COMMERCIAL PRODUCT MANAGER RESUME EXAMPLE

Published: July 29, 2024 - The Commercial Product Manager develops comprehensive marketing and communications plans for server and commercial market-focused product categories. Oversees market research, competitive activity, and customer needs to shape product strategies and identify opportunities for market share expansion. Builds strong relationships with local distributor partners and coordinates with headquarters on ordering, logistics, and promotions.

Tips for Commercial Product Manager Skills and Responsibilities on a Resume

1. Commercial Product Manager, Innovate Solutions, Austin, TX

Job Summary:

  • Leading the strategy for consumer portfolio including leading direct to consumer brands as well as growing indirect channels
  • Drive revenue growth and identify opportunities such as researching and growing new segments
  • Assisting in ongoing management of product line plans, including marketing/communications, pricing, go-to-market and roadmaps
  • Providing sales and operational support & enablement
  • Manage and coordinate commercial release plans in Aha! system 
  • Manage and coordinate changes in core product communications and product portfolio  
  • Support key stakeholders in their projects as a product specialist 
  • Create commercial briefs to communicate commercial product releases across teams
  • Support content teams in creating commercial product materials like videos, ads, targeted campaigns  
  • Support sales enablement in creating effective product training and sales collateral
  • Conduct market and buyer research to support GTM strategies and commercial communication  


Skills on Resume:

  • Strategic Planning (Hard Skills)
  • Market Research (Hard Skills)
  • Product Management (Hard Skills)
  • Sales Support (Soft Skills)
  • Release Coordination (Hard Skills)
  • Stakeholder Collaboration (Soft Skills)
  • Commercial Communication (Soft Skills)
  • Buyer Analysis (Hard Skills)

2. Commercial Product Manager Infectiology, BrightWave Enterprises, Raleigh, NC

Job Summary:

  • Implement the Regional Marketing Action Plan related to product line in order to reach the Growth Objective in the region
  • Define priorities for the product line in the Region
  • Targeting & positioning adjustment within the region
  • Develop and implement regional marketing initiatives related to product lines, especially related to digital activities
  • Work with MARCOM organisation to coordinate marketing campaigns: conferences, customer events & webinars
  • Identify needs for localized marketing collaterals in coordination with Global Marketing BU and Regional MARCOM
  • Define and implement regional product launch planning
  • Maintain NPI updates and communications for the product line
  • Develop and cultivate a regional KOL network for the respective product line
  • Actively participate in the AOP preparation under the supervision of the Senior Manager Marketing Europe, GSM
  • Support product recall activities 
  • Maintain ownership as product line point of contact for the region
  • Prepare Marketing Plan Infectiology for Western Europe


Skills on Resume:

  • Marketing Strategy (Hard Skills)
  • Priority Definition (Soft Skills)
  • Targeting Adjustment (Soft Skills)
  • Digital Marketing (Hard Skills)
  • Campaign Coordination (Soft Skills)
  • Collateral Localization (Hard Skills)
  • Product Launch (Hard Skills)
  • KOL Network (Soft Skills)

3. Commercial Product Manager Infectiology, Urban Dynamics Inc., Denver, CO

Job Summary:

  • Create monthly & Quarterly Reports under the supervision of the Senior Manager Marketing Europe, GSM
  • Maintain market watch including trends respective for product line responsibility including competitive intelligence. 
  • Share information with other stakeholders within GSM and business units.
  • Coordinate information exchanges between CDD business units and GSM team in the region with focus on clear and concise information to maintain orders.
  • Coordinate monthly calls with CDD business units to maintain visibility of product line status, needs, issues and market intel.
  • Routinely share updates with wider GSM team to support respective product line. Schedule calls & meetings to review product status and updates.
  • Monitor & manage the marketing budget related to his/her product lines
  • Bi-weekly review of marketing budget expenditure with the single regional GSM marketing contacts to ensure maximal alignment of local activities with marketing campaigns and budget
  • Monthly review of the uptake of running marketing campaigns by GMS teams (SFDC follow-up and analysis)
  • Routine interaction with CEEMEA Infectiology PM to ensure maximal alignment within EMEA


