CHIEF MARKETING OFFICER JOB DESCRIPTION

Revenue does not grow itself in SaaS. The Chief Marketing Officer is the executive who converts annual recurring revenue ambitions into a funded, measurable pipeline by owning every function between brand awareness and qualified opportunity. This role operates across product marketing, demand generation, content, and communications simultaneously, holding the budget accountability and go-to-market authority that distinguishes it from any subordinate marketing leader. In B2B SaaS markets shaped by ICP segmentation, CAC/LTV economics, and multi-channel attribution, this seat requires both the analytical discipline to interrogate funnel data and the strategic range to reposition a brand when competitive pressure demands it.

As the Chief Marketing Officer, you will own the full revenue marketing function, translating ARR growth targets into integrated strategies that drive pipeline, customer acquisition, and brand authority across SMB, mid-market, and enterprise segments. You will report to the CEO and lead a cross-functional marketing organization spanning product marketing, demand generation, brand, and marketing operations, with direct influence over go-to-market decisions at the executive leadership level.

Career Impact: CMOs who own ARR-linked pipeline targets in B2B SaaS build a measurable track record that commands senior credibility across growth-stage and enterprise technology markets.

Business Impact: The demand generation programs and GTM strategies you design determine whether the sales team enters each quarter with a funded pipeline or a gap to close.

Growth Opportunity: Owning the full marketing mix at this level, including product marketing, brand, and analytics, positions you to move toward multi-product portfolio leadership or a Chief Revenue Officer scope as the business scales.

• Own the company's global marketing strategy, aligning demand generation, brand, product marketing, content, and events to ARR and pipeline targets.
• Design and execute omni-channel demand generation programs across inbound, outbound, digital, and event channels to fill the sales pipeline.
• Develop go-to-market plans for new product launches and feature releases, coordinating with product, sales, and customer success to drive adoption.
• Lead ICP segmentation and market positioning, ensuring messaging resonates distinctly across SMB, mid-market, and enterprise buyer personas.
• Manage and optimize the annual marketing budget, allocating spend across channels based on attribution data and pipeline ROI.
• Define, track, and report marketing KPIs to the CEO and board, with accountability for CAC, pipeline contribution, and brand awareness metrics.
• Build, mentor, and scale a high-performing global marketing team across multiple disciplines and geographies.
• Partner with the CRO and sales leadership to align lead qualification criteria, funnel handoffs, and revenue forecasting.

• Bachelor's degree in marketing, business, communications, or a related field, or equivalent work experience.
• 10 or more years of marketing leadership experience, with at least 5 years in a CMO or senior marketing executive role within a B2B SaaS company.
• Demonstrated ability to build and scale demand generation programs that directly contribute to ARR growth and measurable pipeline.
• Deep expertise in go-to-market strategy, including ICP definition, pricing positioning, and multi-segment launch execution.
• Strong analytical capability, with proven experience using CAC, LTV, pipeline velocity, and attribution data to guide marketing investment decisions.
• Proven record of building and leading cross-functional marketing organizations across product marketing, brand, content, and growth disciplines.
• Excellent executive communication skills, including the ability to present strategy, ROI analysis, and board-level reporting with clarity.
• Experience managing multi-million dollar marketing budgets with accountability for spend efficiency and measurable outcomes.

• MBA or advanced degree in a business or marketing-related field.
• Experience marketing a SaaS platform to multiple buyer segments simultaneously, including HR, finance, or legal executive stakeholders.
• Track record of leading or integrating marketing functions through a company acquisition, merger, or rapid inorganic growth phase.
• Familiarity with marketing in regulated adjacent markets such as financial services, healthcare technology, or legal technology.

• Pipeline contribution rate, measuring the percentage of qualified sales pipeline sourced by marketing programs.
• Customer acquisition cost (CAC) trend, tracking efficiency of spend relative to new logos closed each quarter.
• MQL-to-SQL conversion rate, reflecting the quality of leads passed from marketing to sales.
• ARR influence ratio, measuring new and expansion ARR attributable to marketing-originated opportunities.
• Brand awareness score within target ICP segments, tracked via quarterly market research or share-of-voice analysis.
• Typical tools: CRM and marketing automation (commonly Salesforce and HubSpot or Marketo); analytics and attribution (commonly Google Analytics or Tableau)

• Base Salary Range: $220,000 to $310,000 annually, depending on company stage and scope
• Bonus: Annual performance bonus of 20% to 40% of base, tied to pipeline and ARR targets
• Equity: Stock options or RSUs representing 0.3% to 1.0% of company, vesting over four years
• Health Benefits: Comprehensive medical, dental, and vision coverage for employee and dependents
• PTO: Unlimited or flexible PTO policy; 15 to 20 days common at structured companies
• Common Perks: Home office stipend, professional development budget, conference attendance allowance

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Background checks, including verification of employment history and criminal records, are a standard condition of employment for this role. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Candidates requiring reasonable accommodations during the application or interview process may request them at any time. Applicants must be authorized to work in the United States.

The Chief Marketing Officer owns the full marketing function for a hospitality software company, leading demand generation, brand, product marketing, content, PR, and events to drive ARR to $100M+. Reporting into the executive team and partnering closely with sales and customer success leaders, the Chief Marketing Officer shapes the go-to-market strategy and brand narrative to accelerate revenue and build awareness with hospitality operators globally.

Key Responsibilities

• Design and deliver a compelling marketing and brand strategy positioning the company as a thought leader and software of choice.
• Lead all aspects of marketing initiatives, including demand generation, brand, creative, product marketing, content marketing, communications, and events.
• Create and deploy omni-channel campaigns focused on awareness, conversion, and audience engagement.
• Oversee all outbound, customer-facing communications across website, blog, white papers, and social channels.
• Create and own the go-to-market strategy for products and features to attract new customers and drive adoption.
• Operate as a key member of the executive team.
• Collaborate with leadership across product, sales, customer success, and finance to define strategic priorities and budgets.
• Lead, mentor, and grow a high-performing global marketing team across product marketing, demand generation, content, and brand.
• Define and measure marketing KPIs for performance and success.
• Maximize ROI of marketing budget based on measurable results.
• Provide ongoing reporting, develop actionable insights, and continuously test new ideas.
• Optimize the marketing technology stack to fuel pipeline growth and funnel analysis.

