CLINICAL MARKETING MANAGER RESUME EXAMPLE

Published: July 16, 2024 - The Clinical Marketing Manager is instrumental in crafting strategies and plans for promoting procedures and developing their applications in respiratory or interventional therapy for lung cancer, aiming to enhance the utilization rates of related instruments across specific medical disciplines. This role involves conducting comprehensive industry research and generating reports on market trends and the penetration of minimally invasive surgeries while collaborating closely with Key Opinion Leaders and industry associations to develop advanced robotic clinical education programs. Additionally, the manager coordinates with the sales team to implement impactful clinical marketing campaigns and manages the Investigator Initiated Trial (IIT) program, ensuring compliance with regulations and monitoring study milestones.

Tips for Clinical Marketing Manager Skills and Responsibilities on a Resume

1. Clinical Marketing Manager, Johnson & Johnson, New Brunswick, NJ

Job Summary:

  • Investigate the clinical need for cardiovascular ultrasound and work with manager to develop relevant strategies.
  • Worked with commercial team to develop ultrasonic market in clinical departments such as cardiology department, cardiac surgery department and chest pain center.
  • Support clinical experts to develop new clinical solutions using new technologies.
  • Maintain the KOL and Speaker of relevant clinical department and establish show sites for related products.
  • Enable commercial team to deliver solid customer outcomes with business impact.
  • Organize or participate in relevant marketing activities. 
  • Collect customer feedback.
  • Participate in the key phases of a clinical study executed in the region in scope
  • Planning phase activities may include literature search and product evidence strategy plan development assist in study site qualification visits and reports
  • Communicates regulatory changes including MDR/IVDR, CFDA, CLIA, JCAHO and CAP to the organization


Skills on Resume: 

  • Clinical Needs Assessment (Hard Skills)
  • Market Development (Hard Skills)
  • Clinical Solution Development (Hard Skills)
  • Key Opinion Leader (KOL) Management (Hard Skills)
  • Business Impact Enablement (Hard Skills)
  • Marketing Coordination (Hard Skills)
  • Customer Feedback Collection (Hard Skills)
  • Clinical Study Support (Hard Skills)

2. Clinical Marketing Manager, Pfizer Inc., New York, NY

Job Summary:

  • Execute marketing program strategy and campaigns to drive sales growth
  • Develop sales presentations and sales tools
  • Build materials & presentations for podium talks/symposiums in collaboration with key opinion leaders (KOLs) in the field of pulmonary care
  • Manage consultant contracts, including submission, usage forecast, & tracking.
  • Track program utilization & aide in strategic goal execution to improve hospital program health
  • Execute strategy, lead, and attend company trade shows.
  • Lead commercial events including prospective user courses & technology demonstrations
  • Work cross-functionally with product marketing, sales, and clinical affairs teams
  • Partner with Customer Success & field sales to execute customer business reviews
  • Travel with field sales to meet customers and prospects


Skills on Resume: 

  • Strategic Marketing Execution (Hard Skills)
  • Sales Presentation Development (Hard Skills)
  • Collaboration with Key Opinion Leaders (KOLs) (Soft Skills)
  • Contract Management (Hard Skills)
  • Performance Tracking and Strategic Planning (Hard Skills)
  • Event Leadership and Execution (Soft Skills)
  • Cross-functional Teamwork (Soft Skills)
  • Customer Engagement and Field Collaboration (Soft Skills)

3. Clinical Marketing Manager, Roche Pharmaceuticals, Pleasanton, CA

Job Summary:

  • Provide Voice of the Customer as part of strategy, roadmap, and product development activities
  • Responsible for setting proper expectations regarding how new products and/or features will be accepted by end-users, sales force, and field clinical specialists in the areas of imaging performance, workflow (on and off cart), and quantification
  • Working with development engineers to optimize imaging transducers 
  • Providing input and assessment for workflow, quantification, imaging performance (ARDMS, Adult Echo) a must
  • Active involvement with planning and attending internal/external clinical evaluations
  • Demonstrating solutions for internal/external events and for New Product/Feature introductions at major tradeshows
  • Responsible for training field experts for new produce/feature introductionWorking with KOLs to assist on research studies with product solutions.
  • Serve as a clinical expert for the business units and the commercial teams of the EMEA region
  • Responsible for the creation of Clinical Value Propositions in close cooperation with product managers and health economy and market access teams
  • Responsible for the development of Scientific Communication tools using existing evidence
  • Representing clinical expertise bringing new treatments into guidelines and in achieving reimbursement


