CUSTOMER RELATIONSHIP MANAGEMENT LEAD RESUME EXAMPLE

Published: September 19, 2024 - The Customer Relationship Management Lead ensures optimal integration and innovation within the CRM framework, closely collaborating with various teams to enhance customer journey efficiency. Emphasizes full utilization of CRM capabilities and manages direct relationships with platform providers to maximize data potential and drive strategic initiatives. Coordinates with the Insight & Analytics team to refine audience segmentation, campaign analysis, and develops multi-channel marketing strategies to boost customer engagement and achieve organizational objectives.

Tips for Customer Relationship Management Lead Skills and Responsibilities on a Resume

1. Customer Relationship Management Lead, Jackson Industries, Sacramento, CA

Job Summary: 

  • Ensuring that the BU needs are clear towards Gaudi central team specially in relation to deployment of roadmap items, priority list of changes and bugs and definition of budget priorities
  • Participate in Global BU CRM managers highlighting Paints EMEA needs
  • Consolidate and prioritize BU requirements towards the deployment of roadmap items, changes & bugs priority tickets and budget requests
  • Contact the business unit (BU) for the Global CRM Manager (product owner), and makes sure that new or changed functionality is deployed successfully
  • Supports CRM Roadmap creation, consolidates BU inputs and prioritization
  • Is an ambassador for the CRM workstream, including first line functional support for all process and system related (functional questions) questions and issues
  • Educates end-users on business processes and systems (for functional areas)
  • Ensures business driven continuous improvement and harmonization of processes and system and education
  • Ensures processes and systems are used in the best manner to enable operational efficiency
  • Monitors & drives Change & Adoption efforts (on continuous basis)


Skills on Resume: 

  • CRM Roadmap Development (Hard Skills)  
  • Requirements Consolidation (Hard Skills)  
  • Functional Support Provision (Hard Skills)  
  • End-User Education (Hard Skills)  
  • Process Harmonization (Hard Skills)  
  • Operational Efficiency Analysis (Hard Skills)  
  • Change Management (Soft Skills)  
  • Stakeholder Engagement (Soft Skills) 

2. Customer Relationship Management Lead, Beacon Tech Solutions, Orlando, FL

Job Summary: 

  • Develop strategies and programs which drive health and performance of the customer database to enrich customer lifecycles
  • Be the key point of contact for all IM CRM activities internally and with regional HQ and global HQ
  • Work closely with and align activities with eCommerce, Brand, Channel & Corporate Marketing teams, and partner with them on the flawless delivery of CRM and customer focused campaigns
  • Drive the strategic audience and segmentation frameworks across product launch, always on, post purchase and trigger based journeys to drive growth and loyalty across the breadth of products within the IM Portfolio
  • Work with stakeholders and agencies to develop and prepare post campaign reporting , evaluations and insights that can be leveraged in future campaigns, shared & presented to key business owners including HQ and RHQ
  • Custodian of the owned customer experience, including strategising & developing customer contact playbook: key channels, contact frequencies, journey considerations
  • Create audience insights across first, second and third party data that can be leveraged across future campaigns
  • Create a roadmap that articulates planned CRM activities, as well as developing and running weekly reporting that demonstrates the impact of the total CRM activities in-market
  • Ensure have an ongoing test & learn framework to develop ongoing understanding and capabilities about data driven, customer first marketing
  • Look at opportunities to develop first party data enhancement projects, and successfully deliver to improve owned data


Skills on Resume:

  • CRM Strategy Development (Hard Skills)  
  • Segmentation Management (Hard Skills)  
  • Campaign Reporting (Hard Skills)  
  • Data Enhancement Techniques (Hard Skills)  
  • Stakeholder Management (Soft Skills)  
  • Cross-Functional Collaboration (Soft Skills)  
  • Test and Learn Framework Implementation (Hard Skills)  
  • Audience Insight Analysis (Hard Skills)  

3. Customer Relationship Management Lead, Riverway Communications, Austin, TX

Job Summary: 