Required Qualifications

• Experience leading and scaling global SaaS marketing teams, ideally for high-growth technology companies.
• Prior experience building brand positioning in a competitive market and winning market share from incumbents.
• Strong understanding of inbound and outbound marketing for SMB, mid-market, and enterprise segments.
• Significant experience building compelling brand positioning and demand generation engines for B2B SaaS companies.
• Strong knowledge of the full marketing stack with deep expertise in demand generation.
• Excellent written and verbal communication skills with the ability to communicate clearly to leadership and board members.
• Entrepreneurial, strategic, and action-oriented mindset with the ability to operate in a fast-changing environment.
• Hands-on leadership approach with a passion for coaching and scaling existing teams.
• Highly curious and quick learner who thrives in a dynamic and fast-paced environment.

Embedded within the senior leadership team, the Chief Marketing Officer leads brand, marketing, and budget accountability for a fast-growing iGaming technology company, including trade show strategy across 7–10 events per year. Working closely with the senior leadership team to shape the strategic business narrative, the Chief Marketing Officer builds and scales a digital, forward-thinking marketing function that drives thought leadership, content, and operational excellence.

Leadership Responsibilities

• Partner with the senior leadership team to shape the strategic business narrative and key priorities for global marketing and branding.
• Build a forward-thinking, digital, and scalable marketing function.
• Establish a thought leadership, content, events, and digital placements strategy.
• Own the creative direction and process, ensuring campaigns and messages are relevant and add value to the industry.
• Work horizontally across the entire organisation to maximise value from marketing initiatives.
• Ensure marketing resources work together and improve efficiency by applying a diligent approach to marketing's operational processes.
• Evaluate performance and impact and make data-driven recommendations to adjust marketing efforts.
• Maintain ruthless quality control, ensuring everything is on brand and well produced across content, digital marketing, print, and events.
• Manage the marketing budget and negotiate with suppliers.
• Take the lead on ad-hoc strategic projects such as market research, competitor research and analysis, and internal data analysis.
• Build subject matter expertise and stay up to date on best practices relating to key marketing practices and key performance indicators.

Qualifications & Experience

• Degree in marketing or business administration preferred.
• 10+ years of relevant work experience within the relevant field and seniority.
• Proven track record of publishing content, performing presentations, or other relevant thought leadership initiatives.
• Proven track record and expert knowledge of building and executing B2B SaaS marketing strategies.
• Experience in leading, managing, and developing marketing teams.
• Comfortable using relevant tools to analyse data and develop hypotheses to inform future initiatives.
• Combined passion for data-driven sales and marketing and technology.
• Excellent understanding of the English language.

Reporting to the executive management team, the Chief Marketing Officer owns the full marketing function for a healthcare marketplace platform, including branding, B2B marketing, consumer marketing, growth marketing, marketing operations, and content. Partnering with the product group and executive leadership to align positioning strategy and drive top-of-funnel awareness, the Chief Marketing Officer enables significant growth by connecting marketing programmes directly to demand generation and extending client adoption of a broader set of services.

Core Functions

• Own the marketing function, including branding, B2B marketing, consumer marketing, growth marketing, marketing operations, and content.
• Collaborate with the management team to create an integrated, company-wide marketing strategy.
• Optimise marketing data and analytics to ensure the team understands the real-time state of marketing and demand.
• Utilise marketing data and analytics to plan, drive, and adjust strategy and the marketing roadmap.
• Develop and execute strategies that highlight the company's transformative impact on the healthcare marketplace and bring significant awareness to the full suite of capabilities offered to clients.
• Develop results-driven marketing strategies for company growth and create supporting plans, goals, roadmaps, and budgets.
• Own top-of-funnel strategy and execution through industry awareness, content, and product positioning.
• Serve as a thought leader and evangelist for the company.
• Deliver the value of the brand to various audiences, including client leadership, HR and benefits executives, influencers such as consulting companies, and client employees.
• Create a direct connection between marketing programmes and demand generation with a key focus on extending the adoption of a broader set of services.
• Work closely with the product group to ensure implementation of product positioning strategy.
• Lead, motivate, and develop an outcome-driven team.
• Create a climate that is conducive to attracting, retaining, and motivating a diverse group of top-quality marketers at all levels.

Education & Experience

• Undergraduate degree in marketing, journalism, communications, or a related field.
• Experience as a full-stack marketer with a proven track record of scaling a high-growth B2B2C business.
• Experienced in operating successfully with complex technology and ensuring successful translation and simplification for the market.
• Highly analytical with the ability to make data-driven decisions and establish effective metrics for marketing strategy and spend.
• Track record of developing talent and managing marketing teams focused on demand generation, corporate branding, product marketing, market research, and go-to-market strategies.
• Excellent cross-functional leadership with an entrepreneurial approach that excels at both high-level thinking and execution.
• Superior written, verbal, and presentation communication skills.
• Strong sense of accountability and a team-first approach.
• Disciplined and decisive in managing priorities, resource allocation, quality, and costs.

Sitting at the intersection of brand strategy and consumer marketing, the Chief Marketing Officer leads marketing for a financial services organisation's home lending line of business, overseeing a large team across multiple locations and directing content, community banking, and cross-line-of-business strategic initiatives. Operating across the executive leadership landscape and engaging regularly with CEOs, CMOs, and CFOs of other business lines, the Chief Marketing Officer enables high performance by navigating a matrixed organisation and developing top talent.

Primary Duties

• Lead teams to develop compelling content across relevant topics and promote it through multiple digital and offline channels.
• Assess and evaluate marketing activities through analysis and presentations to the business.
• Build and sustain a profitable business in a highly competitive environment by using marketing strategies and product development that differentiate the organisation.
• Lead and participate in consumer and community banking and cross-line-of-business strategic initiatives.
• Establish and manage annual marketing budgets.
• Direct, coach, and develop a large team of employees in multiple locations.
• Engage in frequent and consistent communication with executive-level business leaders, including providing updates to CEOs, CMOs, and CFOs of other lines of business.
• Navigate a highly matrixed organisation, building strong alliances and working with leaders across multiple functions to empower high performance.
• Serve as a culture carrier and thoughtful leader to attract, develop, and retain top talent.

