Published: Aug 30, 2024 - The Creative Team Leader oversees the development of corporate branding standards and the creation of artistic, user-friendly web designs, including Webflow themes and custom B2B/B2C materials. This position leads and motivates a team of graphic designers, web designers, and artists while managing multi-channel marketing efforts such as email campaigns, social media, and trade shows. This role collaborates with clients and stakeholders to create and execute style guides for publications, products, or campaigns.
Tips for Creative Team Leader Skills and Responsibilities on a Resume
1. Creative Lead, Urban Studios, Portland, OR
Job Summary:
- Lead a team of designers for Paid Ads
- Assist in interviewing, hiring, training, mentoring, developing, and evaluating talent for the Creative Performance team
- Lead content and campaign planning for collaborations with licensing partners such as SEGA-Sonic, Ghostbusters, Cobra Kai, Rick and Morty, Harry Potter, Batman, Street Fighter and more.
- Ideate and generate content and marketing assets with the graphic design team to produce fresh ads and creative.
- Manage project requests and workflows for the branch marketing team, which will include assessing project priorities and managing timelines.
- Provide support for the branch marketing team, ensuring projects are delivered according to the creative brief.
- Communicate regularly with stakeholders, gather project requirements, and assist with leading project kick-off meetings.
- Provide feedback to the Branch Marketing Manager on opportunities for improvement within the creative team.
- Monitor and update resources while providing consultation, support, and training to peers.
- Drive team creative engagement and identify opportunities for development in order to stay up to date on the latest marketing trends.
- Schedule team meetings and help drive continued improvement of workflows.
Skills on Resume:
- Team Management (Soft Skills)
- Talent Development (Soft Skills)
- Campaign Planning (Hard Skills)
- Creative Ideation (Hard Skills)
- Project Management (Hard Skills)
- Stakeholder Communication (Soft Skills)
- Continuous Improvement (Soft Skills)
- Creative Engagement (Hard Skills)
2. Creative Team Leader, Bright Ideas Agency, Austin, TX
Job Summary:
- Manage corporate branding, logo, and document branding standards and guidelines.
- Develop corporate identity, print material design, multimedia development and web development.
- Design cutting-edge, artistic, and user-friendly Webflow themes in Photoshop.
- Design and implement custom consumer-friendly materials for B2B and B2C presentations.
- Develop a strong skill set in HTML coding for effective web page designs and layouts.
- Create email marketing, landing pages, lead acquisition ads, PPC / AdWord campaigns.
- Market business through multiple channels including internet forums, social media, trade shows, and personal networks
- Managing and motivating a team of graphic designers, web designers and artists
- Deciding how to turn ideas and messages into visuals
- Creating and executing for a publication, product or campaign style guide
- Meeting with and creating designs for clients or marketing and advertising departments reporting to stakeholders and boards
Skills on Resume:
- Identity Development (Hard Skills)
- Multimedia Creation (Hard Skills)
- Web Design (Hard Skills)
- PPC Campaigns (Hard Skills)
- Marketing and Promotion (Hard Skills)
- Team Management (Soft Skills)
- Visual Communication (Soft Skills)
- Stakeholder Interaction (Soft Skills)
3. Creative Lead, Mosaic Creations, Raleigh, NC
Job Summary:
- Leading the design output across a range of brands and projects, and being the go-to for design for client services and project teams.
- Working towards the top of craft, having broad and multifaceted creative abilities and the ability to deliver outstanding creativity within the given time pressures.
- Bring an extensive knowledge of design tools and techniques, often pioneering new methods and trialing emerging software.
- Expanding awareness of the business’s considerations and providing context from a creative POV by managing and providing direction around each project in line with the brief and project budgets.
- Helping to manage a team of talented designers with different specialisms, including one-to-one management responsibilities.
- Improving and creating new, collaborative ways to work with conceptual creative and production, including partnering with the Creative Director or Creatives to guide the best creative work.
- Contributing to scoping future projects and timelines, defining creative deliverables and determining resource profiles.
