Job Summary: 

• Lead in developing the global brand messages, campaign, and brand book
• Main point of contact with the Agency of Record (AOR)
• Lead Brand Planning Process with Regions and Global Functions
• Lead GMT Meetings (with oversight/delegation from Global Brand Lead)
• Provide formal and informal leadership across the extended region and HQ team members
• Manage the forecast for a specific indication or tumor type
• Develop and update TPPs – MAPs, EPPs
• Contribute to DP2 and DP3 and Prioritization Commercial Assessments
• Accountable for the identification of key business questions and the application of customer insights
• Responsible for identifying data gaps and working with MR to address them
• Proactively identify challenges for brand success and develop mitigation plans
• Inform launch sequencing with GBT-L and GMA&P
• Ensure alignment on projects with cross-functional and regional counterparts
• Support trade name development and lead package design
• Responsible for the execution of launch readiness

Skills on Resume: 

• Brand Messaging (Hard Skills)  
• Campaign Management (Hard Skills)  
• Brand Planning (Hard Skills)  
• Team Leadership (Soft Skills)  
• Forecasting (Hard Skills)  
• Market Analysis (Hard Skills)  
• Collaboration (Soft Skills)  
• Launch Execution (Hard Skills)

Job Summary: 

• Set the global marketing strategy per brand and category, setting goals, budget, deliverables, and working collaboratively to brief local marketing teams, driving best-in-class localisation and execution.
• Align with cross-functional partners, including BDMs, DCP, Sales, on product development, including product launch timing, market rollout planning, FTMs, milestone planning, communication, channel management requirements, and other product specifics
• Develop strategic and persuasive local marketing pitch presentations on brands and marketing strategy, and present to retail partners and retail marketing teams across the globe, securing buy-in and retailer marketing support.
• Lead ideation, briefing, production, timeline management, and delivery of global campaigns, including TVC and video content, working closely with digital/marketing teams to map deliverable requirements and optimize content throughout the campaign to drive sales effectiveness.
• Lead production and delivery of digital and ecommerce imagery assets for multiplatform use, including product and packaging imagery, lifestyle imagery, digital banners & assets, working across the team to anticipate and manage a suite of assets and ensure effectively used by all retail partners.
• Curate best-in-class brand copy for ecommerce, trade, and PR usage, building out brand ToV and persona in brand plan
• Create and manage best-in-class global and localised brand assets, including global brand deck and one-pagers
• Work with the Digital Platform Manager to ensure the virtual showroom and asset/content hub are always up to date and relevant
• Set the social strategy and content planning in collaboration with the social and digital team and oversee campaign planning and execution.
• Lead briefing of influencer launch strategy (production and creative), working closely with influencer relations team to strategize and ideate around influencer content concepts, briefs, sample activation, and final content approval

Skills on Resume: 

• Marketing Strategy (Hard Skills)  
• Product Development (Hard Skills)  
• Presentation Skills (Soft Skills)  
• Campaign Management (Hard Skills)  
• Digital Asset Production (Hard Skills)  
• Brand Copywriting (Hard Skills)  
• Asset Management (Hard Skills)  
• Social Strategy (Hard Skills)  

Job Summary: 

• Set and execute the mid- and short-term brand development strategy, cascading from the global brand strategy to fuel growth in brand love and relevance in the country
• Develop and deliver a culture and purpose marketing roadmap for the country in line with the global principles while keeping it locally relevant
• Partner with the commercial strategy team to establish the brand strategy, approach, and develop asset toolkits for all new market entries across the globe
• Lead the development of Trademark campaigns based on the needs of the business
• Lead and create the annual/seasonal brand plan for the country with an integrated approach across the ecosystem, partnering with the Operating Business Unit, internal creative agency, corporate communications, key channels, and entities
• Help innovate the marketing model for brand communications, moving from campaigns to continuous delivery, partnerships, and engagements in the country
• Foster effective and impactful relationships with important stakeholders in the market group and product groups to ensure that brand activities are complementary to and deliver on the company’s marketing growth agenda
• Execute the Global Brand communication campaigns as well as the Trademark campaign in the country in partnership with the BU
• Partner closely with the internal creative agency and the external media agency, Initiative Junior, in the development, creation, and adaptation of global brand campaigns
• Be the champion for brand governance and brand protection in the organization, consulting on brand initiatives as well as training teams in the organization across entities
• Partner with Global Insights to uncover and leverage locally relevant insights to inform key global briefs
• Lead and manage the global brand budgets allocated towards the Business Unit

Skills on Resume: 

• Brand Development (Hard Skills)  
• Marketing Roadmap (Hard Skills)  
• Asset Development (Hard Skills)  
• Campaign Leadership (Hard Skills)  
• Integrated Planning (Hard Skills)  
• Stakeholder Management (Soft Skills)  
• Brand Governance (Hard Skills)  
• Budget Management (Hard Skills)