Job Summary:

• Develop and implement a comprehensive, proactive media plan with specific strategies, key messages, tactics, and KPIs to increase Akerna's reach and positive perception
• Craft compelling news angles to support company and product initiatives
• Collaborate with PR agency to increase capacity, reach, and drive coverage
• Lead investor communications, including quarterly reports and updates, in conjunction with CEO, Finance, and PR agency.
• Develop executive thought leadership strategy with messaging specific to CEO
• Manage an executive content calendar, including securing speaking and opportunities for CEO
• Assist with CEOs event preparation, and material creation, and attend events
• Maintain brand recognition and media presence for all brands represented
• Respond to incoming media inquiries and vet PR opportunities including time-sensitive media requests, internal and external data/fact-checking requests, speaking engagements/webinars, awards, etc.
• Leading teams in executing integrated and strategic communications campaigns to meet clients' business objectives
• Possessing a deep understanding of clients' businesses and industry landscape to problem-solve and identify business issues
• Helping set client program goals and manage against them

Skills on Resume: 

• Media Relations (Hard Skills)
• Investor Communications (Hard Skills)
• Executive Thought Leadership (Soft Skills)
• Event Preparation (Soft Skills)
• PR Agency Collaboration (Soft Skills)
• Strategic Campaign Management (Hard Skills)
• Crisis and Inquiry Management (Hard Skills)
• Client Business Understanding (Soft Skills)

Job Summary:

• Providing guidance and support to junior staff (Public Relations Specialists and interns)
• Serves as a key resource of information for media contacts requesting data and insight
• Manages the implementation and coordination of public relations initiatives with the goal of gaining recognition in domestic and international markets for the Company’s brands
• Works with management to establish the Company’s corporate leadership throughout the QSR (quick service restaurant) industry, businesses and public venues
• In partnership manages International’s market initiatives, store openings and product launches
• Oversees International public relations (PR) agency 
• Interacts with the international development team to manage market and franchise PR needs
• Scans global environment for key issues affecting the Company's image, products and plans, alerting management of emerging issues and potential impacts to the brands and/or products in development
• Assists with executing PR plans to effectively address issues
• Partners with Marketing teams to develop creative and integrated programs to support product introductions, brand awareness and industry leadership
• Writes and/or edits information for media such as press releases, speeches, reports, position papers, and feature articles with related historical publicity materials
• Oversee the creation of social media content
• Assists in managing and analyzing information flow including communications from the Company and coverage across multiple targets including print/online, broadcast and social media word-of-mouth
• Manages public relations agency (s) to develop, solicit and place targeted communications and assets to secure key mentions

Skills on Resume: 

• Staff Guidance and Support (Soft Skills)
• Media Relations (Hard Skills)
• PR Strategy Implementation (Hard Skills)
• Leadership Development (Soft Skills)
• International PR Coordination (Hard Skills)
• Crisis Communication (Hard Skills)
• Program Development (Soft Skills)
• Content Creation (Hard Skills)

Job Summary:

• Promotes key public initiatives internally
• Directs media relation programs to facilitate media briefings with key Company spokesperson (s) and provides appropriate key messages in advance of interviews
• Participates in Company meetings, webinars and conference calls
• Attends seminars and other educational resources to remain current
• Contribute to the development and implementation of goals, policies, and fiscal plans for the department. 
• Investigates irregularities and policy violations and implement or assure implementation of corrective action.
• Supervise and mentor the work of all direct reports to ensure effective and efficient departmental functions. 
• Promote positive employee relations and resolve departmental problems.
• Serve as front-line spokesperson for schools and/or programs interacting with the public, the media, and others to enhance the university’s image. 
• Develop and maintain strong working relationships.
• Maintains confidentiality of sensitive and privileged information.
• Develops a complete understanding of products and markets served.
• Travels marketing/PR-related events.
• Follows internal controls and company policies as set by the Company and job function.
• Contribute to the success of the Company by leading or assisting with other projects and tasks

Skills on Resume: 

• Internal Initiative Promotion (Soft Skills)
• Media Relations (Hard Skills)
• Meeting Participation (Soft Skills)
• Policy and Fiscal Planning (Hard Skills)
• Investigative Action (Hard Skills)
• Staff Supervision (Soft Skills)
• Employee Relations (Soft Skills)
• Public Relations (Soft Skills)

Job Summary:

• Develop and implement ongoing public relations strategies and initiatives that align with the mission and strategic priorities of the UMSOM and CVD– particularly those related to the School and CVD’s mission of biomedical research, discovery and innovation.
• Oversee operational effectiveness within the public relations function to maximize news distribution channels, streamline policies and procedures, and ensure 24/7 news cycle coverage and a robust beat structure across basic science, clinical, and corporate areas.
• Oversee the production of public informational materials to a target audience, including the use of social and multi-media. 
• Researches, writes, edits, and summarizes information often of a scientific or technical nature to print, broadcast, and online media outlets.
• React to/and interact with media representatives particularly those who cover medicine, health care and life sciences to develop and maintain relationships, pitch School of Medicine academic and research programs and activities, and respond to media inquiries.
• Proactively meet and work closely with the School of Medicine faculty to identify opportunities for developing stories related to published research and other medical/ scientific discovery content.
• Identify trends in the national and scientific/healthcare media to keep abreast of current issues. 
• Provide recommendations to place School of Medicine faculty members as experts and ensure stories are being directed to the most appropriate outlets.
• Develop specific marketing and public relations plans and/or events with other departments and oversee the implementation of these projects as necessary, including the development of distribution procedures and contact lists. 
• Ensure database files on assigned materials are kept up to date.
• Identify and implement recommendations for improving return on investment for all media relations and corporate communications initiatives. 
• Drive departmental innovation and performance improvement.

Skills on Resume: 

• Public Relations Strategy (Hard Skills)
• Operational Management (Hard Skills)
• Content Production (Hard Skills)
• Scientific Writing (Hard Skills)
• Media Relations (Soft Skills)
• Faculty Collaboration (Soft Skills)
• Media Trend Analysis (Hard Skills)
• Marketing and PR Planning (Hard Skills)

Job Summary:

• Led the global public relations strategy and implementation for Cycling Sports Group (CSG) and its brands such as Cannondale, GT and Charge and Fabric, ensuring that communications are aligned with strategic brand direction.
• Lead the global public relations strategy and implementation for CSG global brands, ensuring that communications are aligned with strategic brand direction.
• Leads global influencer strategy, identification and management.
• Focuses on global consumer brand PR, global endemic and non-endemic brand PR, global sports marketing communications and the global social media strategy for each brand.
• Develops and implements, in partnership with the regional execution teams and global brand teams, a global public relations strategy for each brand.
• Develops and implements, in partnership with the regional execution teams and global brand teams, a global social media strategy for each brand.
• Develops and implements, in partnership with the regional execution teams, a global sports marketing communications strategy for each brand.
• Prepares plans and monitors and measures progress and budget guidelines.
• Manages the global PR budget and global PR agency relationship(s)
• Acts as lead brand spokespersons, maintaining relationships with key endemic and non-endemic members of the press.
• Manages processes and policies to ensure global coordination and integration of endemic and consumer PR, including media training, media tracking and reporting and setting KPIs and benchmarks.
• Highly involved in new product launches, working with product development, marketing and senior management to ensure the most effective strategies possible are used and that products are exhibited in line with corporate strategy and brand direction.
• Provides crisis communications support.

Skills on Resume: 

• Public Relations Strategy (Hard Skills)
• Influencer Management (Soft Skills)
• Consumer Brand PR (Hard Skills)
• Social Media Strategy (Hard Skills)
• Sports Marketing Communications (Hard Skills)
• Budget Management (Hard Skills)
• Media Relations (Soft Skills)
• Crisis Communications (Hard Skills)

Job Summary:

• Craft a positive public image for the WhoWhatWhy brand within industry/trade as well as general public/consumers
• Direct the planning and execution of digital PR campaigns to build brand recognition
• Construct compelling pitches to radio/podcasts, television + other media outlets
• Secure relationships with influential media to grow coverage
• Lead in the creation of a PR media kit
• Present Founder and key writers/editors/reporters as key experts in the industry and identify speaking engagements and sponsorship + partnership opportunities
• Partner with WWW Marketing to create [virtual] events, webinars, or WWW-hosted panel discussions garnering both attendees and industry coverage
• Recruit, hire and manage Public Relations Managers, Coordinators
• Monitor and edit industry + public platforms to clearly represent the WWW brand
• Maintain records of publicity mentions
• Identifying opportunities and pursuing new business opportunities, taking financial management of accounts to achieve profitability and growth
• Developing the team and reinforcing the professional values of the business
• Collaborating with cross-functional teams from Digital and analytics to Creatives on holistic and impactful campaigns

