Published: Feb 24, 2025 - The Experience Design Lead oversees a team of permanent and temporary designers, spearheading the advancement and documentation of a new global digital design language for TfL, initially introduced with TfL Go and updated status boards. This position ensures excellence and inclusivity in design across all digital platforms, setting creative directions, establishing design standards, and providing training and guidance. This role manages and audits the design efforts, supporting the development and application of the design language while ensuring compliance with accessibility standards.

Tips for Experience Design Lead Skills and Responsibilities on a Resume
1. Experience Design Lead, Redwood Interactive, Austin, TX
Job Summary:
- Delivery of UI and UX activities for the bank’s main digital banking platform (BPI Mobile and Web) across concept and interface design.
- User interface design and UI handover to platform developers, working with the bank’s digital branding and design guidelines.
- Conduct design thinking workshops, usability testing, and integrate user feedback into designs.
- Balances UX patterns and methods with platform specific patterns to ensure consistent, intuitive customer experience.
- Challenging and supporting team members in design work so that they can succeed as part of the product team.
- Hands-on design work in scrum/product teams and supporting the designer community.
- Being part of the design process from idea to release such as planning and facilitating workshops when needed, wireframing, prototyping, user testing and pushing pixels in Figma.
- Defining and concretizing the vision.
- Leading the design for new initiatives and sparring Product Managers and other stakeholders to draft future products.
- Making sense of customer's business goals, user behavior, and challenges and turning understanding into stunning designs.
- Advocating ambitious and collaborative culture inside the team and company.
Skills on Resume:
- UI/UX Design (Hard Skills)
- Usability Testing (Hard Skills)
- Branding Compliance (Hard Skills)
- Collaboration (Soft Skills)
- Agile and Scrum (Hard Skills)
- Strategic Vision (Soft Skills)
- Leadership (Soft Skills)
- Problem-Solving (Soft Skills)
2. Experience Design Lead, Cascade Solutions, Denver, CO
Job Summary:
- Create and improve products for the world’s best services
- Install and manage the delivery process on the project
- Work closely with stakeholders and conduct workshops
- Lead the digital experience design of banking products and services
- Ensure alignment to customer experience strategy and vision at a program level
- Improve customer’s Digital perceptions and experiences
- Use existing customer insights to understand customer pain points and enhance the digital experience
- Drive additional discovery and validation research to ensure the desirability and usability of designed digital products and services
- Continue to evolve existing products and services, and contribute to developing and maintaining the Westpac Design System (with Design Systems team)
- Lead the creative direction for all Westpac Group digital channels, translating the brand into detailed digital executions
Skills on Resume:
- Product Development (Hard Skills)
- Project Management (Hard Skills)
- Stakeholder Engagement (Soft Skills)
- UX/UI Design (Hard Skills)
- Customer Experience Strategy (Hard Skills)
- User Research (Hard Skills)
- Usability Testing (Hard Skills)
- Creative Direction (Soft Skills)
3. Experience Design Lead, Summit Digital, Raleigh, NC
Job Summary:
- Lead and manage a team of designers (both perm and non-perm)
- Lead on the management, further development, and documentation of TfL’s new global digital design language, launched with TfL Go and new status boards in stations
- Provide assurance for high-quality, inclusive design across all digital products — leading in terms of creative direction, detailed design, the creation of standards, components, and assets, as well as training and oversight across the team
- Support team members and also lead on the end-to-end design process on projects and other related user experience activity, scaling through suppliers as necessary
- Work with colleagues to build product roadmaps and class-leading products
- Lead on strategy for further developing and establishing new global digital design language across all digital platforms — iOS, Android, web and displays
- Lead on the documentation and communication of new design language and its principles to designers, product managers, developers, and stakeholders, by creating principles, standards, examples, concepts, presentations, creative workshops, prototypes, and assets
- Support the design team and development teams in further developing and applying the design language across all platforms by facilitating creative workshops and 1-to-1 sessions, leading in terms of design thinking when it comes to concepts, patterns, creative direction, as well as hands-on creation of high-quality assets
- Ensuring design language complies with accessibility regulations and goes beyond industry standards by being ‘inclusive by default’ through clear, calm, well-structured design, making use of typography, layout and language
- Manage and quality assure the work of the wider design team and occasionally third party design teams
Skills on Resume:
- Team Leadership (Soft Skills)
- Digital Design Systems (Hard Skills)
- Creative Direction (Soft Skills)
- UX/UI Design (Hard Skills)
- Product Strategy (Hard Skills)
- Design Documentation (Hard Skills)
- Accessibility Compliance (Hard Skills)
- Quality Assurance (Hard Skills)
4. Experience Design Lead, Pioneer Web Services, Omaha, NE
Job Summary:
- Line-manage and develop Experience Design Leads and Designers in such a way as to improve capabilities, performance and potential as part of a continuous improvement process.
