• Build a strategic plan to drive business, brand and thought leadership in the Singapore market
• Partner with sales leadership on the overall needs, strategy, focus, approach and regular expected results from marketing specific to region
• Provide data, insights and supporting engagement on strategic accounts and segments to support sales and drive customer satisfaction and loyalty
• Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements
• Directly execute and own a broad range of critical components of marketing strategy focused on top partners, accounts, industries and segments
• Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of cybersecurity
• Advise the corporate and in theatre demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
• Work with the region's top alliances/partners to develop overall marketing and customer engagement approach
• Act as the local representative for marketing in region
• Plan and execute best-in-class wide demand creation campaigns that drive pipeline creation and conversion both and prospect engagement to direct and channel partner sales teams with a particular focus on the online, social and high volume marketing tactics
• Work with regional DG Hub and global campaign team to establish continuous improvement and a common campaign framework for the market
• Manage the end-to-end lead management process in conjunction with inside sales including lead capture, nurture, segment and account-based marketing
• Forecast, measure, analyze and report on the impact of campaign demand creation activities on sales pipeline, revenue and conversion against the agreed pipeline goals

• Partner with the sales organization to understand business requirements and drive quarterly/yearly plans
• Work with the field marketing team to devise and deliver a comprehensive annual marketing plan to meet pipeline growth and bookings objectives
• Manage field event/programs with regional Fortinet sales (seminars, tradeshows, conferences, association participation, etc) from initial planning through to final execution including contracts, logistics, developing promotional communications to drive attendance, on-site execution and follow up/tracking
• Identify tactics/assets that are most impactful for acceleration of pipeline
• Accurately measure pipeline impact/stage by geo/product/segment/route to market/tactic
• Understanding of required marketing mix and product lifecycle marketing
• Create and deliver effective marketing campaigns to meet MGO Targets, draw on all available resources to execute on the campaigns
• Work closely with product marketing to effectively execute corporate initiatives into the field, by developing programs that support business unit or solution marketing communications strategy and action programs
• Align field marketing event process with core demand generation programs to ensure generation of Marketing Qualified Leads through integrated, multi-touch programs
• Work with product marketing to develop sales enablement tools specific to regional sales needs

Skills: Sales Collaboration, Event Management, Pipeline Acceleration, Campaign Measurement, Marketing Mix, Campaign Execution, Sales Enablement, Product Marketing Integration

• Develop, communicate, and execute marketing strategy and plan, both near and long-term
• Build a process around field and event marketing in the US by establishing processes to scale opportunity growth from US marketing tactics
• Execute multi-channel strategies including series of online and offline events
• Roll-out new campaigns and programs to Sales to enable optimal lead follow-up and ROI on marketing efforts
• Partner and collaborate with key stakeholders to drive awareness in the marketplace as well as build and accelerate pipeline
• Track and measure ROI and feedback on Field Marketing activities to aid in strategic decision making on Marketing investments and budgets
• Developing and driving the marketing priorities, strategies, goals, objectives and tactics for the specified region to reach sales goals and KPIs - rolls up to the overall strategy and plan.
• Understanding the local region and customer dynamics across segments including new business, existing customers, large enterprises, SMBs, industries and influencers
• Identifying the right mix of marketing channels, activities and programs to support the achievement of monthly and quarterly pipeline goals
• Work collaboratively with sales to develop account-based marketing strategies and programs
• Leading the execution of local marketing activity from digital to events and through direct and indirect channels, leveraging the US team and global programs
• Forecasting, measuring and analyzing the impact of the plan and campaigns on sales cycles
• Managing to budget on a quarterly basis.