- Helping to guide other departments when it comes to selecting and working with third-party design partners.
- Mentoring and inspiring team, through the championing of craft and helping them work with other disciplines.
- Helping individuals pursue their career and creative goals.
Skills on Resume:
- Creative Leadership (Soft Skills)
- Advanced Design Proficiency (Hard Skills)
- Project Management (Hard Skills)
- Team Management (Soft Skills)
- Collaborative Creativity (Soft Skills)
- Strategic Planning (Hard Skills)
- Interdepartmental Coordination (Soft Skills)
- Mentorship and Inspiration (Soft Skills)
4. Creative Lead, New Wave Media, Boulder, CO
Job Summary:
- Develop new ad strategies to help increase the performance of client accounts
- Train existing team on new skills needed to increase performance of creative output
- Establish schedules for short-term and long-term projects, and ensure goals and deadlines are met
- Led the development and execution of creative content and visuals within defined design languages for each sub-brand and program without losing the voice of the brand, including executing independently and being responsible for the overall output of the creative product.
- Develop innovative marketing experiences that help tell meaningful stories.
- Must understand, articulate, and strategically apply the latest platform, industry, creative trends, and digital best practices, always seeking the next opportunity for brands.
- Attend internal and client meetings and be the voice that communicates creative vision and processes, bringing stellar presentation skills to the table.
- Work to streamline creative processes to improve team structure at a wider level, providing input on wider operational systems
- Think across platforms and channels, mastering the attributes of each to create tailored content and conversations across each channel for total ecosystem engagement
- Creating high-quality and engaging work that meets the brief, and brings the brand and messaging to life
- Being a source of inspiration for the marketing department and wider business
Skills on Resume:
- Creative Strategy Development (Soft Skills)
- Team Training (Soft Skills)
- Project Scheduling (Hard Skills)
- Creative Leadership (Soft Skills)
- Innovative Marketing (Soft Skills)
- Strategic Application (Hard Skills)
- Communication (Soft Skills)
- Process Optimization (Hard Skills)
5. Creative Lead, Skylight Designs, Richmond, VA
Job Summary:
- Developing concepts for advertising or promotional video campaigns with strong optimisations for digital and social platforms
- Pitching ideas and assembling proposals for clients
- Storyboarding, scripting, or developing ideas with the wider creative team of art directors, designers, copywriters etc.
- Briefing those working in production on the agreed creative route
- Directing video shoots
- Working with editors to tell the best story
- Signing off projects before they are presented to the client
- Leading creative on multiple projects from conception to completion in accordance with deadlines
- Developing creative process across the business
- Educating and inspiring the wider team - keeping up to date with current trends within the creative industries
- Hiring, developing and managing the creative team - scheduling the best of their time.
Skills on Resume:
- Concept Development (Hard Skills)
- Client Proposal Pitching (Soft Skills)
- Storyboarding and Scripting (Hard Skills)
- Production Briefing (Soft Skills)
- Video Direction (Hard Skills)
- Editing Collaboration (Soft Skills)
- Project Approval (Hard Skills)
- Team Leadership (Soft Skills)
6. Creative Team Leader, Riverstone Marketing, Des Moines, IA
Job Summary:
- Collateral and Campaign Management Assist with the development of a well-functioning content calendar.
- Maintains and updates the content calendar in project management system Workfront.
- Adjusts the content strategy for several buyer personas that align with short- and long-term marketing objectives.
- Reports to Marketing Manager weekly on current collateral and channel usage.
- Creates a consistent message/design across multiple channels.
- Brand Identity and Guidelines Maintains adherence with all brand guidelines company-wide.
- Content, Creative, and Multimedia Oversight - Oversees, develops and executes graphic imagery and content for traditional/digital advertisements and communications while making sure to maintain all aspects of the Brand Standards.
- Supports the flow of accurate, consistent, timely and current information for the Credit Union.
- Responsible for first-line quality assurance and compliance adherence.
