ASSOCIATE MARKETING MANAGER JOB DESCRIPTION

Plenty of marketing teams can generate activity. Fewer can trace that activity to pipeline. The Associate Marketing Manager owns the execution layer where brand presence and demand generation meet measurable outcomes, working within a marketing organization that spans paid, owned, and earned channels across regional or global markets. The role answers to a Senior Marketing Manager or Director and is the daily operational owner of campaign instrumentation, calendar management, and cross-functional coordination. ORM compliance, brand guideline adherence, and audit-ready reporting are standard expectations here, not occasional tasks.

As the Associate Marketing Manager, you will plan, execute, and optimize multi-channel marketing campaigns that drive lead generation, customer engagement, and brand KPIs across digital and offline programs. You will work within a team structure that includes brand, creative, analytics, and sales functions, contributing campaign reporting and process documentation that support broader go-to-market priorities.

Career Impact: Experience owning demand generation campaigns and brand KPI accountability at this level builds the kind of cross-channel credibility that Senior Marketing Manager roles require.

Business Impact: The campaigns this role executes determine whether pipeline targets are met and whether the brand's digital presence converts attention into measurable customer engagement.

Growth Opportunity: Exposure to campaign instrumentation, Martech governance, and integrated GTM planning accelerates the path toward marketing operations leadership or a specialist track in demand generation.

• Lead end-to-end campaign execution across email, paid media, in-product, and event channels to meet defined KPIs.
• Develop and manage the marketing content calendar, coordinating deadlines across creative, production, and channel teams.
• Coordinate agency relationships and vendor contracts to ensure deliverables meet brand standards and budget parameters.
• Analyze campaign performance data and present optimization recommendations to senior marketing stakeholders.
• Own ORM and brand compliance monitoring in collaboration with PR and legal teams.
• Draft and refine campaign briefs, copy, and creative assets for review and stakeholder approval.
• Support A/B testing programs and document results in a shared best-practices archive.
• Monitor campaign setup integrity and troubleshoot delivery failures with operations and analytics teams.

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.
• Three or more years of marketing experience in campaign development, demand generation, or marketing operations, with demonstrated ownership of multi-channel programs.
• Proficiency in analyzing campaign metrics and translating data into actionable optimization recommendations.
• Demonstrated ability to manage multiple concurrent projects against shifting deadlines without losing accuracy.
• Strong written and verbal communication skills, including the ability to write clear briefs and audience-ready copy.
• Experience collaborating with creative, sales, and analytics teams across matrixed or cross-functional organizations.
• Familiarity with digital advertising channels including paid social, display, SEO-driven content, and email marketing.

• Experience in B2B or SaaS marketing environments, particularly within demand generation or account-based marketing programs.
• Exposure to marketing compliance requirements including brand governance, privacy regulations, and audit documentation.
• Background in partner or channel marketing, including co-op funding claims and partner scheme management.
• Prior experience supporting international campaigns across multiple languages or regional markets.

• Campaign KPI attainment rate, measured against predefined targets per program or quarter.
• Email deliverability and open rate benchmarks, reflecting list hygiene and segmentation accuracy.
• Lead volume generated per campaign, attributed to specific channel and audience segment.
• ROAS across paid channels, measured weekly against budget allocation.
• On-time project completion rate, tracking milestone adherence across concurrent campaigns.
• Brand compliance audit pass rate, reflecting adherence to legal and brand guidelines across assets.
• Typical tools: Marketing automation (commonly Marketo or HubSpot); analytics (commonly Google Analytics or Looker); CRM (commonly Salesforce).

• Base Salary Range: $58,000 to $80,000 annually, varying by market and company size.
• Bonus: Annual performance bonus of 5% to 10% of base salary.
• Equity: Uncommon at this level; possible at growth-stage companies as RSUs.
• Health Benefits: Medical, dental, and vision; employer covers majority of premium.
• PTO: 15 to 20 days annually, plus standard US holidays.
• Common Perks: Professional development stipend, remote or hybrid flexibility, and marketing conference attendance support.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment decisions are made without regard to race, color, religion, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Candidates requiring a reasonable accommodation during the application or interview process should notify the hiring team upon request. All offers are contingent on successful completion of a background screening. Applicants must be authorized to work in the United States without sponsorship now or in the future.

The Associate Marketing Manager owns the online presence, social channels, and brand and demand generation campaigns across all platforms, working closely with brand, PR, sports marketing, employer branding, and regional marketing functional teams. Delivering digital-first brand communication strategy and execution leadership, this role shapes integrated marketing programs that strengthen brand KPIs and enable compliant, high-performing digital outcomes across global markets.

Key Responsibilities

• Create and execute online presence strategy and user experience across platforms and regions.
• Conceptualize, execute, and scale up digital-first brand campaigns across paid, owned, and earned media, accountable for brand KPIs.
• Manage ORM in close collaboration with Brand and PR teams.
• Collaborate with and provide leadership to marketing functional teams and internal stakeholders to create compelling brand stories.
• Attract and retain high-performing team members.
• Conduct regular reporting and reviews with leadership and marketing functional teams.
• Track best practices and industry trends on digital marketing and implement improvements as required.
• Suggest process improvements to increase campaign effectiveness.
• Communicate, provide insights, train, and educate teams regularly.
• Manage agency relationships and ensure compliance with brand, digital, privacy, and legal guidelines.

Required Qualifications

• Preferably an MBA in Marketing with a minimum 3 years' experience in brand building, content marketing, and digital marketing.
• Solid knowledge of online platforms, ad-tech, marketing automation platforms, digital marketing tools, and content management systems.
• Strong understanding of web technologies.
• Excellent written and verbal communication, follow-through, and attention to detail.
• Strong analytical skills to assess performance and drive improvements.
• Friendly personality with ability to build rapport with colleagues and partners quickly.
• Ability to establish trust, credibility, and collaborative partnerships across time zones, geographies, and cultures.
• Resourceful, creative, flexible, results-oriented, organized, accurate, and deadline-oriented.
• Ability to multi-task, work in a fast-paced environment, and work unconventional hours as required.

Embedded within the Invoicing product marketing team, the Associate Marketing Manager develops and executes end-to-end GTM campaign management spanning email, in-product, and offline channels in collaboration with stakeholders across Marketing Analytics, Operations, Data Science, and Creative. Working closely with Product Marketing Managers, the Associate Marketing Manager delivers campaign instrumentation, reporting, and optimization that drive business goals and engagement across Invoicing products.

Core Functions

• Partner closely with PMMs across invoices to conceive acquisition and lifecycle marketing campaigns and identify goals and KPIs for programs.
• Lead implementation of email, in-product, and web campaigns, including brief writing, audience setup, tracking, and reporting.
• Provide end-to-end campaign instrumentation across a variety of marketing platforms and tools.
• Provide end-to-end project management for message creation and campaign timelines through all steps including final handoffs.
• Maintain internal calendar management to provide scheduling support and visibility across the CPOS team.
• Ensure timely completion of all project milestones while keeping all teams informed on campaign status and blockers.
• Analyze campaign metrics, report on KPIs, and present optimization recommendations to the product marketing team.
• Monitor campaign setup and failed sends, and troubleshoot with central tooling, analytics, and campaign operations teams.
• Liaise with central Martech teams and provide feedback to drive tool and process improvements.

