CUSTOMER RETENTION MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: September 12, 2024 - The Customer Retention Manager analyzes customer data, builds targeted segments, and creates engagement programs to drive loyalty and retention. Focuses on delivering high-quality, accurate results while leveraging strong analytical and communication skills. Works effectively in an Agile environment, collaborating with multiple teams to execute retention initiatives efficiently.

Essential Hard and Soft Skills for a Standout Customer Retention Manager Resume
  • Data Analysis
  • Customer Segments
  • CRM Tools
  • Campaigns
  • A/B Testing
  • Email Marketing
  • Loyalty Programs
  • Project Management
  • Budgeting
  • Automation Tools
  • Communication
  • Problem Solving
  • Detail-Oriented
  • Leadership
  • Teamwork
  • Adaptability
  • Analytical
  • Customer Focus
  • Time Management
  • Creativity

Summary of Customer Retention Manager Knowledge and Qualifications on Resume

1. BA in Marketing with 4 years of Experience

  • Excellent stakeholder management skills
  • Experience managing teams and supportent stakeholder managementing team development
  • Build effective relationships across all levels and business functions
  • Strong analytical and numerical skills
  • Excellent attention to detail
  • Good working knowledge of contact center, data management, and direct marketing
  • Experience in project and change management
  • Driven to deliver on all targets, with the ability to manage operational KPIs
  • A strong understanding of budget/forecasting
  • Excellent business and commercial awareness

2. BS in Business Administration with 5 years of Experience

  • Related experience in a subscription-based role (or equivalent)
  • Experience using Microsoft Word, Excel, and PowerPoint
  • Experience analyzing data and communicating insights from those analysis
  • Related experience in a subscription based B2B role (or equivalent)
  • SQL / PostgreSQL experience
  • Experience leading successful retention initiatives
  • Experience leading Retention Technology initiatives that involve the implementation and optimization of business rules
  • High level of intellectual curiosity and willingness to challenge the status quo
  • Able to work with little direction after initial onboarding and training

3. BA in Communications with 7 years of Experience

  • Used campaign management and analytics tools like Hubspot, Salesforce, Leanplum Localytics, Mixpanel, Adjust, Google Analytics, Tableau or similar
  • Understanding of retention metrics and KPIs
  • Understanding/basic knowledge of HTML and CSS and can use SQL
  • Analysed customer data, built segments and created engagement programs
  • Result driven, communicative personality with attention to detail and strong analytical skills
  • Familiar with loyalty and retention programs
  • Quality, accuracy and attention to detail are critical
  • Excellent verbal communication skills, with the ability to communicate clearly, effectively and appropriately with colleagues at all levels
  • Familiar with Agile methodologies and work environment and can work with multiple agile teams focused on different initiatives at the same time
  • Proactive, enthusiastic and like to create things
  • Fluent English is mandatory, knowledge of German or any additional language 
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