The Catering Director is responsible for revitalizing catering sales by proactively contacting both new and previous customers through phone and email and following up on leads with the assistance of the General Manager. This role involves implementing local marketing strategies to enhance the visibility and awareness of the catering program. The director also manages comprehensive aspects of the catering service, including client relationship development, event planning, proposal drafting, contract negotiation, and seamless execution of both private and public events.


Tips for Catering Director Skills and Responsibilities on a Resume
1. Catering Director, Summit Event Catering, Everett, WA
Job Summary:
- Establish all office procedures and monitor their effectiveness.
- Develop banquet menus and pricing structures based on local competitive analysis.
- Coordinate marketing and sales efforts for Catering with the Director of Sales and Marketing.
- Actively solicit and book large and important social, corporate and association business as well as handle all VIP functions.
- Maintain an active trace/follow-up system on all personal sales calls.
- Finalize all bookings in writing maximizing all revenue potential by upselling in all revenue-producing areas.
- Secure deposits and maintain established credit policies.
- Conduct weekly meetings with support departments to review all events for the upcoming week.
- Handle all aspects of the audio-visual department to the benefit of the hotel and the client.
Skills on Resume:
- Office Procedure Establishment and Monitoring (Hard Skills)
- Menu Development and Pricing (Hard Skills)
- Marketing and Sales Coordination (Hard Skills)
- Sales and Booking Management (Hard Skills)
- Sales Follow-Up and Upselling (Hard Skills)
- Deposit Management and Credit Policies (Hard Skills)
- Event Planning and Coordination (Hard Skills)
- Audio-Visual Management (Hard Skills)
2. Catering Director, Lakeside Banquets, Fresno, CA
Job Summary:
- Visit and entertain all key accounts regularly
- Responsible for a portfolio of accounts to be determined and allocated by DOSM
- Oversee the planning of sales calls of the proactive sales team.
- Ensure all inquiries are handled by the reactive sales team promptly and efficiently.
- Meet with in-house guests to build relationships and obtain guest comments.
- Meet with key banquet customers to build relationships.
- Be proactive in obtaining sales leads from various sources such as newspapers, the internet, TV etc.
- Assign sales associates to follow up on the leads.
- Ensure that all information related to all accounts is recorded in Opera and Marsha S&C and filed accordingly
- Maintain the accuracy of the information in the systems.
- Assist all sales associates in the setup of strategies and tactics for each account and ensure that the planned actions are followed up.
Skills on Resume:
- Relationship Management (Soft Skills)
- Sales Planning and Execution (Hard Skills)
- Customer Service Orientation (Soft Skills)
- Lead Generation (Hard Skills)
- CRM System Management (Hard Skills)
- Strategic Thinking (Soft Skills)
- Communication Skills (Soft Skills)
- Organizational Skills (Hard Skills)
3. Catering Director, Prestige Catering, Naples, FL
Job Summary:
- Conduct account review and account audit to check on the information obtained for each of the accounts.
- Review Call Reports to ensure that all accounts are properly managed.
- Ensure that the sales call plan is set up by all sales associates and the plan is efficiently used.
- Participate in setting up sales targets for all sales associates.
- Attend weekly Sales Strategy Meetings to share information on competitors’ activities, customer feedback and other market intelligence.
- Assist DOM in setting up pricing for all market segments and the pricing for catering.
- Regularly review the effectiveness of the Sales Strategy and make recommendations for changes if required.
- Coach and counsel all associates to ensure timely rectification of performance
- Derive a SMART development plan for each associate to fortify strengths and overcome weaknesses.
- Set up clear guidelines and expectations for each associate and follow up on the progress
- Conduct on-the-job training for all associates by arranging joint calls with sales associates and review with them their performance during the sales call.
Skills on Resume:
- Account Review and Audit (Hard Skills)
- Call Report Review (Hard Skills)
- Sales Planning and Target Setting (Hard Skills)
- Market Intelligence Analysis (Hard Skills)
- Pricing Strategy (Hard Skills)
- Sales Strategy Evaluation (Hard Skills)
- Coaching and Counseling (Soft Skills)
- Training and Development (Soft Skills)
4. Catering Director, Elite Occasions, Plano, TX
Job Summary:
- Ensure that all sales associates are conducting business according to the set guidelines.
- Conduct regular performance reviews for sales associates and keep written records for future follow-up.
- Review and update all LSOPs related to sales operations
- Work closely with the other sales teams in the cluster to share marketing information, and discuss account servicing issues and cooperation.
