Job Summary:

• Liaise with the Marketing and Sales teams to support with required asset
• Actively seek opportunities to enrich and enhance CRM data
• Monitor and improve the quality of captured data where standards are not being met
• Maintain an up-to-date, clean, and accurate database and assist in good record-keeping practices
• Make updates to client and contact records to update marketing lists
• Make use of CRM database to provide reports or data lists to the Marketing and Sales departments
• Deal with CRM inquiries from CRM stakeholders
• Maintain the integrity of Prospect and Customer database with an emphasis on data accuracy, database hygiene and growth by creating Marketo programs to automate processes
• Review data for inconsistencies or anomalies that could skew analytical results
• Document data and process flows to reflect current state
• Support Marketing Operations Managers working on various projects to ensure that corporate priorities are met on time
• Maintain targeting segments to be used by marketing team members
• Manage all incoming data files to ensure consistent and accurate data is brought into the database
• Understand Data Privacy laws and help ensure compliance.

Skills on Resume:

• Data Management (Hard Skills)
• CRM Expertise (Hard Skills)
• Quality Assurance (Hard Skills)
• Reporting Skills (Hard Skills)
• Project Coordination (Soft Skills)
• Stakeholder Engagement (Soft Skills)
• Compliance Knowledge (Hard Skills)
• Process Documentation (Hard Skills)

Job Summary:

• Working collaboratively with Sales and Product teams, design marketing campaigns and develop key messaging to effectively reach target audiences and nurture leads with the goal of increasing inbound MQLs.
• Own creation, editing and automation of email marketing campaigns in Pardot.
• Build email lists and create emails (both email design and content).
• Ensure design and layout of emails are optimized, user- and mobile-friendly.
• Coordinate with designers on graphics needs.
• Create and refine email lists, secure external email databases.
• Ongoing database optimization and support additional marketing efforts 
• Track, analyze and report campaign results.
• Collect and develop content, schedule and send email and manage any unsubscribes.
• Working with teams throughout the company, strategize, draft and schedule other eblasts and e-newsletters.

Skills on Resume:

• Campaign Design (Soft Skills)
• Pardot Proficiency (Hard Skills)
• Email Creation (Hard Skills)
• Design Optimization (Hard Skills)
• List Management (Hard Skills)
• Data Analysis (Hard Skills)
• Content Development (Hard Skills)
• Email Strategy (Soft Skills)

Job Summary:

• Build out up-to-date, comprehensive contact records for customers.
• Consolidate/merge contacts as needed in Sales Cloud.
• Create new contact records for customers in Sales Cloud.
• Establish governance / processes to monitor and maintain the health of database.
• Establish nomenclature and standardization for receiving customer data for the system.
• Collaborate with the team to build technical requirements for improvements 
• Work with the team to understand key data integrations to ensure compliance and accuracy in data quality.
• Guide roadmap improvements to governance and tech stack to increase MedSurg future data strategy

Skills on Resume:

• Record Management (Hard Skills)
• Data Consolidation (Hard Skills)
• Process Governance (Hard Skills)
• Data Standardization (Hard Skills)
• Team Collaboration (Soft Skills)
• Technical Requirements (Hard Skills)
• Data Compliance (Hard Skills)
• Strategy Guidance (Soft Skills)

Job Summary:

• Implements new property builds and openings in CRS/RSS, Lanyon, 3rd party OTA sites and other proprietary databases that distribute content on behalf of the property.
• Generates, tracks updates progression on property builds and keeps all status up to date while responding to property, FOS's and opening team's request in a timely professional manner.
• Creating property profiles which feed content to OTA partners and performs quality assurance checks for the delivery of data being distributed across the web and any other proprietary information.
• Maintains minimum content score/production score by completing assigned task and requested updates within assigned timeframe.
• Provides support and direction in the delivery of content to 3rd party OTA and proprietary data to various distribution channels.
• Reviews historical CRS/RSS data and provides proactive assistance and feedback to Property Managers, Area Managers, and Franchise Operations Directors on updates for fresh content which helps in reaching maximum occupancy and competitive placement within their market and segment.
• Establishing governance/processes to monitor and maintain the health of the physician database
• Keeping proprietery database systems up to date and reply to queries from companies that wish to buy physician sample
• Manage database changes and re-designs
• Analyze database issues and troubleshoot or configure the database accordingly

Skills on Resume:

• Database Implementation (Hard Skills)
• Progress Tracking (Hard Skills)
• Profile Creation (Hard Skills)
• Content Assurance (Hard Skills)
• Support & Direction (Soft Skills)
• Data Review (Hard Skills)
• Governance Establishment (Hard Skills)
• Issue Analysis (Hard Skills)

Job Summary:

• Identify new sources of leads in current and expanded solutions.
• Evolve and continually optimize customer segmentation planning and targeting strategies to drive and optimize growth across all solutions.
• Conduct predictive modeling, statistical analysis and experimental design to continually optimize marketing campaigns.
• Drive marketing automation.
• Uncover user behavior, patterns and long-term trends.
• Report on campaigns using Salesforce.
• Coordinate content marketing, digital marketing and marketing campaigns.
• Working knowledge of Salesforce (CRM and Service) or Service Cloud, and Campaign Monitor.
• Monitor database performance to ensure high levels of security and speed

Skills on Resume:

• Lead Identification (Hard Skills)
• Segmentation Strategy (Hard Skills)
• Predictive Modeling (Hard Skills)
• Marketing Automation (Hard Skills)
• Trend Analysis (Hard Skills)
• Salesforce Reporting (Hard Skills)
• Campaign Coordination (Soft Skills)
• Database Monitoring (Hard Skills)