CHANNEL SALES MARKETING MANAGER JOB DESCRIPTION

Channel Sales Marketing Manager work spans demand generation, product commercialization, and campaign execution within B2B commercial environments. The role owns the full program cycle from strategy through post-launch analysis, answering to both marketing leadership and sales stakeholders who depend on pipeline output and ROI reporting. Retailers, product line managers, and cross-functional business units all place specific demands on this seat. Getting it wrong means missed revenue targets and misaligned product launches.

As the Channel Sales Marketing Manager, you lead integrated marketing programs across distribution channels to generate qualified pipeline and measurable revenue growth for the business. You work across sales, brand, and product teams, translating channel-specific insights on customer pain points and purchase journeys into activation plans that meet quarterly targets.

Career Impact: Owning demand generation and new product commercialization within a B2B channel environment builds a track record that is directly legible to VP-level marketing and commercial leadership.

Business Impact: The campaigns and channel programs this role produces determine whether new products reach shelf, whether pipeline stays full, and whether ROI from marketing spend can be demonstrated to the business.

Growth Opportunity: Exposure to both retail channel strategy and integrated campaign execution positions you for a Channel Marketing Director or Head of Demand Generation role within three to five years.

• Develop and coordinate channel campaigns, promotions, and new product commercialization plans with sales and business unit stakeholders.
• Execute integrated lead generation programs across email, social, webinars, and content to a defined target audience.
• Establish financial and non-financial metrics for all programs to measure ROI and guide future investment decisions.
• Collaborate with brand and product teams to align channel messaging with purchase journey insights and competitive activity.
• Manage multiple campaigns simultaneously, tracking all leads through to outcome and reporting results against program goals.
• Partner with commercial teams to identify process improvements that increase campaign efficiency and pipeline conversion.
• Plan and manage annual channel marketing budgets, including co-op programs and activation spend across assigned segments.
• Monitor market trends, competitive activity, and customer pain points to inform channel strategy and program prioritization.

• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience.
• 5 or more years of integrated channel marketing or demand generation experience, with a proven record of campaign ROI delivery.
• Experience building and executing B2B marketing programs in a complex matrix organization.
• Experience working closely with a sales organization, including joint planning and pipeline reporting.
• Demonstrated ability to develop channel-specific activation plans from idea generation through post-launch analysis.
• Strong analytical ability to establish metrics, interpret campaign data, and present findings to senior stakeholders.
• Excellent written and oral communication skills with strong project and stakeholder management capabilities.

• Experience working with retailers or distributors in the building products, consumer goods, or industrial sector.
• Familiarity with eCommerce and digital activation programs, including loyalty and retention mechanics.
• MBA or master's degree in Marketing or a related discipline.
• Experience managing agency relationships across multiple media channels or geographies.

• Lead-to-pipeline conversion rate, reflecting how well campaigns generate qualified sales opportunities.
• Campaign ROI percentage, measuring marketing spend efficiency against revenue influenced.
• New product commercialization on-time rate, tracking launch execution against planned milestones.
• Co-op and activation budget utilization rate, measuring planned versus actual spend per period.
• Cross-functional program adoption rate, indicating sales team engagement with marketing-led initiatives.
• Typical tools: CRM platforms (commonly Salesforce); productivity and presentation software (commonly Excel and PowerPoint).

• Base Salary Range: $85,000 to $115,000 annually depending on experience and industry sector.
• Bonus: 10 to 15 percent of base tied to campaign performance and pipeline targets.
• Equity: Uncommon at this level, occasional RSU grants at larger organizations.
• Health Benefits: Medical, dental, and vision coverage standard for full-time employees.
• PTO: 15 to 20 days annually plus standard US public holidays.
• Common Perks: Remote or hybrid flexibility, conference and trade show travel budget, professional development stipend.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Reasonable accommodations are available to applicants with disabilities throughout the hiring process and in the workplace upon request. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, and local law. Employment is contingent on successful completion of a background check. Candidates must be authorized to work in the United States.

The Channel Sales Marketing Manager leads gross profit strategies and drives revenue maximization across all segments and channels within the commercial maritime sector, overseeing a team of 4 international sales executives based in the USA, Greece and Asia. Working closely with regional sales leads and cross-functional stakeholders, this role shapes market share growth by identifying maritime trends, developing competitive analysis, and building the prospecting pipeline that delivers quarterly and annual business targets.

Key Responsibilities

• Develop and implement sales revenue maximization plans for all segments and channels.
• Research markets and identify key market trends, market share movement and competitive maritime analysis.
• Network, build industry relationships and expand the company's market reach.
• Travel domestically and internationally for conferences, trade shows and new market research.
• Develop marketing communications branding, public relations, eCommerce and social media strategies.
• Identify and develop new products and services through market research to meet customer requirements.
• Analyze and map the size of new business opportunities in the short to medium term for planning.
• Develop an aggressive sales strategy and action plan to achieve quarterly and annual sales targets.
• Develop a new customer prospecting plan to acquire new prospects and close sales exceeding budget targets.
• Update pipeline details in Salesforce or other CRM tools to capture all sales activities.
• Lead, motivate and manage a lean sales team with deployment design and incentive plans.
• Provide weekly and monthly sales activity reports using CRM tools in line with global requirements.