Skills on Resume:

  • Report Creation (Hard Skills)
  • Market Watch (Hard Skills)
  • Competitive Intelligence (Hard Skills)
  • Information Coordination (Soft Skills)
  • Stakeholder Communication (Soft Skills)
  • Call Scheduling (Soft Skills)
  • Budget Management (Hard Skills)
  • Campaign Analysis (Hard Skills)

4. Senior Commercial Product Manager, Silver Star Innovations, Albany, NY

Job Summary:

  • Conduct competitive products and market research and analysis and define the business model and market strategy of Dealership B2B business and Financial Services.
  • Design commercial products for Dealership B2B and Financial Services, bring the product strategy to life and plan and carry out customers operations strategy for the new financial business unit.
  • Take a lead role in managing and delivering technical enablement with in-depth understanding of industry standard (mobile.de standard) and data-transfer related process (API interface). 
  • Support the negotiation with relevant database provider and ensure the best services can be selected, integrated and delivered.
  • Lead the benchmarking pricing updates and analysis for company’s pricing strategy and ensure that the Product & Pricing system is profitable, competitive and sustainable and achieves monthly/annual revenue target.
  • Continuously strengthen and enhance product competitiveness, define special product supply (USP) and be responsible for the market share and overall revenue of commercial product
  • Drive product iteration optimization and improve the user experience and satisfaction continuously.
  • Help BD & Sales team to develop sales strategies for Dealership B2B business and Financial Servicesto complete the commercialization of the products.


Skills on Resume:

  • Market Research (Hard Skills)
  • Business Modeling (Hard Skills)
  • Product Design (Hard Skills)
  • Operations Strategy (Hard Skills)
  • Technical Enablement (Hard Skills)
  • Negotiation Skills (Soft Skills)
  • Pricing Strategy (Hard Skills)
  • User Experience (Soft Skills)

5. Commercial Product Manager, Golden Era Products, Tampa, FL

Job Summary:

  • Analyze market and customers​ and closely monitor and document market development, competitors, innovations, customers’ movements and trends in the market and industry
  • Own product strategy defining customer segments and product offering which feeds into NPD and provides market-based input to new investments
  • Outline business cases and pricing strategy for new developments
  • Track and analyze product performance, provide margin guidelines and identify margin optimization initiatives
  • Manage product portfolio from cradle to grave
  • Marketing content creation and training of sales for new product launches
  • Definition of value propositions and Unique Selling Propositions
  • Close collaboration with teams involved such as marketing, sales, customer service, technical product management etc.


Skills on Resume:

  • Market Analysis (Hard Skills)
  • Product Strategy (Hard Skills)
  • Business Case Development (Hard Skills)
  • Performance Tracking (Hard Skills)
  • Product Lifecycle (Hard Skills)
  • Content Creation (Soft Skills)
  • Value Proposition (Soft Skills)
  • Team Collaboration (Soft Skills)

6. Commercial Product Manager, Clear Vision Systems, Nashville, TN

Job Summary:

  • Responsible for Staining Consumable growth target and associated KPIs for the assigned geography
  • Champion the cross-functional processes (i.e. registrations) to keep and expand the portfolio of staining reagents available for sale in the assigned geography to meet growth targets.
  • Execute launch of new products according to Product Launch Excellence (LEx) process
  • Participate in regional growth rooms, as appropriate and related to AS Staining Consumables
  • Identify and support the creation of sales tools to maximize product revenues
  • Remain up to date with assigned regional markets on pricing, competition, opportunities, etc.
  • Provide Voice of Customer/Sales linkage and support for product enhancements and new product developments
  • Support the selling units with product training, competitive sales training and ad hoc portfolio information
  • Work with Global Business Unit Product Realization team (GPMs) as advocate for customer new product developments


Skills on Resume:

  • Target Achievement (Hard Skills)
  • Cross-Functional Coordination (Soft Skills)
  • Product Launch (Hard Skills)
  • Growth Analysis (Soft Skills)
  • Sales Tool Creation (Hard Skills)
  • Market Monitoring (Hard Skills)
  • Customer Feedback (Soft Skills)
  • Sales Training (Soft Skills)

7. Commercial Product Manager, Apex Innovations, Cleveland, OH

Job Summary:

  • Own the Business Capability Roadmap for Sales, Food Service & Customer Finance
  • Assist with demand shaping and defining portfolio strategy to support the above functions
  • Support Annual Operating Plan (AOP) and deliver digital solutions to meet function objectives
  • Partner with North American and Global teams to design/deliver solutions for these functions
  • Innovate locally as required, to deliver point solutions
  • Drive Agile Scrum and DevSecOps practices within business and IT teams ensuring the program delivers desired value
  • Leads the Trade Promotion Management (TPM) scrum team which may include contract developers
  • Building pricing capabilities based on a shared Kamstrup Pricing Model
  • Building global pricing strategies based on market insights, including competitive situation, market position, value propositions, account types and classification
  • Initiate and track pricing initiatives to improve profitability, win-rate and volume
  • Define, plan, facilitate and execute cost out projects cross functionally
  • Build up a ERP system pricing solution and maintain this


Skills on Resume:

  • Roadmap Management (Hard Skills)
  • Portfolio Strategy (Hard Skills)
  • Digital Solutions (Hard Skills)
  • Team Collaboration (Soft Skills)
  • Local Innovation (Soft Skills)
  • Agile Practices (Hard Skills)
  • Pricing Capabilities (Hard Skills)
  • Cost Reduction (Hard Skills)

8. Commercial Product Manager, Blue Ridge Ventures, Portland, OR

Job Summary:

  • Gain a detailed understanding of all aspects of the commercial products management including the design, market positioning, pricing structure, and value proposition 
  • Define and communicate a compelling vision for commercial products 
  • Define and implement key measures for overall commercial product health, communicate those measures regularly, and optimize based on results 
  • Be hands-on with internal and external stakeholders to build a deep understanding of how value is derived from commercial products 
  • Collaborate with platform product managers in the following areas:
  • Translating strategy and vision to shippable features 
  • Prioritizing product backlog to the affected platform product teams - weighing risk, user/customer value, dependencies, and effort against business objectives 
  • Generating quantitative data to inform decisions 
  • Testing prototypes with customers, users, and other stakeholders 
  • Adapting and balancing technical constraints with stakeholder needs 
  • Breaking big ideas into small, achievable parts with clear goals and measures for success 
  • Build trust and strong relationships at all levels 


Skills on Resume:

  • Product Management (Hard Skills)
  • Vision Definition (Soft Skills)
  • Performance Metrics (Hard Skills)
  • Stakeholder Engagement (Soft Skills)
  • Strategy Translation (Hard Skills)
  • Backlog Prioritization (Hard Skills)
  • Data Analysis (Hard Skills)
  • Relationship Building (Soft Skills)

9. Commercial Product Manager, Evergreen Enterprises, Seattle, WA

Job Summary:

  • Have full ownership of aligning & leading multiple cross functional teams to deliver the best possible business and customer solution.
  • Managing across departments and breaking down hurdles & barriers to achieve goals.
  • Develop a strategic vision of how we can achieve best in class solutions, in particular leveraging new concepts to help drive control and efficiency for customers. 
  • Create a series of Product Plans, Go To Market plans and Roadmaps that speak to this long-term vision
  • Working with customers, stakeholders and global teams to align to business goals, while creating space and quick wins for short-term gains.
  • Bring these Product and Market plans and Roadmaps to life with a hands-on approach to Commercial Product Management
  • Working closely with the Development, Product, Sales, Marketing, Services and Support teams to have a detailed understanding of the problems, opportunities and solutions.
  • Adapting proposition and user journeys to meet local needs while still offering a fantastic service to customers.
  • Build an FDA team spirit where everyone understands the objectives, direction and their role within it – creating a sense of energy and drive across the team.