- Assists with marketing campaigns, timelines, project expectations, member/market communications and promotions to drive growth and advance the consistency of the Abounds brand.
Skills on Resume:
- Campaign Management (Hard Skills)
- Content Calendar Development (Hard Skills)
- Content Strategy Adjustment (Hard Skills)
- Reporting and Analytics (Hard Skills)
- Cross-Channel Messaging Consistency (Soft Skills)
- Guidelines Adherence (Hard Skills)
- Multimedia Oversight (Hard Skills)
- Quality Assurance (Hard Skills)
7. Creative Lead, Peak Vision Studio, Salt Lake City, UT
Job Summary:
- Deliver innovative, fresh, and exceptional designs to the highest standards
- Execute all design concepts and deliverables to established timelines with minimal supervision, including graphics, logos, web, video, and promotional assets
- Grow the awareness of and participation in the Eclipse Foundation community and projects by elevating brand through great design
- Evolve and ensure consistency and integrity behind the Eclipse Foundation’s brands and brand guidelines
- Collaborate with marketing team members, internal stakeholders, and external agencies to support content marketing (e.g., designing eBooks, white papers, social media assets, and more)
- Generate new ideas for design and content creation using expertise and great design eye
- Capture, edit, and produce photos and videos in the office and on location at conferences, trade shows, and events as projects dictate
- Design, implement, and maintain presentation templates, signage, and trade show collateral
- Develop and maintain a production calendar and the team responsible for hitting those deadlines
- Improve the Foundation’s creative workflow and processes to build a top-notch operation that meets the needs of the community
Skills on Resume:
- Innovative Design Thinking (Hard Skills)
- Project Management (Hard Skills)
- Brand Development (Hard Skills)
- Communication (Soft Skills)
- Content Creation (Hard Skills)
- Photo and Video Production (Hard Skills)
- Design and Presentation (Hard Skills)
- Workflow Optimization (Hard Skills)
8. Creative Lead, Evergreen Concepts, Seattle, WA
Job Summary:
- Ensuring the brand continues to lead the market in creative and design
- Offering alternative practical design routes where appropriate to inspire fresh thinking in order to achieve the required results
- Ensuring projects are delivered on time and to budget where a spend
- Provide confident creative direction across visual identity, visual storytelling, AV and campaign ideas.
- Boost creativity across work in both approach and execution.
- Develop AV strategy and how this shapes content strategy and content marketing.
- Champion, develop and protect the brand including brand guidelines and photo library.
- Expert hands-on design for a wide range of communications
- Build strong collaborative relationships with teams across the charity.
- Manage, inspire and lead designers and AV producers, as well as manage a pool of freelancers and a creative agency roster.
Skills on Resume:
- Creative Leadership (Soft Skills)
- Design Strategy (Hard Skills)
- Project Management (Hard Skills)
- AV Strategy Development (Hard Skills)
- Brand Management (Hard Skills)
- Hands-on Design Expertise (Hard Skills)
- Team Leadership (Soft Skills)
- Creativity Enhancement (Soft Skills)
9. Creative Lead, Horizon Digital Lab, Orlando, FL
Job Summary:
- Develop and execute concepts for a variety of creative projects that include graphic design, photography, and video editing
- Oversee day-to-day production of design projects and program activities
- Work with a creative team of designers and participate in team discussions to find the best technical solutions
- Collaborate with subject matter experts and writers to conceptualize and create illustrations that translate complex concepts into clear communication and data visualization
- Provide graphic design for visually compelling presentations, publications, and infographics
- Assist in the planning and implementation of brand, corporate, and marketing strategies
- Create marketing materials and advertising in printed and digital formats
- Direct the lead photographer with internal corporate photography assignments
- Delegate tasks, hold regular status meetings to track progress, and analyze the project throughout the development process.
- Produce briefs and creative materials to use in future campaigns.
