CUSTOMER LOYALTY MANAGER RESUME EXAMPLE

Published: September 12, 2024 - The Customer Loyalty Manager leads and supports the call center, resolving complex and sensitive queries while driving daily operations. Sets up and controls internal quality processes, constantly monitors service parameters, and analyzes customer feedback to enhance service alignment with local norms and expectations. Reviews business performance to APAC management monthly and reports directly to the Head of Customer Service & Support at the Headquarters.

Tips for Customer Loyalty Manager Skills and Responsibilities on a Resume

1. Customer Loyalty Manager, BrightPath Solutions, Phoenix, AZ

Job Summary: 

  • Relaunch and maintain a successful Ocado’s Customer Loyalty program
  • Utilise insights to identify and tackle the pain points and retention barriers for customers
  • Build rewards, propositions & other initiatives to influence a desired customer behaviour and improved customer experience
  • Come up with a highly engaging, personalised communication plan for Ocado’s customers
  • Create high impact campaigns to drive customer retention metrics
  • Upscale and expand Refer-a-friend proposition
  • Manage Smart Pass, Reserved and App comms plan and future roadmap
  • Work across marketing, trade, merchandising, buying and the Customer Hub teams to coordinate loyalty initiatives and consistency of messaging across all customer points
  • Research loyalty landscape and provide innovative ideas for the future roadmap for customer retention.
  • Team management according to company guidelines.


Skills on Resume: 

  • Loyalty Program Management (Hard Skills)  
  • Customer Insights Analysis (Hard Skills)  
  • Rewards Development (Hard Skills)  
  • Communication Planning (Hard Skills)  
  • Campaign Management (Hard Skills)  
  • Cross-Functional Coordination (Soft Skills)  
  • Market Research (Hard Skills)  
  • Team Leadership (Soft Skills)

2. Global Customer Loyalty Manager, NextWave Innovations, Raleigh, NC

Job Summary: 

  • Managing advisory board programs for customers and partners
  • Working closely with product management team on content for advisory board meetings
  • Supporting reference requests for marketing activities and sales opportunities
  • Working closely with sales and customer success teams to source peer and public customer references
  • Maintaining reference tracking database
  • Writing case studies and blogs to promote public references
  • Working cross-functionally with other VMware teams on joint references across product lines
  • Working with customer success on gifting programs
  • Developing and executing community strategy
  • Establishing and growing key relationships with customer and partner champions


Skills on Resume: 

  • Advisory Board Management (Hard Skills)  
  • Content Development (Hard Skills)  
  • Marketing Support (Hard Skills)  
  • Sales Collaboration (Soft Skills)  
  • Database Management (Hard Skills)  
  • Content Writing (Hard Skills)  
  • Cross-Functional Collaboration (Soft Skills)  
  • Relationship Development (Soft Skills)

3. Customer Loyalty Program Manager, Apex Ventures, Columbus, OH

Job Summary: 

  • Development of national CRM strategy.
  • Adaptation of international strategic concepts at national level.
  • Analysis of customer target groups and application of appropriate mechanics.
  • Development and management of various promotional mechanisms.
  • Management of promotional articles.
  • Performance monitoring and reporting.
  • Budgeting and planning of yearly performance KPIs.
  • Develop plans benchmarking and adjust field/corporate objectives in accordance with industry changes.
  • Supervise staff and maximize effectiveness of department resources to accomplish annual business plan within budget.
  • Take on special tasks or projects to support the overall vision of the organization


Skills on Resume: 

  • CRM Strategy Development (Hard Skills)  
  • Strategic Adaptation (Hard Skills)  
  • Customer Analysis (Hard Skills)  
  • Promotion Management (Hard Skills)  
  • Performance Monitoring (Hard Skills)  
  • Budget Planning (Hard Skills)  
  • Staff Supervision (Soft Skills)  
  • Project Management (Hard Skills)

4. Manager Customer Experience & Loyalty, Stellar Performance Inc., Richmond, VA

Job Summary: 

  • Assess performance, develop strategic initiatives and action plans to achieve national objectives for customer satisfaction with Dealer service, as measured by KSI and CSI. 
  • Provide framework and direction for all aspects of the aftersales customer experience. 
  • Lead the field and corporate employees, including development of training activities in collaboration with KU. 
  • Lead the development of reporting to ensure sustainment of dealership activities
  • Responsible for managing the successful launch, implementation, execution and sustainment of Service Business Development related initiatives and achievement of department objectives. 
  • Expansion of tactics, training and regional coordination. 
  • Manages strategies, initiatives, and tactics to improve Service Retention. 
  • Lead the department in the development of approaches and initiatives to achieve loyalty. 
  • Overseeing the development of strategies, tactics and Executive Approval Decks.
  • Represent Service Operations to other KMA departments, Regions, Dealers, KMC, KMNA, and vendors to promote a customer-centric point of view throughout the organization. 


Skills on Resume: 

  • Performance Assessment (Hard Skills)  
  • Strategic Planning (Hard Skills)  
  • Customer Experience Management (Hard Skills)  
  • Team Leadership (Soft Skills)  
  • Training Development (Hard Skills)  
  • Program Management (Hard Skills)  
  • Stakeholder Engagement (Soft Skills)  
  • Strategic Communication (Soft Skills)

5. Customer Loyalty Manager, Harmony Enterprises, Boulder, CO

Job Summary: 

  • Hire, train, and coach all Customer Success team members
  • Assist with difficult calls or issues that may arise on a daily basis
  • Lead team meetings and set expectations ensuring call center goals
  • Prepare reports and analyze data to improve processes and maximize efficiency and customer satisfaction
  • Mentor team members and encourage growth within the organization
  • Identify trends and opportunities to increase profitability
  • Identify the needs of training for the team and address them with proper coaching
  • Conduct Customer Service & Support onboarding training for the retail team


Skills on Resume: 

  • Team Management (Soft Skills)  
  • Conflict Resolution (Soft Skills)  
  • Meeting Leadership (Soft Skills)  
  • Data Analysis (Hard Skills)  
  • Mentorship (Soft Skills)  
  • Trend Identification (Hard Skills)  
  • Training Development (Hard Skills)  
  • Onboarding Training (Hard Skills)

6. Customer Loyalty Manager, Momentum Services, Orlando, FL

Job Summary: 

  • Oversee both the B2C and B2B aftersales operations
  • Lead and offer guidance and support to the call center for handling daily routines
  • Resolve complex and sensitive queries or escalated complaints from the call center
  • Review and challenge the existing work practices and procedures, and drive improvements and change initiatives
  • Set up and control the delivery of Internal quality process on customer's relationship
  • Collect and analyze customer's feedback to define short and long term development to fit customer's expectations in relation to the local norms
  • Uphold the service quality by constantly monitoring the parameters, not limited to the CSat score and NPS from customers
  • Review the business to APAC management on a monthly basis
  • Report directly to Head of Customer Service & Support in the Headquarters


Skills on Resume: 

  • Operations Management (Hard Skills)  
  • Call Center Leadership (Soft Skills)  
  • Conflict Resolution (Soft Skills)  
  • Process Improvement (Hard Skills)  
  • Quality Control (Hard Skills)  
  • Feedback Analysis (Hard Skills)  
  • Performance Monitoring (Hard Skills)  
  • Strategic Reporting (Hard Skills)