  • Lead weekly and monthly email campaign reporting and analysis, confidently dissecting the data, providing recommendations.
  • Methodically plan, create, and optimise all CRM campaigns.
  • Support of the CRM system (Zoho CRM) for enquiry handling, marketing campaign creation and event management.
  • Produce high quality automated journeys that are student centric, innovative, and relevant.
  • Developing the segmentation strategy to deliver more targeted and personalised digital marketing communications.
  • Producing detailed analysis, defining, managing and reporting on KPIs to evaluate performance, advocating student-centric decision making.
  • Work closely with the CRM System Manager and wider stakeholders to build a strategy that helps impact the core KPIs set out by the business.
  • Manage CRM workload and relationships with core stakeholders (i.e. Marketing, Admission, Registry, Business Development team and Design).
  • Responsibility for ensuring all digital activities comply with relevant legislative requirements, such as DPA (and GDPR) and web accessibility.
  • Collaborate with internal stakeholders to build best in class CRM campaigns.
  • Lead a team of high performing CRM professionals to drive operational excellence and business impact.


Skills on Resume:

  • CRM Campaign Management (Hard Skills)  
  • Data Analysis (Hard Skills)  
  • Zoho CRM Expertise (Hard Skills)  
  • Segmentation Strategy Development (Hard Skills)  
  • KPI Management (Hard Skills)  
  • Legislative Compliance (Hard Skills)  
  • Team Leadership (Soft Skills)  
  • Stakeholder Collaboration (Soft Skills)  

4. Customer Relationship Management Lead, Summit Retail Solutions, Boston, MA

Job Summary: 

  • Lead & develop a team of highly effective CRM marketers to launch and optimize lifecycle programs that increase engagement with user base.
  • Advocate for Postmates CRM priorities with metrics to design and product teams
  • Define data requirements and induct behavioral data into the marketing automation and campaigns’ solutions.
  • Build structures, process, and guidance for working with marketing, creative, analytics and operation teams.
  • Work closely with Analytics/Data Science on measurement frameworks, test design, planning, and analysis.
  • Partner with deployment, content and creative teams to design and launch complex campaigns using internal and external tools.
  • Developing a roadmap for the integration/migration of new CRM system Braze
  • Working with Data Engineers to support the development of pipelines
  • Collaborate with Data Science and Data Analysts to target communications based on propensity and behaviour
  • Engage with stakeholders to gather requirements
  • Support on the overall CRM architecture


Skills on Resume: 

  • CRM Strategy Development (Hard Skills)  
  • Data Integration Management (Hard Skills)  
  • Campaign Design (Hard Skills)  
  • Stakeholder Engagement (Soft Skills)  
  • Team Leadership (Soft Skills)  
  • Cross-Functional Collaboration (Soft Skills)  
  • Metrics Analysis (Hard Skills)  
  • Test Planning (Hard Skills)  

5. Customer Relationship Management Lead, Greenfield Banking, Denver, CO

Job Summary: 

  • Point of contact for all day to day enquiries relating to CRM, sales funnel, campaigns, etc. for global dealers and internal colleagues
  • Support for all CRM aspects of lead generation, sales conversion, sales process, customer loyalty and ROI reporting
  • Supports in the creation of training and communication assets to support adoption of the CRM solution amongst the global dealer network
  • Consult with E-mail Marketing team to support development of customer communications
  • Support with advice for internal stakeholders on the customer experience to support delivery of the CRM Strategy (Marketing Communications, Launch Strategy, Product Strategy, Client Support, Global Dealer network, etc.)
  • Measure the business impact of the communication plans via tailored reporting
  • Responsible for creation and management of all CRM reporting
  • Responsible for customer data accuracy and cleansing processes
  • Monitoring the execution of tailored communications to ensure appropriate engagement of the company with all contacts, aligned with dealer contact strategies
  • Ensure that an agile approach to the CRM strategy is adopted to address specific business needs as arise i.e. customer satisfaction / reacting to customer survey results
  • Support of the Salesforce Creative & Technical agencies


Skills on Resume: 