- Ensure timelines are followed
Skills on Resume:
- Graphic Design Proficiency (Hard Skills)
- Video Editing (Hard Skills)
- Project Management (Soft Skills)
- Collaboration and Teamwork (Soft Skills)
- Creative Strategy Development (Soft Skills)
- Marketing Materials Creation (Hard Skills)
- Creative Brief Production (Soft Skills)
- Workflow Management (Soft Skills)
10. Creative Team Leader, Element Creative Agency, Boise, ID
Job Summary:
- Responsible for the improvement of the entire graphics process from concept to application to tracking effectiveness.
- Troubleshoot project or process problems and initiate improvements to design, collaboration, and efficiency processes
- Stays abreast of new graphic design techniques and technologies as well as increasing the graphic efficiency, effectiveness and clarity of all marketing messages to members/market.
- Concepts and Ideation Works closely with the Marketing Manager and Director of Brand and Marketing to create new ideas and generate creative concepts during team brainstorming sessions.
- Find new ways to increase exposure with our target personas.
- Lead and be responsible for the creative development of concepts, campaigns and advertising assets across film, digital social and traditional media.
- Work in teams with strategists, project managers and other creative leads.
- Collaborate with creative functions from other Chimney departments, such as film production, VFX, sound, motion design, content etc.
- Visualize ideas and concepts for creative presentations – to clients and in pitches.
- Be an integral part of pitching new business and developing new and interesting projects.
- Manage product lifecycle, monitor sales, and marketing index, and adjust pricing and supply strategy accordingly, responsible for the lifecycle success of the product
Skills on Resume:
- Graphic Design Expertise (Hard Skills)
- Creative Concept Development (Soft Skills)
- Process Improvement (Soft Skills)
- Teamwork (Soft Skills)
- Market and Trend Awareness (Hard Skills)
- Creative Presentation Skills (Soft Skills)
- Business and Marketing Acumen (Hard Skills)
- Innovation and Ideation (Soft Skills)
11. Creative Lead, Quantum Edge, Kansas City, MO
Job Summary:
- Collaborate with Lead agency and lead the development and creation of guidelines, directions and style guides for the different branding areas.
- Lead and manage the creative process supported by internal and external agencies to deploy and apply the brand across the entire channel mix from online and offline activities and campaigns, marketing assets and collateral, to the application of the branding on digital products websites, apps, mobile.
- Support and advice brand creators, designers, and producers in agencies and markets on the usage of Zurich’s Brand Visual Identity.
- Support the internalization of creative services, by reviewing and analyzing the demand to build different capabilities.
- Participate on the implementation and maintenance of new Digital Asset Management Systems and Brand Portal, distributing the Brand to creators, designers, producers and users.
- Encourage and enable the team to excel in the quality, efficacy and volume of their work.
- Maintain consistent Zurich’s brand voice, expression, and visual styles in all deliverables
- Support, build and maintain workflows for the creative production process for the entire asset mix,
- Ensuring they are executed and performed smoothly across the organization meeting and exceeding stakeholder’s expectations (i.e. Brand asset libraries, image sourcing, copyright licensing, etc.)
- Work closely with the UX/UI team to support and align on both digital and non-digital asset creation when needed.
Skills on Resume:
- Brand Management (Hard Skills)
- Creative Leadership (Soft Skills)
- Project Management (Hard Skills)
- Digital Asset Management (DAM) (Hard Skills)
- Team Collaboration and Support (Soft Skills)
- Quality Assurance (Hard Skills)
- Workflow Optimization (Hard Skills)
- UX/UI Alignment (Hard Skills)
12. Creative Lead, Silverline Media, Madison, WI
Job Summary:
- Utilize creative production software to manipulate digital files and make corrections
- Work closely with marketing to ensure product or service compliance.
