ASSOCIATE SALES MANAGER JOB DESCRIPTION

Territory coverage and account health are only as strong as the person managing them daily. When a route goes unworked, shelf placement slips, promotional execution stalls, and distribution gaps quietly erode the brand's position in competitive retail channels. The Associate Sales Manager owns a defined account base spanning both modern trade and traditional trade formats, responsible for driving volume, protecting shelf presence, and translating category insights into account-level action. This role sits within a field sales organization and reports into a senior sales leader.

As the Associate Sales Manager, you drive revenue growth across a portfolio of retail and trade accounts by managing distribution, executing promotional programs, and developing channel partnerships grounded in weekly POS data and customer business objectives. You operate within a structured field sales team, working across internal planning, customer marketing, and GTM functions to deliver against monthly KPIs for sales volume, distribution, and in-store execution.

Career Impact: Owning a live account portfolio and hitting monthly distribution KPIs builds the forecasting and trade management credentials that senior account manager and national sales roles require.

Business Impact: The accounts this role manages directly determine whether products reach shelf, stay in stock, and execute promotional programs that protect market share against competing brands.

Growth Opportunity: Hands-on exposure to Go-To-Market channel strategy, trade spend management, and cross-functional collaboration expands your scope toward territory management and regional sales leadership.

• Own a designated account portfolio, managing distribution targets, pricing compliance, and promotional execution across retail and trade channels.
• Develop monthly and annual sales forecasts by account using POS trends, promotional calendars, and category data to align volume with production plans.
• Execute in-store merchandising standards including shelf placement, display setup, and promotional signage within customer locations to maximize brand visibility.
• Partner with customer marketing teams to develop category plans, coordinate promotional initiatives, and align on hot-market priorities for key accounts.
• Conduct regular business reviews with account counterparts to track shared KPIs, identify distribution gaps, and course-correct against plan.
• Report weekly on sales performance, inventory levels, and competitive activity to internal sales leadership and cross-functional stakeholders.
• Build capability within the sales team by sharing customer intelligence and supporting the execution of trade initiatives across partner organizations.

• Bachelor's degree in Business, Marketing, or a related field, or equivalent work experience.
• 3 or more years of field sales or account management experience, with demonstrated success hitting revenue and distribution targets.
• Clear understanding of retail channel Go-To-Market structures including modern trade, traditional trade, and distributor networks.
• Proven ability to analyze weekly POS data and translate findings into actionable account-level recommendations.
• Strong verbal and written communication skills, including the ability to present recommendations to retail partner leadership.
• Effective organizational and planning skills with the ability to manage a multi-account route independently.
• Valid driver's license and ability to meet physical requirements of a field sales role, including regular travel within assigned territory.

• Prior experience in consumer packaged goods, FMCG, sports retail, or agriculture sales with category-specific technical knowledge.
• Familiarity with trade spend management, promotional budget tracking, and in-store execution measurement.
• Experience working within a structured GTM or sales operations function, including coordination with demand planning or customer marketing teams.
• Demonstrated ability to develop new accounts while maintaining service levels across an existing route.

• Monthly sales volume attainment versus budget, measured account by account within the assigned territory.
• Distribution score across active accounts, tracking SKU presence against planogram and channel targets.
• Promotional execution rate, reflecting the percentage of planned displays and programs activated on time.
• New account acquisition count per quarter within the designated route.
• Forecast accuracy rate, comparing submitted volume projections against actual orders received.
• Typical tools: CRM platforms (commonly Salesforce or equivalent); spreadsheet and reporting tools (commonly Excel or comparable).

• Base Salary Range: $55,000 to $75,000 annually, depending on territory and experience.
• Bonus: Variable commission or quarterly bonus tied to volume and distribution KPIs.
• Equity: Not typically offered at this level in consumer goods field sales.
• Health Benefits: Medical, dental, and vision coverage; employer contribution standard.
• PTO: 15 to 20 days annually, plus standard federal holidays.
• Common Perks: Car allowance or mileage reimbursement, mobile phone stipend, and product samples or employee discount programs.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Successful completion of a pre-employment background check is required as a condition of employment. All qualified applicants will be considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, or local law. Reasonable accommodations are available to individuals with disabilities throughout the hiring process and during employment. Candidates must hold current authorization to work in the United States without sponsorship.

