Job Summary:

• Understand market performance trends to most effectively drive consumption, market share and shipments
• Aid in the development of Yearly Business Market Combination Plan and 3 Year Strategic Plan of Record
• Analyze consumer research, customer research, channel trends, current market conditions and competitor information to unlock new insights that will drive competitive advantage
• Be an integral part of the biggest Business Market Combination team working with the Global Upstream colleagues to ensure that innovations are relevant to North American Consumers
• Help craft the long term North American Innovation Roadmap
• Collaborate with the Global Marketing team to develop winning creative campaigns and assets
• Help to define Brand Top Jobs To Be Done & Marketing Objectives
• Brief in and assess quality of National Marketing Activation plans & tactics
• Optimize Go to Market strategy to stay ahead of competition
• Develop, execute, forecast National Base Pricing Strategy and Promotional Plans
• Demonstrate Customer-First Mindset via Retailer/ETailer Specific Go – To – Market Activation strategy (Product roadmap and Marketing/Promo Plan)
• Leverage Marketing Insights & Analytics + Category Management Teams to bring together the Category Strategy, 4Ps, Shopper and National Promo Plan into a powerful selling story for the Customer to be delivered during key selling points in the Retailer timeline
• Translate Customer needs to Global and Local Center of Excellence to ensure that Philips is a preferred vendor partner

Skills on Resume: 

• Market Trend Analysis (Hard Skills)
• Strategic Planning (Hard Skills)
• Consumer Insight Analysis (Hard Skills)
• Global Collaboration (Soft Skills)
• Innovation Roadmapping (Hard Skills)
• Go-to-Market Optimization (Hard Skills)
• Marketing Insight Utilization (Hard Skills)
• Customer Needs Translation (Soft Skills)

Job Summary:

• Translate the midterm product roadmap into concrete product specifications for implementation by the Sales Teams and the Category Management organization in the different sales channels.
• Work closely with Sales planning to execute launches, promo plans & key account specific programs
• Represent the brand with key Sales team members and customers
• Establish effective working relationships and ability to influence cross-functional stakeholders
• Close collaboration with the Center of Excellence to leverage expertise to deliver value for the business
• Ensure the brands identity is consistent across communication channels.
• Development of claims for use with consumers
• Identification of consumer insights to leverage in communication
• Create and manage testing plans to optimize campaign performance and spend. Read opportunities, test investments, and adapt approaches based on results.
• Serve as the communication conduit between account and program managers and all teams in the marketing and e-commerce department
• Participate in client and partner meetings with account and program managers to define strategy and communications plan and review campaign results
• Built strategic marketing plan and calendar that bring together business and marketing objectives and create measurable results
• Manage multiple accounts/tasks
• Prioritize and produce a high volume of work promptly

Skills on Resume: 

• Product Specification (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Brand Representation (Hard Skills)
• Stakeholder Influence (Soft Skills)
• Brand Consistency (Hard Skills)
• Consumer Insight Utilization (Hard Skills)
• Performance Optimization (Hard Skills)
• Communication and Strategy (Soft Skills)

Job Summary:

• Activate and execute end-to-end campaigns, including management of audiences, creative briefs, creative review, and QA of assets
• Develop and constantly refine deep understanding of the market, competition, market segments and personas to shape Skydio’s consumer marketing strategy
• Work in partnership with product management to develop product launch plans
• Develop compelling messaging that articulates product and differentiation
• Manage Skydio Ambassador relationships and work with the Head of Social Media to drive content acquisition and increase social reach + engagement through earned media.
• Identify opportunities for promotional events and partnerships within target markets and partner with relevant stakeholders to execute.
• Represent Skydio at Marketing events and establish yourself as an insightful voice in the consumer drone market
• Identify opportunities to optimize existing campaigns, and tactics to improve overall program performance and ROI.
• Work cross-functionally with Creative, Social, Customer Success and Sales Operations to contribute to a consumer marketing strategy to surprise and delight customers and evangelize the Skydio brand.
• Employ best practices to achieve growth goals while also experimenting with creative and less-proven strategies.
• Establish shared metrics and analytics to evaluate Marketing’s impact on consumer sales.
• Deliver weekly and monthly reporting to easily communicate success metrics to leadership.