Skills: Marketing Strategy, Field Marketing, Multi-Channel Campaigns, Lead Follow-up, ROI Tracking, Regional Insights, Account-Based Marketing, Budget Management

• Partner with regional Country Managers to establish marketing priorities that are aligned to sales priorities
• Develop and manage field marketing programs to drive opportunity generation and pipeline acceleration, including demand generation campaigns, field events, trade shows, digital programs, direct mail, telemarketing, sales collateral, and partner programs
• Work cross-functionally to oversee the timely execution of the field marketing programs and collaborate with sales and channel development
• Run large scale and small focused events and will understand the importance of integrated marketing working with multiple stakeholders so examples of how marketing disciplines work together
• Understanding the role of lead development and sales development will be critical to success. 
• Plan, execute, and measure trade shows, conferences, customer dinners, webinars, and more.
• Evaluate events and programs for ability to generate sales interest and pipeline.
• Develop end-to-end event design - from the look and feel to the creating the pre and post engagement plan
• Developing everything needed to secure leads and meetings, as well as maximize event ROI.
• Build relationships with prominent influencers and thought leaders.
• Coordinate and communicate with sales.
• Track and report on the budget and overall expenses for programs.

Skills: Sales Alignment, Field Marketing, Event Management, Lead Development, Campaign Execution, Program Evaluation, Influencer Relationships, Budget Management

• Lead, develop, and manage professionals across all functions, including program marketing, communications, account-based marketing (ABM), and partners and alliances
• Define opportunities and initiatives based on an understanding of the ASEAN market and the needs of enterprise customers and the partner ecosystem
• Manage the marketing budget, including measuring the ROI to ensure the best use of the budget
• Establish a well-aligned go-to-market plan with sales and marketing stakeholders, encourage new ways of thinking to deliver differentiated and data-driven results
• Deliver outstanding results with an engaged, motivated, and empowered team
• Oversee all marketing planning and implementation in ASEAN
• Collaborate with APAC marketing team to develop go-to-market plans that align with strategic objectives and business outcomes
• Manage stakeholders at the field, regional, and corporate levels to gain support and plan effectively, work with market development team and partners to plan opportunities effectively
• Apply knowledge and expertise to deliver full funnel awareness, brand building, and demand generation actions
• Provide coaching, guidance, and career development to the team members
• Manage/track budget and spend, working with the marketing team to create a quarterly marketing investment plan for the region
• Track campaigns and report metrics as well as overall ROI to the internal stakeholders
• Manage sales tools and collateral needs and deliverables for the region including printing, translation, presentation, datasheet and brochure, etc
• Assist in marketing operations reporting, purchase orders, and invoicing

Skills: Team Leadership, ASEAN Market Strategy, Budget Management, Go-to-Market Planning, Stakeholder Management, Demand Generation, Coaching & Development, Marketing Operations

• Working with sales and marketing to enable enterprise sales efforts to be successful. 
• Establishing success for a major growth initiative for Fieldwire.
• Build and maintain ongoing communications with the regional sales VPs, account executives, and SDRs
• Develop an ABM program that effectively targets and engages named accounts
• Develop and execute regional/local field marketing plans within budget to support aggressive growth goals for acquisition and expand pipeline and revenue.
• Identify relevant and promising activities and build business cases to secure funding and approvals
• Measure ROI for all activities and analyze the sales funnel to identify areas for continual improvement, develop and executive campaign performance reporting to be shared across the sales and marketing teams
• Work cross-functionally to oversee the timely execution of the field-marketing plan, execute and manage activities, including logistics, budgeting, content development, scheduling, creative themes and social media strategies
• Manage multiple projects and campaigns simultaneously, ensuring clear and proactive communication to meet deadlines and stay within budget
• Manage lead acquisition, processing, nurturing and follow-up to ensure that leads from field marketing activities are properly managed
• Juggle multiple projects in a dynamic, high-pressure environment
• Create a dramatic, measurable, incremental increase in marketing impact

Skills: Sales Enablement, ABM Program Development, Field Marketing, Budget Management, ROI Analysis, Cross-Functional Collaboration, Lead Management, Project Management

