CHANNEL ANALYST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Nov 11, 2024 - Leveraging solid analytical expertise in e-commerce and direct marketing environments, the Channel Analyst excels in utilizing web analytical tools like Adobe Analytics and Google Analytics to drive actionable insights. Possessing advanced proficiency in Excel and PowerPoint, this role effectively influences management with data-driven recommendations for site enhancements and procedural optimizations. With a strong focus on precision and an ability to thrive under tight deadlines, the analyst ensures impactful communication and streamlined operations within the automotive aftermarket sector.

Essential Hard and Soft Skills for a Standout Channel Analyst Resume
  • Data Analysis
  • Market Research
  • Statistical Analysis
  • CRM Software Proficiency
  • SEO/SEM Techniques
  • Campaign Management
  • Reporting Skills
  • Excel Proficiency
  • Business Intelligence Tools
  • Digital Marketing
  • Communication Skills
  • Problem Solving
  • Adaptability
  • Analytical Thinking
  • Team Collaboration
  • Attention to Detail
  • Time Management
  • Creativity
  • Critical Thinking
  • Client Relations

Summary of Channel Analyst Knowledge and Qualifications on Resume

1. BA in Marketing with 5 years of Experience

  • Proven analytical experience (in a sales analyst/category analyst/business analyst type of role) within the Consumer Products industry
  • Experience working with a national Data system (IRI/Nielsen/etc.)
  • Fluent in Microsoft Office (i.e. Word, Excel, PowerPoint)
  • Must be skilled at V-Lookups and Pivot Tables
  • Solid working experience with Shopper Insights
  • Strong understanding of personal career goals and upward movement
  • Excellent communication and interpersonal skills
  • Be a self-starter, proactive, and career-focused
  • The ability to work with large data sets.

2. BA in Business Analytics with 6 years of Experience

  • Solid analytical experience in an e-commerce or direct marketing environment
  • In-depth experience with web analytical tools like Adobe Analytics and Google Analytics Required Skills
  • Advanced Excel skills (Pivot Tables, V-Lookup, Macros) as well as Powerpoint/Word presentation tools
  • Ability to analyze reports/procedures and make suggestions for improvements 
  • Ability to influence management team on site improvements leveraging data
  • The ability to work under pressure to meet deadlines and month-end goals
  • Excellent verbal, written and presentation communication skills
  • Must have attention to detail and accuracy
  • Must be able to exercise good independent judgment
  • Must be organized, with good time management skills
  • Working experience in the Automotive aftermarket

3. BA in Statistics with 4 years of Experience

  • Proven sales or marketing experience with a focus on supply chain logistics and sales distribution.
  • Must have a keen analytical skills. 
  • A strong attention to detail, planning, and accuracy.
  • Must have a track record in increasing sales volume.
  • Previous working experience in the healthcare space
  • Experience in creating/implementing annual business plans and managing distributor marketing budgets.
  • Strong negotiating skills with solid communication skills.
  • Excellent time management skills to schedule long-term, short-term, and unexpected priorities.
  • Experience in forecasting, web strategy, and the ability to work in Microsoft Excel and Word
  • Proven SAP and AS400/query working experience
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