Skills & Qualifications

• Bachelor's degree from an accredited institution.
• MBA or advanced degree.
• 15+ years of post-graduate work experience.
• 10+ years of leadership experience in brand, prospect, and consumer marketing.
• Experience in the financial services industry.
• Ability to quickly learn and understand the home lending business model, products, and customers.
• Demonstrated understanding of business and market dynamics, including financial performance, key objectives, challenges, and competitive landscape.
• Strong interpersonal and partnership skills, including prior experience managing or influencing large, multi-discipline groups remotely and in multiple locations.
• Ability to implement change and be proactive in a fast-paced environment while remaining calm under pressure.
• Proven ability to influence and collaborate across a highly matrixed organisation.

A key member of the Canadian senior leadership team, the Chief Marketing Officer leads performance and brand marketing for two consumer brands in Canada, owning part of the Canada P&L and allocating marketing budget across the marketing mix. Collaborating across central marketing functions in Berlin and reporting to the Canadian CEO with a dotted line to the International CMO, the Chief Marketing Officer drives demand by tailoring communications to the Canadian market and optimising product-market fit through pricing, discounting, and customer segmentation.

Scope of Work

• Lead and develop performance and brand marketing teams for both brands in Canada.
• Build a comprehensive understanding of the local customer, recognise customer segments and market potential, and prioritise rigorously.
• Guide the team to tailor marketing communications to the Canadian market and ensure a consistent message highlighting the most relevant benefits to consumers.
• Work with the product and customer team to optimise product-market fit by adjusting product mix, pricing, and discounting strategies.
• Drive the ideation and implementation of business development initiatives.

Experience & Qualifications

• Master's degree in business or marketing.
• 8-10+ years of experience in marketing, consulting, technology, or a similar fast-paced environment.
• At least 6 years in progressive people management.
• Strong understanding of performance marketing, including the metrics of a subscription e-commerce business (weekly and monthly recurring revenue, CAC, CLV, churn rate, and retention).
• Robust strategic toolkit with an understanding of how to interpret and integrate consumer research and manage a portfolio of brands and product offerings.
• Excellent problem-solving skills combined with a high level of numeracy and analytical capabilities.
• Strong Excel skills; SQL, PowerBI, and Tableau skills are a plus.
• Excellent people leadership skills, including the ability to coach and develop a team of high-performance marketers.

Serving as the regional marketing authority, a high-growth blockchain company depends on the Chief Marketing Officer to design and execute its European region marketing strategy alongside the CEO, covering PR, campaigns, events, social media, community growth, lead generation, and paid advertising. Based within a cryptocurrency-focused business where deep market knowledge is essential, the Chief Marketing Officer delivers ROI-based user acquisition strategies and builds a loyal customer base across European markets.

Key Deliverables

• Design and execute the marketing strategy for the Europe region alongside the CEO.
• Design, coordinate, and execute marketing actions across PR, campaigns, events, social media management, community growth and engagement, lead generation, and paid advertisements.
• Analyse, track, and improve metrics and KPIs.
• Conduct competitive analysis and study the market for new changes, trends, and growth opportunities.
• Create and drive brand growth plans through focused, data-driven, and ROI-based user acquisition strategies.
• Manage acquisition marketing budgets across products and generate performance reports of defined key metrics across channels.
• Develop acquisition programmes to drive a new customer base and build strong loyalty among users.
• Lead business analytics to track and analyse data and conduct testing of new user acquisition channels.
• Report on competitor activity and perform marketing research to identify market requirements for current and future products.
• Represent the company at major events across Europe and on social media.

Requirements

• BSc in marketing, communications, or a relevant field; MSc or MA will be a plus.
• 5+ years of marketing leadership experience from a CMO role or similar.
• Proven successful experience as a CMO within the blockchain or cryptocurrency space.
• Deep understanding of the European cryptocurrency market, including opportunities, challenges, and threats.
• Deep understanding of social media platforms, including Twitter, Telegram, Facebook, and LinkedIn.
• Track record of delivering strong results in previous positions.
• Creative and analytical capabilities with a solid understanding of market research and data analysis methods.
• Outstanding written and verbal communication and interpersonal abilities.
• Strategic thinking and problem-solving aptitude with a willingness to be hands-on when required.
• Excellent English; a second European language will be a plus.

As the Chief Marketing Officer, this role shapes a consumer packaged goods company's full-funnel brand and growth marketing agenda, leading a team of 30+ marketers across brand and performance channels, including email, SEO, direct mail, TV, podcast, radio, and social. The marketing team relies on this work to build brand equity, manage a healthy LTV/CAC ratio, and transition from a direct response-oriented strategy to a comprehensive omnichannel approach that sustains long-term revenue growth.

Strategic Responsibilities

• Refine and build upon the company brand promise, broadcasting the mission and story to raise awareness and build omnichannel demand.
• Elevate the media mix to efficiently service both upper and lower funnel initiatives, diversifying a historically direct response-oriented marketing strategy.
• Conceptualise and execute a strong brand marketing agenda across brand, PR, communications, retail marketing, and shopper marketing.
• Build a new retail marketing capability to ensure success in grocery accounts.
• Grow the business by leveraging performance channels including email, SEO, direct mail, TV, podcast, radio, and social.
• Own the customer segmentation strategy to gain insights and inform strategy.
• Manage a healthy LTV/CAC ratio and help transition strategy from primarily direct response to a full-funnel approach.
• Lead and manage a high-performing team of 30+ marketers across brand and growth marketing.
• Imbue the marketing team and broader organisation with a deep test-and-learn mentality.

Professional Experience

• Marketing experience in world-class CPG companies.
• Experienced rapid growth with a multi-product, omnichannel portfolio.
• Recent experience with a digitally native company or one with significant digital revenues.
• Experience effectively maximising LTV.
• Experience building, scaling, and managing teams of 30+ people across all marketing functions.
• Highly analytical and data-driven with the ability to drive brand strategy while efficiently leveraging direct response channels.
• Passion for consumer insight and a proven background launching new products and growing existing platforms and portfolios.
• Outstanding reasoning and analytical skills with a proven record of ROI-driven decision-making.