Required Qualifications

• Degree in a relevant field required, MBA preferred.
• Must be a Commercial Maritime industry insider with a proven track record of selling to the sector.
• Minimum senior-level Business Development experience selling to Commercial Maritime in both the USA and Asia.
• Experience growing revenues, market share and profits year on year within demanding, solutions sales environments.
• Experience working in an international business environment and matrix organization with cross-regional engagement.
• Experience of working and living in an emerging market environment is an advantage.
• Professional services background selling complex B2B solutions to multinational companies.
• Strong relationship marketing and cross-selling skills with a focus on yield growth per client.

Embedded within the marketing function, the Channel Sales Marketing Manager builds, executes and measures integrated lead generation campaigns across email, social, webinars and blogs to deliver pipeline and revenue for the business. Working closely with sales and cross-functional teams, this role advances campaign performance by tracking leads through Salesforce, demonstrating ROI, and aligning program goals across the organization.

Core Functions

• Build, execute and measure lead generation campaigns using tactics and channels including email, social, webinars and blogs to a targeted audience.
• Develop and manage integrated marketing programs driving leads, pipeline and revenue.
• Manage multiple campaigns simultaneously while adhering to tight deadlines and achieving campaign goals.
• Track all leads against campaigns in Salesforce and nurture through to outcome.
• Collaborate with cross-functional teams to gain consensus on planned programs and negotiate deadlines.
• Deliver compelling, high-performing campaigns with detailed knowledge of online and offline tactics.
• Analyze and report on campaign results, demonstrating ROI for new and existing customers.
• Provide support and coordination across sales and marketing functions to align program goals.

Qualifications and Experience

• Degree in Marketing, Business or a related field.
• Extensive experience managing lead-generating marketing campaigns end to end.
• Experience building and executing integrated marketing programs with a proven track record of campaign success.
• Experience working closely with a sales organization in a complex B2B matrix environment.
• Solid commercial marketing experience from idea generation through to post-launch analysis.
• Expert-level proficiency with Excel, Microsoft Word and PowerPoint.
• Experience with Salesforce CRM and digital marketing tools.
• Strong written and oral communication skills with excellent project and stakeholder management abilities.

Reporting to business unit and sales leadership, the Channel Sales Marketing Manager develops and coordinates strategic marketing activities within the retail channel, owning demand generation, new product commercialization and account planning. Partnering with brand, product and commercial teams, this role delivers measurable program ROI and continuous improvement that supports core growth across targeted market segments.

Primary Duties

• Develop and coordinate channel campaigns, promotions, new product commercialization and account planning with business units and sales.
• Maintain strong partnerships with sales and product line management to ensure cross-functional alignment of strategic initiatives.
• Work with brand and product teams on messaging to ensure consistency and positive customer experience.
• Provide channel-specific information including customer pain points, purchase journeys and competitive activity.
• Establish financial and non-financial metrics for all programs to measure ROI and support continuous improvement.
• Support core growth through traceable demand generation within the retail channel.
• Collaborate with commercial teams to identify and implement process improvements.
• Effectively manage multiple projects, prioritizing tasks to meet deadlines.

Education and Experience

• Minimum 4-year degree in Marketing, Business or a related field, MBA or master's degree preferred.
• Minimum 5-7 years of experience in positions with similar responsibilities.
• Experience leading teams and working cross-functionally in targeted market segments.
• Experience managing marketing projects and project teams from planning through execution.
• Experience working with retailers in the building industry.
• Digital and eCommerce experience desired.
• Excellent analytical, written and oral communication skills.

Sitting at the intersection of brand strategy and digital activation, the Channel Sales Marketing Manager adapts global retention and loyalty programs to local markets while managing the annual Digital Offer and Activation budget and driving volume, turnover and gross margin targets across assigned brands. Operating across multiple countries and agency relationships, this role ensures world-class execution of consumer marketing offers and product quality compliance within the channel marketing function.

Accountabilities

• Plan and manage the annual Digital Offer and Activation budget, country brand performance and yearly marketing spend.
• Develop and implement brand Media and Activation plans across all channels to finalize activation leveraging global programs.
• Manage world-class execution of consumer marketing offers including products, promotions, pricing and communication in market.
• Contribute to country strategy development for brands in line with global strategies to meet volume, turnover and gross margin targets.
• Drive engagement and buy-in from Workshop Activation Managers and Trade Activation Manager for appropriate inputs.
• Manage assumptions and volume and outlooks for brands in the LBM process.
• Fulfill agreed Product Quality and Compliance accountabilities as part of the Channel Marketing role.

Skills and Qualifications

• University degree in Marketing or a related discipline.
• Experience in B2B and B2C marketing activation.
• Experience in disciplined marketing campaign execution.
• Experience working with agencies across multiple media channels and countries.
• Strong interpersonal and communication skills.