CUSTOMER INSIGHTS ANALYST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: September 12, 2024 - The Customer Insights Analyst excels in advanced SQL, is adept at querying and managing relational databases, enhancing data extraction for deep insights. Employs robust visualization tools like Tableau and is proficient with cloud platforms including GCP, AWS, and Azure. Combines strong analytical and communication skills to influence decisions across business levels, effectively managing tight deadlines and complex digital environments.

Essential Hard and Soft Skills for a Standout Customer Insights Analyst Resume
  • Data Analysis
  • Statistical Modeling
  • SQL
  • Python/R
  • Market Research
  • CRM Software
  • Data Visualization
  • A/B Testing
  • Predictive Analytics
  • Survey Design
  • Critical Thinking
  • Communication
  • Problem-Solving
  • Attention to Detail
  • Adaptability
  • Collaboration
  • Presentation Skills
  • Leadership
  • Creativity
  • Empathy

Summary of Customer Insights Analyst Knowledge and Qualifications on Resume

1. BA in Marketing with 8 years of Experience

  • Clinical experience
  • Basic understanding of medical instrumentation and devices.
  • Must be knowledgeable and able to work efficiently within the Microsoft Office suite (including Word and Excel). 
  • Must be capable of learning and working efficiently in ERP systems.
  •  Must be capable of learning additional software 
  • SPD Technician Certification 
  • Experience utilizing Continuous improvement or lean processes.
  • Must be able to problem-solve complex issues.
  • Ability to influence multiple layers of customer management to ensure new processes are implemented correctly.
  • Working knowledge of SharePoint and Tableau

2. BA in Statistics with 3 years of Experience

  • Advanced SQL for extracting, querying and relational databases
  • Strong visualization skills (Ideally Tableau)
  • Exposure to cloud platforms is highly regarded (google could platform / GCP, AWS or Azure
  • Preferred knowledge of statistical modelling tools and techniques e.g. segmentation, propensity models
  • Understanding of online infrastructure e.g. cookies, tags, ad serving
  • Experience in digital analytics or digital media insights would be highly regarded
  • Strong interpersonal, communication, problem solving and time management skills.
  • Excellent organisational and communication skills - both written and verbal.
  • Ability to work under pressure, prioritise tasks & meet deadlines.
  • Strong influencing skills with ability to effectively liaise at all levels of the business

3. BA in Business Analytics with 6 year of Experience

  • Self-starter, able to prioritize
  • Must be strong in-person communicator and capable of handling challenges and problems on-the-go / without significant guidance.
  • Strong time management skills, ability to think strategically and manage multiple projects and deadlines.
  • Experience with analytics, tracking and reporting KPIs of digital businesses and projects.
  • Experience with A/B testing and audience segmentation
  • Experience querying databases with SQL or through a like interface.
  • Knowledge of data-gathering tools (i.e. Google Analytics, Parse.ly, Segment) and experience working with a technical team to collect relevant data.
  • Demonstrated interest in and passion around topics including well-being, productivity, neuroscience, psychology, performance and wisdom
  • Proactive, collaborative and eager to learn
  • Previous experience with Google Analytics, Parse.ly, Facebook Insights/Ads, Twitter Analytics, Instagram Analytics, LinkedIn Insights

4. BA in Economics with 7 years of Experience

  • Experience in marketing management.
  • Experience tracking, measuring, and reporting on results of various marketing functions to determine ROI.
  • Experience with Google Analytics, Tag Manager and Data Analytics.
  • Advanced to Expert level experience in Google Sheets, Microsoft Excel, Tableau or other data visualization tools.
  • Highly proficient in using SQL for data analysis and reporting.
  • Basic knowledge of modern database structures and data modeling, with an emphasis on practical experience joining distinct tables.
  • Strong leadership and management skills.
  • Advanced analytical skills and data-driven thinking.
  • Advanced communication and interpersonal skills.
  • Must have the ability to effectively present information in one-on-one and small group situations to vendors and other employees of the organization.