Qualifications & Experience

• Professional work experience in campaign development, marketing operations, or marketing analytics.
• Experience working with creative teams and marketing channel specialists.
• Strong project management and time management skills with comfort in a fast-paced, changing environment.
• Keen interest in marketing automation platforms (Iterable, Marketo, HubSpot), testing platforms (Optimizely, VWO, Bounce Exchange), and analytics tools (Looker, Amplitude, Google Analytics, Adobe Site Catalyst).
• Familiarity with email operations and experience with Excel or Google Sheets.
• Genuine interest in and curiosity about helping small businesses succeed.

Reporting to the Consumer Marketing lead, the Associate Marketing Manager shapes creative pipeline and content across social media, live events, user acquisition, and CRM activities while leading day-to-day management of external creative agencies and internal creative partners. Partnering with cross-functional development teams and external agency partners on go-to-market strategies, ASO, and UA creative optimization, this role builds Hearthstone's mobile footprint and ensures all communications materials deliver against product creative strategy.

Primary Duties

• Assist the Consumer Marketing lead in managing creative pipeline and content across social media, live events, user acquisition, App Store product page, and CRM activities.
• Champion Consumer Marketing projects with external agency partners to identify product creative strategy and ensure communications materials deliver against it.
• Manage day-to-day operations of external creative agencies and internal creative partners to ensure optimal performance.
• Collaborate on project management pipelines for overall schedules, deadlines, and agency estimate reviews.
• Manage trafficking and approvals processes and asset distribution to international offices.
• Participate in creative briefings and reviews to provide feedback and direction.
• Communicate and motivate cross-functional teams around a single strategy.
• Collaborate with key development team personnel on go-to-market strategies and creative asset development.
• Assist in managing ASO and UA creative optimization to grow Hearthstone's mobile footprint.
• Adapt quickly to new markets and changing competitive landscapes.

Skills & Qualifications

• Bachelor's Degree with 4+ years of experience in marketing, creative agency account management, or mobile publishing.
• Demonstrated experience in project management, analysis, and cross-team collaboration, including developing and optimizing creative campaigns for UA channels.
• Passion for gaming, understanding of current industry trends, and appetite for digital, social, and new growth platforms.
• Familiarity with mobile industry tools (Sensor Tower, App Annie) and App Store/Google Play optimization a plus.
• Excellent analytical, verbal, written, interpersonal, and relationship management skills.
• Results-oriented, self-motivated, extremely organized, detail-oriented, and comfortable in a fast-paced environment.
• International marketing experience a plus.

Sitting at the intersection of product marketing and revenue growth, the Associate Marketing Manager leads go-to-market strategy execution and product messaging development across Numerator's product, sales, marketing, and services teams. Operating across customer-facing content, competitive research, and sales enablement platforms, the Associate Marketing Manager builds the product positioning and communications infrastructure that enables Numerator's revenue expansion.

Duties

• Provide customers, sales, and marketing with clear and compelling product information, positioning, training, sales tools, and integrated marketing materials.
• Partner with product teams on positioning, communications, and program materials and collaborate with cross-functional stakeholders to develop and execute go-to-market strategies.
• Develop product messaging that differentiates offerings in the market and create product content such as case studies, videos, website copy, and blog posts.
• Communicate product value to the sales team, develop sales tools, and manage existing customer communications for new features and sunsetting.
• Conduct primary research on competitor messaging, manage the sales enablement platform, and manage external product perception in review forums.
• Brief marketing teams on product development and act as spokesperson for products to external and internal audiences.

Requirements

• Experience driving internal alignment and successful go-to-market launch plans for new and enhanced products.
• Proactive, curious approach to products with experience in data analysis, surveys, and customer interviews.
• Ability to identify, validate, and surface new product opportunities and growth considerations.
• Strong speaking and writing abilities required; ability to present internally and write engaging copy across marketing channels.
• Comfortable working across cross-functional teams and engaging external and internal audiences as a product spokesperson.

A key member of the Digital Marketing team, the Associate Marketing Manager leads planning and execution of all direct marketing campaigns including email and direct mail, reporting to the Senior Marketing Manager. Collaborating across creative, production, and data vendors, the Associate Marketing Manager delivers campaign reporting, A/B testing roadmaps, and customer-facing marketing materials that optimize performance across the current customer base.

Functions

• Work with the marketing team to plan and execute all direct marketing campaigns including direct mail and email.
• Manage day-to-day relationship with email developer to coordinate creative development, setup, send plans, proofing, testing, and file segmentation.
• Create and distribute direct mail and email calendars in partnership with creative, production, and data vendors.
• Own reporting on email strategy, program, and campaign performance, sharing learnings and recommendations with the Digital Marketing team.
• Develop innovative ways to encourage behavior change through A/B testing and campaign optimization.
• Apply creative best practices and establish a testing roadmap for all campaign emails and direct mail.
• Develop strategy and execution of customer-facing marketing materials and proofread all content for accuracy, clarity, brand compliance, grammar, and spelling.

Experience & Qualifications

• Bachelor's Degree with 3–5 years of marketing experience, including planning, developing, executing, and optimizing print and digital campaigns within email and direct mail channels.
• Proven ability to pair formal data and trends with curiosity to generate insights related to ideation and execution.
• Great mix of analytical and creative ability with strong written and oral communication skills.
• Detail-oriented, excellent at follow-through, able to multi-task and handle shifting priorities with excellent attention to detail.
• Provide the opportunity to grow and develop your career.
• Offer an inclusive environment that encourages diverse perspectives and ideas.
• Deliver challenging and unique opportunities to contribute to the success of a transforming organization.

Accurate pricing, promotions, and voucher management across the full customer experience depends on the Associate Marketing Manager, who administers offer management and commerce systems in close partnership with marketing strategy, finance, and care departments. Based within a cross-functional operations structure, the Associate Marketing Manager serves as the internal liaison for technology enhancements, process documentation, and stakeholder reporting that sustain commerce scalability.

Accountabilities

• Administer pricing, promotions, and vouchers based on approved requests, including thorough quality assurance and audit compliance.
• Partner with stakeholders across the organization to consult, understand requests, and propose better ways of reaching desired outcomes.
• Understand the end-to-end customer experience across advertising, in-product, and all pricing touchpoints to facilitate effective quality control and troubleshooting.
• Stay connected through all campaigns, price tests, and seasonal changes to facilitate quick pivots as needed.
• Work closely with central technology teams to identify enhancements, gather and document requirements, and participate in solution design reviews and user acceptance testing.
• Document processes and detailed instructions for commerce systems use.
• Report operational status to stakeholders and technology partners, and highlight barriers to scale with improvement recommendations.