The Associate Sales Manager owns execution of strategic sales initiatives and account programs for one of the company's largest US-based customers in the Seattle metro area, applying commercial, technical, and organizational knowledge to drive results. Working with the dedicated Sales Operations Team and customer engineering groups, this role shapes market planning and product development outcomes that directly support revenue growth and customer satisfaction.

Key Responsibilities

• Build relationships across both the customer organization and internal stakeholders.
• Drive execution of strategic sales initiatives including closing agreements on a variety of industry, customer and sales programs (multi-level, multi department, multi-cultural).
• Execute agreements as needed to meet customer requirement and expectations as well as internal sales requirements.
• Manage PO placement, invoicing, payments, and credit with the dedicated Sales Operations Team.
• Manage and optimize supply chain activities aligned with customer requirements (hub operations, material returns, and data-management).
• Contribute to account planning, account strategy, and forecasting.
• Manage, analyze and align sales forecasts with production targets.
• Collaborate with customer engineering teams to oversee and track technical and engineering progress at the customer.
• Report account activities and results to management and internal stakeholders.
• Travel to customer site, Samsung US, Korea/China as applicable (and when possible).

Required Qualifications

• Bachelor's Degree in Engineering/Business or other relevant discipline of equivalent experience; MS/MBA preferred.
• Minimum 1-2 years of sales experience; sales program management or program management experience preferred.
• Familiarity with the semiconductor industry; understanding of memory, storage products, and cloud technology ecosystem (infrastructure, business model, growth areas) preferred.
• International experience; multi-language capability (e.g. Asian language) preferred; sensitivity to differences in multi-cultural business environments required.
• Proficiency with Microsoft Office suite; experience with Salesforce preferred.
• Outstanding communication skills across internal and external stakeholders at varying levels of the organization.
• Self-driven, resourceful, and proactive with strong attention to detail; commitment to supporting a diverse and inclusive workplace.

Reporting to management, the Associate Sales Manager leads revenue growth by meeting annual volume targets, maintaining Salesforce.com account profiles, and updating leadership on industry trends and product advancements across a medical sales territory. Partnering with internal marketing teams, this role builds and enhances customer relationships to grow market share and ensure complete customer satisfaction.

Primary Duties

• Meet or exceed annual revenue/volume targets - who doesn't want those commission checks every month. I mean we give you a base salary but you are driven by money.
• Develop an annual business plan with quarterly revisions to ensure proper targeting, strategy, and tactics. Everyone has a checklist to keep on track, right?
• Develop/enhance relationships in accounts as well as internally to grow market share while resolving any service issues to ensure customers' complete satisfaction. The more people like you the more you can make.
• Religiously maintain Salesforce.com (don't worry, we'll show you!) with call notes as well as detailed account profiles and interactions. Easy Peasy you are the tech generation.
• Update management and marketing on industry trends, product advancements, & customer needs. You know stuff you heard while out on the road.

Skills & Qualifications

• A four (4) year degree or valuable work experience.
• Must be capable of learning and understanding how to navigate a medical environment such as a physician office, clinic, or hospital.
• Strong work ethic with a sense of urgency; ability and willingness to learn.
• Able to work and succeed independently without direct daily supervision.
• Active Non-Compete Agreements with competitive companies must not be in force.
• Ability to have 1-2 overnights per week when needed.

Sitting at the intersection of e-commerce strategy and consumer direct operations, the Associate Manager, Sales develops and manages Shanghai Disney Resort's Consumer Direct Business by overseeing platform operations including WeChat, driving sales revenue for the flagship store, and monitoring market trends to capture growth opportunities. Operating across internal teams and external platform partners, this role continuously advances customer engagement and digital ecosystem performance.

Duties

• Manage and guide internal and external partners to improve operation skills and monitor routine execution accuracy.
• Take charge of Consumer Direct platform operations (e.g. WeChat), including product management, data analysis, and promotion tactic development and implementation.
• Work closely with internal teams to build synergy on member operation.
• Assist Manager to develop cooperation strategy with respective partners.
• Collect relevant data and monitor market trends to capture business opportunities.
• Ensure efficient internal and external communication and full compliance with business policies and processes.
• Provide daily support to Sales Manager.