The Chief Marketing Officer owns brand positioning, communications strategy, and content marketing for a venture-focused B2B technology company, increasing online presence and building brand recognition with early-stage founders, industry trade publications, and technology analysts. Collaborating with external partners and managing creative services, organic social, and the corporate website, the Chief Marketing Officer enables long-term brand impact by clearly communicating the company's value proposition across all channels.

Job Functions

• Build the company's unique brand position in the market and increase brand awareness in key markets.
• Drive brand awareness through broad digital marketing campaigns.
• Increase online presence and more clearly communicate the value proposition to established and next-generation founders.
• Create and maintain multi-channel marketing collateral, collaborating with external partners as needed, to address the specific interests and needs of the early-stage community.
• Build a communications strategy focused on expanding brand recognition and impact with industry trade publications, business news, and leading technology analysts.
• Manage organic social media strategy to amplify products, customers, partners, and brand.
• Manage creative services, including design and execution of all corporate assets such as content and website.
• Manage content marketing strategy and execution to better tell the story to both external and internal stakeholders.

Qualifications & Experience

• Bachelor's degree; advanced degree preferable.
• 10+ years in B2B marketing.
• Track record of holding roles of increasing responsibility.
• 5+ years of senior leadership experience.
• Experience working with early-stage companies and entrepreneurs.
• Ability to work efficiently in a fast-paced environment.

Embedded within the Equity, Human Rights (EHR) Division, the CMO supports research, data management, and community engagement initiatives that advance equity and reconciliation goals across a city-wide organisation. Working closely with senior staff and external partners, the CMO delivers workforce dashboards, web materials, statistical analysis, and written reports that enable evidence-based decision-making and strengthen the division's accountability framework.

Day-to-Day Responsibilities

• Conduct research and prepare background studies, briefing notes, presentations, and reports to support key EHR initiatives.
• Establish and maintain systems of data management, including collection, entry, analysis, and dissemination of employment equity survey reports and metrics to support workforce dashboards.
• Manage and innovate EHR web materials for the purpose of awareness building, advocacy, and community engagement.
• Support the development and implementation of a results-based accountability framework, including tracking and monitoring of project outcomes and development of dashboards and other data visualisations.
• Assist senior staff in analysing issues, identifying creative solutions, and developing implementation strategies on project work.
• Review and analyse statistical data, external reports, and research studies as they pertain to the work of the EHR Division.
• Assist in the development and implementation of a city-wide framework to support achieving EHR objectives.
• Prepare written comments, reports, and summaries on research topics.
• Provide research on best practice to support the delivery of services equity across the organisation.
• Liaise with programme staff and external organisations in the course of research and analysis.

Knowledge Skills & Abilities

• Experience with the range of equity and reconciliation-related organisational change strategies and familiarity with emerging trends.
• Experience in planning, coordinating, and evaluating research activities.
• Experience in interpretation and reporting of qualitative and quantitative data, with strong analytical skills and attention to detail and accuracy.
• Experience in SAP or other relevant programmes for collection and management of electronic and non-electronic data is an asset.
• Strong knowledge of equity and experience with Indigenous, Black, and equity-deserving groups.
• Advanced working experience in Microsoft Excel, Word, and PowerPoint, with the ability to display materials in written reports, presentation decks, charts, graphs, and videos.
• Excellent strategic thinking, research, analytical, and organisational skills.
• Strong interpersonal skills with the ability to communicate effectively, both orally and in writing, with staff, external partners, and community members.
• Sound judgement with the ability to handle matters of a confidential and sensitive nature.
• Ability to work under pressure and meet deadlines.

Reporting to executive leadership, the CMO leads the global medical division of a biotechnology or pharmaceutical company, providing scientific and medical oversight on clinical programmes, discovery, and research while interacting with external medical and regulatory authorities. Partnering with key opinion leaders and cross-functional business units, the CMO drives excellence in operational, clinical, and medical activities and strengthens the organisation's scientific leadership to advance pipeline development.

Accountabilities

• Provide scientific and medical oversight on clinical programmes, discovery, and research.
• Lead the global medical division.
• Interact with external medical and regulatory authorities.
• Ensure alignment throughout the business units.
• Provide strategic leadership for the development of medical and clinical strategies.
• Assist with analysis and interpretation of clinical trial data and results.
• Provide medical and clinical expertise to strengthen scientific leadership.
• Drive excellence and oversee the operational, clinical, and medical activities.
• Connect with key opinion leaders and build appropriate relationships.

Background & Experience

• MD, preferably with board certification or specialisation in Women's Health or CNS; PhD appreciated.
• A proven leader with 10+ years of medical affairs experience in the biotechnology or pharmaceutical industry.
• Minimum of 5+ years of direct management experience of a large team.
• Demonstrated outstanding leadership of multiple development projects and teams.
• Extensive experience leading the design, conduct, analysis, and reporting of clinical studies, including submitting INDs to regulatory authorities in Europe.
• Significant successful interactions with key opinion leaders and investigators.
• Proven ability to work effectively in a cross-functional and matrix environment, successfully leveraging internal and external partnerships.
• Strategic agility with in-depth knowledge and broad experience in the pharmaceutical or biotech industry.
• Strong interpersonal, influencing, presentation, and written and verbal communication skills.
• Extensive early-through-late-phase clinical development experience.

The CMO manages the full life cycle of new issue agency CMO and CMBS deals, booking initial trade captures across MBS, treasuries, swaptions, futures, and future options, and submitting deal structures to government-sponsored entities, accountants, external counsel, and vendors. The work directly supports accurate P&L management, regulatory TRACE reporting, and timely settlement of structured finance transactions within a high-volume client services environment.