• Responsible and accountable for conceptualizing and implementing market programs in partnership with the sales team and on behalf of dealers.
• Take ownership of project management of Dealer and Retail development marketing and sales programs including everything from strategic planning to tactical execution, to analysis of outcomes and program refinement based on outcomes.
• Develop relationships with key dealers in partnership with sales team, acting as an expert on the local market, and relevant marketing tactics based on business needs and local strategy.
• Represent Dealer and Retail Experience Team in cross-functional collaboration to build integrated process and plans and provide insight into key projects and product launches.
• Provide market-specific support of dealers in specified region by acting as part of local market team (sales and marketing collaboration). 
• Understanding the business, sales strategy, market needs and making informed recommendations based on those considerations including gaining support and buy in from Dealer to get “sign off”
• Working internally across the marketing team to track and manage each Activity Plan, partnering with Marketing Program Specialist consistently to develop and manage execution of the plan.
• Lead the analysis and delivery of Activity Plan progress reporting for sales partners and Dealers, suggesting enhancements or changes to the plan
• Manage the Activity Plan spend to encourage investment, allowing for flexibility based on market conditions.
• Develop an annual Dealer/Marvin activity plan (in collaboration with sales) by initiating in-person meetings and work sessions with sales counterparts and then the dealer in order to strategize an annual plan and go-to-market strategy and present a united front to optimize support of Marvin business.
• Collaborate with sales team and dealer to execute a market plan to grow sales
• Combining marketing and advertising activity, events, dealer-managed activities (cooperatively funded and supported) and sales efforts to grow and develop the dealer’s business with an integrated mindset.
• Provide assistance, guidance and recommendations related to marketing and how dealers can best optimize marketing in the local market including how they leverage brand creative assets and templates, engage customers in retail locations and develop customer experience on site.

Skills: Market Program Development, Project Management, Dealer Relations, Sales Strategy, Cross-Functional Collaboration, Activity Plan Management, Budget Management, Brand Optimization

• Work with internal agency to develop custom marketing assets for local dealer or local market efforts.
• Ensuring the success of the dealer’s annual Marvin business plan, supporting both sales and the dealer in alignment with goals and objectives.
• Work one-on-one with the dealer’s marketing representative, as appropriate to ensure alignment throughout execution.
• Collaborate with local Marvin Sales Managers to understand regional and team needs and bring them back to the team to develop marketing strategies that drive sales growth in assigned markets.
• Support dealer development and sales/marketing efforts including ongoing progress check ins at key dealer locations to review progress metrics throughout plan execution.
• Understand demand and growth opportunities within markets served and oversee strategic deployment of activity funds in those markets with a goal of sales growth over time.
• Represent the brand and products in the market including understanding product launch and showroom merchandising opportunities and support of these initiatives.
• Work with sales team to turn market opportunities into programs, campaigns and promotions that address the needs in assigned territories and business segments to grow business in that geography.
• In collaboration with others on the Dealer and Retail Experience Team, strategize and execute on promotions, programs, tools and integrated plans to help drive sales and gain market share.
• Effectively manage marketing programs, plans and projects by Focusing on documentation using Salesforce.com, Aligning with other marketing or brand plans and programs, Considering goals, deadlines and budgets.
• Support the efforts of outside agencies and vendors and/or internal departments in support of Dealer and Retail Experience team projects and plans to ensure they are effective, timely and on time/on budget.
• Represent the Dealer and Retail Experience team as part of any catalyst team, Design Lab/Design Thinking Project, new product launch or other cross-functional effort
• Advocate for and act as voice of Dealer and Retail Experience team efforts and sales partners by sharing insights, documenting best practices and being open to process improvement opportunities.

Skills: Custom Marketing Assets, Dealer Business Planning, Sales Strategy, Market Opportunity Identification, Product Launch Support, Marketing Campaigns, Program Management, Cross-Functional Collaboration

• Create and execute high-performing marketing programs using a data-driven approach. 
• Support and align with the NORAM sales team’s priorities and ultimately drive pipeline and revenue. 
• Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers.
• Continuously innovate and deliver fully integrated campaigns that drive results.
• Orchestrating multichannel campaigns, leveraging channels and tactics such as digital, social media, web, media, analyst relations, virtual and in-person events, and email. 
• Support and execute account-based strategies and programs.
• Participate actively in sales team calls, in-person meetings, quarterly business reviews, and joint planning sessions to ensure alignment.
• Maintain comprehensive account profiles and personas to align marketing and sales in defining the target audience required to achieve revenue goals. 
• Work with sales to identify gaps in key personas as well as develop an acquisition strategy through a broad range of tactics to add key personas and deepen relationships within existing accounts.
• Set goals and define metrics for each campaign including targeted lead flow to maximize pipeline generation and acceleration. 
• Monitor campaign metrics, conduct post-campaign evaluations, analyze and report results making recommendations for optimization.
• Evaluate 3rd party demand generation opportunities, build relationships with new vendors and associations to drive market penetration. 
• Participate in integrated quarterly planning process and establish and manage respective program budget.
• Monitor industry trends and competitor activities.

