Job Summary:

• Create and execute consumer and marketing plans to accelerate product line growth
• Drive consumer product adoption, recommendations, and retailer distribution
• Lead the development and implementation of consumer and marketing programming and tactics
• Direct-to-consumer, shopper marketing programs, coupon integration
• Partner with field sales organization to determine in-store and shopper marketing approaches
• Manage, optimize, and develop product packaging, messaging, and claims
• Collaborate cross-functionally with creative design, R&D, legal, procurement, e-commerce, and sales
• Evaluate program metrics, market dynamics, and competitive performance
• Champion strategic initiatives to grow recommendations and consumer adoption of the brand
• Own communications development and implementation of most critical marketing programs

Skills on Resume: 

• Marketing Strategy Development (Hard Skills)
• Consumer Engagement and Advocacy (Soft Skills)
• Program Development and Implementation (Hard Skills)
• Shopper Marketing Expertise (Hard Skills)
• Collaboration with Sales Teams (Soft Skills)
• Packaging and Messaging Optimization (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Data Analysis and Strategic Evaluation (Hard Skills)

Job Summary:

• Develop and implement development plans for in-app media
• Build from the ground up off-platform media products, working with the sales teams
• Develop a profitable pricing structure and implement robust reporting
• Manage complex database of accounts for communications
• Work with sales and sales ops on lead management results
• Evaluating the value of leads generated
• Communicate campaign progress and results to all relevant internal stakeholders
• Responsible for the marketing inspection meetings
• Responsible for joint sales and marketing impact meetings
• Understand the dynamics and intersection of campaign marketing 
• Engage with sales on execution and feedback, adjusting marketing plans

Skills on Resume: 

• Strategic Planning (Hard Skills)
• Product Development (Hard Skills)
• Pricing Strategy (Hard Skills)
• Database Management (Hard Skills)
• Sales Collaboration (Soft Skills)
• Performance Evaluation (Hard Skills)
• Stakeholder Communication (Soft Skills)
• Meeting Facilitation (Soft Skills)

Job Summary:

• Write and coordinate copywriting
• Co-develop sales-aligned marketing plan with strategy and demand team and sales
• Use data and analytics to set annual goals that align with business targets
• Develop, plan, and execute marketing campaigns
• Responsible for conducting tactical email execution
• Plan audience targeting in conjunction with sales and product marketing
• Look for innovative approaches to have an impact on the business
• Conduct tactical email execution, sales/marketing play management
• Responsible for the execution, nurturing/drip programs set up, and monitoring
• Understand and manage global privacy rules (GDPR, CASL, CCPA, etc.)
• Manage each campaign, ensure on-time, on-budget production of each campaign

Skills on Resume: 

• Copywriting (Hard Skills)
• Marketing Strategy Development (Hard Skills)
• Data Analysis (Hard Skills)
• Campaign Management (Hard Skills)
• Email Marketing (Hard Skills)
• Audience Targeting (Hard Skills)
• Innovative Thinking (Soft Skills)
• Compliance Knowledge (Hard Skills)

Job Summary:

• Place orders and receive shipments
• Collaborate on the planning, and execution of multichannel campaigns promoting books and journals
• Working directly with authors and collecting input 
• Optimize contacts and maximize marketing opportunities
• Contributing to robust marketing/promotion plans for each book and select journals
• Communicating integrated plans to key stakeholders
• Managing key promotions for academic publications
• Creating review lists for books and coordinating the distribution of review copies 
• Writing and distributing customized research communications
• Organizing outreach to key independent bookstores 
• Work with designers to develop program assets

Skills on Resume: 

• Order Management (Hard Skills)
• Campaign Collaboration (Soft Skills)
• Author Engagement (Soft Skills)
• Marketing Optimization (Hard Skills)
• Marketing Planning (Soft Skills)
• Stakeholder Communication (Soft Skills)
• Promotion Management (Hard Skills)
• Content Distribution (Hard Skills)

Job Summary:

• Build strong relationships with local marketing and trade marketing teams
• Plan, coordinate and support the marketing initiatives in the region
• Support in setting regional brand objectives and priorities aligned with the global strategic brand direction
• Interact with local marketing teams and the Global Brand team in the development and implementation 
• Campaign plans, brand launches, business objectives, assigned projects, and results metrics 
• Conduct category analysis regarding consumers and competition including the identification of trends.
• Share and guide implementation of country best practices within the region
• Support the region to achieve sales and profit targets consistent with business plans
• Follow up on avail, demands, additions, and drops of the regional product portfolio or key product launches
• Establish metrics to control SKU count targets and productivity
• Develop the regional Brand SWOT analysis based on regional brand insights

Skills on Resume: 

• Interpersonal Communication (Soft Skills)
• Marketing Coordination (Hard Skills)
• Brand Strategy Alignment (Hard Skills)
• Collaboration (Soft Skills)
• Analytical Thinking (Hard Skills)
• Knowledge Sharing (Soft Skills)
• Sales and Profit Alignment (Hard Skills)
• Product Portfolio Management (Hard Skills)

Job Summary:

• Develop communication strategies to improve email engagement rates
• Support content development for various projects and campaigns
• Monitor email performances and identify areas to optimize performance
• Provide ongoing reporting on analytics/tracking, A/B testing, and communication of results
• Collaborate across internal and external cross-functional teams
• Ensure a consistent approach to customer communications and channel executions
• Report on email marketing trends to provide innovative email channel recommendations
• Utilize automation platform to set up and track campaigns, audience behavior
• Analyze campaign performance, and identify testing
• Pivot opportunities for persistent results improvement
• Check physical proofs for accuracy and color, and provides sign-offs

Skills on Resume: 

• Communication Strategy Development (Hard Skills)
• Content Development (Hard Skills)
• Analytics and Optimization (Hard Skills)
• Reporting and A/B Testing (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Consistent Customer Communications (Hard Skills)
• Trend Monitoring and Innovation (Hard Skills)
• Automation and Campaign Management (Hard Skills)

Job Summary:

• Maintain timely status of jobs on the production log for the department
• Create a high-level deadline-driven outline of project activities to manage the team’s workflow
• Understand project requirements and translate them into a project plan
• Schedule project activities and manage milestones
• Communicate with co-workers to ensure team awareness of project priorities and status
• Manage projects to successful completion within timelines and according to project specifications
• Prioritize and manage all project activities for multiple simultaneous projects
• Manage communications with all project stakeholders
• Compile and organize details of project requirements, including content, specifications, and standards
• Communicate requirements to the designer and initiate meetings/follow-ups with team members
• Specifies file management and naming system for new projects, revisions, one-offs, etc.
• Reach out to the big-box retailer to ensure standards are met

Skills on Resume: 

• Organizational Skills (Hard Skills)
• Project Management (Hard Skills)
• Communication Skills (Soft Skills)
• Analytical Skills (Hard Skills)
• Leadership Abilities (Soft Skills)
• Time Management (Soft Skills)
• Attention to Detail (Hard Skills)
• Customer Relationship Management (Soft Skills)