Work Activities

• Manage the life cycle of new issue agency CMO and CMBS deals.
• Interact with government-sponsored entities, accountants, external counsel, and vendors to submit deal structures and ensure accurate settlement of deals.
• Timely and accurately book initial trade capture for all products traded on the desk, including MBS, treasuries, swaptions, futures, and future options.
• Prepare inventory offer sheets and other risk and valuation reports.
• Manage profit and loss of new issue deals, including expense tracking and P&L explanatories.
• Respond to business inquiries on product-dependent lifecycle events, including cancellations, re-coupon, manual fee bookings, and manual fixings.
• Provide timely and accurate TRACE reporting to meet regulatory requirements.

Education & Experience

• Bachelor's degree in finance, economics, mathematics, or statistics.
• Experience working within a high-volume and client services environment.
• Knowledge of financial markets, specifically residential mortgage-backed securities.
• Understanding of the front-to-back lifecycle of a trade and its associated risks.
• Proficiency with Microsoft Office Suite, including Outlook, Excel, Word, and PowerPoint.
• Strong attention to detail with knowledge of risks and controls.
• Willingness to take on duties to gain in-depth product knowledge.
• Ability to engage with colleagues from different areas across the organisation, including infrastructure functions.

Reporting to senior management, the CMO serves as the subject matter expert in classification management for a government intelligence environment, developing and maintaining classification guides, security briefing packages, and education programmes for customer personnel, mission partners, and industry. Partnering with security personnel and senior management to advise on classification matters and resolve Freedom of Information Act requests, the CMO enables the enterprise to maintain full compliance with IC policy and security guidance.

Role Responsibilities

• Develop and maintain classification guides for customer programmes, including Special Access Programmes.
• Serve as the subject matter expert in classification management matters, including mission partner caveats.
• Advise and assist security personnel, senior management, assignees, mission partners, and industry on classification matters.
• Analyse, ascertain, and resolve conflicts relative to the interpretation of classification management and security policy guidance.
• Review IC policy documents and distil information to senior management and the enterprise as appropriate.
• Create, modify, and maintain customer security briefing packages.
• Conduct security briefings and education and training to customer personnel, mission partners, and industry.
• Coordinate and resolve Freedom of Information Act requests.

Minimum Qualifications

• Bachelor's degree and 10+ years of related experience.
• Master's degree and 8+ years of experience, or PhD or JD and 5+ years of experience.
• NRO and IC experience a plus.
• Experience drafting or implementing broad classification management guidance and policy.
• Ability to identify and assess multiple sources for classification determinations.
• Ability to handle complex classification issues and analyse complex information, independently take appropriate actions, and review and approve recommendations from others.

As the CMO, this role leads analyst and advanced analyst staff development within a tax advisory environment, reviewing complex tax returns and financial statements while fostering cross-team collaboration and constructive communication. The team relies on this work to maintain effective documentation, manage multi-project timelines, and deliver high-quality outputs to the onshore team through clear presentation and scoping of requirements.

What You'll Do

• Develop and counsel analyst and advanced analyst staff.
• Review all levels of complex tax returns and financial statements.
• Proactively seek opportunities to diversify client load and exposure to different teams.
• Foster collaboration and constructive communication within the team.
• Demonstrate basic presentation and public speaking skills while actively participating in meetings.
• Document all tasks and timelines and clarify requirements and scope of projects with the onshore team.

Technical Qualifications

• Ability to work and plan effectively with minimal direction in ambiguous situations.
• Strong interpersonal skills with a focus on building high-functioning teams.
• Ability to articulate and position complex and critical issues effectively.
• Ability to prioritise when working on multiple complex projects.
• Strong influencing skills and the confidence to question existing processes.
• Commitment to contributing to a positive team environment.

Chief Marketing Officer delivers global marketing plans across multiple product segments for a healthcare organisation, owning commercial activation, new product introductions, installed base programmes, and portfolio positioning to achieve market share growth objectives. Operating across geographically dispersed teams and collaborating with commercial leaders, regional product marketing, and learning and development partners, the Chief Marketing Officer enables revenue growth by integrating customer insights, segmentation strategy, and competitive analysis into a cohesive global marketing roadmap.

Ownership Areas

• Drive global orders, revenue, and market share by leading global marketing, region, and product management teams through the definition and development of global marketing plans across multiple product segments, including value proposition, positioning, segmentation, and marketing mix.
• Drive operational rigour for new product introduction and full product lifecycle marketing.
• Own and drive the marketing commercial activation process in both modalities in all product segments.
• Drive commercialisation of new product introductions and installed base programmes into the regions.
• Create portfolio positioning, pricing, and targeting to achieve market share growth objectives.
• Partner with region product marketing and learning and development teams to produce and deliver product sales training programmes.
• Lead and coordinate strategic planning processes for the modality.
• Integrate with supporting functions to enable the success of global marketing plans, including marketing communications, market and competitive analysis, and digital strategy.
• Lead global marketing and product management teams in gaining customer insights from multiple sources and using those insights to evaluate the portfolio and drive product lifecycle planning.
• Create and drive global segmentation strategy and processes to target stronger value propositions for business market segments.
• Lead, develop, coach, and inspire geographically dispersed employees.
• Develop and manage programmes to increase customer awareness, preference, and purchase intent.
• Partner with commercial leaders to drive stronger commercialisation plans and assess portfolio competitiveness globally across regions and segments.
• Ensure legal and regulatory approval of all marketing communications before external release.

Qualifications & Experience

• Bachelor's degree in marketing, business administration, or biosciences.
• MBA or master's degree in marketing preferred.
• 15+ years of marketing experience including 6+ years of direct people management and 4+ years leading global teams.
• 10+ years of marketing experience with at least 3+ years of product marketing experience.
• 5+ years of direct people management experience.
• 3+ years of experience leading global teams.
• 3+ years of experience in field or region product marketing, including go-to-market launch and pricing experience.
• Healthcare product and industry knowledge.
• Demonstrated experience leading marketing across multiple complex and diverse product segments and geographies.
• Experience running medical, customer, and sales advisory boards and creating and leveraging thought leadership.
• Understanding of portfolio management, product positioning, and segment strategy.
• Proven ability to influence at all levels of the organisation.
• Proven financial acumen, including budgeting and ROI calculations.
• Excellent oral and written communication skills.