Skills: Data-Driven Marketing, Sales Alignment, Account-Based Strategies, Multichannel Campaigns, Campaign Optimization, Lead Generation, Vendor Relationship Management, Industry Analysis

• Develop and execute the local marketing plan, including all elements of the marketing mix and budget, including sales enablement programs, company brand awareness activities, channel promotions, events, marketing collateral, public relations, social media and web presence.
• Leverage the regional and global functional expertise, as well as global programs and content.
• Drive demand generation programs and develop additional lead nurturing activities to achieve lead goals with a balance of inbound and outbound marketing programs.
• Ensure region marketing needs are effectively communicated to the global marketing organization.
• Provide input to identifying in-region customer targets by vertical, drive sales plays, advise on how to customize/build playbooks and measure progress against targets.
• Manage local lead funnel by assessing lead quality through quantifiable program metrics/KPIs, engaging with sales team, guiding and accelerating lead movement thru the funnel, and drive sales SLA for leads and follow-up.
• Contact acquisition & development strategy for local market by vertical, job role, target account, suspect/prospect/customer.
• Delivers high-impact product/solution/service launches, considering the full marketing mix in alignment with Regional launch plans.
• Supporting the communications strategy for Canada as set by the Global Communications team including PR and digital.
• Develop a deep understanding of the business and build the right marketing plans and programs in support of regional sales objectives, with a particular focus on lead generation and qualification.
• Execute marketing programs including events, communication tools, demand generation and contact acquisition.
• Use data to identify new opportunities.
• Analyze and report on performance metrics of campaigns.
• Track marketing best practices, monitor industry trends, and make recommendations.

Skills: Local Marketing, Demand Generation, Sales Enablement, Lead Management, Product Launches, Customer Targeting, Marketing Analytics, Industry Trends

• Excellent interpersonal skills, with ability to confidently interface with people
• Experience in developing and maintaining positive working relationships with all levels of the organization, franchisees, vendors, staff and customers.
• Strong written and oral communication skills with a group or with individuals, strong presentation skills and ability to develop, articulate, defend and persuade point of view.
• Ability to collaborate within a team while able to take initiative and manage own projects to plan and coordinate a project, its tasks, dependencies and to prioritize accordingly with accountability for handling multiple job functions while meeting deadlines in a timely manner.
• Problem-solving outlook with ability to reason and make decisions using sound judgment and best practices.
• Ability to organize collection of data, analyze information and capture conclusions and make suggestions.
• Ability to operate desktop computers, mobile computing devices and printers as well as keen knowledge and use of productivity software including the ability to maneuver in and utilize the internet as a resource.
• Experience in healthcare or marketing benefits to an employer (business) audience
• Experience building and leading teams
• Experience in marketing technology products or services
• Experience working in a fast-paced and highly cross-functional organization
• Strong execution capability with the highest standards in a rapidly evolving business
• Experience in messaging, value proposition and marketing content development

Qualifications: BA in Marketing with 5 years of Experience

• Experience managing and executing event strategies with the purpose of Demand Generation.
• Demonstrated ability to develop relations with Sales and Business Development teams.
• Strong Campaign project management skills.
• Strong understanding of B2B revenue functions and go-to-market strategy.
• Explicit experience project managing multiple internal and external stakeholders.
• Demonstrate strong analytical and written and oral presentation skills.
• Demonstrated experience of marketing to an enterprise audience.
• Knowledge of Hubspot (or comparable CRM tools).
• Proficiency in Google Suite, Slack and Macbook 
• Strong executive communications and negotiation skills
• Strong business acumen and strategic thinking
• Excellent organizational and project management skills
• Stakeholder management skills and experience working with sales leaders and sales teams to drive business objectives.
• Thrives in metrics and data-driven environments
• Experience in creating and executing effective marketing plans

