CONSUMER PRODUCT MANAGER RESUME EXAMPLE

Published: August 9, 2024 - The Consumer Product Manager develops product roadmaps by aligning research with business goals and manages the digital product development lifecycle from discovery to launch, ensuring effective backlog grooming, feature elaboration, and competitive market analysis. This position leads scoping, requirement gathering, and solution design while defining Objectives and Key Results, and partnering with stakeholders to ensure successful feature deployment and adoption. This role manages project logistics and budgets, stays updated on industry trends, and analyzes campaign performance to identify opportunities and optimize future strategies.

Tips for Consumer Product Manager Skills and Responsibilities on a Resume

1. Consumer Product Manager, Procter & Gamble, Cincinnati, OH

Job Summary:

  • Manage P&L for deposit products to achieve revenue and expense targets
  • Create and maintain product performance and operational performance reports, and regularly assess and report on KPIs/progress toward goals
  • Work with Finance and Lending teams to set growth targets
  • Conduct competitive analyses and identify opportunities for enhancements or new product development
  • Liaise with operations, retail, e-services, IT and member experience teams to develop features and processes that enhance experiences
  • Develop process/mechanism for collecting member feedback from review sites, call center, retail teams and operations, and implementing enhancements
  • Regularly review and update disclosures and fees
  • Manage all pertinent notifications to consumers relevant to deposit products (Account Agreement and Disclosures, Changes in Terms, etc.)
  • Review all marketing materials
  • Work with Finance and other departments to understand product usage and develop the profile of ideal deposit product member
  • Support and drive new product development
  • Enhance or modify product management framework/methodology
  • Participate in the yearly budgeting process and deposit pricing meetings


Skills on Resume: 

  • Financial Management (Hard Skills)
  • Performance Reporting (Hard Skills)
  • Collaboration and Coordination (Soft Skills)
  • Competitive Analysis (Hard Skills)
  • Process Development (Hard Skills)
  • Feedback Implementation (Soft Skills)
  • Disclosure and Fee Management (Hard Skills)
  • Cross-functional Liaison (Soft Skills)

2. Consumer Product Manager, Unilever, Englewood Cliffs, NJ

Job Summary:

  • Understand and analyze customer needs as well as competitor’s products. 
  • Synthesise customer's needs into product requirements
  • Be the voice of the customer in the market by analyzing customer contact data and performing user research
  • Identify market opportunities and define product vision and strategy for the local market
  • Identify opportunities in product enhancements by being involved in ongoing UX research and assessing the quality of klarna's products
  • Understand market regulations and compliance to make sure products are in line with them and spot opportunities, not threats when the market shifts
  • Strong ability in stakeholder management for both internal and external parties and collaboration in all levels
  • Work with central product and engineering teams to prioritise market needs across Klarna's portfolio of products
  • Engage closely with development and operational teams to balance the scope and delivery timeline
  • Assist in the development of new products and enhance existing products to achieve product-market fit


Skills on Resume: 

  • Customer Needs Analysis (Hard Skills)
  • Market Research (Hard Skills)
  • Product Requirement Synthesis (Hard Skills)
  • User Experience (UX) Research (Hard Skills)
  • Regulatory Compliance Knowledge (Hard Skills)
  • Stakeholder Management (Soft Skills)
  • Collaboration and Teamwork (Soft Skills)
  • Strategic Vision (Hard Skills)

3. Consumer Product Manager, Colgate-Palmolive, New York, NY

Job Summary:

  • Define the product roadmap through research and understanding of business goals.
  • Take digital product’s capabilities from discovery to launch with ownership of the product development lifecycle (Intake/backlog grooming, feature elaboration, spot competitive & market analysis, support PO through sprint ceremonies, engagement/analytics tracking, release management support)
  • Lead and participate in scoping, requirement gathering, solution design, implementation and validation.
  • Defining Objectives and Key Results, assessing outcomes and owning plans to drive results.
  • Partnering with deployment managers and business stakeholders to ensure successful deployment and adoption of features.
  • Working closely with User Experience and User Research teams to understand and serve unmet client and customer needs through persona-driven design.
  • Partner with Product Marketing, Sales and Client Management to tell the value story of the release.
  • Manage logistical tasks and budget in support of the production and execution of individual projects and multi-channel campaigns
  • Keep up with new and emerging industry and consumer trends to identify opportunities and potential partners, tools, new platforms and best practices
  • Analyze results and build tactical and executive-level campaign performance reports, showcasing relevant KPIs to provide learnings and optimizations for future campaigns


