Job Summary:

• Understands internal stakeholders business objectives and needs.
• Identifies customer insights & trends information needed to provide strategic input to short and long-term marketing, communication, customer experience or product development plans.
• Select and recommends the most appropriate and cost efficient external sources of data and research methodology and techniques needed to uncover customer insights & trends and based on sound understanding of business needs and priorities.
• Actively seeks, collect, synthetize and analyze customer insights & trends information from both primary and secondary sources that are already available 
• Consolidates all external sources of customer insights & trends data.
• Manages all external research efforts within the Customer & Marketing organisation and even outside (e.g. supports product & service development).
• Supervises all research projects from the beginning of briefing out research agencies till the summary and internal deployment (lead, manage, execute, report).
• Aligns and cooperates with Digital BI teams to ensure relevant research data is integrated into digital dashboards to ensure easy and flawless accessibility of data any time.
• Reviews and recommend changes to the Marketing Power BI Dashboard in order to best serve relevant business decision makers needs.
• Takes a consultative approach with business partners, helps to articulate and prioritize information needs and translating business needs into ‘researchable’ objectives.

Skills on Resume:

• Business Needs (Soft Skills)
• Insights Analysis (Hard Skills)
• Methodology Selection (Hard Skills)
• Data Consolidation (Hard Skills)
• Research Management (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Dashboard Integration (Hard Skills)
• Power BI Optimization (Hard Skills)

Job Summary:

• Accountable for research projects and ensures they are delivered on time and within budget along with written reports and presentations.
• Leverages digital tools and systems to ensure the efficiency of research work and ensures its scalability to the rapid growth of the business.
• Uses internal research capabilities instead of external whenever relevant to ensure cost efficiency.
• Leads both quantitative and qualitative research ongoing projects (like Brand Awareness, Customer Satisfaction Survey) and adhoc projects (like FGDs, Price Perception surveys).
• Makes business oriented recommendations.
• Uses sound market research and analysis skills in supporting relevant business teams to make strategic decisions and provide input into key cross-functional projects. 
• Ensures that conclusions and recommendations for all researches conducted are clearly communicated, shared cross-functionally.
• Synthesizes data from multiple sources and translates findings into actionable customer insights and recommendations based on reports received from the research agencies or from inhouse researches.
• Develops and articulates new customer insights and ensures learnings are understood by the teams. 
• Tracks and analyses key customer segment trends in the core markets.

Skills on Resume:

• Project Management (Hard Skills)
• Data Analysis (Hard Skills)
• Digital Tools Proficiency (Hard Skills)
• Cost Efficiency (Hard Skills)
• Research Methodology (Hard Skills)
• Strategic Decision Support (Soft Skills)
• Communication Skills (Soft Skills)
• Customer Insights Development (Soft Skills)

Job Summary:

• Provides customer insight inputs into customer profile segmentation and Customer Journey Maps.
• Track, assess and reports brand health performance and its drivers based on various sources of researches, provides input to Senior Brand Manager via identifying key opportunities for differentiation and improvement.
• Track, assess and reports customer satisfaction performance and its drivers based on various sources of researches, provides input to Customer Experience Journey Excellence Manager via identifying opportunities for improvement at key customer journey stages.
• Provides customer insights input to future product development plans to Commercial teams.
• Recommends external agencies to use based on business needs.
• Recommends sustainable and efficient research agency set-up.
• Manages research budget efficiently and accurately.
• Manages and improves in-house research and insights reporting dashboards.
• Identifies cost saving opportunities.
• Controls the cost associated with research agencies. 
• Provides stewardship for existing agencies.

Skills on Resume:

• Customer Insights Analysis (Hard Skills)
• Brand Performance Tracking (Hard Skills)
• Customer Satisfaction Tracking (Hard Skills)
• Product Development Input (Soft Skills)
• Agency Selection (Soft Skills)
• Budget Management (Hard Skills)
• Dashboard Management (Hard Skills)
• Cost Control (Hard Skills)

Job Summary:

• Support the development/growth of customer centricity  business by expanding and implementing a broad reaching b2b and b2c customer research and analytics program which aligns with global efforts and evaluates the attitudes, opinions and aspirations of the region’s customers/stakeholders/partners
• Identify and track key customer satisfaction and brand/business unit reputation/performance metrics through select instruments including NPS/CSAT, customer journey mapping and brand rep trak/brand attributes
• Maintain or improve on previous years regional key metrics
• Continue to integrate new modalities – i.e. Machine Learning, into the platform
• Identify, assess and report key customer insights derived from the research to aid in the development and implementation of Customer Experience Action Plans to drive improvements in customer experience
• Create/facilitate connections with customers throughout all business units to gain insights and drive referrals, renewals, sales, cross-sell and upsell opportunities, etc
• Source and manage key agency partner(s) and other needed vendors
• Responsible for the region’s customer research budget
• Ensure that all team processes support risk management and the appropriate governance is followed.
• Legal and risk sign off obtained for all marketing campaign related materials

Skills on Resume:

• Customer Research (Hard Skills)
• Data Analytics (Hard Skills)
• Satisfaction Tracking (Hard Skills)
• Machine Learning (Hard Skills)
• Insights Reporting (Hard Skills)
• Collaboration (Soft Skills)
• Vendor Management (Soft Skills)
• Risk Management (Soft Skills)

Job Summary:

• Build and evolve our company wide consumer and brand segmentation framework.
• Lead research and programs that result in a deeper understanding of target consumers for existing and new brands.
• Manage the development, design, and execution of segmentation strategies with internal and external partners.
• Translate data and key findings from research to inform actionable consumer, brand, and market segmentation strategies.
• Synthesize key insights and formulate actionable recommendations for strategic initiatives.
• Translate the data into understandable content, prepare and present finding to senior leadership.
• Collaborate with and advise other KCE teams to ensure they have a deep understanding of the target consumer, especially as it relates to consumer needs, behaviors, attitudes, and demographics.
• Lead, develop, coach, the consumer and segmentation analyst in the expectations of their roles and through their career evolution. 
• Provide leadership to external partners contracted to work closely with the team.

Skills on Resume:

• Segmentation Strategy (Hard Skills)
• Consumer Research (Hard Skills)
• Data Translation (Hard Skills)
• Insight Synthesis (Hard Skills)
• Presentation Skills (Soft Skills)
• Cross-Team Collaboration (Soft Skills)
• Team Leadership (Soft Skills)
• Vendor Leadership (Soft Skills)

Job Summary:

• Gather perspectives from AspenTech customers through 1:1 interviews, focus groups and surveys. 
• Designing, executing, interpreting and presenting appropriate research based on the questions being raised. 
• Reports to the Sr. Director of Market Insights and Analytics
• Work closely with the other members of this team, as well as product management, customer success and marketing employees around the world.
• Perform qualitative & quantitative research and provide business recommendation, including study design, fieldwork (survey execution), data analysis and reporting in template format
• Manage vendor relationships in each geography and work with each to continuously improve processes and reduce cycle time of study execution
• Continuously innovate and build new processes to improve customer experience.
• Create and manage a seamless automated process to run studies on continuously improving understanding of customer demographic and category behavior across geographies

Skills on Resume:

• Customer Interviews (Soft Skills)
• Research Design (Hard Skills)
• Collaboration (Soft Skills)
• Data Research (Hard Skills)
• Data Analysis (Hard Skills)
• Vendor Management (Soft Skills)
• Process Innovation (Soft Skills)
• Study Automation (Hard Skills)