Qualifications: BS in Business Administration with 4 years of Experience

• Experience in driving field marketing for high-growth B2B Cloud/SaaS software or business service companies in the UK, Europe, and APAC
• Proven success in executing events and programs (particularly ABM) that drive pipeline growth and accelerate bookings
• Experience owning field marketing programs above and beyond the execution of logistics to include account planning, market research, digital advertising, lead follow-up, sales enablement, email nurture campaigns, and full lifecycle project management
• Proven track record of building successful partnerships with sales teams to craft programs that are metrics-driven in approach
• Familiarity in integrating online and offline marketing tactics to reach, connect and convert prospects
• Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
• Versed in email creation, Marketing Automation, ABM and CRM systems, such as Hubspot and Salesforce.com, as well as other office productivity and collaboration tools
• Knowledge of alternative investments/financial industry experience
• Knowledge of additional languages (German, French, etc.)
• Excitement about the potential of building out a new role on an expanding team in a rapidly growing company with tremendous market potential
• Confidence at managing campaigns supporting multiple products and solutions in multiple countries and regions, thinking strategically, prioritizing tasks, and executing with attention to detail
• Able to influence and build trusted relationships with direct and matrixed stakeholders
• An excellent communicator, both at the executive level and with peers and cross-functional teams

Qualifications: BA in Communications with 6 years of Experience

• Knowledge and experience negotiating sponsorship agreements with the ability to measure ROI
• Strong Local connections to the market
• Ability to anticipate and solve logistical challenges before they occur
• Exhibit a high sense of urgency, be well organized, have a growth mindset, and be a team player
• Ability to build strong working relationships with all internal and external stakeholders
• Ability to inspire confidence and quickly capture the trust and respect of team/ business partners
• Impeccable written and verbal communication skills including presentation and negotiation
• Excellent organizational skills, ability to multi-task and work within ambiguity
• Experience leading and managing brand ambassadors
• Experience translating Account-Based Marketing into successful marketing campaigns
• Experience in Events marketing in B2B enterprise SaaS software, cybersecurity
• Experience in working with channel and alliance partners on GTM activities within the region
• Deep understanding of the end-to-end process and requirements for program creation, plan execution, tracking and reporting.
• Experience working with SFDC including Monday.com, Marketo, and Tableau

Qualifications: BS in Public Relations with 5 years of Experience

• Creative, capable to produce content inspired by data and adapt it to different channels and personas
• Able to prioritize and execute in a dynamic, ever-changing environment
• A highly collaborative cross-functional teammate who acts as a partner, driving success for local and global stakeholders
• A solid understanding of event planning and execution in European countries
• Experienced in executing high-impact campaigns and processes
• Experience driving growth and programs for B2B and ideally B2C audiences
• Strong interpersonal, written and spoken communication skills, including public speaking in various formats
• Fluent in English, fluency in other European languages
• Understanding of cloud and virtualization technologies
• Proficient in modern demand generation channels and when to deploy each type of tactic for maximum ROI
• Strong project management, negotiation and decision-making skills and  the  ability to perform effectively in  a  fast-paced and high-energy environment
• Excellent written, verbal, and presentation skills (writing samples)
• Proficient in Microsoft Word, Excel, PowerPoint, and working knowledge of Salesforce.com

Qualifications: BA in Advertising with 4 years of Experience

Experience in sales business tracking (sell out and Digital funnel indicator).

Resolving problems and translating to business opportunities.

• Experience in a B2B environment.
• Experience in managing e-commerce customers.
• Telemarketing knowledge/experience.
• Understanding of market dynamics, P&L management & commercial mindset etc.
• Able to navigate and perform in ambiguous circumstances.
• Demonstrated contagious positive energy to influence, inspire & drive results.
• Ability with team communication (managerial communication skill).
• Ability to lead and motivate others at all levels in the organization
• Excellent oral and written communication, interpersonal and organizational skills
• Experience working with sales leadership, marketing and product teams to build effective relationships and programs
• Experience in planning and executing multiple modern marketing programs, managing creative agencies, vendors and regional projects in a fast-paced environment
• Experience using Salesforce, Pardot, ABM and other marketing software