  • CRM Strategy Implementation (Hard Skills)  
  • Salesforce Management (Hard Skills)  
  • ROI Analysis (Hard Skills)  
  • Data Cleansing (Hard Skills)  
  • Training Material Development (Hard Skills)  
  • Stakeholder Consulting (Soft Skills)  
  • Agile Methodologies (Soft Skills)  
  • Communication Planning (Soft Skills) 

6. Customer Relationship Management Lead, Prism Media Group, Charlotte, NC

Job Summary: 

  • Maintaining the quality of Hubspot database, keep it clean, optimised and organised
  • Working with sales and marketing teams to optimise the ways use Hubspot to generate insights that drive decision-making
  • Training new users on the use of HubSpot - Sales Hub and Marketing Hub - maintain training materials and documentation 
  • Ensuring compliance with GDPR requirements and acting as data steward
  • Overseeing the entire Lead to Deal process in Hubspot and suggesting improvements that increase productivity and conversion
  • Helping keep Marketing and Sales activities connected
  • Setting up automation and workflows 
  • Setting up dashboards and monitoring, analysing and reporting on campaigns, channels, and KPIs as required by the business using HubSpot analytics and other data sources
  • Producing best in class reports on an agreed upon cadence to ensure the rest of the business is informed on marketing activity
  • Analysing the data after it has been collated to provide actionable insights
  • Supporting the enrichment of contact data in hubspot through progressive profiling


Skills on Resume:

  • Data Stewardship (Hard Skills)  
  • GDPR Compliance (Hard Skills)  
  • HubSpot Proficiency (Hard Skills)  
  • Automation Setup (Hard Skills)  
  • Dashboard Creation (Hard Skills)  
  • Insight Analysis (Hard Skills)  
  • Cross-Functional Collaboration (Soft Skills)  
  • Training Development (Soft Skills)  

7. Customer Relationship Management Lead, Horizon Health Services, Seattle, WA

Job Summary: 

  • Responsibility for the further development of the CRM strategy for the consumer brand in 10 markets as well as the achievement of relevant KPIs along the customer journey
  • Development of all relevant processes and measures in close cooperation with other departments
  • Identify opportunities for continuous improvement and create a culture of innovation through effective leadership
  • Define the OKR and develop roadmaps for team for goal setting and success measurement
  • Manage the flow of day to day operations to ensure that processes are successfully meeting all business and performance requirements
  • Liaise with Marcom and manage IT working relationship/deliverables in systems changes
  • Support in the delivery of Dealer & Regional Marketing Plans
  • Drive culture of constant improvement in the CRM practice and process
  • Act as subject matter expert for Salesforce CRM and Marketing Cloud within the business
  • Ensure that the company makes maximum use of the investment made in Salesforce products and adopt relevant updates in a timely manner
  • Delivering audience profile and behaviour data to the media sales team to use in sponsorship pitches
  • Supporting the development of attribution model and considering options for use of third party tools.


Skills on Resume: 

  • CRM Strategy Development (Hard Skills)
  • Process Optimization (Hard Skills)
  • Innovation Leadership (Soft Skills)
  • OKR Development (Hard Skills)
  • Operations Management (Hard Skills)
  • Cross-Departmental Collaboration (Soft Skills)
  • Marketing Plan Implementation (Hard Skills)
  • Salesforce CRM Expertise (Hard Skills)

8. Customer Relationship Management Lead, Legacy Manufacturing, Nashville, TN

Job Summary: 

  • Design monitoring system and processes, so that can analyze, report, and improve performance
  • Understand and manage unexpected changes in the performance of our automated actions, or any ad-hoc sendings
  • Build knowledge and continuously improve actions analyzing and sharing A/B testing results and defining the next steps
  • Measure the marketing pressure, and its impact on performance and give recommendations (channels, sending time...) for continuous improvement
  • Build, recruit and lead a team of two direct reports
  • Deliver great energy to get things done and help team succeed to achieve ambitious objectives through management rituals (dailies, weeklies, 1o1s, progress reviews)
  • Accountable for MARKET eCommerce Stores customer base growth, value, engagement and brand consideration.
  • Leadership of customer strategy, programs and promotional cycles in the MARKET.
  • Lead MARKET best in class email channel as key driver of direct to customer strategy and value.
  • Promote cross channel integration to deliver best in class MARKET programs and promotional cycles.
  • International lead for selected program across regions (strategy and development).


