Job Summary:

• Develop and lead overall communications strategy, built on top of brand strategy and inclusive of typical public relations, media relations, crisis communications, and internal communications functions.
• Identify and build the stories we bring to life through competitive advantages, deep consumer insights and data.
• Architect and implement high-impact, compelling PR and communications campaigns
• Layout how we collaborate with the media to tell stories. 
• Leverage platforms through relationships and influence, including a segmentation of the media landscape.
• Develop, Hire, coach, and support teams and collaborate with cross-functional teams. 
• Implement processes, standards, and infrastructure to have maximum impact.
• Lead the partnership with the PR agency to deliver results.
• Establish key metrics to ensure Communications accomplish business and brand objectives.
• Ensure we track, share, and properly archive media requests, content, and metrics, etc.
• Establish with the sales teams, which segments and customers should be prioritized based on existing and potential value to Argos
• Define the appropriate positioning approach to reach the targeted segments and customers and ensure clear differentiation in the markets where Argos operates.

Skills on Resume: 

• Strategic Communications Planning (Hard Skills)
• Content Development (Hard Skills)
• Campaign Architecture (Hard Skills)
• Media Relations(Soft Skills)
• Team Leadership (Soft Skills)
• Process Improvement(Hard Skills)
• Agency Partnership Management (Soft Skills)
• Performance Tracking (Hard Skills)

Job Summary:

• Own and drive the evolution of a world class consumer and channel brand
• Establish a best-in-class consumer journey through a social, digital and web presence that drives awareness, engagement, affinity and purchase
• Evolve and manage subscriber journeys to extend customer relationships and drive long-lasting subscriber value
• Own and execute a metrics-driven, multi-platform consumer marketing strategy, collaborating with Channel Marketing, Sales, Product Management, and other teams to optimally and efficiently deploy budget to achieve go-to-market and growth goals
• Pioneer and implement measurable strategies that profitably increase revenue and grow the brand, resulting in the highest possible business benefit and ROI
• Articulate strategies throughout the organization to ensure stakeholder buy-in
• Manage content team, and work closely with the in-house Creative team, to create targeted and compelling written and visual narratives that convey the Alarm.com value proposition by keenly understanding consumer needs and current market trends
• Work with the channel marketing owners and global marketing teams to best leverage campaigns and ensure consistent end-to-end consumer experiences
• Provide internal Creative Services team and external agencies with clear, consistent, and timely content, positioning, and messaging
• Work in a highly collaborative fashion with Creative teams to bring content plans to life
• Contribute as a leader to marketing strategy projects including brand architecture, visual identity and naming
• Establish key performance metrics across channels that align with business objectives and budgets, and hold self and team accountable for delivering exceptional work that's on time and on budget including clear stakeholder communication to ensure effective implementations
• Build internal innovation capabilities that foster a culture of creativity and innovative thinking

Skills on Resume:  

• Brand Development (Hard Skills)
• Consumer Journey Design (Hard Skills)
• Subscriber Engagement (Hard Skills)
• Data-Driven Marketing (Hard Skills)
• Strategic Communication (Soft Skills)
• Content Creation (Hard Skills)
• Cross-Channel Coordination (Soft Skills)
• Innovation Leadership (Soft Skills)

Job Summary:

• Design and implement comprehensive marketing strategies to drive awareness of Quest Diagnostics based on a deep understanding of Consumer channel
• Lead marketing efforts for the Consumer channel, including the development of marketing strategies and an annual plan, incorporating insights from the Executive Director, Consumer Marketing, Business Leaders, Clinical Franchises and Regions
• Advise Regional Consumer Leads on promotional strategies and tactics
• Maintain a strong level of insight into the Consumer’s core business drivers
• Distill Consumer data and analytics into highly effective campaigns and other deliverables
• Provide the voice of Consumers in the strategic planning process
• Develop and implement a Consumer-specific strategic marketing plan including tactical programming recommendations and investment requirements to maximize opportunities for MROI
• Supervise and mentor team members provide guidance and serve as thought leader for internal business partners
• Lead creative development and ideation and effectively package and present for buy-in
• Plan and execute campaigns related to new and existing products and solutions for new and emerging consumer channels
• Direct market research to keep abreast of trends and competitor’s marketing movements
• Control budgets and allocate resources across projects

Skills on Resume: 