- Reach out and contribute to the wider design community through public talks, blog posts, creative workshops, student briefs for academic partners and other creative outreach activities
- Work with different stakeholders across all business areas and engage senior management across the business
- Closely collaborate with Senior Product Managers and the wider product team, Technology Leads and different development teams
- Liaise and work closely with suppliers where needed
- Support Project and Program managers with estimates and timelines where needed
- Work closely with the Head of Experience, the Head of Digital and other Principal Experience Design Leads on leading the wider design team
- Work closely with and help develop all designers at all levels across the team and line manage a small team of experienced design Leads, perm and non-permanent designers
- Lead by example, setting the benchmark for relationship building and design excellence.
- Drive strategy and encourage others to join the journey of executing against that strategy.
- Develop clear design strategies for how, what and when to test an experience.
- Transform business problems into user experience opportunities, ultimately designing, testing and launching usable, useful and delightful solutions.
Skills on Resume:
- Team Leadership (Soft Skills)
- Design Community Engagement (Soft Skills)
- Stakeholder Management (Soft Skills)
- Cross-Functional Collaboration (Soft Skills)
- Supplier Coordination (Soft Skills)
- Project Estimation (Hard Skills)
- UX Strategy (Hard Skills)
- User-Centered Design (Hard Skills)
5. Experience Design Lead, Horizon Media Group, Orlando, FL
Job Summary:
- Contributes to an open culture that enables employees’ development through direct but kind feedback, promotes diverse perspectives and fosters a sense of curiosity and optimism
- Contributes to strategic design leadership and collaborates across teams to ensure alignment across all stakeholders
- Brings a human-centered design lens to coach and mentor designers
- Helps scope design activities and deliverables driven by user insights
- Provides creative direction, conducts design reviews, and balances design decisions between research, technology and business unit objectives
- Uses a variety of tools and skills to bring concepts to life, from low-fidelity hand sketches to hi-fidelity pixel-perfect mockups in Figma
- Brings leading-edge thinking and processes to the Experience Design & Research team to push practice in new directions
- Collaborates with peers in design, product and technology to make informed decisions backed by strong design expertise
- Manage pre-sale activities and Take part in client proposals
- Present, explain and advocate design decisions
- Lead design and development teams
- Mentor designers and inspire the team by leading a great example.
- Identify, investigate and validate design problems within multi-disciplinary teams.
Skills on Resume:
- Team Leadership (Soft Skills)
- Strategic Design (Hard Skills)
- Human-Centered Design (Hard Skills)
- Creative Direction (Soft Skills)
- UX/UI Prototyping (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Client Engagement (Soft Skills)
- Design Mentorship (Soft Skills)
6. Experience Design Lead, Spectrum Innovations, Phoenix, AZ
Job Summary:
- Developing an experiential vision working with multi-disciplinary teams including business designers, service designers, UX/UI designers, content specialists, and go-to market leads
- Possess a good balance of design craft and business operations management
- Help clients understand, react to and preempt the changes that digital technology is causing in the world
- Be actively involved in business development to lead new RFPs and increase revenue streams
- Develop strategic methodologies and frameworks for Clients based on insights collected by team of UX consultants, strategists, and analysts
- Define and continually redefine the agency’s project lifecycle in collaboration with the leadership team
- Set individual and team KPIs in collaboration with management
- Uncover digital user insights and present them to clients
- Prepare and conduct training workshops in collaboration with the local and regional Design teams
- Prepare and conduct workshops with clients to inspire new ideas
- Collaborate with other departments to set business standards and processes
- Be directly involved in improving the financial health of the Agency through appropriate resource management and business growth
- Contribute to the recruitment and team expansion plans
Skills on Resume:
- Experience Design (Hard Skills)
- Business Strategy (Hard Skills)
- Digital Transformation (Hard Skills)
- Business Development (Soft Skills)
- UX Research (Hard Skills)
- Workshop Facilitation (Soft Skills)
- Resource Management (Hard Skills)
- Team Leadership (Soft Skills)