Job Summary:

• Managing site content structure and navigation to improve customer journey and experience
• Developing and implementing SEO campaigns, strategies, and initiatives
• Proactively developing and implementing ideas for conversion rate optimization and Website UX
• Generating reporting and gaining actionable insights through data analysis
• Overseeing key digital marketing projects supporting overarching brand image and growth strategy
• Providing insights to functions by analyzing performance on consumer behavior through Google Analytics
• Collaborating with the Marketing team on content development and delivery
• Identifying and prioritizing new distribution partners
• Optimize the conversion rates of traffic sources, f.e.landing pages of individual business areas
• Develop A/B tests by intensively using data and make suitable project suggestions
• Take ownership of the correct tracking of activities by using e.g. Google Analytics and establish a consistent documentation
• Close collaboration with Product, SEO, Webdev and Sales Departments

Skills on Resume:  

• Navigation Optimization (Hard Skills)
• SEO Strategy Development (Hard Skills)
• Conversion Rate Optimization (CRO) (Hard Skills)
• Data Analysis and Reporting (Hard Skills)
• Digital Marketing Project Management (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• A/B Testing and Experimentation (Hard Skills)
• Tracking and Documentation (Hard Skills)

Job Summary:

• Implement new customer digital journeys as part of the Product Team
• Understanding priorities for new digital website conversion by working across the business
• Creating new website content as well as managing off-shore pipeline of work
• Training off-shore teams on website CMS and best practices
• Feeding back into the Product team changes to help improve website conversion
• Working with the website Business Analyst to set up conversion reporting
• Using external tools to help improve agile conversion where changes are needed quickly
• Reviewing best-in-class digital conversion in both Residential and other industries
• Own somewhat-complex signup flow and make it much better.
• Design mock-ups and run conversion tests everywhere
• Assist all marketing teams with tracking and measuring activity.

Skills on Resume:  

• Digital Product Management (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Content Management and Strategy (Hard Skills)
• Training and Development (Soft Skills)
• Conversion Rate Optimization (CRO) (Hard Skills)
• Agile Methodologies (Hard Skills)
• Competitive and Comparative Analysis (Hard Skills)
• Technical Design and Testing (Hard Skills)

Job Summary:

• Developing & rolling out brand-new B2C website and lead generation funnel
• Putting a content management structure in place specifically towards B2C audience
• Designing and setting up digital conversion campaigns and SEA strategy together with team and the Brand section
• Optimizing and implementing lead management strategy and systems in close cooperation with affiliates and key stakeholders.
• Defining and setting up a personalization and marketing automation strategy focusing on B2C sales conversion.
• Outsourcing and supervising projects of digital agencies.
• Motivating and creating buy-in with all stakeholders (internal colleagues, affiliated companies and distributors) in order to optimize digital marketing projects (mainly focusing on the B2B2C sales conversion & awareness funnel)
• Manage, motivate and develop the digital conversion team (4 people)
• Map, measure, and optimize various marketing funnels.
• Own a somewhat complex signup flow and make it much better.
• Create mockups and run conversion tests everywhere
• Assist all marketing teams with tracking and measuring activity.
• Improve site's conversion and usability.

Skills on Resume: 

• Website Development (Hard Skills)
• Content Management Systems (CMS) (Hard Skills)
• Digital Marketing Strategy (Hard Skills)
• CRM Systems (Hard Skills)
• Marketing Automation (Hard Skills)
• Team Leadership (Soft Skills)
• Conversion Optimization(Hard Skills)

Job Summary:

• Collaborate with the CRO team on strategy and research
• Work with CRO analysts on timelines for the research roadmap
• Create professional client-facing research presentations
• Learn to conduct quantitative and qualitative customer research
• Work with the CRO team during internal strategy calls to develop new test hypotheses based on research and test insights
• Create finalized test plans and presenting to clients to get buy in and approval
• Report the weekly test results and insights (with help from senior management)
• Manage communication between the client and the testing team
• Coordinate with technical project manager to drive the process from test plans through launch
• Help set expectations with timelines and communicate to internal CRO team
• Assist with managing the testing roadmap and test prioritization in client meetings
• Communicate with clients about updates on tests between weekly sprint meetings
• Manage and create agendas for weekly client calls

Skills on Resume: 

• Collaborative Strategy Development (Soft Skills)
• Research Roadmap Coordination (Hard Skills)
• Professional Presentation Creation (Hard Skills)
• Research Methodology (Hard Skills)
• Hypothesis Development (Soft Skills)
• Test Planning and Execution (Hard Skills)
• Results Reporting (Hard Skills)
• Team Communication Management (Soft Skills)

Job Summary:

• Identify opportunities for improvement and operational efficiencies (better ways of working) by creating and driving the delivery of strategic initiatives
• Manage risk & compliance related issues/obligations, including performing quarterly control audits
• Partner with tech stakeholders (Adobe, CEE, App, NetBank & website) to investigate and troubleshoot issues impacting messaging
• Maintain SOPs and Operating Models based on feedback from Squads or changes to systems
• Partner with and provide SME support to business stakeholders to ensure capability solutions are effective and ready for handover to BAU
• Create and deliver training programs for new messaging locations
• Ensure the smooth and reliable operation of messaging capability by providing daily support and troubleshooting
• Plan & communicate system changes, outages and incidents which impact messaging capability and performance
• Review and approve campaigns for Prominent Locations if there is a gap of available peer reviewers.
• Take notes and capture action items during meetings
• Own follow-up action items in Asana (project management software)

Skills on Resume: 

• Strategic Initiative Development (Hard Skills)
• Risk and Compliance Management (Hard Skills)
• Technical Stakeholder Partnership (Soft Skills)
• SOP and Operating Model Maintenance (Hard Skills)
• SME Support and Partnership (Soft Skills)
• Training Program Development (Hard Skills)
• Messaging System Support (Hard Skills)
• System Change Communication (Soft Skills)

Job Summary:

• Developing a strong conversion strategy for the business across all categories
• Create a rolling 12-month plan of opportunities to drive traffic through to retail (e.g. CRM, Email, Social, Adimo, Search)
• Commercialise 1st / 2nd / 3rd party data and continue to seek further opportunities to do this and connect consumers to purchase
• Keep up to date with latest trends/capability & continually seek opportunities to drive further traffic to retail
• Inspire & engage the organization on the powerful role of a full-funnel approach
• Engage the sales team to seek out opportunities with customers in return for offering full-funnel connection opportunities to retailers
• Data capture and segmentation of audiences for targeting activity/campaigns
• Execute Precision marketing campaigns across all categories with B&Cs customers to drive growth
• Ensuring excellence in execution through right range & product focus for the specific retailer and key messages for the targeted audience
• Assessing the impact of campaigns and outline and plan to increase ROAS and drive incremental Topline growth opportunities

Skills on Resume: 

• Conversion Strategy Development (Hard Skills)
• Multichannel Traffic Planning (Hard Skills)
• Data Commercialization (Hard Skills)
• Trend Analysis and Market Adaptation (Hard Skills)
• Organizational Engagement (Soft Skills)
• Sales Team Collaboration (Soft Skills)
• Data Capture (Hard Skills)
• Precision Marketing Execution (Hard Skills)

Job Summary:

• Help to define investment scale & strategy for Poland /including all media TV, alternative models like content marketing, digital ecosystem, sampling strategy etc.)
• Provide Calorie Conversion angle input for portfolio strategy for Poland (transformation & development decisions) respecting calorie conversion strategy needs and in details
• Innovation stream and pace for the Polish market
• Provide strategic input to Local scope of the perfect store
• Provide strategic input to category vision & story for the Polish market supporting Calorie Conversion
• Own Value Calorie Conversion operating framework & scorecard, create engagement around Value Calorie Conversion strategy
• Manage CRO agency and combine third-party expertise with in-house knowledge
• Assist in the development and maintenance of Client Data Conversion project plans
• Build client management and consultative skills
• Escalate any client issues to the executive team

Skills on Resume: 

• Investment Strategy Definition (Hard Skills)
• Portfolio Strategy Input (Hard Skills)
• Market Innovation Planning (Hard Skills)
• Strategic Retail Consulting (Hard Skills)
• Category Vision Development (Hard Skills)
• Strategy and Scorecard Management (Hard Skills)
• CRO Agency Management (Soft Skills)
• Client Relationship and Issue Resolution (Soft Skills)

Job Summary:

• Develop and execute an insights-driven strategy to convert registered users as well as win back former customers.
• Own communication to all registered non-members across all platforms, devices, and communication channels (email, push notifications, website/in-app communication).
• Apply a test-driven approach to improve the performance of customer conversion.
• Work holistically to ensure the sign-up flow is optimized.
• Evaluate activities and report results and learnings to the management team.
• Cooperate with peers within the marketing team and international counterparts to share best practices and analytics.
• Developing and executing e-mail marketing strategies (for mobile and web) with a strong focus on triggering purchases.
• Reporting and forecasting the performance of areas of expertise.
• Review and validation of conversion data received from converting clients and/or former vendors
• Assist in reformatting of data into appropriate conversion files using MS Excel or MS Access
• Act as liaison with Trivandrum data conversion teams
• Resolve data exceptions identified by Trivandrum teams by communicating with Project team members

Skills on Resume: 

• Insights-Driven Strategy Development (Hard Skills)
• Multichannel Communication Management (Hard Skills)
• Test-Driven Conversion Improvement (Hard Skills)
• Sign-up Flow Optimization (Hard Skills)
• Performance Evaluation and Reporting (Hard Skills)
• Best Practice Sharing (Soft Skills)
• Email Marketing Strategy Execution (Hard Skills)
• Data Conversion and Liaison Activities (Hard Skills)