Technical Qualifications

• 1–3 years of experience in a marketing operations role in commerce or related field, with direct responsibility over product pricing and promotions.
• Experience in technical requirements for system automations and complex commerce systems.
• Experience in a BA-type role with ability to identify process and technology requirements to deliver on business and customer needs.
• Clear and effective verbal and written communication skills with stakeholders, engineering teams, and marketers.
• Exceptional attention to detail, highly organized, able to multi-task in a fast-paced environment, and self-starter with a bias for action.

As the Associate Marketing Manager, this role leads email marketing, paid media buys, and promotional event coordination while reporting directly to the Chief Marketing Officer. The marketing team relies on this work to maintain the content calendar, manage influencer relationships, and ensure all projects are delivered on time, within budget, and aligned with brand standards across call center communications and new office openings.

Activities

• Manage email communications to drive appointments and communicate promotions based on business needs and content calendar.
• Coordinate paid media efforts and content in collaboration with the Creative department.
• Serve as project manager for promotional events and marketing projects, including influencer management and impact tracking.
• Write and review copy for various marketing initiatives and collateral pieces.
• Communicate, execute, and track outcomes for marketing department projects.
• Create project budgets and timelines and oversee execution of multiple projects simultaneously.
• Create and manage the content calendar and reinforce a positive work environment.
• Develop and maintain internal client and external vendor relationships, ensuring projects are completed on time, accurately, and within budget.

Position Requirements

• Bachelor's degree in Marketing or Communications with 2–4 years of related marketing experience emphasizing project management.
• Experience in healthcare or ancillary health services preferred.
• Strong capability with Microsoft Office and/or Gmail applications; flexible with projects and priorities.
• Strong prioritization, time management, organization, and presentation skills with excellent verbal and written communication.
• Excellent attention to detail, organized, and able to multi-task in a fast-paced, dynamic environment.
• Enjoys working independently and as part of a team with a positive attitude maintained in person and by phone.

Associate Marketing Manager builds and executes compelling partner marketing plans across the technology ecosystem, leveraging the full marketing mix to secure partner funding, drive ROI, and maintain compliance with partner scheme guidelines. Success in the position means developing and optimizing integrated programs from conceptualization through implementation, while maintaining strong relationships with partners, suppliers, and internal stakeholders across the organization.

Operational Focus

• Develop, manage, and execute compelling marketing plans for the technology ecosystem leveraging the full marketing mix.
• Secure budget and funding from Partners to support marketing efforts, ensuring all activity is compliant for funding claims.
• Project manage all stages of partner marketing from conceptualization through implementation, working with approved agencies to drive best practice and value.
• Collate, measure, and analyze campaign results, optimizing as necessary and making ongoing recommendations to drive ROI.
• Ensure comprehensive understanding of partner marketing schemes and guidelines, maintaining compliance at all times.
• Work with the Marketing Operations team to submit all partner funding claims in a timely manner ahead of deadlines.
• Establish and maintain strong working relationships with stakeholders, Partners, and Suppliers across the organization.

Knowledge Skills & Abilities

• Bachelor's in Marketing, Business, or related field, or equivalent work experience, with 3+ years of experience in the IT channel across marketing, category management, sales, or partner management.
• Proven track record of Partner Marketing strategies and investment models.
• Proficiency in Microsoft Office applications, CRM/Marketing Automation tools (e.g., HubSpot), and marketing design tools (e.g., Adobe Creative Suite).
• Strong written and verbal communication skills including technical writing and presentations, with ability to collaborate effectively internally and externally.
• Ability to remain calm in a fast-paced environment and demonstrate thoughtful leadership in assessing problems and opportunities.
• Eager to take on new responsibilities with passion for customer experience, operational excellence, and continuous development.

The Associate Marketing Manager produces profitable growth outcomes for the hum brand through P&L ownership, organic social leadership, and integrated marketing campaign execution, reporting to the Senior Brand Manager. Collaborating across sales, agencies, and a cross-functional team, this role advances omnichannel strategies and people-centric brand insights that strengthen digital commerce performance and long-term business priorities.

Key Deliverables

• Report to the Senior Brand Manager and drive profitable growth including P&L ownership for the hum brand.
• Develop business and innovation strategies for hum, identifying priorities and developing workstreams against them.
• Engage with the sales team to provide thought leadership for retailers and drive omnichannel strategies with a focus on digital commerce growth.
• Lead organic social efforts and integrated marketing campaigns including PR, creative briefings, execution, and analysis; provide strategic leadership and manage a cross-functional team to drive business priorities.
• Develop and activate people-centric insights driven by a keen understanding of culture, customers, and data synthesis; lead everyday operations including performance analysis, budget management, and volume forecasting.
• Participate in robust training, frequent mentoring and coaching, and international cultural exposure.

Professional Experience

• Bachelor's Degree in Marketing or related field with at least 3 years of experience including Brand Management.
• Experience with syndicated data and consumer product goods.
• Rapid learner who thrives in a fast-paced environment with strong analytical, creative, and strategic thinking capabilities.
• Strong communicator who can advocate for ideas, seek solutions, and drive clarity in ambiguous situations.
• True collaborator who works effectively in close-knit, dynamic cross-functional teams.

Reporting to the Product Marketing & Communications team leadership, the Associate Marketing Manager develops and oversees category forecasting, pricing strategy implementation, and promotional planning to achieve marketing, sales, and profit objectives. Working closely with product marketing managers, the Associate Marketing Manager refines retailer data analysis and annual business planning to ensure the promotion and digital marketing plan meets customer needs.

Areas of Ownership

• Work closely with product marketing managers to provide strong support during key times of the month to ensure accurate achievement of category targets.
• Play a key role in purchase, sales, and inventory forecasting (PSI) with the aim to own and manage selected categories.
• Undertake sell-through-oriented management through retailer data analysis and Market PSI.
• Gain a strong understanding of pricing strategy and assist with the implementation of price changes and managing internal processes for promotions and discounts.
• Develop a deep understanding of products, technologies, competitive situation, and the market to support CX strategy.
• Assist with development of the annual business plan, channel strategy, advertising and promotions plans and ensure the promotion and digital marketing plan meets the needs of customers.

Education & Experience

• Equivalent to degree-level marketing qualifications.
• Experience within a product marketing or product analyst team preferred but not essential.
• High level of competence in Microsoft Office Excel, PowerPoint, and Outlook with the ability to manage complex spreadsheets.
• Good verbal presentation skills.
• Ability to collaborate across teams.

Reporting to marketing leadership, the Associate Marketing Manager shapes brand preference strategies that integrate digital assets, in-store communication, and corporate sales team training across both physical and digital collateral. Partnering with shopper insights and budget management functions, the Associate Marketing Manager drives merchandising plans and ROI analysis that increase traffic to web properties and convert in-store shoppers.