Skills on Resume:

  • Cross-Functional Leadership (Soft Skills)
  • Barrier Removal (Soft Skills)
  • Strategic Vision (Hard Skills)
  • Product Planning (Hard Skills)
  • Stakeholder Alignment (Soft Skills)
  • Hands-On Management (Soft Skills)
  • Problem Solving (Hard Skills)
  • Team Building (Soft Skills)

10. Commercial Product Manager, Red Sky Solutions, Minneapolis, MN

Job Summary:

  • Offer Management and GTM
  • Develop and maintain a plan for the messaging business across regions, with an initial focus on North America, including the market potential, profitability, and growth strategy in a rapidly changing and evolving competitive environment
  • Work closely and constructively with an extensive core product technology team to understand technical capabilities and needs and help define the product roadmap to support evolving messaging offers.
  • Define and manage a set of offers across various messaging channels, including advanced, market-leading two-way and omni-channel services
  • Create innovative new messaging offers that will drive the market forward, including a complete go-to-market plan and the associated offer assets that are required to develop, position, market, sell, deploy, and support these new offers.
  • Produce and maintain product collateral such as brochures, data sheets, product and solution presentations to support field sales teams 
  • Lead in the development of clear business cases that define the basic business assumptions, expected market traction and anticipated profitability for existing and new offers.
  • Engage with clients and users to create case studies, success stories, testimonials etc.
  • Product packaging and messaging
  • Develop a deep understanding of the client’s products, value proposition, competition, target customers, target user and buyer personas


Skills on Resume:

  • Market Strategy (Hard Skills)
  • Product Roadmapping (Hard Skills)
  • Offer Management (Hard Skills)
  • GTM Planning (Hard Skills)
  • Collateral Development (Hard Skills)
  • Business Case Creation (Hard Skills)
  • Client Engagement (Soft Skills)
  • Product Messaging (Hard Skills)

11. Commercial Product Manager, Peak Innovation Labs, Boise, ID

Job Summary:

  • Establish the most compelling use cases in the client’s target sectors, add and refine
  • Organize and lead overviews and training for client’s sales and other customer facing teams.
  • Competitive benchmarking and pricing
  • Conduct market and competitive research to build competitive intelligence including producing battle cards and other sales tools
  • Continually refine client’s market positioning vis a vis competition
  • Seek market and competitive insights and feedback to Product Management and the wider business
  • Analyst and customer relations
  • Engage with leading analysts to drive awareness of client’s products and their value proposition
  • Attend key industry events and participate in advancing the client’s leadership position in this industry and market space through presentations, demonstrations and interactive industry sessions.
  • Meet with customers as requested by the sales team, presenting client’s portfolio, product strategy, and high-level product positioning, especially around messaging services.


Skills on Resume:

  • Use Case Development (Hard Skills)
  • Training Leadership (Soft Skills)
  • Competitive Benchmarking (Hard Skills)
  • Market Research (Hard Skills)
  • Market Positioning (Hard Skills)
  • Insight Feedback (Soft Skills)
  • Analyst Relations (Soft Skills)
  • Customer Engagement (Soft Skills)

12. Commercial Product Manager, Stellar Tech Industries, Charleston, SC

Job Summary:

  • Drive growth by identifying market opportunities including new applications based on a competitive product positioning and a strong customer value proposition for new and existing products
  • Aggregate global and regional marketing dynamics into a product / application strategy using analysis of markets, customer segmentation, VOC (Voice of Customer) and competitive environment analysis
  • Collaborate with the broader (Technical) Product Management and R&D organization on current and new products for innovative solutions for customers
  • Develop strong understanding of funding and investment opportunities building strategic partnerships with funding and regulatory bodies
  • Develop value proposition across products and technologies in collaboration with Marketing Teams to drive lead generation & market adoption
  • Regular travel both domestically and internationally to customer facilities, regional offices, and conventions/tradeshows
  • Understand customer needs and gather product requirements through qualitative and quantitative research.
  • Lead a team of stakeholders across different functions.
  • Define and establish clear product success metrics.
  • Have a strong product background working on consumer-facing digital payment platforms.
  • Be as comfortable communicating product vision, through providing user stories


