Collaborate with colleagues across the global H+K network to achieve marketing objectives, including the executive team, client service leaders, human resources, business development, talent, training, diversity and inclusion, and more
- Write strategic communications materials (key messages, social content, thought leadership posts, communications plans, employee emails) within the voice of the brand
- Facilitate the agency’s participation in industry awards and rankings
- Support the development of annual marketing plans and strategic marketing project initiatives that advance business objectives
- Collaborate with the content and marketing managers and other stakeholders on submissions for speaking opportunities
- Keep marketing managers apprised about sponsorship and advertising opportunities related to events
Skills on Resume:
- Communication Strategy (Hard Skills)
- Event Coordination (Soft Skills)
- Internal Messaging (Soft Skills)
- Content Development (Hard Skills)
- Media Relations (Hard Skills)
- Market Research (Hard Skills)
- Cross-Team Collaboration (Soft Skills)
- Strategic Writing (Hard Skills)