Role Responsibilities

• Develop and complete marketing strategies that increase brand preference, focusing on digital assets, in-store communication, and training corporate sales teams.
• Support development of practical strategies based on shopper insights for product innovation, repositioning, assortment decisions, merchandising, and physical and digital collateral.
• Support the merchandising plan, color merchandising materials, and in-store signage that drives web traffic, improves ease of shopping, and leads to sales.
• Understand budget parameters including sales, volume, margin, and advertising and promotional spend.
• Supervise and track spend and analyze return on investment to ensure effective expenditure.

Background & Experience

• Bachelor's Degree in Marketing, Digital, or IT with 3+ years of validated Marketing experience; Master's degree is an asset.
• Digital change-agent experience required; experience in B2B and/or retail marketing strongly desired.
• Excellent project management and problem-solving skills with ability to prioritize and multi-task in a fast-paced environment.
• Excellent communication and presentation skills.
• Demonstrated ability to work effectively within sales organizations and cross-functional teams.

Sitting at the intersection of academic marketing strategy and multi-channel execution, the Associate Marketing Manager leads campaigns that engage researchers, faculty, practitioners, and librarians across publishing and academic publishing environments. Operating across analytics, stakeholder collaboration, and continuous improvement cycles, the Associate Marketing Manager builds the strategic marketing programs that advance audience engagement and organizational adaptability.

Job Functions

• Lead Academic Marketing strategies to engage researchers, faculty, practitioners, and librarians across multiple channels.
• Apply strong understanding of marketing best practices with a habit of evaluation, analysis, and research to inform continuous improvement.
• Prioritize effectively in a fast-paced environment to grow as a leader and develop expertise.
• Lead strategic marketing campaigns with innovative and creative approaches.
• Build strong relationships and collaborate effectively with key internal and external stakeholders.

Minimum Qualifications

• Experience leading strategic marketing campaigns; previous experience in publishing or academic publishing preferred but not required.
• Strong analytical skills with a track record of using evaluation, analysis, and research to inform continuous improvement.
• Innovative and creative approaches to marketing with ability to build strong stakeholder relationships.
• Strong communication skills and ability to collaborate effectively with key internal and external stakeholders.
• Adaptable and results-driven with ability to prioritize in a fast-paced environment.

A key member of the regional marketing organization, the Associate Marketing Manager leads ads partnership management, SMB event execution, and business development activities aimed at acquiring advertisers and increasing engagement. Collaborating across agency relationships and internal strategy teams, the Associate Marketing Manager measures and optimizes channel performance to continuously improve the return on investment of regional marketing programs.

What You'll Do

• Manage Ads partnership and agency relationships across the region.
• Execute Ads Partnership Business Development across the region.
• Manage and organize Small- and Medium-sized Business (SMB) events.
• Develop messaging, collateral, events, and business strategies aimed at acquiring advertisers and increasing engagement.
• Monitor and measure the performance of different channels and activities to continuously improve ROI of marketing programs.

Required Qualifications

• Bachelor's degree or equivalent practical experience in marketing, advertising, sales, consulting, or related field.
• Understanding of Google's products and the technology industry.
• Excellent technological and creative skills.
• Ability to work analytically and develop and understand strategy with a global mindset across disciplines, industries, cultures, and scenarios.
• Strong leadership skills with ability to think broadly and adapt across contexts.

Integrated lead generation and brand equity for the Home Energy Solutions division depends on the Associate Marketing Manager, who plans, develops, and analyzes multi-channel marketing programs spanning paid social, video, display, traditional media, events, and influencers while reporting to the Head of Digital Marketing & Sales. Based within the HES division at Hanwha Q CELLS, the Associate Marketing Manager coordinates content creation, A/B testing, and campaign tagging across Marketing, Sales, and Customer Service teams to maximize residential solar lead acquisition.

Day-to-Day Responsibilities

• Collaborate with Marketing team leaders on HES brand creation and plan, develop, launch, and analyze integrated marketing programs across digital and offline channels including paid social, video, display, traditional media, events, sponsorships, and influencers.
• Serve as project manager for website UI/UX content development, execute A/B testing plans, and implement campaign targeting, versioning, and personalization to drive performance across website and email campaigns.
• Write and refine campaign Creative Briefs and partner with creative agencies and internal design stakeholders to produce and approve assets for online and offline campaigns.
• Investigate and test new marketing mediums, partner with Analytics team to evaluate program performance, and incorporate marketing research findings into campaigns to maximize sales effectiveness.
• Draft, refine, and gain stakeholder approval on campaign copy and advertisements, and implement campaign tagging and tracking to ensure accurate reporting.

Qualifications & Experience

• 4+ years of marketing experience with a Bachelor's degree in Marketing, Business, or similar.
• Experience planning, developing, launching, and analyzing complex marketing programs and campaigns with proficiency in campaign performance analysis and report generation.
• Exposure to digital and direct response marketing; competence as a creative writer with an eye for great digital ads, emails, and landing pages.
• Strong project management skills, problem-solving ability including metrics-driven thinking, and willingness to pursue expert-level education.
• Proficiency with MS Office Suite (Word, Excel, PowerPoint) and ability to travel as necessary.

As the Associate Marketing Manager, this role coordinates ecommerce content development for Amazon and retailer sites while working under the direction of senior marketing management alongside digital, creative services, and brand marketing teams. The brand marketing team relies on this work to deliver accurate, conversion-optimized product detail pages, competitive marketplace analysis, and project timelines that support product launches across ecommerce and retail brick-and-mortar stores.

Scope of Work

• Coordinate ecommerce content development efforts for Amazon and retailer sites to ensure product detail pages are accurate, complete, engaging, and optimized for conversion.
• Develop and implement product launch tactics against established milestones, working with product divisions, sales, and creative teams.
• Work with product divisions to develop solutions and supporting marketing plans to address identified needs.
• Analyze the competitive marketplace and develop strategies to compete effectively for increased sales and profitability.
• Act as liaison between product divisions and the creative development team to ensure effective selling tools and prioritization of needs.
• Develop and manage project timelines for marketing tactics, partnership projects, website updates, and social media and PR efforts.
• Interpret category data, consumer insights, and segment trends to identify product and competitive strengths, weaknesses, and growth opportunities.

Skills & Qualifications

• Bachelor's degree with previous experience in marketing, including ecommerce content development for retailer sites and Amazon, and experience with marketing plans, promotions, trade shows, and other marketing and sales strategies.
• Experience using time management skills to prioritize, organize, track details, and meet deadlines across multiple projects with varying completion dates.
• Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
• Intermediate skills in Microsoft Word, PowerPoint, and Excel; ability to thrive in an entrepreneurial, fast-paced environment.
• Willing to travel up to 25% of the time for business purposes within and outside of state.

Associate Marketing Manager executes and reports on customer engagement and lead generation campaigns across EMEA and ANZ, working with the Senior Marketing Manager to build communication plans across social, email, SEO, content, and AdWords channels. The work directly supports growth across the global business by producing multi-language campaign content, managing external agency relationships, and maintaining platform expertise in Marketo, Google Analytics, and AdWords.