- Report progress to the marketing manager
- Work with the Creative Content Director and Commercial Managing Editor in driving forward the long-term strategy of Bridge Studio
- Manage the Creative Leads and their professional development
- Develop a deep understanding of News UK news brands, platforms and distribution channels
- Attend client pitches and build strong client and agency relationships
- Generate, develop and produce original ideas and content strategy to client and agency briefs
- Determine the best ideas/stories/angles to deliver the needs of each campaign and establish the correct tone of voice for engaging the target audience
- Commission writers /creatives, negotiate and secure talent contracts
- Manages editorial costs to budget for each project
Skills on Resume:
- Digital Media Proficiency (Hard Skills)
- Marketing Collaboration (Soft Skills)
- Project Reporting (Hard Skills)
- Strategic Leadership (Soft Skills)
- Media Industry Insight (Hard Skills)
- Client Relationship Management (Soft Skills)
- Content Strategy Development (Hard Skills)
- Editorial and Budget Management (Hard Skills)
13. Creative Lead, Summit Creative Group, Tucson, AZ
Job Summary:
- Leads projects for Perennial Brands and drives the creative development process on Brand Identity, Package Design, Brand Guidelines and Channel Marketing Materials
- Maintain a central repository for company templates, letterhead, photography, logos, presentations, design files, etc.
- Introduce new ideas and ways of reaching audiences to achieve marketing and sales objectives, balancing creativity with strategic business thinking and innovation with brand integrity
- Attend all project briefings, and daily team meetings and review team members' work specific to Perennial Brands brand development
- Set expectations around deliverables and ownership with the project team and circulate information in a calm and confident manner
- Collaborates with Studio Director on overall creative aesthetics and producibility prior to presenting ideas to key stakeholders
- Collaborates with Studio Director and Client Services to estimate project hours
- Works collaboratively with resources across various departments such as Graphics, Enviro, Ideation, Communication, Digital, and Production to achieve objectives
- Simultaneously balance leading the creative and executing on the creative
- Establishes strong and positive working relationships with key stakeholders to ensure strategies are aligned with priorities and creative objectives
- Base on market analysis and market feedback, participate in making product roadmap and product planning
- Manage GTM of new products based on 4P mix across all supported regions independently, including making GTM plan, product progress supervision, sample product management, supply prediction, price planning, etc
Skills on Resume:
- Project Management (Hard Skills)
- Creative Development (Hard Skills)
- Content Management (Hard Skills)
- Innovative Marketing Strategies (Soft Skills)
- Team Leadership (Soft Skills)
- Coordination (Soft Skills)
- Stakeholder Management (Soft Skills)
- Product Planning (Hard Skills)
14. Creative Team Leader, PixelCraft Studio, Ann Arbor, MI
Job Summary:
- Provides focus and clarity in establishing goals, monitoring performance and supporting the project team working under supervision to provide guidance in their development
- Provides coaching and mentorship to the project team working under supervision to inspire creativity and innovation
- Excellent problem-solving skills and capacity to troubleshoot solutions
- Assess situations, make creative decisions, move with pace and responsiveness
- Presents creative concepts to the Chief Creative Officer and other stakeholders
- Develop creativity under the direction of the Ideation Lead
- Support on other client work
- Assists in the creation of mock-ups of artwork for client approval
- Support the Brand Governance team to ensure consistency and the correct usage of the Zurich brand and its visual expression
- Expert knowledge of creative development and production processes (i.e., working with creative briefs, setting realistic timelines, developing and maintaining standards for brand and communication)
- Mentor and develop Creative Service team members
Skills on Resume:
- Performance Monitoring (Soft Skills)
- Mentorship (Soft Skills)
- Problem-Solving (Soft Skills)
- Decision Making (Soft Skills)
- Presentation Skills (Soft Skills)
- Creative Development (Hard Skills)
- Brand Governance (Hard Skills)
- Creative Production Processes (Hard Skills)
15. Creative Lead, Red River Marketing, Fargo, ND
Job Summary:
- Maintain design libraries including pictures, images, videos, and other creative assets.
- Direct production and implementation of design materials including coordination with printers, photographers, videographers, or other companies.
- Coordinate with outside firms and partners including website design, paid media, video, or other vendors.
- Manage internal review and approval schedules.
- Work alongside the Marketing teams and APAC CoE Project Managers to ensure that all Dyson communications follow global visual identity standards.