Skills on Resume:

  • Market Opportunity Identification (Hard Skills)
  • Market Analysis (Hard Skills)
  • Product Collaboration (Soft Skills)
  • Strategic Partnerships (Soft Skills)
  • Value Proposition Development (Hard Skills)
  • Travel Flexibility (Soft Skills)
  • Customer Research (Hard Skills)
  • Team Leadership (Soft Skills)

13. Commercial Product Manager, Pinnacle Innovations, Salt Lake City, UT

Job Summary:

  • Developing marketing and communications plans and activities for Server and commercial market focus product categories
  • Overseeing market research, monitoring competitive activity, and identifying commercial customer needs
  • Overseeing the analysis and evaluation of key market statistics and customer requirements to define product strategies and identify opportunities to expand market share
  • Maintaining current status of customer requirements for existing and future products, feedback to headquarter R&D team
  • Building up a strong relationship with local distributor partners and assisting local distributors to deal with headquarter for ordering, logistics, and promotion
  • Developing content for internal and external audiences relaying product strategies and value propositions, including customer presentations and products training materials
  • Working with Products Administration and TPM teams to ensure accurate forecasting, lead-time estimating, and pricing for products under management
  • Managing product launches to ensure readiness for internal/ external stakeholders and optimising P&L impact of product transitions
  • Providing input into item forecast & mix planning, category and BU offer strategy
  • Collaborating with the account management team to understand customer requirements and collecting market information
  • Collaborating with local and HQ marketing team to deliver the messages to target audiences and business partners
  • Driving marketing/ promotion activities and events to increase mind shares for specific product category
  • Reviewing service model from time to time and improving customer satisfaction at a high level
  • Visiting key partners at inter-state and attending roadshow/ tradeshow


Skills on Resume:

  • Marketing Strategy (Hard Skills)
  • Competitive Research (Hard Skills)
  • Product Strategy (Hard Skills)
  • Customer Relations (Soft Skills)
  • Content Creation (Hard Skills)
  • Forecasting (Hard Skills)
  • Launch Management (Hard Skills)
  • Event Coordination (Soft Skills)

14. Senior Commercial Product Manager, Silver Leaf Technologies, Richmond, VA

Job Summary:

  • Coordinate training of Product Managers with guidance from Product Development Manager.
  • Understand the assigned markets and develops specific strategies related to price, product, and underwriting.
  • Identify opportunities to enhance existing products and services to improve financial performance and to better align with competitive markets.
  • Design, develop and manages new and existing products from initial conception through service delivery.
  • Review product performance and outcomes based on cost and benefit analyses and make recommendations for product improvements.
  • Direct the implementation of product revisions including coordination with other departments on a timely basis.
  • Monitor market trends to identify new product opportunities and enhancements to existing products.
  • Ensure required action for timely regulatory review and approval of products and activities including form design and overseeing insurance department submissions.
  • Research, develop and recommend formal product proposals consisting of rating variable analysis, coverage comparisons, and rate indications, to support specific business segment and product objectives.
  • Work with Actuarial to develop and recommend pricing strategies and analyze the impacts of those strategies.
  • Gains approval of the cross-functional team for the proposed changes.
  • Plans and approves communications regarding changes.
  • Direct the implementation of product revisions including coordination with other departments on a timely basis.


Skills on Resume:

  • Training Coordination (Soft Skills)
  • Market Strategy (Hard Skills)
  • Product Enhancement (Hard Skills)
  • Product Development (Hard Skills)
  • Performance Review (Hard Skills)
  • Regulatory Compliance (Hard Skills)
  • Market Trend Analysis (Hard Skills)
  • Pricing Strategy (Hard Skills)