Work Activities

• Work with the Senior Marketing Manager to build a communication plan for all external-facing marketing tactics and activities to attract prospects and drive demand.
• Support and execute best-in-class campaigns across digital channels including social, email, SEO, content, and AdWords.
• Assist with analysis of marketing data including campaign results, conversion rates, ROI targets, and online traffic to improve future strategies.
• Produce regular campaign reports to measure success and create engaging marketing content for the website and other platforms.
• Work with external agencies and vendors to execute marketing programs, including video creation and multi-language sales decks and training documents.
• Organize and attend industry events across Europe and the UK, ensuring high attendance through effective marketing.
• Remain current on Marketo, Google Analytics, and AdWords best practices in order to lead and train teams.

Requirements

• 2.1 University degree and/or Level 6 CIM.
• 3–5 years of experience in marketing operations, campaign, or demand generation roles; experience promoting and managing events, preferably in B2B and/or SaaS; experience in SaaS, technology, transportation, or related industries preferred.
• Core understanding of B2B marketing with experience across multi-channel and multi-language marketing campaigns.
• Hands-on experience with Marketo, Google Analytics, CRM systems (e.g., Salesforce), and content management systems (e.g., HubSpot); Photoshop/InDesign skills desirable.
• Strong written and verbal communication skills with high attention to detail and ability to manage multiple projects simultaneously.
• French or German language skills are a bonus.

The Associate Marketing Manager creates and coordinates local marketing programming execution for Beam Suntory priorities across an assigned geography, supporting the Senior Marketing Manager in planning, tracking, and evaluating all marketing activities. Partnering with Regional Marketing, Sales, Distributor/Broker partners, and National Marketing functions, this role executes POS management, BI budget reconciliation, and sampling agency oversight that drive compliant brand programming across on- and off-premise channels.

Performance Expectations

• Work closely with Regional Marketing to ensure national programs are purchased appropriately, executed as designed, and support local execution of national sampling and event programming.
• Coordinate and manage all POS buys and inventory at the local level and work with the Sr. Marketing Manager, Sales Team, and Distributor/Broker partners to identify divisional local programming needs.
• Collaborate with National Marketing, Regional Marketing, Industry Affairs, Intellectual Property, and Sales to ensure local programming adheres to brand guidelines and regulatory requirements.
• Manage procurement of promotional materials, assist with programming calendar management, program tracking, and post-campaign performance reporting.
• Lead management of local sampling agency, lead BI budget management for assigned geographies, and provide input and recommendations for incremental program and funding requests to maximize ROI.

Experience & Qualifications

• Bachelor's Degree (marketing major/minor preferred) with 3+ years of experience in brand or field/trade marketing.
• Experience managing premium brands across spirits categories with on- and off-premise brand building experience and passion for the brands and categories.
• Strong financial acumen; advanced skills in Microsoft Office (specifically Excel and PowerPoint); knowledge of Salesforce.com and SAP a plus.
• Strong communication skills with ability to conceptualize and think creatively, and work independently.
• Ability to build strong internal and external relationships with strong time management and analytical capabilities.
• Ability to travel up to 15%.

Reporting to Higher Education marketing leadership, the Associate Marketing Manager guides the Canadian publishing program by creating marketing plans, setting KPIs, and developing content strategies that increase revenue across local and import titles. Working closely with sales teams, product teams, and regional customers, the Associate Marketing Manager elevates discipline-level campaign performance through ROI analysis, conference planning, and customer-focused stakeholder alignment.

Core Responsibilities

• Create marketing plans, set spending budgets, and establish KPIs for the Canadian publishing program; analyze engagement with adopters across key disciplines.
• Plan individual campaign elements on a rolling basis and review performance against ROI analysis to adapt future plans.
• Align priorities with sales teams to deliver joined-up, customer-focused campaigns and lead planning for product presentations at sales conferences.
• Enhance sales activity by calling on campus around key disciplines and products to meet adoption and sales targets.
• Represent regional customers and users in product strategy and use market research and insight to ensure marketing activities correspond to customer profiles and needs.
• Develop content strategies for discipline pages on HE-specific web pages and create an annual discipline and regional conference attendance plan aligned to list priorities.

Technical Qualifications

• Relevant work experience in marketing, publishing, or sales environments, ideally within education or EdTech companies.
• Understanding of key trends across the Higher Education landscape, digital classroom solutions, and core challenges for instructors.
• Preferred experience with marketing tools such as Marketing Cloud or similar programs.
• Excellent communication, interpersonal, and presentation skills with high degree of literacy.
• Highly analytical with ability to interpret complex data into compelling insights and proven ability to establish collaborative partnerships with internal stakeholders.

Reporting to Amazon's Pan-EU Automotive marketing leadership, the Associate Marketing Manager executes cross-functional marketing activities including onsite traffic drivers, vendor management, landing page maintenance, and performance reporting across OHL categories. Partnering with sponsoring brands, PR, Legal, Tax, and social media teams in the UK and DE, this role coordinates content approval workflows and RBS marketing activities that innovate on behalf of Amazon customers across global automotive teams.

Key Responsibilities

• Plan, create, and schedule onsite traffic drivers and manage creatives including briefing, feedback, and ensuring content meets Amazon's bar.
• Provide video edit feedback including planning scenes, shots, and voiceovers.
• Liaise with sponsoring brands, PR, Trademarks, Legal, and Tax teams to manage approvals workflows.
• Liaise with UK and DE social media teams to ensure content is live and correctly placed for each video and promotion.
• Create and maintain the landing page showcasing videos, brands, and ASINs, updating with every new episode release.
• Liaise with vendor managers and brand specialists to gain vendor commitments, get ASIN recommendations, manage vendor expectations, and monitor commitments across all marketing initiatives.
• Analyze marketing activities' impact, plan for future cycles, onboard RBS marketing, and manage RBS in creating traffic drivers for all Automotive activities.
• Build metrics and reporting mechanisms to monitor performance and coordinate with Amazon's global automotive teams.

Position Requirements

• Bachelor's degree in Marketing with experience analyzing and improving business performance and in online retailing.
• Effective analytical and quantitative skills with ability to use data and metrics to support recommendations and drive actions.
• Advanced creative tool (Photoshop) skills required.
• Excellent verbal and written communication skills; highly organized and results-oriented with a problem-solving aptitude; high attention to detail with ability to manage multiple competing priorities simultaneously.
• Strong ownership, bias for action, hands-on results-oriented mentality, ability to meet tight deadlines, and enjoys working in international cross-functional teams.
• English fluency required.

Sitting at the intersection of integrated marketing strategy and cross-platform content activation, the Associate Marketing Manager manages the development and execution of added-value programs across multiple categories and brands within the Lifestyle Group. Operating across digital, print, social, and event channels in collaboration with the digital and print teams, sales staff, and third-party vendors, the Associate Marketing Manager designs proposals, oversees partner activations, and ensures all work meets brand standards.