Skills on Resume: 

  • Voice of the Customer Integration (Hard Skills)
  • Setting Expectations (Hard Skills)
  • Imaging Transducer Optimization (Hard Skills)
  • Clinical Expertise (ARDMS, Adult Echo) (Hard Skills)
  • Clinical Evaluations (Hard Skills)
  • Demonstration and Presentation (Soft Skills)
  • Training and Knowledge Transfer (Soft Skills)
  • Key Opinion Leader Collaboration (Soft Skills)

4. Clinical Marketing Manager, Medtronic, Minneapolis, MN

Job Summary:

  • Plan, developed and executed the marketing strategy of the complete spectral Imaging/dual Energy portfolio for the CT business line including the necessary communication, differentiation, and positioning, as well as product branding to ensure business success
  • Transforming spectral imaging technology of the photon counting systems of the portfolio (NAEOTOM Alpha) into clinical value in all the respective clinical fields
  • Observe closely market developments and trends
  • Stay customer-oriented understanding and promoting the additional clinical value that can be generated from the additional spectral information
  • Responsible for the respective launches internally and externally and support in press activities and in customer presentations
  • Identify new market and scientific trends based on the latest developments in the field of CT spectral imaging/dual energy
  • Interface with inbound product management and other functions and operations within the organization
  • Represent Siemens Healthineers at important and relevant local and international congresses
  • Facilitates publication of clinical data in professional journals and company literature
  • Engages with regional and national scientific and medical societies to drive awareness, guidelines and advance point-of-care testing


Skills on Resume: 

  • Marketing Strategy Development and Execution (Hard Skills)
  • Clinical Value Communication (Hard Skills)
  • Market Analysis and Trend Observation (Hard Skills)
  • Customer Orientation (Soft Skills)
  • Product Launch Management (Hard Skills)
  • Market and Scientific Trends Identification (Hard Skills)
  • Cross-functional Collaboration (Soft Skills)
  • Scientific Engagement and Thought Leadership (Hard Skills)

5. Clinical Marketing Manager, Abbott Laboratories, Abbott Park, IL

Job Summary:

  • Assist in developing procedure promotion and development strategies and plans (including future clinical application in the field of Respiratory or Interventional Therapy for lung cancer) 
  • Improve the utilization rate of products (including but not limited to instruments) in a specific discipline or surgical category.
  • Responsible for industry research in the professional field
  • Collect and prepare research and analysis reports, such as the penetration rate of minimally invasive surgery for a single disease. 
  • Collect and analyze the market trends and academic information (such as open surgery, traditional endoscopic surgery, etc.) in the field.
  • Partner with KOLs and industry associations to develop and implement leading robotic clinical education programs and symposium to drive competency and utilization of da Vinci Surgery
  • Work closely with sales team to develop, implement and drive various clinical marketing campaigns, including the test drive, market development events, patient awareness events, da Vinci symposium/live surgical broadcasts, webinars, etc.
  • Develop supporting procedure pillars value related materials (clinical vision presentations, video preparation, publication summary, response statements related to certain procedure’s value, such as briefing materials, or for Wechat article, etc.)
  • Responsible for the management of the IIT program with internal and external stakeholders
  • Review the IIT submissions from external investigators by assessing e.g. scientific soundness and originality
  • Manage the multidisciplinary Olympus review and approval process according to applicable regulations and compliance guidelines and monitor the study progress, milestones, and deliverables


Skills on Resume: 

  • Procedure Promotion and Development Strategies (Hard Skills)
  • Product Utilization Improvement (Hard Skills)
  • Industry Research (Hard Skills)
  • Research and Analysis Reporting (Hard Skills)
  • Market Trends Analysis (Hard Skills)
  • KOL and Industry Association Collaboration (Soft Skills)
  • Clinical Marketing Campaigns (Hard Skills)
  • Content Development and Management (Hard Skills)