- Understand the brand, philosophy, and design principles inside out, and use this understanding to adapt global assets to local channels, creating effective Dyson experiences that are consistent with style guides.
- Collaborate with the marketing team to ensure that briefs are strategically right for brand and appropriate for business, balancing short-term sales objectives with the longer-term building of equity in brand.
- Work closely with transcreation partners and third-party agencies to create new assets where global assets are not available for use.
- Oversee the launch and implementation of local campaigns in conjunction with the brand, social, digital, PR, and retail teams in market.
- Designing, directing, advising, reviewing, and working.
- Work collaboratively with and report to the Centre of Excellence Regional Creative Director APAC, providing visibility across all marketing activities and transcreation executions in SEA markets.
Skills on Resume:
- Asset Management (Hard Skills)
- Production Coordination (Hard Skills)
- Vendor Management (Soft Skills)
- Schedule Management (Soft Skills)
- Visual Identity Standards (Hard Skills)
- Brand Adaptation (Hard Skills)
- Strategic Marketing Collaboration (Soft Skills)
- Campaign Management (Hard Skills)
16. Creative Lead, Blue Sky Media, Albuquerque, NM
Job Summary:
- Manage and inspire a team of creative design and videography professionals.
- Mentoring the team to enhance their skills to deliver high-quality, on-brand, on-brief campaigns.
- Collaborate with Brand Marketing teams to bring brand strategies to life.
- Setting the vision for all of brands, and ensuring consistent implementation of creative.
- Act as the creative leader on brand projects across RedHill Education.
- Partner with Brand Marketing teams to undertake Research & Discovery, lead brand workshops, and develop new brand frameworks and brand identities.
- Development and ongoing management of the creative approval process, implementing workflows and project managing processes
- Convert marketing briefs into memorable campaigns and experiences for the brand's major intake campaigns.
- These campaigns incorporate both brand and acquisition messaging, and run across a wide range of channels.
- Create best practice digital content across all channels, collaborating with Brand Marketing teams
- Creative assets are performing against the desired business outcomes and continuously innovating and improving performance
Skills on Resume:
- Team Leadership (Soft Skills)
- Skill Development (Soft Skills)
- Brand Strategy Collaboration (Soft Skills)
- Creative Vision Setting (Soft Skills)
- Brand Framework Development (Hard Skills)
- Campaign Development (Hard Skills)
- Performance Analysis (Hard Skills)
17. Creative Team Leader, Pinecrest Advertising, Charleston, SC
Job Summary:
- Provide strategic direction for all creative projects at the company, in collaboration with brand and growth marketing teams as well as the executive team, ensuring the quality of all creative output.
- Creation of channel-specific digital creative ranging from website hero, PDP imagery and website comps for delivery to the engineering team, to emails and digital ad creative (Facebook, Instagram, Pinterest, etc.)
- Packaging and product collateral, retail assets, and direct mail
- Concept development, production, and post-production of shoots
- Own the creative development and creative production process from end to end and establish robust systems
- Support a high volume of elevated asset production from concept development to final creative review and flighting
- Develop creative project management best practices and processes
- Assess creative resourcing needs, which have historically been exclusively fulfilled by freelance or consulting copywriters/designers/photographers, and helps us determine the appropriate resourcing for supporting future growth
- Review existing brand guidelines and help us refine brand look and voice in support of the company’s continuing product and geographic expansion, ensuring that we have a compelling design language as we grow
- Handle market and competitor analysis, summarize research results and deliver marketing strategy
- Study and collect market feedback to drive product planning that better caters to market demand
Skills on Resume:
- Strategic Creative Direction (Soft Skills)
- Digital Creative Production (Hard Skills)
- Collateral Design (Hard Skills)
- Post-Production Management (Hard Skills)
- Process Management (Hard Skills)
- Project Management Best Practices (Hard Skills)
- Brand Guidelines Refinement (Hard Skills)
- Competitor Analysis (Hard Skills)