Core Functions

• Strategize, create, and write integrated marketing proposals for advertising partners across multiple categories and brands within the Lifestyle Group.
• Conceptualize, develop, and oversee activation of partner-specific marketing platforms including digital, print, and social custom content, customized experiences, and events.
• Communicate marketing concepts and programs through proposals, presentations, and one-sheets.
• Manage day-to-day requests from sales staff and management and work directly with clients to execute integrated marketing programs.
• Work with client, category, and industry data, insights, and research to inform program development.
• Manage project budgets and timelines, accompany sales team on calls, and present marketing platforms and client-specific opportunities.
• Develop relationships with third-party organizations and vendors to enhance integrated marketing offerings.
• Ensure all marketing work meets brand standards across writing, design, and execution.

Knowledge Skills & Abilities

• 2–3 years of marketing experience, preferably in media.
• Proficient with Keynote, PPT, Adobe, Excel, and Microsoft Word.
• Strong background in writing with clear and concise written and oral communication skills; strong copywriting skills.
• Analytic, problem-solving, resourceful, and strategic thinking skills with ability to conceptualize unique platforms to create engaging reader experiences.
• Ability to work well under time pressure, stay organized, and manage multiple projects simultaneously while maintaining a positive, can-do attitude.
• Dedicated to providing clients with the best possible service.

A key member of the Fragrance division marketing team, the Associate Marketing Manager coordinates client presentations, olfactory direction, and category market intelligence to support commercial and development objectives across a sophisticated consumer industry. Collaborating across sales, evaluation, and perfumery functions, the Associate Marketing Manager strengthens consumer understanding and brand positioning through trend monitoring, inspiration sessions, and proactive marketing program support.

Primary Duties

• Collaborate with Sales and Evaluation to support customer projects and establish appropriate olfactory direction to win briefs.
• Create and deliver compelling client presentations that provide inspiration and support the client's business strategy.
• Build market and consumer understanding for assigned product categories.
• Provide support to marketing, sales, evaluation, and perfumery by monitoring, synthesizing, and disseminating market and consumer information.
• Ideate new concepts and directions to help clients leverage the fragrance elements of their brand and positioning.
• Provide marketing and graphic support for proactive marketing programs and projects.
• Monitor new launch activity, identify trends, and disseminate market information.
• Coordinate inspiration sessions with internal creative teams showcasing new trends.

Professional Experience

• University Degree in Business/Marketing or equivalent with 3+ years of experience in marketing or a related function.
• Demonstrates knowledge and passion for fragrance products, trends, and key customers.
• Develops ability to analyze consumer data and strengthen consumer understanding; develops and delivers presentations internally and to clients.
• Thrives in a creative and dynamic environment; builds and maintains internal cross-functional relationships with exposure to clients.
• Effectively manages multiple priorities and projects under time and budget constraints.
• Availability to travel domestically to visit clients and trade shows.

Retail program excellence and sales-ready brand content across the Molson Coors portfolio depends on the Associate Marketing Manager, who stewards retail initiative timelines, content hubs, and the retail program calendar as part of the Commercial Center of Excellence team in Chicago. Serving as the sales lead for MBOs, Innovation, and Retail Programs while reporting to the Sr. Manager of Sales Activation, the Associate Marketing Manager aligns stakeholders at all levels to remove barriers and deliver programming on time at the lowest possible cost.

Duties

• Manage Molson Coors education and share-driving initiatives with the Reyes Inside Sales team.
• Serve as sales lead for stewarding retail initiatives including MBOs, Innovation, and Retail Programs, ensuring content is sales-ready for assigned brands.
• Manage sales/marketing SharePoint resource and BeerMate brand content hub.
• Create the retail program calendar with a focus on continuous improvement, simplification, efficiency, and cost effectiveness.
• Influence and interact regularly with stakeholders at all levels to align on solutions that remove barriers for the commercial organization.
• Bring perspective to Marketing/Shopper to drive simplicity and usability of programming while delivering programs on time at the lowest possible cost.

Education & Experience

• Bachelor's degree in Business Administration, Marketing, or a relevant field, or at least 5 years of progressive experience in sales or marketing.
• Ability to complete complex projects quickly and adeptly with a strong understanding of business priorities.
• Ability to act with appropriate urgency in response to various market events and trends requiring quick turnaround.
• Confident, diplomatic, professional, and skilled in developing and maintaining excellent business relationships.
• Serious about results with a proven track record in delivery.

As the Associate Marketing Manager, this role executes full-cycle marketing of medical nutrition brands for healthcare professionals and patients, partnering with the Senior Brand Manager to develop strategic plans and lead tactical execution across internal cross-functional teams and external agencies. The healthcare marketing organization relies on this work to manage digital strategy, monitor market share, drive new product launch innovation, and provide professional conference strategy that advances two key brands.

Functions

• Manage the digital strategy and execution of the comprehensive digital marketing plan for healthcare providers and patients.
• Manage budget, purchase orders, and contracts.
• Monitor and analyze market share and provide professional conference strategy and management.
• Drive innovation of new product launches and develop passion for building great consumer brands.
• Respond to product and platform-related questions and provide and support sales training as needed.
• Participate on customer teams and presentations as appropriate.

Background & Experience

• Bachelor's degree required, MBA strongly preferred; 3+ years of consumer or healthcare professional marketing experience.
• Experience in medical nutrition, consumer healthcare, or pharmaceutical marketing.
• Proficient in Microsoft Office Suite, particularly Excel and PowerPoint.
• Strong written and oral communication skills with enthusiasm for leadership.
• Analytical rigor with experience in research assessment, business performance data, and financial statements; ability to work independently, meet deadlines, multi-task, and follow up as needed.
• Strong stakeholder management and demonstrated leadership presence, negotiation, and persuasion skills.

Associate Marketing Manager guides integrated marketing campaign development and execution for franchise authors and front-list titles across self-help, cooking, and mind, body, spirit categories, working directly with the Marketing Director. Success in the position means building author brand awareness through influencer partnerships, cohesive online and offline campaigns, and sell-in materials developed in collaboration with publicity, editorial, creative marketing services, and consumer insights teams.

Accountabilities

• Develop, implement, and analyze integrated marketing campaigns.
• Develop creative campaigns for franchise authors to increase consumer awareness around back-list titles and build author brands around front-list titles.
• Work closely with authors, influencers, and brands to maximize campaign effectiveness.
• Work closely with publicists to shape and execute cohesive online and offline campaigns.
• Develop sell-in and marketing materials in communication with ad/promo and sales teams.
• Maintain budgets for assigned titles and projects.

Minimum Qualifications

• Minimum of 3 years of marketing experience; book marketing experience a plus.
• Experience working on creative and strategic campaigns and developing author brands.
• Strong knowledge of social media platforms and influencer marketing.
• Facility with PowerPoint and/or Google Slides and knowledge of online design platforms like Canva.
• Excellent project management, communication, organizational, prioritization, and presentation skills.
• Proven ability to work independently and collaboratively with a team.

