• Sets strategy for the overall market segment
• Provides processes and an integration point for the cross-functional segment team
• Develops market insights and supports the strategy planning horizon
• Defines new growth areas and capabilities to expand market participation and increase market leadership
• Leads the cross-functional segment to an execution plan to deliver segment revenue, profitability, and growth goals
• Establishes key initiatives (POIs) and manages segment-level budgets to maximize ROI
• Prioritizes and shifts resources to highest growth opportunities
• Understands growth and opportunities versus competition and industry
• Defines product portfolio (through IVMs and Product Management) including streamlining current and future
• Measure performance based on the delivery of segment revenue, profitability, and growth goals
• Develop relationships with commercial, technical, and engineering contacts at accounts

Skills: Strategic Planning, Market Insights, Growth Strategy, Segment Leadership, Budget Management, Resource Allocation, Competitive Analysis, Portfolio Definition

• Develop marketing strategies that leverage and reinforce brand strengths to drive traffic, grow short-term sales and long-term brand value in the responsible regions.
• Provide on-going marketing consultation to Global Franchise Partners via financial/data analysis and strategic insights translated into successful marketing programs.
• Prioritize projects and manage deliverables that are aligned with achieving global KPIs.
• Ensure brand marketing strategies are executed in-line with Chili’s brand equities.
• Manage third-party vendors/agency partners for creative and media development.
• Responsible for managing co-op marketing budgets (where available) and G&A Budget.
• Leading ad-hoc GBD-wide initiatives for the broader Global Marketing Team
• Identifying broad sweeping opportunities and turning insight into meaningful action, systems and support for Franchise Partners.
• Think strategically, while also driving tactical execution
• Support internal customers (sales, customer service, etc.)
• Oversee global website accuracy, content development, enhancements, etc.
• Understands how to drive online sales leads through a variety of go-to-market tactics including email campaigns, paid search, social media, lifecycle program, etc.

Skills: Marketing Strategy, Brand Management, Data Analysis, Project Prioritization, Budget Management, Vendor Coordination, Strategic Execution, Digital Marketing

• Own and drive marketing, communications strategy and campaign development to increase OnActuate's presence in various industry-specific, targeted initiatives.
• Develop and execute a bespoke marketing and communications plan to grow brand awareness and business development.
• Work with the senior leadership and sales executives team and be accountable for delivering various components of the plan.
• Plan and execute the Marketing Events calendar
• Lead generation using research and insights
• Work closely with the Sales and marketing teams at Microsoft to drive the demand using marketing initiatives like participation in community events and industry focus groups(like the public sector).
• Provide a steer and direction to the existing marketing efforts and the current team of internal team members and contractors. 
• Copywriting and writing strategic content for the technology industry
• Lead the build and grow a geographically dispersed marketing team for OnActuate. 
• Guide a cross-functional team in creating engaging digital experiences that achieve marketing objectives.

Skills: Marketing Strategy, Brand Awareness, Campaign Development, Event Planning, Lead Generation, Content Writing, Team Leadership, Digital Experience

• Develop the Marketing Communications strategy to support new product introductions and global campaigns
• Collaborate with product lines, communications and regional marketing teams for input on the strategy and plan
• Drive content commitments with product line content authors
• Understand the customer journey and make content recommendations based on needs/goals
• Drive creative projects with internal and external creative teams and agencies
• Lead a consistent communication process to ensure stakeholders are informed and in lock step with Go-to-market plans and deliverables
• Drive post-mortem and feedback reviews on product launches and programs with marketing peers
• Maintain content management system (including archiving) for marketing, sales and partners
• Support product development and R&D in educating global team members when new products are introduced, or existing products are enhanced
• Collect, analyze, assess, and report market behaviors and trends

Skills: Communication Strategy, Cross-Functional Collaboration, Content Management, Customer Journey, Creative Direction, Stakeholder Alignment, Product Education, Market Analysis

• Work with the cross-functional team and the commercial team to further understand data gaps, assess new opportunities, and prepare proposals for new Life Cycle Management projects
• Lead specific analyses and projects as requested by the Commercial Leadership Team or the Vaccines Executive Team.
• Review the mix of LCM investments, analyse markets, and competitors’ portfolios, to ensure relevancy and strategic alignment. 
• Work with colleagues across the business to make sure prioritization decisions and resource allocation are aligned
• Work with key local markets/teams to understand market dynamics, prioritize insights, drive consistency for the overall Shingrix LCM strategy
• Build relationships and communicate across the global vaccines organization so that colleagues understand the purpose of the Global Shingrix LCM strategy and the expected implementation, while understanding the practical challenges and implications on timing
• Support the annual Global Long Range Forecast (LRF) process by owning & managing all LRF assumptions related LCM strategies
• Coordinate briefs for market research and oversee project management end-to-end
• Participate in Advisory Boards and other advice-seeking activities to provide commercial input
• Create and execute a global marketing strategy to build awareness and reputation of company brands/service lines across both on-line and off-line channels.
• Drive the critical direct relationship between The Company and its staff, customers, and other key stakeholders.
• Drive the growth of the organisation, particularly from a new business perspective, and to track ROI on marketing activities.