- Assist DOM and Revenue Manager in preparing periodic reports for record of sales activities and market analysis.
- Participate in the preparation of the Business/Marketing Plan and ensure that all strategies are backed up with appropriate tactics.
- Produce periodic action plans based on the Business Plan and ensure that the sales team is conducting business according to the set objectives.
- Ensure that all sales associates are properly dressed in uniform or business attire and that the general appearance is according to the hotel standard.
- Make certain that all sales associates are conducting business according to the guidelines and local law.
- Ensure all sales associates cross-sell sister properties when the hotel product does not fit into customers’ requirements or when customers have potential for other properties.
- Constant communication with market sales, alliance account team and GSOs to discuss on needs of the hotel and to ensure full coverage of all accounts.
Skills on Resume:
- Sales Operations Management (Hard Skills)
- Performance Management (Hard Skills)
- Strategic Collaboration (Soft Skills)
- Report Preparation and Analysis (Hard Skills)
- Business Planning (Hard Skills)
- Action Plan Development (Hard Skills)
- Compliance and Standards (Hard Skills)
- Customer Relationship Management (Soft Skills)
5. Catering and Conference Services Director, Grand Affairs Catering, Springfield, IL
Job Summary:
- Coordinate overall operation of conference services
- Ensure accurate and detailed information is streamlined between Resort Events and Sales
- Work closely with the Director of Sales & Marketing in strategizing all group-related resort packages, and the assignment of meeting space
- Act as backup to each Resort Events Manager for difficult or large events
- Ensure the pricing structure is perceived by the guest as a “real value”
- Participate in/attend all pre-con and guest-related meetings, and actively support the Resort Events Manager, and the Resort
- Conduct daily site inspections of all outdoor venues for physical defects, cleanliness, and overall appearance
- Establish minimums for outdoor venues
- Ensure all indoor meeting areas, including adjoining public spaces, are in good repair, clean, and appropriately maintained
- Annually establish/revise/review all non-food and beverage pricing structures to remain competitive and viable
Skills on Resume:
- Event Coordination (Hard Skills)
- Communication Skills (Soft Skills)
- Sales and Marketing Strategy (Hard Skills)
- Problem-Solving and Decision Making (Hard Skills)
- Value Perception Management (Hard Skills)
- Meeting and Event Planning (Hard Skills)
- Venue Management (Hard Skills)
- Facilities Management (Hard Skills)
6. Catering and Conference Services Director, Harmony Events, Richmond, VA
Job Summary:
- Review all GEOs daily before distribution for accuracy and grammar
- Attend and conduct twice-weekly BEO meetings
- Attend all appropriate Resort Meetings
- Attend and conduct the weekly Resume Meeting as well as the Operations Meeting once a week
- Maintain a quarterly review of guest comments and group rating forms to verify incentive payouts
- Develop, implement and maintain accurate budgets and forecasts for all related departments
- Along with the Theme Event Manager, develop new ideas and methods of maximizing the Resort property for outdoor events
- Research and solicit vendors for product and rental items to add to Prop inventory
- Oversee all prop and special event construction
Skills on Resume:
- Attention to Detail (Hard Skills)
- Meeting Facilitation (Hard Skills)
- Data Analysis (Hard Skills)
- Budgeting and Forecasting (Hard Skills)
- Event Planning and Management (Hard Skills)
- Vendor Management (Hard Skills)
- Project Management (Hard Skills)
- Creative Thinking (Soft Skills)
7. Catering and Conference Services Director, Blue Ridge Catering, Asheville, NC
Job Summary:
- Develop Theme Events for the future to produce a revenue-generating department
- Plan, develop, and coordinate all Special Events
- Conduct all annual reviews, disciplinary and hiring functions for respective salaried positions which report directly to this position
- Attend any in-house seminars or training classes which may benefit this position
- Along with the Resort Events Managers, develop new ideas and methods of maximizing the Resort property for outdoor events
- Responsible for planning, implementation, and monitoring of Resort guest's special programs and functions
- Responsible for coordination and implementation of event and promotional activities for resort members
- Ensure optimum guest satisfaction and repeat visits within specified budgetary parameters.
Skills on Resume:
- Event Planning and Management (Hard Skills)
- Leadership and Team Management (Hard Skills)
- Creative Event Development (Hard Skills)
- Guest Experience Optimization (Hard Skills)
- Promotional Strategy and Implementation (Hard Skills)
- Budget Management (Hard Skills)
- Training and Development (Hard Skills)
- Customer Service Excellence (Soft Skills)