Skills on Resume: 

  • Product Roadmapping (Hard Skills)
  • Product Lifecycle Management (Hard Skills)
  • Solution Design (Hard Skills)
  • Defining Objectives(Hard Skills)
  • Deployment and Adoption (Soft Skills)
  • Problem-Solving (Hard Skills)
  • Stakeholder Management (Soft Skills)

4. Consumer Product Manager, Johnson & Johnson, New Brunswick, NJ

Job Summary:

  • Working across the product life cycle from strategy through execution and delivery
  • Identify core business and customer issues to articulate product needs and associated requirements
  • Work with executive stakeholders to align product roadmaps with business needs and strategy
  • Collaborate with business, technology, and UX stakeholders to identify optimal solutions to complex problems
  • Coordinate development activity across multiple functional teams to bring solutions to market
  • Lead post-launch analysis to inform improvement feedback loop
  • Proactively identify product innovation and existing product positioning opportunities based on industry trends, current market environment, and competitive advantages to meet customer needs
  • Serve as the primary point of contact for multiple internal and external stakeholders for product-related issues
  • Drive the entire vision and delivery of new products, features, or business units to improve brand awareness, market share and revenue.
  • Conducting market research and customer research, roadmap planning, prioritization, execution and finally, coordinating go-to-market strategies when launching a new product or feature.
  • Conducting this role successfully, a Product Manager is expected to engage each team leader in all areas of the organization from leadership to data, or support. 
  • Maintaining a positive relationship with the whole ecosystem.


Skills on Resume: 

  • Product Lifecycle Management (Hard Skills)
  • Requirements Articulation (Hard Skills)
  • Stakeholder Alignment (Soft Skills)
  • Solution Collaboration (Soft Skills)
  • Cross-Functional Coordination (Soft Skills)
  • Post-Launch Analysis (Hard Skills)
  • Innovation Identification (Hard Skills)
  • Stakeholder Liaison (Soft Skills)

5. Consumer Product Manager, The Coca-Cola Company, Atlanta, GA

Job Summary:

  • Drive product definition and execute staged development cycle to ensure complete solutions are designed to fulfill business needs and requirements, with the balance between speed and sustainability
  • Co-own product roadmap along with product lead and business stakeholders to ensure product direction is aligned with both short and long-term business goals
  • Manage new applications/features across multiple product lines (H5, mobile) and cultivate a work culture of excellence, commitment, and ownership
  • Set the vision, roadmap, and direction for the Gobble.com member shopping/account experience
  • Find actionable cross-functional insights through A/B Testing, funnels, cohort analyses and user segmentation, to identify new levers to help move key business metrics.
  • Lead the planning, scoping, and prioritization of features and programs to drive member engagement and retention
  • Develop requirements, write user stories, manage development and testing efforts
  • Establish a deep understanding of user needs and design growth-oriented product experiences to deliver on metrics that matter
  • Partner with the Gobble engineering team and designers to develop requirements, conduct graphic design, develop requirements, test and launch new features.
  • Partner with merchandising, product marketing, culinary, creative, and brand team members to develop effective assets for Gobble.com.
  • Support initiatives to enhance the overall customer experience including out-of-box, cooking and dining experience.
  • Drive a testing mentality across the business


Skills on Resume: 

  • Product Development (Hard Skills)
  • Roadmap Management (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • User Experience Design (Hard Skills)
  • Data Analysis (Hard Skills)
  • Project Management (Hard Skills)
  • Customer Experience Enhancement (Soft Skills)
  • Testing and Optimization (Hard Skills)

6. Consumer Product Manager, PepsiCo, Purchase, NY

Job Summary:

  • Manage the product marketing, development, and presentation of health and wellness products to end consumers assigned
  • Conduct and coordinate competitive analysis in multiple markets of like products
  • Understand existing company product offering and help position new and existing products within current portfolio
  • Work collaboratively with Creative and Product Development/R&D to create product positioning, claims, and training
  • Create and delivery of product proposals and go-to-market plans
  • Work cross-functionally with regulatory, quality, manufacturing, etc. to select and create appropriate packaging, labels and supporting materials for portfolio products
  • Work cross-functionally to ensure the delivery of supporting content for product launch and beyond
  • Function as the product expert and support market staff with needed communications and information for assigned projects
  • Use analytics tools to monitor sales and understand product performance from multiple perspectives
  • Understand and monitor product life cycle and make educated recommendations to the Company leadership to maximize revenue and drive increased customer acquisition and retention
  • Comply with in place process and contribute to process improvement when needed
  • Manage assigned projects within required specifications and in accordance with company deadlines


Skills on Resume: 

  • Product Marketing Management (Hard Skills)
  • Competitive Analysis (Hard Skills)
  • Cross-functional Collaboration (Soft Skills)
  • Go-to-Market Strategy (Hard Skills)
  • Product Lifecycle Management (Hard Skills)
  • Data Analysis and Reporting (Hard Skills)
  • Project Management (Hard Skills)
  • Product Expertise and Support (Soft Skills)

7. Consumer Product Manager, Nestlé USA, Arlington, VA

Job Summary:

  • Participation in vendor and technical meetings
  • Define, initiate, and manage product technology requests.
  • Development of test scripts/plans, etc.
  • Manage/work on Fiserv/vendor-related items and releases as it relate to product initiatives.
  • Drive the development of needed reports for product analysis or audit.
  • Work with Legal and Compliance to ensure all disclosures for new products, enhancements and promotions are created and up to date.
  • Ensure that all the latest disclosures are tracked along with approvals to assist with audits and inquiries.
  • Work with Technology to ensure that all disclosures are properly built and work in the account opening system.
  • Serve as a key contributor in the gathering of market intelligence and other data to support new product recommendations and business cases. 
  • Defining product requirements and working with the pricing team to ensure pro-forma development.
  • Strategic involvement in Client Experience projects and activities.
  • Oversee the research and response to banker questions/inquiries on client issues, inclusive of the digital offerings.
  • Work to directly resolve issues or manage the partner team process to develop a solution.
  • Develop the strategy and requirements for promotional products.


Job Summary:

  • Vendor Relationship Management (Soft Skills)
  • Product Technology Leadership (Hard Skills)
  • Test Script Development (Hard Skills)
  • Compliance and Legal Coordination (Soft Skills)
  • Product Disclosure Management (Hard Skills)
  • Market Intelligence Gathering (Hard Skills)
  • Client Experience Strategy (Soft Skills)
  • Promotional Product Strategy (Hard Skills)

8. Consumer Product Manager, Kimberly-Clark, Irving, TX

Job Summary:

  • Manage the overall P&L of the Digital Channel Product suite to ensure that revenue and margin targets are being met and expenses are within budget.
  • Establish annual goals and objectives for each product.
  • Oversee the design and implementation of new customer experiences, capabilities
  • Ensure employee goals are established and tracked annually.
  • Actively cultivate and manage relationships with key customers and internal business partners.
  • Actively monitor industry trends and participate in industry forums, professional associations, conferences, etc.
  • Mentor and lead the team towards greater professionalism
  • Deliver high-quality Product Requirements Documents (PRD) and user manual
  • Analyse, understand and share learnings to build a strong knowledge base of the product
  • Lead and coordinate all resources within the bank to ensure promotional products are implemented quickly and accurately.
  • Develop and ensure that all marketing materials, internal job aids and communications are created for promotions.
  • Collaborate with Marketing to develop product collateral such as product descriptions, presentations, sales tools and training in compliance with all regulations, policies, and procedures.
  • Ensure compliance with all regulations, policies, and procedures.


Skills on Resume: 

  • P&L Management (Hard Skills)
  • Product Development & Strategy (Hard Skills)
  • Team Leadership & Mentorship (Soft Skills)
  • Stakeholder Relationship Management (Soft Skills)
  • Industry Analysis (Hard Skills)
  • Regulatory Compliance (Hard Skills)
  • Resource Coordination (Hard Skills)
  • Technical Documentation(Hard Skills)