Experience & Qualifications

• Minimum 7 years' work experience, with at least 5 years in Marketing Communications, Trade Marketing, or Digital Marketing.
• Experience in sales, business development, or account management preferred.
• Strong e-commerce management experience, particularly in the WeChat ecosystem preferred.
• Proficient computer literacy including Word, Excel, PowerPoint, and Outlook.
• Strong business acumen with solid analytical, presentation, planning, and coordination skills.
• Strong communication, interpersonal, and teamwork skills.
• Self-motivated and results-driven with strong learning agility and attention to detail.
• Command of both English and Mandarin required.

Embedded within the channel sales team, the Associate Sales Manager advances retail partnerships and drives sales growth by leveraging data, category insights, and research to identify opportunities across key accounts. Working closely with account planning, analytics, and GTM cross-functional teams, this role supports account managers in building strategic partnerships and delivering against sales KPIs.

Core Functions

• Support channel sales account manager across all sales functions.
• Drive full year calendar planning, including hot markets and special events.
• Drive hot market communication with channel accounts and internally.
• Research and understand the customer base - business goals, objectives, and challenges.
• Drive weekly updates with customers and prepare weekly inventory reports and sales programs.
• Communicate recommendations effectively to the appropriate level of leadership with retail partners.
• Work closely with account planning and analytics team to analyze weekly POS for key accounts.
• Support GTM functions between Sales Ops and GTM cross functional teams.

Qualifications & Experience

• Bachelor's Degree or equivalent work experience.
• Demonstrated ability to build customer relationships resulting in sales growth; proven track record of identifying growth opportunities.
• Must be able to maintain effective internal relationships to facilitate sales.
• Demonstrated passion for professional or college sports (NFL, MLB, NBA, NHL, etc.).
• Strong computer skills including Excel and Word.
• Strategic selling skills with excellent communication skills (oral, written, presentation).
• Excellent organizational and planning skills.

A key member of the Pakistan field sales organization, the Associate Sales Manager delivers against company ROI and profitability objectives by planning, executing, and managing sales and trade marketing activities across both Modern and Traditional Trade channels. Collaborating across partner sales teams, customer marketing, and internal stakeholders, this role builds customer relationships and develops distributor capability to support healthy business growth.

Functions

• Work closely with sales teams within the partner to ensure all trade initiatives are cascaded effectively and executed as per plans.
• Develop forecasts by item, account, and month using data analysis, brand information, promotions, budgets, and objectives.
• Regularly meet with counterparts in partner organizations to track against shared KPIs and course correct as needed.
• Drive business development including distribution and trade spend management with excellence in in-store execution.
• Coordinate with customer marketing and marketing teams for better category plans and initiatives.
• Report and analyze sales KPIs and data, and build the capability of the sales team.

Requirements

• 3-5 years of sales experience in account management, preferably in a global FMCG company.
• Clear understanding of different channel Go-To-Market principles, structures, and key competitive sets (e.g. Carrefour, Metro, Imtiaz).
• Strong analytical and strategic mindset with understanding of tactical business operations.
• Strong communication, management, influence, and leadership skills across all levels of the organization.
• Results-oriented with the ability to work independently to strict deadlines with a sense of ownership and drive.
• Written and spoken fluency in English.

Sustained growth and profitability of the Personal Lines Distribution group depends on the Associate Sales Manager, who provides strategic guidance, coaching, and mentorship to sales representatives while identifying emerging opportunities for business expansion. Based within the Field Sales Organization, this role oversees Branch operations and manages acquisition costs to support customer retention and new business development.

Leadership Responsibilities

• Drive the sales team toward achieving and exceeding sales metrics.
• Develop and coach the sales team to improve performance.
• Establish long-lasting relationships with customers to maintain high retention and satisfaction.
• Oversee operational functions of the Branch and manage acquisition and service costs.
• Generate strategic and innovative ideas to drive new business development.
• Facilitate an engaging environment in which agents are inspired and feel supported.

Education & Experience

• Bachelor's degree or equivalent experience preferred.
• Must possess or be able to secure a current state license in property, casualty, and life (Series 6, 26, and 63) insurance.
• Proven success in prior sales or related experience required.
• Knowledge of personal lines products and services preferred; prior supervisory experience helpful.
• Highly effective oral and written communication skills including presentation, persuasion, negotiation, and customer service.
• Excellent organizational skills, effective time management, strong leadership, interpersonal, and analytical skills.