Skills on Resume:  

• Campaign Management (Hard Skills)
• Market Analysis (Hard Skills)
• Product Launch Strategy (Hard Skills)
• Messaging Development (Hard Skills)
• Relationship Management (Soft Skills)
• Promotional Strategy (Hard Skills)
• Performance Optimization (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)

Job Summary:

• Implement consumer multichannel tactical marketing plans.
• Partner with cross-functional teams (internal and external packaging, product management) in the development and execution of initiatives to ensure proper and timely customer communication.
• Work with regional cross-functional partners (revenue channel marketers, merchandising, visual, etc.) to plan an annual marketing calendar, inclusive of new launches, new features, and always-on plans to increase awareness of platforms, and achieve revenue and consumer goals. 
• Creating meaningful content and campaigns that drive consumer interest and analyzing campaigns + financials to understand engagement and overall Medline return.
• Work with Sales to define opportunities and lead the process for making product opportunities “retail-ready”.
• Develop new product and brand launch campaigns. Explore new channels and markets.
• Research and analyze the marketplace to identify new channel, partnership and co-branding opportunities.
• Lead review of marketing performance and recommended adjustments to the marketing plan through routine hindsighting.
• Measure, report out and optimize the marketing plans based on results.
• Assist in leading customer-specific initiatives with internal teams and external teams inclusive of strategizing with customers, internal product development, pricing, marketing, promotions & more.
• Work with digital team, creative services, external resources and brand marketing team to develop marketing tools and campaigns for selling across e-commerce and retail brick-and-mortar stores.
• Review and approve materials related to market research, forecast, and pricing.

Skills on Resume: 

• Marketing Strategy (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Campaign Development (Hard Skills)
• Content Creation (Hard Skills)
• Market Analysis (Hard Skills)
• Performance Review (Hard Skills)
• Digital Marketing (Hard Skills)
• Brand Launching (Hard Skills)

Job Summary:

• Analyze the market situation, brand positioning, and growth opportunities (Strengths, Opportunities, Weaknesses, Threats) & craft competitive programs that can be transformative across the consumer segment and beyond
• Define new & innovative programs to launch physically & virtually new products - metaverses, social, influencers, online activations …
• Drive product demo ideation with vendors/suppliers for a world-class product demo and showcases.
• Work across teams (business, marketing, global, local), partners & agencies to elaborate & execute specific marketing projects
• Define product launch portfolio, timeline, product samples, and event supporting assets and follow up closely with product team/product marketing team in tracking down all delivery towards event milestones.
• Synergy work with PR team, social team and ecommerce team in driving wholistic product announcements across touch 
• Development & execution of the European direct-to-consumer (DTC) communications strategy to drive awareness of the brand & generate customer leads.
• In collaboration with local Marketing Managers, execution of DTC programs designed to drive awareness & lead generation across key European markets.
• Collaborate closely with the global marketing team, lead markets, and cross-functional partners (including digital marketing, regulatory, medical, legal/compliance) to ensure an effective & efficient process to bring programs to market.
• Evaluate effectiveness & ROI of campaigns to drive continuous improvement of DTC activity.
• Develop ongoing customer market intelligence and analysis to support and inform business planning and strategies for market growth.

Skills on Resume: 

• Market Analysis (Hard Skills)
• Brand Positioning (Hard Skills)
• Program Development (Hard Skills)
• Team Collaboration (Soft Skills)
• Product Launching (Hard Skills)
• Integrated Marketing (Hard Skills)
• DTC Strategy (Hard Skills)
• Performance Evaluation (Hard Skills)

Job Summary:

• Lead the development of the Consumer strategy for the Omnipod® System
• Support and coordination of consumer focussed activities designed to drive Omnipod® System awareness as appropriate across the EU and market-by-market
• Work in collaboration with country teams to support existing consumer educational and promotional initiatives as well as identify new opportunities
• Lead the Adult and Paediatric strategy and tactical plans across the EU markets
• Support market-based commercial teams with consumer focussed initiatives related to new product commercialisation
• Collaborate closely with all cross functional team members as necessary including regulatory, clinical, medical education and legal/compliance to ensure streamlined processes for commercialisation activities
• Develop ongoing customer market intelligence and analysis to support and inform business planning and strategies for market growth.
• Support consumer programmes at Regional and National Congresses and Meetings
• Support EU Marketing team members on consumer projects
• Responsible for developing, driving, and implementing strategic marketing plans for new customer acquisition and retention to achieve aggressive growth targets for Public Sector accounts
• Partner with Public Sector account and program managers to understand audience opportunities and roadblocks, serving as a marketing partner to drive growth within businesses.
• Develop a multi-channel marketing campaign strategy designed to reach target audiences, using a variety of tactics such as digital marketing, email, direct mail, event marketing, etc, and partner with marketing team colleagues to orchestrate