The CMO produces a comprehensive marketing strategy and oversees branding, digital and traditional marketing, event planning, public relations, and community outreach programmes for a VR, gaming, and blockchain-focused organisation. The work directly supports brand and reputational risk management, internal and external brand alignment, and revenue growth by expanding the organisation's digital footprint through SEO, SEM, and multi-channel, multi-segment campaigns.

Core Responsibilities

• Lead the marketing, public relations, and event planning departments in the development and execution of marketing initiatives, communications, events, and campaigns that elevate the brand.
• Work closely with the senior leadership team, defining metrics to track performance.
• Create internal synergies to expand brand exposure and leverage relationships with internal and external business partners.
• Conduct thorough analysis on marketing ROI and develop cost-effective solutions.
• Develop and implement the organisation's multi-channel, multi-segment marketing campaign based on industry-leading insight.
• Expand, develop, and maintain media relationships to create a positive external and internal image associated with brand recognition.
• Ensure a coherent and consistent branding strategy while recognising and addressing the needs of specific business units.
• Spearhead the creation and maintenance of the organisation's digital footprint, effectively utilising SEO and SEM.

Requirements

• 4+ years of experience in a similar role.
• Experience working in the VR, gaming, or blockchain world.
• Knowledge of and connections within the iGaming industry, specifically within a B2B iGaming provider.
• Knowledge of SEO practices across various global territories.
• PPC management experience, either in-house or agency-based.
• Superb organisational skills.
• Understanding of marketing strategy.
• Demonstrable ability to guide stakeholders to influence change.
• Excellent written and oral communication skills with strong interpersonal and influencing abilities.

Reporting to company leadership, the CMO creates and leads all internal and external marketing efforts for a cultured meat company bringing sustainable proteins to market, developing brand strategies across multiple geographical markets, and building consumer and investor storytelling. Collaborating with the product development team and managing KPIs for brand visibility and perception, the CMO enables the company to launch a winning product by translating scientific breakthroughs into consumer-friendly messaging.

Key Responsibilities

• Lead all internal and external marketing efforts.
• Create marketing strategies that enable building a tasty, trustworthy, and recognisable brand in different geographical markets.
• Be the creative brain behind storytelling and brand appearance, towards consumers, businesses, employees, and investors, whether in real life or on social media.
• Implement and manage KPIs to measure and improve brand visibility and perception.
• Develop and manage marketing goals and budget.
• Stay up to date with the latest market trends.
• Work together with the product development team to launch a winning product.

Required Qualifications

• Minimum 5 years of experience in a similar role and field.
• Degree in marketing, business, PR, communications, or similar is a plus.
• Existing track record of marketing and growing novel product categories with little pre-existing consumer awareness, including development of storytelling.
• Ability to translate innovation and scientific breakthroughs into consumer-friendly unique selling points.
• Ability to lead market studies, analyse findings, and present results to management.
• Strong content creation skills, particularly in the digital world.
• Experience building a D2C business is a plus.
• Fluency in English and German, both oral and written.
• Adaptive mindset with the ability to self-structure work independently.

Embedded within a fractional leadership model, the CMO leads the marketing team for one or more SaaS clients, moving them from minimum viable product to product-market fit through positioning, segmentation, messaging, pricing, go-to-market, and launch. Working closely with client teams and coaching marketing associates new to leading a SaaS marketing team, the CMO elevates client outcomes by scaling services, optimising online presence, and managing paid and organic search, branding, PR, and customer retention campaigns.

Engineering Responsibilities

• Lead the marketing team for one or more clients.
• Move clients from minimum viable product to product-market fit.
• Drive positioning, segmentation, and messaging.
• Own product pricing, go-to-market, and launch.
• Optimise and improve clients' online presence and brand.
• Execute customer retention and loyalty campaigns.
• Lead branding, PR, and trademark activities.
• Drive content marketing and thought leadership.
• Manage paid search and organic search marketing.
• Lead hiring and onboarding of clients' first marketing team.
• Improve and scale services continuously.

Skills & Qualifications

• MBA or equivalent working experience in marketing with 5+ years of experience.
• Experience with HubSpot is a plus.
• Experience working directly with advertisers, agencies, and clients.
• Knowledge of full-stack digital marketing strategies and tactics.
• Understanding of how marketing and sales data can be used to improve funnel ROI.
• An entrepreneurial mindset with a marketing specialism to leverage for immediate value.
• Ability to execute initiatives and delegate projects to team members.
• Proficiency in Microsoft Office and Google Suite.
• Strong writing, editing, and communication skills with keen attention to detail.
• Ability to lead small project teams, manage conflicts, and leverage team strengths.
• Ability to strategically assess and solve client needs with integrated marketing.

As the CMO, this role coordinates go-to-market and go-to-community plans for a Web3 and blockchain organisation, cultivating partnerships with DEXs, lending platforms, payment providers, and exchanges while building the community and communication narrative to support long-term goals. The marketing team relies on this work to attract and manage talented, diverse marketing teams and cross-market announcements that expand presence and create new opportunities across global blockchain ecosystems.

Delivery Expectations

• Cultivate and create partnerships with leading Web3 and crypto projects, DEXs, lending platforms, payment providers, and exchanges.
• Build the community and the communication narrative to support long-term goals.
• Support the development of go-to-market and go-to-community plans, including brand positioning, marketing approaches, client engagement, partnerships, and ROI.
• Explore cross-marketing opportunities to bring announcements that increase presence and create new opportunities.
• Attract, build, and manage talented, diverse, equitable, and inclusive marketing teams.

Experience & Qualifications

• 3-5 years of marketing experience in a blockchain company.
• 8+ years of marketing and sales experience at global scale.
• 5+ years of people management experience, specifically mentoring interregional teams.
• Clear track record in the crypto and blockchain space, including successfully launched projects from zero to one.
• Experience managing internal and executive stakeholders with strong communication and empathy skills.
• Global experience with a history in fintech and blockchain platform innovation.