As the Associate Sales Manager, this role serves existing VPX Sports customers and develops new accounts within a designated route while overseeing merchandising, inventory management, and promotional execution across customer locations. The VPX Sports brand relies on this work to maximize retail distribution, secure high-value shelf space, and achieve monthly KPIs across sales, pricing, display, and new account development.

Day-to-Day Responsibilities

• Serve current VPX Sports customers within a designated route and develop new account relationships.
• Help customers manage product inventory and ensure utilization of current promotions, displays, and marketing tools.
• Oversee merchandising of VPX Sports products within customer locations and secure high-value retail space.
• Achieve monthly KPIs in sales, distribution, pricing, display, new accounts, and merchandising.
• Manage route operational and sales activity including ordering, distribution, promotional activity, holiday planning, and customer expectations.
• Communicate with customers and consumers to explain promotional activity and delivery expectations.
• Assist with accounts and customer relations including new product selling, chain relations, and space/position gains.
• Build and protect the VPX Sports brand and ensure all equipment is clean and in good working order.
• Maintain a high level of communication across the VPX team with a sense of urgency and commitment.

Background & Experience

• High School Diploma or GED required.
• 3+ years of past sales experience; like-industry experience preferred.
• Valid clean driver's license required.
• Proficiency with computers and ability to learn new processes and tools quickly.
• Strong organizational, interpersonal, and communication skills (written and verbal).
• Self-directed, goal-oriented, and flexible with a track record of meeting targets and objectives.
• Ability to work cross-functionally with a wide range of employees; adaptable with a "whatever it takes" attitude.
• Physical requirements: regularly lift and/or move up to 50 lbs; ability to walk, sit, stand, stoop, kneel, crouch, or crawl as needed.
• Specific vision abilities and tolerance for varying environmental conditions required.

Associate Sales Manager delivers against annual sales and gross margin budgets by building relationships with key customers, industry partners, and university collaborators across the agriculture and horticulture sector. The work directly supports business growth through technical seminars, trade show participation, and solution-based account programs grounded in expertise in chemical and biological sciences.

Scope of Work

• Achieve sales and gross margin goals as defined in yearly budget.
• Maintain technical expertise to communicate product value to customers.
• Establish and grow strong relationships with key customers, industry partners, and university collaborators to promote account planning and solution-based programs.
• Provide technical support, product information, and participate in technical seminars and trade shows.
• Keep abreast of industry developments, market trends, economic conditions, and competitor changes.
• Provide timely and accurate reporting on performance and development opportunities.
• Keep customer information current in internal CRM and monitor and stay within expense budget.

Minimum Qualifications

• Minimum Bachelor's Degree; preferred in Agriculture, Horticulture, or comparable field.
• 5+ years of previous sales experience in the agriculture or horticulture industry.
• Solid understanding of chemical and biological sciences to prepare and present detailed technical and commercial presentations.
• Experience with expense management and developing and achieving sales budgets; experience managing sales projects to successful completion preferred.
• Proficiency with computers including Microsoft Office products.
• High degree of energy, self-motivation, and strong interpersonal skills; excellent communication skills and willingness to work closely with others in a team environment.
• Demonstrated project and time management skills; must have and maintain an insurable driving record.

The Associate Sales Manager leads day-to-day customer engagement and project team activities by creating business strategies, building marketplace credibility, and influencing purchase decisions across a retail product environment. Working in partnership with the management team, this role aligns decisions with company priorities and supports overall business objectives through solution-oriented customer interactions.

Accountabilities

• Creates personal sales and business strategies in partnership with the management team.
• Meet customer needs through solution-oriented and forward-thinking approaches.
• Understand organizational objectives and make decisions aligned with company priorities and values.
• Build credibility and trust by communicating awareness of marketplace trends and local market changes.
• Influence customers' purchase decisions by balancing patience and assertiveness.
• Develop product knowledge skills and remain aware of current products and changes.
• Manage day-to-day activities for the project team and complete any additional tasks assigned by management.

Professional Experience

• Background education in related fields required; previous experience in a similar role considered an asset.
• Knowledge of Microsoft Word, Excel, Outlook, PowerPoint, and Adobe Acrobat.
• Excellent customer service skills with strong written and verbal communication skills.
• Strong analytical thinking, decision-making, and problem-solving skills.
• Excellent time management skills with ability to multi-task and prioritize work in a fast-paced environment.
• Self-motivated, able to work independently and as part of a team with a positive attitude.
• Willing to comply with any additional training required.