Qualifications: BS in Business Marketing with 5 years of Experience

• Experience launching and managing integrated marketing campaigns
• Demonstrated ability in developing marketing strategies to grow market share and increase end-user demand
• Strong project management skills with the ability to balance and successfully coordinate multiple campaign tasks
• Exceptional communication and presentation skills
• Experience working in a matrixed organization and/or collaborating closely with cross-functional teams to complete tasks
• Experience working with third-party media and trade organizations
• Tactical experience in social media, email and digital marketing campaigns
• Experience with CRM, data analysis tools and project management applications (e.g., Salesforce, PowerBI, Basecamp)
• Experience in B2B field marketing or related marketing role
• Strong familiarity with sales and marketing operations, including dashboard reporting and key campaign metrics
• Experience with relevant software applications including Salesforce, Marketo, MS Office and other business software
• Experience with project management, particularly cross-functional projects
• Knowledge of common MarTech stack including Salesforce, marketing automation and business intelligence reporting platforms, Tableau
• Able to communicate the value proposition of the company, present to a wide range of audiences, from senior executives to customers, to large audiences, to relatively technical people
• Affinity for details, project management, and an ability to prioritize independently and complete tasks on time
• Experience in managing marketing budgets and multiple suppliers/vendors
• Familiarity with Google Workspace and project management platforms

Qualifications: BA in Digital Marketing with 4 years of Experience

• Experience in B2B field or partner marketing (experience working for cloud services/security technology company with mid-market focus a plus)
• Ability to measure effectiveness of programs and extract actionable insights
• Excellent organizational, prioritization, and project management skills
• Demonstrated ability to build effective working relationships with sales leaders and sales team members
• Deep understanding of marketing/sales funnel and methods by which to increase opportunities and impact pipeline velocity
• Excellent interpersonal and communications skills, strong presentation skills
• Excellent at networking and building relationships
• Ability to develop compelling, succinct, error-free marketing materials
• Ability to initiate tasks and work independently with sharp attention to detail
• Knowledge of marketing automation tools (Marketo preferred) and Salesforce to build campaigns and track performance, a plus
• Results-oriented, creative and collaborative with attention to detail
• Robust written and verbal communication skills
• Self-starter with the ability to adapt and multi-task
• Flexibility and eagerness to be part of a rapidly growing and evolving tech company

Qualifications: BS in Marketing Management with 5 years of Experience

• Ability to develop and administer insightful market research protocols
• Capacity to sustain consequential working relationships
• Highest level of discretion and integrity and the ability to handle and maintain confidentiality
• Excellent written and oral communication
• Ability to take initiative, develop and seek out creative and innovative ideas
• Strong interpersonal skills and the ability to effectively interface at all levels within the organization and outside the company
• Ability to manage multiple priorities for multiple stakeholders
• Ability to set and adhere to realistic deadlines and work effectively yet maintain flexibility to adapt to changing priorities
• Skill in managing time and workload effectively
• Ability and willingness to work as a member of a team, and to foster a team environment within the department and all levels of the community
• Ability to work independently and self-manage
• Experience in designing and executing integrated marketing campaigns using tactics such as email, paid advertising, events and webinars
• Experience with Salesforce CRM
• Experience in account-based marketing tactics
• Advanced knowledge of digital marketing landscape and emerging technologies and trends especially in the social and mobile space

Qualifications: BA in International Business with 6 years of Experience

• Experience in digital and hybrid event development
• Experience managing site/vendor selection, RFP creation and management and site inspections
• Experience with registration and other event management platforms and apps
• Knowledge of Pardot, Hubspot and Salesforce a plus
• Strong project management and organizational skills
• Excellent post-event reporting and analytics skills
• Ability to think creatively and deliver a “WOW” event experience
• Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting
• Creative, innovative, and always think outside the box with the capacity to manage multiple projects simultaneously
• Highly organized with an ability to manage resources, budgets, and onsite personnel
• Ability to balance multiple priorities and meet deadlines
• Strong analytical, planning, and organizational skills
• Adequate financial knowledge to manage budgets, campaign profitability, and understand P&L statements
• Ability to lead or assist leadership on cross-functional and cultural teams

Qualifications: BS in Sales and Marketing with 5 years of Experience