Skills on Resume: 

  • System Design (Hard Skills)
  • Performance Analysis (Hard Skills)
  • A/B Testing & Data Analytics (Hard Skills)
  • Team Leadership (Soft Skills)
  • Project Management (Hard Skills)
  • Strategic Planning (Soft Skills)
  • Cross-Channel Marketing Strategy (Hard Skills)
  • International Collaboration (Soft Skills)

9. Customer Relationship Management Lead, Clearview Logistics, Omaha, NE

Job Summary: 

  • Management of the overall CRM for the group including email and push.
  • Encourage innovation to ensure everything is optimised and everyone works closely with other teams to streamline and optimise customer journeys
  • Take advantage of the full capabilities of the CRM system and own the relationship with the CRM platform
  • Follow internal processes and manage stakeholders to maximise the potential from the customer data
  • Work closely with the Insight & Analytics team to enhance audience segmentation and customer modelling and campaign performance reporting
  • Develop marketing contact journeys for multi-channel retention, growth and re-activation lifecycle campaigns.
  • Keep up to date with new technologies and propose recommendations for further enhancements to the CRM activity
  • Own and manage projects in addition to day to day workload
  • Define the initiatives roadmap that leads the CRM department to successfully hit the OKRs supporting the strategies
  • Collaborate with performance marketing, campaigns, creativity, content & communications teams as well as product and operations, to ensure smooth cross-functional coordination
  • Drive innovation in the CRM department, embrace new opportunities offered by the latest technologies and trends


Skills on Resume: 

  • CRM Management (Hard Skills)
  • Stakeholder Management (Soft Skills)
  • Data Analysis (Hard Skills)
  • Campaign Management (Hard Skills)
  • Process Optimization (Hard Skills)
  • Cross-functional Collaboration (Soft Skills)
  • Project Management (Hard Skills)
  • Innovation & Technology Adoption (Soft Skills)

10. Customer Relationship Management Lead, Catalyst Design Studios, Boise, ID

Job Summary: 

  • Facilitate key recurring agile ceremonies: daily standups, weekly test planning, bi-weekly scale planning, monthly cross-channel planning, quarterly retrospectives
  • Serve as the owner and admin of the scrum board, scrum backlog and all associated reports and views used by scrum teams to manage testing lanes
  • Organize brainstorms and ideation sessions to drive new test idea generation to fuel the testing backlog
  • Own month-end reporting and meeting facilitation: Scrum KPI tracking, revenue banking, tracking against Capex budget, and overall cross-channel alignment
  • Co-ordinate year-end processes: Business learnings and impact recaps, goal setting and forecasting, process refinements and communications
  • Work closely with channel and analytics activation leads to understand pain points and work with scrum team to use agile practices to resolve
  • Constant and proactive discovery of new ways in which to bring more efficiency and a more streamlined process for the scrum team
  • Demonstrate Sephora values: Passion, Innovation, Expertise, Balance, Respect, Teamwork, and Initiative.
  • Work on any other reasonable task required by manager
  • Work with the wider Programme teams such as Account Management, AML, RG and KYC to understand processes, business risk and upcoming challenges in order to support with the right typologies, treatment and segmentation


Skills on Resume:

  • Agile Project Management (Hard Skills)
  • Scrum Board Administration (Hard Skills)
  • Data Analysis & Reporting (Hard Skills)
  • Ideation & Brainstorming (Soft Skills)
  • Meeting Facilitation & Presentation (Soft Skills)
  • Cross-functional Collaboration (Soft Skills)
  • Problem Solving & Critical Thinking (Soft Skills)
  • Process Optimization (Hard Skills)