• Marketing Strategy Development (Hard Skills)
• Consumer Insights Analysis (Hard Skills)
• Promotional Strategy Guidance (Soft Skills)
• Campaign Design (Hard Skills)
• Team Leadership (Soft Skills)
• Creative Development (Soft Skills)
• Market Research(Hard Skills)
• Budget Management (Hard Skills)

Job Summary:

• Led the development of and oversaw the execution of the Otezla patient/consumer promotional strategy
• Oversee integration of all Otezla patient-facing initiatives to optimize the patient experience
• Determine the optimal marketing mix for spend related to the patient experience
• Work cross-functionally to ensure investments are made in appropriate internal systems and appropriate processes are developed to enable the team to capitalize on current and future opportunities
• Determine important metrics for key elements of the patient experience and regularly track to support timely adjustments to tactics and mix
• Maintain an updated patient journey and oversee the market research plan to develop new insights and ensure a fulsome understanding of the patient ecosystem
• Provide leadership and coaching to senior marketing manager, Otezla patient marketing
• Lead entire product/brand launch
• Lead Consumer Marketing strategy (patients)
• Lead Health Care Professional (HCP) Marketing strategy (physicians) 
• Prepare materials for sales reps and build a branding team
• Manage agency performance expectations and hold the agency accountable to milestones, deliverables, costs and quality of work
• Report on brand activities and metrics across the organization

Skills on Resume:  

• Strategic Planning (Hard Skills)
• Cross-Functional Coordination (Soft Skills)
• Marketing Optimization (Hard Skills)
• Patient Experience Analysis (Hard Skills)
• Leadership and Coaching (Soft Skills)
• Brand Management (Hard Skills)
• Agency Oversight (Hard Skills)
• Performance Reporting (Hard Skills)

Job Summary:

• Drive consumer activation and engagement in all Sezzle digital channels and through external media and promotions.
• Brand strategy, campaign execution, and consumer-facing content
• Paid digital and growth marketing
• Consumer and social marketing
• Site taxonomy, merchandising, SEO and SEO strategies
• User, lifecycle, and email marketing
• Brand promotions & co-branded retailer partners marketing
• Brand strategy & identity for consumer advertising & messaging, including approach, tone & voice, and content inspiration
• Marketing calendar for Brand Promotions, Email, Social, and User Marketing
• Growth marketing for acquiring new users for Sezzle
• Sezzle merchant marketplace ownership, including categories, featured retailers, and growth
• User & Lifecycle Marketing for consumer emails, push notifications, in-app displays, and transactional emails

Skills on Resume: 

• Digital Marketing Strategy (Hard Skills)
• Campaign Management (Hard Skills)
• SEO and SEM Optimization (Hard Skills)
• Lifecycle Marketing (Hard Skills)
• Growth Marketing (Hard Skills)
• Brand Identity and Messaging (Soft Skills)
• Partnership Marketing (Soft Skills)
• Marketplace Management (Hard Skills)

Job Summary:

• Leadership for Social Media across all platforms, including Instagram, Facebook, TikTok, Linkedin, and Twitter
• Ownership of Consumer-facing blogs and content for financial literacy campaigns
• Email marketing automation strategy, execution and consumer segmentation
• Brand partners and influencer marketing & engagement
• Co-branded and brand promotion marketing plans to support merchant and retail partners
• Ownership of consumer research, focus groups, and consumer profiles
• Analysis of data and ROIs to make actionable decisions about campaigns and budgets
• Product marketing, including Input and collaboration with shopper product, data, and consumer support teams to impact user experience and develop insights for marketing campaigns
• Input into shopper dashboard and product UX/UI
• Partnership with PR & earned media approach for consumer-facing content
• Budget management for all consumer marketing

Skills on Resume:  

• Social Media Leadership (Soft Skills)
• Content Ownership (Hard Skills)
• Email Strategy (Hard Skills)
• Influencer Engagement (Soft Skills)
• Promotional Planning (Hard Skills)
• Consumer Insights (Hard Skills)
• Campaign Analysis (Hard Skills)
• Budget Management (Hard Skills)

Job Summary:

• Gain a thorough understanding of the US cement markets and customers, including customers’ needs, wants and opportunities to develop the appropriate segment-specific Value Propositions
• Develop the required Segmentation, Targeting and Positioning approach in line with the cement business unit strategy and identified market opportunities
• Lead, coordinating with each District Sales Manager, the implementation of targeted marketing and Go To Market strategies to reach business goals
• Coordinate with the business analysis areas the deployment of market and customer research, insights analyses, digital channels, customer and sales tools and systems
• Gain a thorough understanding of the US cement markets and customers, including customers’ needs, wants and opportunities to develop the appropriate segment-specific Value Propositions
• Develop a detailed understanding of the various cement sub-markets and customers in the Argos footprint by using primary and secondary information sources, direct on-the-ground market research and various insights developed in collaboration with the analytics areas of the business
• Use publicly available information such as industry and analysts reports, websites, online and social media channels, Argos sales teams and cement customers to develop a deep understanding or all relevant cement competitors, strategies, and tactics
• Design and deploy customer and market research studies and surveys to measure Argos´ performance in the market (company, products and services), customer satisfaction and experience
• Develop and work with the required business functions (R&D, Cement Quality, Cement Production, Supply Chain, IT, Human Resources, Other) to implement customer segments targeted Value Propositions.
• Develop the appropriate Segmentation, Targeting and Positioning approach in line with the cement business unit strategy and identify market opportunities
• Based on customer behavior and analysis of Argos´ customers and markets refine and improve current segmentation and channels to market within the cement business unit
• Implement the required customer targeting strategies required to deliver the defined segment-specific value proposition and customer experience

Skills on Resume:  

• Market Analysis (Hard Skills)
• Strategic Planning (Hard Skills)
• Project Coordination (Soft Skills)
• Research Deployment (Hard Skills)
• Competitive Intelligence (Hard Skills)
• Survey Design (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Customer Segmentation (Hard Skills)

Job Summary:

• Create and establish best-in-class positioning of both hotels.
• Write the story that differentiates the hotels while being part of one brand.
• Oversee and protect brand reputation management & property positioning, including the preparation of appropriate crisis communications in counsel with MOHG.
• Develop and create brand-defining luxury content
• Manage and prepare a wide range of creative campaigns across social, digital platforms, digital marketing streams, CRM, PR and partnerships.
• Manage cross-channel strategy and drive campaigns to ensure each hotel effectively reaches its target audience of high-end consumers and grows transient revenues to meet/exceed budget.
• Own the tactical media and influencer relations activity to ensure positive exposure for both properties, positioning them as the best that London has to offer, showcasing USPs and highlighting competitive advantages.
• Develop new and existing relationships with appropriate luxury partners and brands for relevant property-level partnerships and events with a specific aim to bring in new customers and reach a new audience.
• Drive the communications strategy to target current and potential MOHG customers with a focus on driving Fans of M.O. program.
• Working with the General Managers, Director of Commerce and Director of Revenue Management, formulate an annual marketing budget and marketing communications plans for both hotels.
• Appoint appropriate creative agencies where required to drive social, advertising, PR and direct marketing creative activity.

Skills on Resume: 

• Brand Positioning (Hard Skills)
• Storytelling (Soft Skills)
• Reputation Management (Hard Skills)
• Content Creation (Hard Skills)
• Campaign Management (Hard Skills)
• Strategic Partnerships (Soft Skills)
• Media Relations (Soft Skills)
• Budgeting and Planning (Hard Skills)

Job Summary:

• Design and execute the consumer marketing and eCommerce plan for all appropriate guest- and public-facing channels that assist in the fulfillment of the Hotel's business plan.
• Manage all digital channels and ensure they are up to date with compelling content including social media, website, online, and customer relationship management.
• Initiate campaigns and content activation to meet the Hotel's eCommerce and brand-building channels
• Drive increased engagement and followers of earned social media channels through the development of posts, calendar management and tweet responses while ensuring the application of best practices as recommended by MOHG.
• Develop local email broadcasts for the hotel, spa and restaurants/bar sharing news and events to the local database.
• Manage and maintain the Hotel's website with new promotions, menus, Spa treatments, events, and additional guest-facing information.
• Oversee the production of consumer marketing materials for print and online use.
• Oversee appropriate budget and strategy for e-commerce campaigns including Paid media, consumer marketing, digital channels
• Evaluate and recommend engagement strategies with emerging business-to-consumer and business-to-business media platforms (e.g., YouTube, Clubhouse, Snap Chat, Tik Tok) for local utilization.
• Manage content agencies to drive execution and content development

Skills on Resume:  

• Digital Marketing (Hard Skills)
• Content Creation (Hard Skills)
• Social Media Management (Hard Skills)
• Campaign Management (Hard Skills)
• Email Marketing (Hard Skills)
• Website Management (Hard Skills)
• Budget Management (Hard Skills)
• Emerging Platforms Strategy (Hard Skills)