Skills: Data Analysis, Strategic Alignment, Resource Allocation, Market Insights, Stakeholder Communication, Forecast Management, Project Coordination, Marketing Strategy

• Experience in digital B2B marketing and development of user journey through digital platforms.
• Experience in creating creative marketing content, concepts in online and traditional marketing.
• Knowledge of marketing analytics tools and business skills in statistical analysis.
• Experience leading and managing search, digital channels (GDN,DV360, paid social), email marketing, and persona creation.
• Ability to lead via influence
• Excellent leadership, management, facilitation, and problem-solving skills.
• Experience in developing and deploying project best practices, policies, procedures, and processes.
• Excellent interpersonal and communication skills and proven ability to work effectively with a global organization through cross-functional partnerships.
• Experience working in a team-oriented, collaborative environment
• Strong quantitative and analytical skills
• Proficient in Excel, Word and PowerPoint
• Excellent project management skills together with the ability to work across functional areas (sales, marketing, operations, finance, management, etc) and therefore are team players

Qualifications: BA in International Business with 6 years of Experience

• Experience of working with multiple stakeholders and bringing clarity in a matrixed environment
• Experience in translating customer and market input into actions
• Experience in synthesizing and utilizing data to derive actionable insights
• Able to work closely with a range of cross-functional partners
• Able to quickly grasp and apply new scientific, clinical, or business concepts
• Experience in maintaining compliance while achieving commercial goals
• Ability to creatively develop and execute business-to-business product (service) marketing strategies. 
• Knowledge of marketing concepts and techniques. 
• Ability to work both independently and in cross-functional teams to achieve established goals. 
• Excellent verbal and written communication skills.
• Experience in digital tools and processes 
• Basic technical background or understanding for products and applications)
• Strong computer skills expected, including CRM experience Team player, previous experience in a large global matrix organization expected

Qualifications: BS in Marketing with 5 years of Experience

• Experience in brand/marketing functions for a leading consumer products marketer
• Experience in base business product/brand management and marketing commercialization, including developing and delivering strong marketing strategies and plans
• Proficiency in Excel and proven analytical and quantitative skills, with a passion and aptitude for analysis and related tools.
• Strong bias for action and stakeholder management to work effectively with cross-functional teams
• Project management skills with track record of delivering results in cross-country organizations
• Ability to work in a matrixed environment and Knowledge of SQL 
• Experience crafting and delivering value based messaging, branding campaigns and new market expansion campaigns
• Skilled in communication and presenting across various levels of partners from executive suite to departmental representatives.
• Excellent written and spoken communicator, responsive, persuasive, and polished.
• Proficient with Microsoft Office products including Word, Excel, and PowerPoint. Graphic experience
• Experience developing, encouraging and optimally managing a website
• Experience in marketing communications and product management

Qualifications: BA in Advertising with 6 years of Experience

• Knowledge of marketing principles, practices, tactics and tools and customer insights in specific industry or customer segments.
• Knowledge across the marketing mix and vehicles.
• Recognized subject matter expert and thought leader in industry/segments and HP offerings/strategies.
• Strong partner focus, including experience with partner marketing.
• Excellent written/oral communications and analytical skills.
• Excellent interpersonal skills, ability to build, manage and influence virtual teams.
• Ability to interface effectively with all levels of management and functional disciplines.
• Excellent influencing, consensus-building and conflict-resolution skills.
• Familiarity and successful experience managing project teams through a stage gate process
• Experience with  private label development and marketing campaign success across a portfolio of consumer products, healthcare/personal care/infant care
• Experience with the use of qual and quant analytics and customer/consumer insight for building and redefining categories, products, marketing and business plans.
• Experience in delivering project results in a matrix environment
• Proficiency in the Microsoft Office suite (Word, Excel, & Outlook), as well as internet research

Qualifications: BS in Business Administration with 5 years of Experience

• Deep understanding of the packaging industry including the market, competitors, value chain, customers and applications
• Understanding of the role of coatings and coating functionality in fiber and film-based packaging solutions
• Experience in regulated industries and applications, particularly in food industries with related knowledge of food contact
• Knowledge of the chemistry and application methods for Michelman products utilized in packaging as well as the supply chain for delivering the products to the end user
• Deep understanding of the concept of the circular economy and the current ongoing efforts of brands and converters to help fulfill this vision
• Ability and knowledge to communicate product needs using technical terminology that will help guide technical development teams
• Strong problem-solving and organizational skills
• Ability to work in a fast-paced, matrix-based environment with multiple priorities
• Excellent written and verbal communication skills
• Strong external focus with a growth mindset
• Ability to effectively lead and manage teams in a collaborative environment
• Ability to quickly learn and use specialized business software (business intelligence, sales and marketing software, business justification)

Qualifications: BA in Public Relations with 7 years of Experience