The Associate Marketing Manager crafts disruptive marketing plans for key brand launches, manages seeding brand development, and evaluates white space opportunities to recommend and launch niche brands across identified markets for the UI team. Collaborating with global and regional BD teams, the Associate Marketing Manager enables UI's strategic vision by refining channel strategy, leading Joint Business Planning, and sharing best practices across the wider marketing organization.

Activities

• Refine marketing strategy including defining key channels and how they engage consumers.
• Develop disruptive best-in-class marketing plans for key brand launches.
• Craft content to fuel brand presence and consumer engagement to drive brand relevance and positioning.
• Manage and own development of seeding brands and support BD managers to ensure OTIF delivery of key strategic projects and targets.
• Conduct monthly business reporting and brand seeding reviews and participate in Annual Joint Business Planning.
• Evaluate, analyze, and map white space opportunities to recommend and launch key niche brands across identified white space markets.
• Foster strong relationships with the wider UI Marketing team to share best practices and learnings.

Required Qualifications

• 3–5 years of marketing experience in BD and/or BB with a Bachelor's degree in any discipline.
• Experience in the North America market.
• Strategic, highly adaptable, and entrepreneurial with a strong track record of consistency in market delivery.
• Strong communication, negotiation, and influencing skills with key stakeholders.
• Experience working and leading in cross-functional teams with great project management and business process design skills.

Reporting to regional marketing leadership, the Associate Marketing Manager manages the annual marketing plans, brand health tracking, and KPI setup for selected LEGO themes while supporting the digital ecosystem across LEGO.com, LEGO Life, and YouTube. Working closely with internal cross-functions and external agencies, the Associate Marketing Manager strengthens brand performance through data-driven analysis, budget management, and ICP-aligned brand planning across local markets.

Operational Focus

• Plan, develop, and implement marketing strategies, communications, and public relations activities for selected themes, both externally and internally.
• Prepare and adjust the annual marketing plan for assigned themes in line with regional marketing direction and business priorities.
• Plan, monitor, and control marketing spend.
• Support the digital ecosystem including LEGO.com, LEGO Life, and the YouTube Channel.
• Develop and execute strong ICP and functionally aligned brand plans.
• Track brand health and take corrective action where necessary, and manage and track KPI setup of local markets.

Qualifications & Experience

• Several years of experience in marketing with strong capabilities to collaborate with and influence internal cross-functions and external agencies.
• Sharp sense of product, brand, and consumers with strong analytical skills and a proven track record of leveraging data to drive business results.
• Ability to manage budgets and financials related to marketing campaigns.
• Proficiency in Microsoft Office, specifically Excel and PowerPoint.
• Effective presentation and writing skills with ability to convey compelling and concise messages to internal and external stakeholders.
• Advanced level of verbal and written English and Turkish.

Reporting to the brand team Manager, the Associate Marketing Manager designs consumer insight activation strategies and manages communications projects that bring brand identity, innovation, and a 3-year consumer-centric brand plan to life across CPG products. Partnering with agency partners, sales, shopper marketing, operations, product development, and finance, the Associate Marketing Manager strengthens brand equity, awareness, and engagement through data-driven learning plans and annual planning aligned to Marketing and Sales objectives.

Key Deliverables

• Use consumer and marketplace data and trends to develop a deeper understanding of the brand's consumer demographics, psychographics, and behavioral drivers.
• Manage brand projects demonstrating understanding of key consumer insights and support brand identity, essence, vision, mission, and core values to drive relevant communications and innovation.
• Build a robust and actionable learning plan leveraging data, trends, and cross-functional support to address knowledge gaps in consumer, brand, product, business, and marketplace.
• Manage consumer communications projects that develop creative territory bringing the brand to life with a digital and social first approach.
• Lead initiatives in the communication plan around specific touchpoints or consumer targets including agency and cross-functional team management, strategy, planning, execution, and measurement.
• Manage projects on time and on budget, identifying investment alternatives that mitigate risk and maximize return.
• Support Manager in developing an annual plan aligned to Marketing and Sales and implementing a 3-year consumer-centric brand plan; prepare and present aspects of the brand plan to management and external stakeholders.

Skills & Qualifications

• BS/BA in Marketing or related field; MBA preferred; 1–2 years of Brand Marketing experience with strong preference for CPG exposure.
• Experience leading marketing communication projects including digital and media strategies; experience developing strategic brand/product plans including communication campaigns and commercialization strategies.
• Experience partnering with cross-functional teams and agency partners.
• Strong leadership, decision-making, and analytical skills with effective communication and ability to think strategically; deep understanding of key P&L drivers and quantitative strength in analyzing data and synthesizing insights into action.
• Ability to influence and lead others outside of Marketing with strong sense of urgency, adaptability, and flexibility to meet changing priorities.

Sitting at the intersection of digital marketing execution and cross-functional operations, the Associate Operations Manager manages campaign instrumentation, QA audits, and content scheduling across international marketing programs while working closely with cross-functional groups throughout the organization. Operating across content management systems, Adobe Analytics, and campaign management platforms, the Associate Operations Manager designs process improvements and project management workflows that optimize campaign effectiveness and enable accurate, on-time delivery.

Areas of Ownership

• Support operational and execution plans for international marketing programs and campaigns to optimize effectiveness.
• Support execution including meticulous QA audit of programs and campaigns across various platforms and devices, recommending changes in approach where appropriate.
• Program and schedule assets using the content management system and create link tracking codes for performance tracking.
• Work with marketing teams to establish new targeting criteria and build segments using Adobe Analytics.
• Provide process improvements and recommendations to marketing managers; translate business strategy into operational requirements and maintain detailed process documentation.
• Partner with marketing managers at campaign conceptualization to map the full campaign lifecycle including milestones, timing, success criteria, reporting, channels, and segmentation.
• Project manage workflow between internal teams, partners, and vendors to execute projects accurately and on time.
• Maintain detailed campaign information and share live examples of promotions, major launches, events, and premieres for wider team distribution.

Requirements

• Bachelor's degree with 1+ years of experience managing marketing-related projects and demonstrated ability to drive process improvement in an operational environment.
• Content management system experience and general knowledge of HTML, web analytics, and databases required.
• Experience in quality assurance audit of creative assets in a digital environment with high proficiency across major operating systems, browsers, and digital devices.
• Working knowledge of testing and analytics tools including Omniture and Adobe Marketing Cloud; Photoshop experience a plus.
• Strong project management and organizational skills with meticulous attention to detail and ability to work under firm deadlines and manage multiple concurrent projects.
• Self-motivated thought-leader with a can-do attitude; experience supporting e-commerce or subscription services; entertainment industry experience preferred.

A key member of the Meals & Beverage brand team, the Associate Brand Manager runs volume forecasting, new product launches, and S&OP brand inputs independently while leading cross-functional projects across sales, demand planning, and agency partners. Collaborating with Sales, R&D, Legal, Purchasing, Manufacturing, Supply Chain, Finance, and Government Regulations, the Associate Brand Manager delivers business growth analysis, stage-gate commercialization, and creative marketing strategies that sustain the portfolio's competitive performance.