Skills on Resume: 

• Public Image Management (Soft Skills)
• Digital PR Campaigns (Hard Skills)
• Media Pitching (Hard Skills)
• Media Relationship Building (Soft Skills)
• PR Kit Creation (Hard Skills)
• Expert Positioning (Soft Skills)
• Event and Webinar Coordination (Hard Skills)
• Team Leadership (Soft Skills)

Job Summary:

• Serve as a liaison and source of patient growth between the local community and the hospitals. 
• Create, implement and manage comprehensive public relations, advertising, and media relations programs to support strategic goals and marketing plans for the hospital and its affiliated programs and services.
• Work to ensure a positive and cohesive public image through various collateral materials, internal publications, websites and employee communications. 
• Communicate the hospital’s mission and vision through an ongoing media relations and communications program, including the development and dissemination of news as well as feature and photo releases.
• Operate as a communications liaison by establishing relationships across the business to ensure opportunities in line with PR goals are maximized and successes are amplified
• Work with senior leadership to influence strategy and negotiate decisions regarding PR issues, announcements, and messaging
• Manage third-party agency, maintaining a high-quality bar and ensuring PR efforts are consistent with communications strategy and priorities
• Develop a strategy to achieve prominent awards and leadership speaking opportunities
• Take technical topics, make them consumable for the general public, and guide proactive technology-forward storytelling efforts
• Keep current on trends, issues, and news about the business, competitive landscape, and broader industry
• Guide the development of daily and weekly press reporting, yearly growth analysis, and overall media monitoring

Skills on Resume: 

• Community Liaison (Soft Skills)
• Public Relations Program Management (Hard Skills)
• Brand Image Management (Hard Skills)
• Media Relations (Soft Skills)
• Cross-Functional Communication (Soft Skills)
• Strategic PR Influence (Soft Skills)
• Agency Management (Hard Skills)
• Trend and Media Monitoring (Hard Skills)

Job Summary:

• Overseeing the daily operations of the public relations team.
• Developing relationships with media organizations, PR agencies and important influencers.
• Effectively telegraphing Sciplay’s culture, mission and working environment in order to increase internal engagement and attract external talent.
• Oversee and enhance our corporate communications capabilities, setting company-wide strategy and crafting compelling content to support consistent narratives for all audiences and facilitate two-way dialogue to drive employee engagement
• Ensuring a shared understanding of the company’s goals, values and guidelines, facilitating streamlined, clear communication among different departments
• Develop and implement an employee value proposition and employer branding strategy that articulates and promotes culture, corporate values and long-term strategy to both global employees and future candidates
• Presenting to senior management reports on the effectiveness of campaigns.
• Ensuring brand consistency in all marketing content.
• Identifies and informs management of vulnerabilities in strategies and corporate approaches that could be portrayed negatively in the media..
• Develop ongoing relationships with allied organizations.
• Develop press releases, pitches, Q&As, and messaging to support the launch of new research & clean energy solutions
• Identify and manage award and speaking engagement submissions for industry associations, events, and more
• Identify and build relationships with key editors and influencers in the press, social media and industry communities

Skills on Resume: 

• Team Management (Soft Skills)
• Media Relationship Building (Soft Skills)
• Culture Communication (Soft Skills)
• Communication Strategy (Hard Skills)
• Internal Communication (Soft Skills)
• Employer Branding (Hard Skills)
• Reporting and Analysis (Hard Skills)
• Brand Consistency (Hard Skills)

Job Summary:

• Acts as the client’s contact for all strategic and creative issues while ensuring that agency points of contact grow over time and the client is comfortable dealing with more junior staff on day-to-day matters.
• Develops and manages projects and/or year-long client programs, including implementation plans, evaluation mechanisms, staffing plans, budgets and timelines.
• Ensures all brand activity follows the agreed brand strategy.
• Implementation of PR evaluation tools as available and in the external marketplace.
• Ensures that work is delegated to the appropriate experience levels within the team structure.
• Sets and manages client expectations.
• Independently handles several small accounts or major projects of a large account, directing most of the day-to-day work with assistance from more senior staff as appropriate.
• Develops presentations for clients including creative, strategic and tactical elements
• Anticipates and leads in the resolution of emerging account problems.
• Prepares and regularly updates pre-emptive crisis and issues management materials e.g. Call-out procedures, holding statements, crisis media management etc.
• Understands business trends for relevant industry segments/brands/products.

