CONVERSION MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Jan 06, 2025 - The Conversion Manager specializes in the development, execution, and analysis of CRO programs and A/B testing, with a proven track record in enhancing digital conversion rates for SaaS environments. This position possesses extensive experience with analytical tools like Google Analytics and testing platforms such as Google Optimize, coupled with a strong statistical foundation to drive impactful business decisions. This role collaborates effectively with cross-functional teams, employing a user-centric approach to continuously optimize and refine testing strategies and business outcomes.

Essential Hard and Soft Skills for a Standout Conversion Manager Resume
  • A/B Testing
  • Web Analytics
  • SEO/SEM
  • Data Analysis
  • User Experience Design
  • Content Management Systems
  • HTML/CSS
  • Customer Journey Mapping
  • Conversion Rate Optimization
  • Marketing Automation Tools
  • Communication
  • Problem-Solving
  • Adaptability
  • Creativity
  • Leadership
  • Collaboration
  • Strategic Thinking
  • Attention to Detail
  • Time Management
  • Persuasion

Summary of Conversion Manager Knowledge and Qualifications on Resume

1. BA in Marketing with 3 years of Experience

  • Experience with website/web conversion optimization 
  • Proven track record of improving digital conversion rate and customer retention through multivariate, A/B testing 
  • Experience with direct-response copywriting  
  • Strong analytical skills. 
  • Ability to analyze large data sets and understand the conversion funnel to run tests that will improve performance 
  • Ability to analyze and build reports and synthesize metrics into tactical recommendations  
  • Energetic with a high attention to detail 
  • Experience working with multidisciplinary teams 
  • Knowledge and understanding of the Safelite process
  • Excellent communication skills
  • Experience with SV2 and MRM

2. BS in Data Analytics with 5 years of Experience

  • Experience in database or audience marketing
  • Excellent verbal and written communication skills
  • Adaptable, analytical thinker who can work both strategically as well as in a hands-on executional capacity
  • Innovative thinker who looks beyond immediate competitive set for inspiration and ideas.
  • Self-service bidding management across Google AdWords, Apple Search Ads, and Bing
  • Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
  • Strong collaboration skills
  • Experience determining target audience segmentation and how to cater unique marketing campaigns to capture attention
  • Excellent analytical and time-management skills
  •  Passion for sports AND/OR sports betting

3. BA in Communication Studies with 7 years of Experience

  • Experience in Marketing and site optimization
  • Experience with A/B testing tools
  • Deep analytical mindset that is obsessed with tracking and improving KPIs
  • Experience with UX design, wireframing and usability principles
  • Basic SQL knowledge and proficiency in Excel
  • Experience with Google Tag Manager and Google Analytics
  • Strong brand & portfolio experience
  • Sound understanding of brand portfolio and market dynamics and branding
  • Sound understanding & experience working with other key functions in the business
  • Good communication skills and fluent English

4. BS in Computer Science with 4 years of Experience

  • Experience developing, launching and analyzing CRO programs and tests, preferably for SaaS companies. 
  • Experience in managing a team of conversion analysts is a plus
  • Demonstrated proven track record of improving digital conversion rates (CVR) through testing and driving significant impact on the business
  • Ability to turn insights into test plans and build consensus and desire to test fast and continuously apply findings to achieve long-term goals
  • Experience with website testing platforms like Google Optimize, Optimizely, Split.io, or similar, and with analytics and reporting tools such as Google Analytics, Looker, or Tableau
  • Experience conducting quantitative and qualitative research and working closely with research & insights teams to drive learning and form new hypotheses
  • Ability to work closely with cross-functional teams such as brand, content, data analytics, and engineering to plan, deploy and monitor tests
  • Strong foundation in statistics with analytical & problem-solving skills
  • Experience with running a/b tests, multi variants tests, and applying different statistical models
  • Experience with user-centric with high empathy for the needs of both external and internal audiences
Relevant Information
Conversion Analyst Skills, Experience, and Job Requirements