CUSTOMER INSIGHTS ANALYST RESUME EXAMPLE
Published: September 12, 2024 - The Customer Insights Analyst designs and implements surveys, develops support materials for qualitative research, and delivers insightful analyses and actionable recommendations. Synthesizes primary and secondary research to uncover fact-based insights and drives strategy development through compelling recommendations. Oversees the targeted marketing program, including customer segmentation, performance forecasting, and impact analysis, providing essential insights to inform strategic decisions.
Tips for Customer Insights Analyst Skills and Responsibilities on a Resume
1. Customer Insights Analyst, Greenway Solutions, Phoenix, AZ
Job Summary:
- Producing actionable insight from multiple data sources that deliver significant, measurable customer and commercial benefits.
- Liaising and collaborating with multiple product teams across Product & the wider business
- Ownership of apps metrics, analytical & reporting improvements
- Using a selection of analytics tools to evaluate and optimize app performance and suggest customer experience improvements
- Supporting & driving CRO using A/B (& multivariate) testing
- Influencing the apps strategy and direction through behavioral and commercial data
- Work with counterparts across offices to develop and deliver data strategy
- Keep abreast of new developments in consumer insights research and behavioral techniques
- Work closely with other internal marketing teams to aid the development of new programs as well as improving current programmes.
Skills on Resume:
- Data Analysis (Hard Skills)
- Stakeholder Collaboration (Soft Skills)
- Metrics Management (Hard Skills)
- Analytics Tool Proficiency (Hard Skills)
- Conversion Rate Optimization (Hard Skills)
- Strategic Influence (Soft Skills)
- Cross-Office Coordination (Soft Skills)
- Market Research (Hard Skills)
2. Customer Insights Analyst, Market Prodigy Analytics, Richmond, VA
Job Summary:
- Design, lead, and execute strategic customer insights projects that generate actionable insights to help better serve customers.
- Support large, cross-divisional projects by delivering insights to inform strategic business decisions.
- Weaves a coherent customer narrative across multiple sales channels and data sources, using analyses to make recommendations for improvements to product, pricing, and operations based on findings
- Acts as the lead practitioner for all Customer Experience work, performing all activities and managing 3rd parties when needed in conducting experience research, tests and optimization tactics across all channels.
- Reports to CRM and interacts with Omnichannel, Operations, IT, Marketing, and Product teams to conduct research, testing, and optimization of any existing and/or new channels/touchpoints.
- Present findings and visualize data to a wide range of stakeholders.
- Partner with internal teams to address complex business questions and provide insightful analysis through strong storytelling capabilities to both technical and non-technical stakeholders.
- Maintain an understanding of defined Customer Experience principles and reflect this in business recommendations
Skills on Resume:
- Strategic Project Management (Hard Skills)
- Cross-Divisional Collaboration (Soft Skills)
- Data Analysis (Hard Skills)
- Customer Experience Research (Hard Skills)
- Stakeholder Communication (Soft Skills)
- Data Visualization (Hard Skills)
- Business Storytelling (Soft Skills)
- Customer Insight Development (Hard Skills)
3. Customer Insights Analyst, DataSharp Innovators, Toledo, OH
Job Summary:
- Perform quantitative and qualitative analyses
- Develop surveys, support material development for qualitative research, analyze, & deliver compelling findings and recommendations
- Analyze existing primary and secondary research to uncover fact-based insights
- Synthesize disparate information, translating complex ideas into compelling, actionable recommendations that drive experiments, strategies, and tactics
- Analyze and share insights from Customer Promoter Program tracking tool
- Design, plan and execute the targeting of customers through the company’s targeted marketing programme, including building the customer segmentations
- Provide accurate and relevant insights to support business objectives and help inform key decisions
- Understand and track customer journeys and behaviours
- Forecast, monitor and review the performance of this targeted marketing programme reporting to senior finance and commercial stakeholders.
Skills on Resume:
- Quantitative Analysis (Hard Skills)
- Qualitative Analysis (Hard Skills)
- Survey Design (Hard Skills)
- Data Synthesis (Hard Skills)
- Customer Segmentation (Hard Skills)
- Insight Communication (Soft Skills)
- Performance Monitoring (Hard Skills)
- Stakeholder Reporting (Soft Skills)
4. Customer Insights Analyst, Insightful Enterprises, Fargo, ND
Job Summary:
- Analysis of a broad range of data from the business focused on the customer but including product and store.
- Using insight from data to make recommendations for change within the business.
- Maintaining customer related databases and reporting suites to enable the CRM to interpret insights, identify opportunities and react efficiently.
- Identifying opportunities and deliver actionable insight to help direct the customer team.
- Providing robust accurate reporting of business information to the business within agreed timescales.
- Providing an independent view on the effectiveness of all business initiatives and make recommendations for considerations.
- Using all available data to make conclusions on business performance that will help influence decisions on how improve trading proposition.
- Building and maintain strong relationships with key stakeholders across the business.
- Proactively listen to partners to find new ways to drive business value
- Support cross-functional workstreams, able to effectively manage multiple projects
Skills on Resume:
- Data Analysis (Hard Skills)
- CRM Management (Hard Skills)
- Database Maintenance (Hard Skills)
- Strategic Recommendation (Hard Skills)
- Reporting Accuracy (Hard Skills)
- Problem-Solving (Soft Skills)
- Stakeholder Engagement (Soft Skills)
- Project Management (Soft Skills)
5. Customer Insights Analyst, Trend Analysis Corp, Reno, NV
Job Summary:
- Write articles on research study results for publication via relevant media (e.g. intranet site, PowerPoint presentation, etc.)
- Serve as the internal market research and voice of customer resource expert on member, client, competitive, industry and/or other research, including data sources, methodologies (qualitative and quantitative), and insights interpretation
- Work with internal clients, providing consultations as needed to ensure a consultant, ensuring research meets the needs of the requestor and is interpreted correctly
- Manage survey administration and communication, including quarterly/annual surveys, competitive benchmarking surveys, and/or other custom surveys
- Research and identify new issues and trends that may impact Prime’s strategic planning and marketing efforts
- Collect data and conduct internal interviews to synthesize findings and summarize potential implications for Prime and its stakeholders
- Transform analytical output into actionable insights, build clients materials, and engage clients throughout the process (scoping to delivery)
- Respond to ad-hoc analytical requests from internal stakeholders
- Ensuring quality control and oversight of reporting outputs.
- Responsible for providing campaign insights to increase incremental sales and optimise campaigns to improve SCR of campaigns.
Skills on Resume:
- Article Writing (Hard Skills)
- Market Research Expertise (Hard Skills)
- Client Consultation (Soft Skills)
- Survey Management (Hard Skills)
- Trend Analysis (Hard Skills)
- Data Synthesis (Hard Skills)
- Insight Development (Hard Skills)
- Quality Control (Hard Skills)