Chief Marketing Officer guides a marketing organisation of approximately 10 employees for a SaaS company, leading design, implementation, and measurement of strategies and campaigns across product marketing, digital marketing, event marketing, and marketing communications. The work directly supports new customer acquisition, retention, and pipeline acceleration by building a data and analytics foundation, implementing HubSpot, and establishing the company as its lead internal and external brand evangelist.

Strategic Initiatives

• Create and establish a culture within the marketing function that focuses on the use of data and analytics to drive decision-making and outcomes.
• Create effective cross-functional workflows with sales, finance, customer success, product development, and technology to maximise new customer acquisition and ongoing customer retention.
• Partner with finance, sales, and technology to build out data and analytics tools and processes to ensure proper flow of data to optimise lead generation and accelerate pipeline build.
• Create the digital foundation and platform for the marketing department, including implementation of HubSpot and related technologies.
• Develop marketing strategies that drive customer understanding of the company's differentiation from its competitors.
• Deliver a robust integrated marketing calendar aligned with differing sales cycles and market channels.
• Lead brand development and awareness initiatives across all channels, including developing and driving the company's online presence and social media strategy.
• Evaluate the current marketing organisation and hire, develop, and retain a best-in-class marketing team.
• Establish an annual marketing budget and carefully monitor adherence and ROI.
• Establish yourself as the company's lead evangelist, both internally and externally, for the brand, its products, its vision, and its mission.

Qualifications & Experience

• Bachelor's degree required; advanced degree considered a plus.
• 10+ years of senior-level product marketing experience for SaaS products.
• Proven experience implementing new digital marketing strategies and leading the transformation of a legacy marketing organisation.
• Prior experience building a best-practice data analytics function from top of funnel to bottom.
• Experience collaborating with sales, finance, product development, and services teams to achieve growth targets, including the ability to communicate and influence at all levels.
• Deep understanding and experience with Salesforce and HubSpot.
• Prior experience integrating marketing teams from acquisitions.
• High level of comfort working with marketing technology and analytics.
• Ability to make sense of data quickly and use it to drive impact.
• Exceptional communication skills with the ability to articulate complex messaging in a clear, concise, and plain manner both verbally and in writing.
• Excellent leadership and team-building skills with the ability to provide clear direction and feedback to stakeholders.

Reporting directly to the President and CEO, the CMO oversees planning and execution of promotions across direct mail, email, digital, and other channels, managing media relations, graphic design, and internal and external communications for a nonprofit organisation. Serving as primary spokesperson and lead cross-functional project teams, the CMO refines and increases brand awareness throughout the service area while ensuring uninterrupted donor platform operations and consistent messaging across all paid, owned, and earned channels.

Duties

• Create annual strategic and tactical marketing plans.
• Own and manage the brand, including visual identity, brand language, and experience.
• Identify, gather, analyse, and monitor data to develop and implement a comprehensive marketing strategy.
• Develop effective donor segmentation methodologies to enhance engagement with the brand.
• Manage digital and printed publications, including newsletters, annual reports, and all organisational communication pieces.
• Ensure that all communication-related assets are protected, registered, and renewed on schedule, including web domains, trademarks, and service marks.
• Manage, monitor, and optimise the website to provide a continuous flow of engaged, active users.
• Oversee management of the online donation platform, ensuring an uninterrupted flow of donations and an excellent user experience.
• Refine and increase brand awareness throughout the service area.
• Develop and direct creative communication and marketing plans using varied channels to increase participation in special events and volunteer opportunities.
• Oversee integrated messaging through the optimisation of paid, owned, and earned channels.
• Develop and maintain the annual marketing and communications department budget, including special events budget.
• Serve as primary spokesperson for all media requests and inquiries.

Skills & Qualifications

• Bachelor's degree in marketing, English, communications, business, or a related field.
• Minimum of 5-7 years of progressive responsibility in a senior marketing and communications role.
• Prior experience closely interacting with media.
• Prior work experience in or with nonprofit organisations.
• Experience in online user experience, online donation systems, and CRM systems.
• Experience with graphic design, web design, and photo-editing software.
• Experience with task and project management systems.
• Demonstrated success in creating and maintaining a comprehensive marketing plan and calendar.
• Ability to analyse marketing data and use results in strategic and tactical planning, including measuring the performance of marketing channels and communications.
• Proficiency in word processing, presentation, spreadsheet, and BI analytics tools.
• Excellent verbal and written communication skills, including editing and grammatical proofreading.
• Strong organisational skills and ability to continually prioritise in changing circumstances.
• Energetic and engaged with strong interpersonal skills and a high level of emotional intelligence.

The CMO crafts and refines brand identity, go-to-market product strategy, and global marketing operations for a video game industry B2B services business, running the global internal marketing team and international ad agencies while overseeing trade show strategies and department budgets. Success in the position means developing segmentation, competitive analysis, pricing, and lead generation programmes that measurably improve customer acquisition, conversion rates, engagement rates, satisfaction, and renewal rates.

Executive Functions

• Facilitate growth, sales, and marketing strategies.
• Run the global internal marketing team and international ad agencies.
• Work on the product roadmap with the CEO and run the go-to-market product strategy.
• Reduce costs and perform risk mitigation.
• Prepare overall marketing strategy, refine brand identity and voice, and simplify explanations of complex solutions for customers.
• Organise multiple trade show strategies and oversee the execution.
• Develop programmes with quantifiable objectives to measure results.
• Implement and manage the marketing budget.
• Conduct surveys and leverage data and analytics to drive insights.
• Modify or redirect business intelligence strategy.
• Oversee the efforts of the PR team across events, executive public speaking opportunities, and PR agency management.
• Develop segmentation, competitive analysis, market intelligence, lead generation, product and market development, pricing, promotions, and communications.
• Develop and measure key metrics around the business, including customer acquisition, conversion rates, engagement rates, satisfaction, and renewal rates.