5. BA in Psychology with 2 years of Experience

  • Knowledge of SQL (or similar), Excel, Powerpoint
  • Experience in using data visualisation software e.g. Tableau, Alteryx
  • Experience in an analytical role
  • Strong analysis / numerical skills
  • Excellent time management, planning and organisational skills
  • Experience or knowledge of design thinking and agile practices desired
  • Experience working in a large organization
  • Experience in undertaking market research in a financial services organization
  • Experience in scripting and designing research surveys
  • Public Speaking Comfort and Experience

6. BA in Marketing with 2 years of Experience

  • Experience in a Consumer Insights, Market Research or Business Analysis role
  • Extensive experience analyzing consumer attribute and behavioral (transaction, web browsing, marketing channel interaction) data
  • Extensive experience with SQL 
  • Experience with Python, CDP (Treasure Data) and data visualization tools (Power BI)
  • Proficiency with Qualtrics and Microsoft Office suite
  • Proficiency with Airtable and Entrata
  • Ability to manage multiple projects and meets goals and deadlines timely and consistently.
  • Experience of working with agencies (desirable)
  • Knowledge of the convenience retail sector (desirable). 
  • Excellent attention to detail

7. BA in Statistics with 3 years of Experience

  • Prior experience in executing complex data analysis, using analytical software tools (sql) and techniques gained in a large organisation
  • Must have experience in writing code in SQL or SAS and helpful to also have Python OR R
  • Experience in Microstrategy, Tableau or other data visualization software
  • Have a proven track record of turning data analysis into insights and sharing those insights with business stakeholders in a large, complex organisation
  • Proven ability to translate and articulate business needs into data analysis plans
  • Ability to navigate complexity and ambiguity and provide pragmatic solutions to meet stakeholder expectations
  • Demonstrated ability to build effective relationships with business stakeholders at all levels
  • Excellent verbal and written communication skills
  • Ability to plan and prioritise effectively, organising tasks and managing competing resources and demands
  • Demonstrates strong organizational and problem-solving skills, attentive to detail.

8. BA in Business Analytics with 5 year of Experience

  • Experience in customer insights, marketing research, or other relevant 
  • Customer insights and/or marketing research curriculum experience 
  • High empathy and curiosity to see the world through the customers’ eyes
  • Analytical and problem-solving skills
  • Ability to execute all phases of quantitative design including survey programming, data collection, analysis, report creation and delivery of results to manager
  • Ability to work with partners to extract data for analysis
  • Effective written and verbal communication skills, including ability to explain and defend data analysis and insights
  • Data visualization skills to help bring stories to life
  • Ability to translate research into actionable insights for business, services and customer experience
  • Ability to learn quickly and produce high quality work in short periods of time
  • Highly self-motivated, solutions-oriented, and proactive problem-solving
  • Intermediate knowledge/use of business-related PC applications, such as Excel, Word, Outlook, and Power Point

9. BA in Economics with 4 years of Experience

  • Knowledge of category management or supply chain management 
  • Demonstrated experience creating advanced reports and dashboards by applying strong technical knowledge of features and functions of business intelligence tools
  • Background in retail analytics and SQL knowledge
  • Experience with MicroStrategy for reporting and developing complex metrics 
  • Outstanding communication skills, able to communicate with all levels of an organization
  • Ability to present strategic information, data, and results in a clear and understandable manner utilizing methods appropriate to various forums
  • Strong interpersonal and negotiation skills, with a high degree of self-motivation and ability to work independently
  • Detail oriented with strong organizational skills
  • Ability to analyze structured & unstructured customer research data, identifying root cause of customer issues/pain points
  • Experience using survey platforms (such as Qualtrics), business intelligence programs (such as Tableau), and statistical software (such as SPSS) to analyze data 
Relevant Information
Customer Insights Manager Skills, Experience, and Job Requirements
Senior Manager Customer Insights Skills, Experience, and Job Requirements