Role Responsibilities

• Lead development of brand inputs to monthly S&OP process, partnering with sales and demand planning to develop accurate forecasts across the Meals & Beverage portfolio.
• Support business growth through analysis and insights; monitor KPIs and provide in-depth analysis by product line, SKU, distributor, sales region, and financial impact to identify growth opportunities.
• Lead initiatives to launch new products and product improvements within the stage gate system, managing cross-functional teams to deliver projects on time and on budget.
• Develop and execute creative strategies, marketing programs, and corresponding tactics in collaboration with agency partners.
• Multi-task across various projects while completing monthly forecast and budget projections and other marketing and analytical tasks.

Experience & Qualifications

• BS/BA required; MBA preferred; 1–3 years of brand marketing experience preferred.
• Ability to lead, motivate, and collaborate across cross-functional teams including Sales, R&D, Legal, Purchasing, Manufacturing, Supply Chain, Finance, and Government Regulations.
• Ability to utilize information to draw insights, conclusions, and make tactical business decisions.
• Ability to effectively prioritize and execute tasks within tight timeframes in a dynamic environment with strong analytical skills and business/financial acumen.
• Strong communication and presentation skills with passion for brand and business development; ability to proactively anticipate obstacles and seek alternative solutions to keep projects on track.

Social and digital marketing leadership for Supra and Onity brands depends on the Associate Marketing Manager, who manages content strategy across LinkedIn, Facebook, Twitter, and YouTube while developing and executing full trade show presence including booths, sponsorships, and executive meetings. Serving as the central collaborator for internal partners and vendors, the Associate Marketing Manager measures engagement and reach KPIs and delivers marketing plans grounded in market dynamics, customer insights, and brand positioning.

Job Functions

• Partner with the marketing team to develop and drive strategic marketing plans for Supra and Onity based on market dynamics, customer insights, and brand positioning.
• Lead planning and execution of social/digital marketing and trade shows/events, including content strategy and planning for LinkedIn, Facebook, Twitter, and YouTube.
• Manage social objectives, publishing calendar, messaging, post writing, visual sourcing, and curation of relevant industry and thought leadership content.
• Measure performance against engagement and reach KPIs and present results to internal partners.
• Develop trade show strategy and manage all elements of trade show presence including booths, sponsorships, customer events, executive meetings, and related expenses.
• Collaborate, communicate, and interact with all internal partners and vendors to improve event execution and efficiency.

Technical Qualifications

• 4+ years of experience in product marketing, communication, and social media for a B2B global organization in consumer technology products; Bachelor's degree in a business-related field required, MBA preferred.
• Demonstrated success in developing and executing marketing programs including social media campaigns.
• Excellent written and verbal communication skills; experienced creative writer with outstanding attention to detail and experience independently creating engaging copy, imagery, and video content.
• Strong collaboration, organizational, project management, and analytical skills with self-starter mentality and ability to influence stakeholders at various levels.
• BTB experience preferred; 20%+ travel required.

As the Associate Marketing Manager, this role leads end-to-end digital shelf content management for iconic CPG brands, ensuring eCommerce channel growth through asset scalability, syndication oversight, and SEO impact measurement across consumers and retailers. The brand and eCom marketing teams rely on this work to maintain accurate omnichannel execution, competitive landscape monitoring, and cross-functional communication of product introductions and packaging changes.

What You'll Do

• Partner with brand teams in upfront planning and brief writing to ensure brand assets are scalable across all classes of trade as part of omnichannel execution.
• Assist in the development of category-led, multi-brand, and occasion-based solutions for sell-in.
• Build strong working relationships with agencies to ensure quality work is completed within schedule and budget.
• Effectively socialize digital content with eCom marketing and sales teams and oversee syndication to retailers' websites, monitoring accuracy and driving remediation.
• Work with cross-functional teams to improve communication of product introductions and packaging changes and ensure data updates meet customer requirements in a timely fashion.
• Measure impact of content updates and SEO; proactively monitor the digital shelf and evaluate the competitive landscape to identify opportunities and optimize accordingly.

Position Requirements

• Bachelor's degree in Marketing or Business with 3+ years of previous marketing/eCommerce experience with a CPG organization.
• Experience managing the creative process with agency partners.
• Proficient in SEO and digital shelf monitoring software (e.g., Profitero) and Content Syndication Platforms (e.g., Salsify, Kwikee, Item Master).
• Ability to leverage data to identify business issues and opportunities and translate into clear insights and actions.
• Proven ability to work in a fast-paced, ambiguous environment with strong multitasking, adaptability, project management, and prioritization skills.
• Excellent communication skills.

Associate Marketing Manager manages the daily media planning and buying process in cooperation with the media agency while overseeing ROAS optimization across online and offline channels in Japan. Success in the position means delivering weekly TV performance reporting, identifying emerging growth opportunities, and applying data-driven analysis to continuously improve media planning efficiency across both digital and traditional media.

Day-to-Day Responsibilities

• Manage daily media planning and buying process in cooperation with the media agency.
• Evaluate campaign efficiency by working closely with the internal analytics team.
• Seek effective media measurement methods for continuous ROAS optimization.
• Help identify emerging and future opportunities to drive growth.
• Develop, maintain, and evolve weekly TV performance reporting and provide insightful commentary.
• Manage budget and stakeholders.

Knowledge Skills & Abilities

• 3+ years of working experience in media planning/buying from an agency or client background.
• Broad knowledge of both online and offline media channels in Japan; experience in both digital media and TV preferred.
• Familiarity with handling data for analysis to optimize media planning.
• Passion for challenging the norm and testing new tools for media optimization.
• Fluency in both Japanese and English.

The Associate Marketing Manager owns the curation of a zeitgeist-aware member experience and the execution of customer-facing programs, promotions, and promotional pages across a multi-faceted digital platform that varies by member type, tenure, device, and geolocation. Building documentation archives, supporting internal partners' promotional campaigns, and applying data and analytics to inform innovations, this role delivers content discovery optimization that strengthens engagement outcomes across the member base.

Scope of Work

• Managing the details of highly visible features with an always-on, holistic sensitivity to our multi-faceted customer experience, which varies by member type, tenure, device, and geolocation.
• Curate a thoughtful, zeitgeist-aware member experience and conceive and execute customer-facing programs and promotions.
• Build promotional pages, emails, and action incentives using proprietary tools and test and optimize to improve content discovery.
• Use data and analytics to inform campaigns, report on results, and drive innovations.
• Build a documentation archive of best practices and test results.
• Support internal partners' promotional campaigns.

Professional Experience

• Minimum of 4 years of experience in online marketing/merchandising.
• Strong analytical capability and experience managing success metrics and A/B testing.
• Proficient in MS Office with demonstrated ability to pick up new and proprietary tools; basic HTML skills and general understanding of web development.
• Strong organizational skills with proven ability to handle multiple projects and deliver results proactively.
• Excellent verbal and written communication skills with experience guiding development of promotional creative assets.
• Passion for media and books; media industry experience preferred.