Skills on Resume: 

• Strategic Planning (Hard Skills)
• Market Intelligence (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Marketing Campaign Development (Hard Skills)
• Consumer Engagement (Soft Skills)
• Project Coordination (Soft Skills)
• New Product Commercialization (Hard Skills)
• Event Management (Hard Skills)

Job Summary:

• Acting as the key internal marketing contact for artist management teams, working closely with these partners to create and activate integrated marketing campaigns that drive awareness, interest, and ticket sales for events
• Securing all promotional creative assets, including admits, artist publicity and performance photos, and videos
• Activating promotional campaigns across Veeps’ owned and earned channels, including email marketing, social, and PR
• Working closely with Live Nation for co-marketing support on owned channels, including email marketing, website placements, and social
• Setting budgets, running paid marketing campaigns, and optimizing spend in partnership with digital agency
• Collaborating with key stakeholders across the business, including artist relations, operations, social, PR, and customer support to execute flawless streaming events from set up to settlement
• Analyzing and presenting campaign results, experimenting with new content strategies and channels, and providing recommendations to continue iterating on show marketing playbook
• Drive the development and execution of breakthrough local digital first as well as integrated marketing campaigns, and ensure plans are aligned with both the global marketing teams as well as local functions, such as business marketing
• Cultivate strong collaborative relationships with and inspire key local and global stakeholders as well as external agency partners
• Masterfully communicate up/down/across the organization to ensure transparency, alignment, and advocacy of marketing strategies and plans
• Help to define the consumer marketing strategy for specific countries, and/ or sub-regions, delivering against corporate and app brand objectives, while ensuring the country team’s goals and priorities ladder up to the global marketing objectives

Skills on Resume: 

• Integrated Campaigns (Hard Skills)
• Creative Asset Management (Hard Skills)
• Channel Activation (Hard Skills)
• Co-Marketing Collaboration (Soft Skills)
• Budget Management (Hard Skills)
• Stakeholder Engagement (Soft Skills)
• Performance Analysis (Hard Skills)
• Strategic Communication (Soft Skills)

Job Summary:

• Grow value market share while improving the overall category profitability key metrics, value market share, price index, net sales growth, marketing communication investment, gross margin)
• Define innovation roadmap based on consumer insights, market development and brand attributes
• Develop and execute portfolio strategy to maximize value creation and reduce complexity across the value chain
• Own the Global Go-To-Market strategy and coordinate execution in the markets.
• Collaborate and align business priorities with local markets to drive Category Plan execution against set objectives
• Drive category strategy execution through monthly Integrated Business Planning cycles together with key internal stakeholders from sales, operations and finance.
• Defines the partnerships marketing strategy to drive new customer acquisition and retention for photography sessions as well as ecommerce purchases across all Lifetouch business lines
• Implements a test-and-learn culture with a nimble approach to marketing processes
• Makes strategic recommendations based on budgets, data and marketing best practice
• Defines the consumer experience and communication plans, identifying objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information and program financials
• Creates strategy for ongoing optimization of partner marketing campaigns and customer touchpoint effectiveness, with expertise in across marketing channels
• Manages marketing budget to support program testing and underlying marketing efforts
• Analyzes data, reports, or campaign/program results and provides insights and recommendations

Skills on Resume: 

• Market Share Growth (Hard Skills)
• Innovation Planning (Hard Skills)
• Portfolio Strategy (Hard Skills)
• Go-To-Market Execution (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Category Strategy Execution (Hard Skills)
• Partnership Marketing (Hard Skills)
• Data-Driven Decision-Making (Hard Skills)

Job Summary:

• Run the annual business planning cycle, input to strategy and target setting, strong cooperation with key stakeholders (sales- trade marketing – digital – planning to co-own targets on category).
• Understand sales and margin performance versus targets and propose corrective actions in time where necessary.
• Create and execute marketing plans and individual campaign plans (in line with regional and local marketing strategy).
• Manage together with the digital team the category-specific digital tools (Facebook page, CRM tool, specific applications).
• Manage the category A&P budget in cooperation with the other internal stakeholders.
• Develop market knowledge and consumer insights.
• Manage relationships with advertising agencies.
• Act as prime interface to Regional Marketing manager.
• Lead the development of Consumer Marketing plans and tactics to grow subscribers across various SVOD products, Karaoke, Relax, and a new streaming music service. 
• Identify metrics to determine the effectiveness of marketing programs and make recommendations for ROI and consumer impact
• Work with internal departments as well as strategic partners to create successful on and off-channel consumer programs that enhance and maintain relationships with the MVPD and strategic partners.  
• Work closely with Marketing, Product, Programming & Creative teams to ensure expanded usage and growth for the Music Choice portfolio of products while achieving revenue goals and expanding customer engagement across platforms.
• Understand the dynamics related to the industries Music Choice participates and how they affect the Company. 
• Provide perspective regarding Music Choice products, competitors’ products and business models and is conversant during strategic discussions.

Skills on Resume: 

• Business Planning (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Performance Analysis (Hard Skills)
• Marketing Strategy (Hard Skills)
• Digital Marketing Management (Hard Skills)
• Budget Management (Hard Skills)
• Market Insights (Hard Skills)
• Agency Coordination (Soft Skills)

Job Summary:

• Direct co-marketing programs with key retail partners to drive sales and increase Lenovo’s (premium) market share
• Work with the agency and EMEA trade marketing team to develop merchandising strategies within the retail environment.
• Manage the strategic planning, timeline, and execution of all co-marketing and co-advertising activities.
• Plan and execute in collaboration with the Account Manager and Product Marketing teams.
• Determine the primary metrics for measuring analysis, program, and tactic success.
• Provide marketing data and ROI analysis of all programs and form recommendations for utilization
• Develop and manage the quarterly retail marketing budget according to alliance compliance rules and handle all alliance claims.
• Manage relationships with media owners and strategic marketing and alliance partners like Intel and Microsoft
• Work closely with EMEA media agency, web direct teams en EMEA brand-,trade marketing- and product marketing teams 
• Support with country-specific insights and help localize marketing assets (e.g. Brand campaigns, PoS, product marketing assets, SEA assets)
• Develop strong, shareable social media campaigns that drive engagement and built and maintain a strong social media strategy (Facebook and Instagram) 
• Work closely with the North PR Manager to leverage opportunities through multiple touchpoints.
• Develop and implement a comprehensive retail marketing strategy including knowledge of promotional marketing processes and practices

Skills on Resume: 

• Co-Marketing Management (Hard Skills) 
• Strategic Merchandising (Hard Skills) 
• Campaign Planning (Hard Skills) 
• Data Analysis (Hard Skills) 
• Budget Management (Hard Skills) 
• Partnership Collaboration (Soft Skills) 
• Social Media Strategy (Hard Skills) 
• Retail Marketing Strategy (Hard Skills)

Job Summary:

• Partners with the AP (Asia Pacific)/CAP (Central Asia Pacific), and Taiwan Leadership team (GM, Consumer Segment Leader, Operations, Finance)
• Understand key business initiatives and priorities and define the overall go-to-market strategy for the TW Consumer Marketing team
• Create and implement end-to-end marketing campaigns for key strategic focus areas including Yoga and Legion
• Determine the appropriate marketing mix to achieve campaign objectives (includes Traditional Advertising, Digital & Social, Comms, Events, email, Retail, Channel, etc.)
• Owns and manages the advertising and promotions budget, expanding joint funding opportunities with Lenovo key alliance partners (Microsoft, Intel, AMD, etc.)
• Leverages data from key dashboards and reports to improve the customer decision journey and track and optimize campaign and program-level effectiveness
• Establishes segment event strategies and partners with PR/Comms team to best execute events
• Cultivate relationships and with external agencies (e.g. creative, digital/social, PR, etc.) and media to identify opportunities for new and refreshing campaigns
• Interlock regularly with the AP/CAP Consumer Marketing team to leverage necessary guidance, tools & assets to support the TW marketing execution.
• Support TW General Manager & Consumer Segment Leader with marketing input to Monthly Business Reviews (MBR) to CAP GM & Consumer Segment Leader

Skills on Resume: 

• Strategic Marketing Planning (Hard Skills)
• Campaign Development (Hard Skills)
• Budget Management (Hard Skills)
• Data-Driven Decision-Making (Hard Skills)
• Event Strategy (Hard Skills)
• Agency Collaboration (Soft Skills)
• Cross-Regional Coordination (Soft Skills)
• Business Review Preparation (Hard Skills)