Education & Experience

• Bachelor's degree in marketing, design, business, or a related field.
• 15+ years of well-rounded marketing or business development experience in positions of increasing responsibility, with a focus on marketing expansion and identifying emerging market trends in the video game industry, as well as five or more years in a leadership role.
• Demonstrated experience in the video game industry with a deep understanding of end-to-end product cycles and the needs of businesses in the ecosystem.
• Advanced experience working with a variety of traditional and modern marketing and communications functions, including branding and messaging to different target audiences.
• Thorough knowledge of marketing principles, brand, product and service management, sales, and business development, with a demonstrated track record of success.
• Strong B2B experience identifying opportunities from lead generation to forecasting, utilising digital marketing campaigns to convert, nurture, and build long-term advocates.
• Ability to understand changing market dynamics and translate them into actionable strategies to achieve company objectives.

Sitting at the intersection of high-velocity demand generation and multi-brand portfolio management, the CMO manages a multi-million-dollar marketing budget across acquisition marketing, product marketing, and business development for a fintech organisation while developing 3 brands within the portfolio. Operating across digital and traditional channels and leading the marketing and sales teams, the CMO strengthens revenue growth by driving compelling campaigns, partnerships, and affinity programmes that improve customer acquisition, retention, and sales pipeline.

Key Responsibilities

• Own and drive all key channels, including affinity programmes, integrated partners, and direct.
• Develop and grow 3 brands within the portfolio.
• Identify marketing strategies and compelling campaigns and partnerships to accelerate revenue growth, drive traffic to the website, and increase sales pipeline, customer acquisition, and retention rates.
• Develop critical metrics and marketing reports for the executive team based on annual marketing objectives that demonstrate contribution to new and add-on revenue goals.
• Lead cross-functional, multi-touchpoint campaigns.
• Own and efficiently scale a multi-million dollar budget, allocating spending and optimising a blend of channels to hit growth targets.
• Optimise a growing brand and performance marketing budget across digital and traditional channels, ensuring the right media mix, attribution, and efficacy.
• Lead the marketing and sales teams across acquisition marketing, product marketing, and business development while consistently evaluating new ways to increase efficiency and grow the team.
• Drive the vision for team growth and create an efficient organisational structure, providing leadership and coaching to all teammates.

Required Qualifications

• BSc or BA in business administration, marketing, communications, or a relevant field; MSc or MA will be a plus.
• 5+ years of experience as Chief Marketing Officer or in a similar role.
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects, including branding and product promotion.
• Experience in the legal, accounting, or association industries a plus.
• Experience in the payments industry a plus.
• Expert understanding of digital marketing KPIs, metrics, analytics, and reporting methods.
• Deep knowledge of market trends and the competitive landscape to shape marketing strategy within the fintech industry.
• Strong analytical skills with the ability to leverage data into actionable insights to create impactful marketing programmes.
• Expertise in high-velocity demand generation and sales.
• Ability to apply marketing techniques over digital and non-digital channels.
• Outstanding written and verbal communication and interpersonal abilities.

A key member of the executive leadership team, the Chief Marketing Officer designs, implements, and monitors marketing strategies aligned with business goals for a rapidly growing B2B SaaS company, managing the digital footprint, demand generation activities, marketing campaigns, public relations, and events. Collaborating across product, sales, and business development, and developing the Salesforce and Pardot roadmap with the director of sales operations, the Chief Marketing Officer enables the company to qualify leads efficiently and drive customer acquisition across SEM, display, retargeting, social, mobile, affiliate, and email channels.

Strategic Initiatives

• Establish a powerful marketing funnel utilising marketing automation software and ensure leads are qualified when entering the sales pipeline.
• Develop the Salesforce and Pardot roadmap with the director of sales operations to align marketing and sales and generate the best leads at the right time.
• Provide direction, guidance, and optimisation tactics to marketing personnel in planning and execution of customer acquisition campaigns across key channels, including SEM, display, retargeting, social, mobile, affiliate, and email.
• Provide ongoing tracking, measurement, KPI, and ROI analysis for marketing initiatives and campaigns to provide clear, actionable insights.
• Analyse and interpret internal sales data to inform business decisions and make recommendations to executive leadership.
• Develop and execute marketing plans defining what support is needed to hit objectives through print, digital, and social media.
• Create and implement innovative multi-channel acquisition strategies via strong collaboration with product, sales, and business development teams.
• Provide input to the product team regarding initiatives that can support key marketing objectives.

Qualifications & Experience

• 15+ years of professional experience in marketing with a strong record of accomplishment in digital marketing.
• Experience with marketing automation software, including Pardot, Marketo, or Eloqua, and CRM, including Salesforce.
• Deep understanding of SEM.
• Proven leadership driving collaboration and results through cross-functional teams.
• Results-oriented with the ability to manage from strategic development to detailed execution.
• Exceptional analytical abilities.
• Excellent management and team leadership skills.
• Strong work ethic with the ability to operate in a fast-paced, dynamic environment.

Chief Marketing Officer runs marketing and branding efforts for a multi-country technology and consumer products organisation, developing comprehensive marketing strategies across the full marketing mix to create awareness, interest, and demand aligned with business growth goals. The work directly supports loyalty programme management, CRM activities, consistent cross-channel messaging, and the development of a world-class marketing team capable of scaling ideas across countries while advocating best practices.

Operational Focus

• Develop a comprehensive marketing strategy that creates awareness, interest, and demand in alignment with business growth goals.
• Drive overall content and branding, working with sales, product, and corporate marketing to articulate clear value propositions.
• Develop and implement effective multi-country brand marketing programmes to drive awareness and usage.
• Improve and oversee the company's loyalty programme and CRM activities.
• Drive change across the organisation with regard to elements such as social media and digitalisation.
• Ensure consistent messaging internally and externally across all channels.
• Drive ideas that can scale across countries while advocating best practices.
• Oversee all marketing activities across the full marketing mix.
• Optimise ROI by managing the marketing budget effectively.
• Coach and nurture talent within the organisation while building a world-class marketing team.

Required Qualifications

• Master's degree with a specialisation in marketing.
• 15+ years of well-rounded marketing and business development experience in positions of increasing responsibility, with a focus on branding, PR, and CRM.
• Technology and consumer product industry experience.
• Deep understanding of traditional and innovative marketing strategies.
• Proven track record of creating campaigns that drive demand generation, growth, and revenue.
• Excellent communication skills both written and verbal.
• Ability to communicate complex messages in a simple, clear, and digestible manner to varying audiences.