Skills on Resume: 

• Client Relationship Management (Soft Skills)
• Project and Program Management (Hard Skills)
• Brand Strategy Implementation (Hard Skills)
• PR Evaluation (Hard Skills)
• Team Delegation (Soft Skills)
• Client Expectation Management (Soft Skills)
• Presentation Development (Hard Skills)
• Crisis Management (Hard Skills)

Job Summary:

• Applies specialized industry expertise to client work.
• Responsible for the overall development of programs based on team input.
• Efficiently and effectively plans and manages large-scale events.
• Develops and guides clients’ media relations and social media strategy and activities. 
• Establishes a circle of general and/or specialized media contacts.
• Has strong presentation skills and demonstrable ability to play a leadership role in a wide range of presentation settings.
• Anticipates and develops solutions to client needs and problems.
• Provides strong leadership in building effective, productive account teams.
• Develops accurate project budgets and monitor them effectively.
• Oversees timely development and distribution of bills and activity reports. 
• Follows up with clients on collections and other financial and administrative details
• Completes timesheets daily and otherwise acts in accordance with company policies and procedures and ensures the same for the team.
• Contributes to forecasting/projections. 

Skills on Resume: 

• Industry Expertise (Hard Skills)
• Program Development (Hard Skills)
• Event Management (Hard Skills)
• Media Strategy (Hard Skills)
• Media Relations (Soft Skills)
• Presentation Skills (Soft Skills)
• Problem Solving (Soft Skills)
• Budget Management (Hard Skills)

Job Summary:

• Meets Associate Director billing targets and ensures the team does the same for levels.
• Identifies strengths and weaknesses of direct reports and team members, providing day-to-day direction on job performance and career development as appropriate.
• Manages performance appraisals for direct reports.
• Runs a team, negotiates for resources and allocates tasks within and across departments. 
• Manages staff to maximize productivity and individual, team and financial performance.
• Supports achievement of, the company’s vision and exemplifies the company’s values.
• Routinely contributes to agency growth and performance as project, team, group and agency leader.
• Manages people in an effective, productive manner that also develops skills and loyalty to the firm.
• Routinely develops and implements solutions where problems arise.
• Assists peers in problem-solving.
• Leverages talents of colleagues in own problem-solving.
• Routinely seeks and shares information with colleagues.
• Directs and facilitates others’ contributions to team, staff and client meetings.
• Displays work ethic and values of the firm in day-to-day behavior.

Skills on Resume: 

• Billing Target Achievement (Hard Skills)
• Team Performance Management (Soft Skills)
• Staff Appraisals (Hard Skills)
• Resource Allocation (Hard Skills)
• Staff Productivity Management (Soft Skills)
• Agency Growth Contribution (Soft Skills)
• Problem Solving (Soft Skills)
• Team Leadership and Facilitation (Soft Skills)

Job Summary:

• Oversee the development, implementation, assessment and refinement of comprehensive communications plans and strategies designed to convey the university’s mission and vision to a variety of internal and external audiences. 
• Consult with campus leadership and others to identify opportunities for collaborative communications efforts that effectively employ limited resources to the greatest possible effect.
• Select, train, manage and motivate a team of public relations professionals in the areas of media relations, internal communications, multimedia, social media, and other digital communications. 
• Serve as university spokesperson and coordinate media outreach and responses. 
• Responsible for messaging and content on the university’s official website and news site and coordinating with marketing and social media, as well as the management of digital assets, services and tools up to enterprise level. In consultation with the associate vice chancellor, manage the public relations team’s budget and approve payroll.
• In coordination with the assistant vice chancellor, draft speeches, campus announcements, opinion pieces and other communications on behalf of the chancellor and other senior leaders. 
• Identify opportunities for senior leaders to participate in national conversations about current events and position them as influencers in higher education and specific academic fields.
• Oversees the news team’s crisis communications planning, training, response, preparation and ongoing assessment and refinement of efforts. 
• Serves as university spokesperson during a crisis, in the absence of more senior leaders.
• Execute social media strategy and actively manage Exec presence and communications through LinkedIn and Twitter
• Coordinate interviews and press releases along with creating talking points and presentations to support various events, campaigns, and meetings
• Develop a plan to secure and maximize a brand presence in emerging markets (press mentions, content, award submissions, etc.)

Skills on Resume: 

• Communications Strategy (Hard Skills)
• Collaborative Efforts (Soft Skills)
• Team Management (Soft Skills)
• Media Relations (Soft Skills)
• Digital Content Management (Hard Skills)
• Speech Writing (Hard Skills)
• Crisis Communications (Hard Skills)
• Social Media Management (Hard Skills)

Job Summary:

• Manage PR agencies of record in conjunction with the Head of Publicity
• Serve as point of contact for personal publicists and talent with respect to campaign schedules and events
• Work with talent on red carpets, premieres, and press days
• Work with outside vendors for the production of press assets, including press notes and electronic press kits
• Oversee agency distribution of press breaks and reviews
• Book talent travel for all press events including flights, hotels, and ground transportation in concert with a travel agency
• Secure and negotiate talent grooming resources for press days and appearances
• Create, review, and distribute talent schedules for press events
• Manage links and screening assets for press, word-of-mouth screenings, and premieres in partnership with Distribution
• Act as logistics and screening contact during talent travel & press events in partnership with Post-Production
• Maintain resources available on the Publicity website
• Create and manage PR budgets in partnership with Accounting
• Prepare and track expenses and review credit card statements for Publicity
• Submit invoices to Accounting on behalf of Publicity

Skills on Resume: 

• PR Agency Management (Soft Skills)
• Talent Coordination (Soft Skills)
• Event Management (Soft Skills)
• Press Asset Production (Hard Skills)
• Media Distribution (Hard Skills)
• Travel Coordination (Hard Skills)
• Budget Management (Hard Skills)
• Expense Tracking (Hard Skills)

Job Summary:

• Oversee the organization’s public relations function, including a team of talented direct reports and outside resources
• Develop and execute public relations strategies for the company’s products and services, inclusive of B2C and B2B businesses
• Create and manage annual PR plans, including budgets, timelines, product launches, etc.
• Develop and implement ongoing organizational communications strategies
• Analyze all media coverage and oversee social listening, drafting appropriate responses for public-facing platforms and customer service
• Oversee pitching, media monitoring and media results
• Maintain online pressroom presence and work with creative teams to develop collateral, including audio-video assets and press kits
• Organize and oversee promotional events such as press tours and conferences 
• Prepare executive leadership for all interview opportunities to include talking points and media training
• Represent the organization as a primary spokesperson
• Routinely invests in building agency and client accounts and resources.
• Continually seeks new ways to learn and improve.

Skills on Resume: 

• Team Management (Soft Skills)
• PR Strategy Development (Hard Skills)
• PR Plan Management (Hard Skills)
• Communications Strategy (Hard Skills)
• Media Monitoring (Hard Skills)
• Media Relations (Soft Skills)
• Event Coordination (Hard Skills)
• Executive Preparation (Soft Skills)

Job Summary:

• Oversee Strategic PR plan
• Generate a mix of local and national press coverage consisting of both brand and product publicity.
• Manage local, national, and global award submissions in many categories including business, packaging, design, water, beverage, CPG, and more
• Maintain PR tracker or CRM for secured coverage, pitches, responses, leads, and contacts
• Constantly pitch Waiakea for different stories and angles utilizing ambassadors, sustainability initiatives, and giveback programs
• Develop messaging and drafting stakeholder communications, including press releases, speeches, presentations, pitch materials
• Contribute everything from writing pitches, and insights to presentation decks, and networking with potential outlets
• Share with the team best practices of PR that ensure quality results
• Continue to build out new PR opportunities by forging new Waiakea relationships
• Represent the Waiakea at industry functions, promoting the brand at events
• Collaborate with the marketing team on upcoming launches
• Prepare weekly reports and updates for the marketing team, along with monthly updates for the leadership team
• Managing samples and PR kits to be sent
• Primary phone contact for Publicity
• Oversee all periodical and digital press subscriptions

Skills on Resume: 

• Strategic PR Planning (Hard Skills)
• Press Coverage Generation (Hard Skills)
• Award Submissions Management (Hard Skills)
• PR Tracker Management (Hard Skills)
• Pitching and Story Development (Soft Skills)
• Messaging and Communication (Hard Skills)
• PR Networking (Soft Skills)
• Brand Representation (Soft Skills)