ASSOCIATE PLANNING DIRECTOR SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Updated: Aug 5, 2024 - The Associate Planning Director excels in delivering insightful business dynamics to clients through disciplined sales, marketing, and consumer strategies. This role demands extensive experience in advertising across diverse product lines under a unified brand, coupled with an ability to lead and energize teams of creatives, clients, and planners. The ideal candidate will demonstrate a robust understanding of market trends, possess bilingual proficiency in Chinese and English, and show adeptness in using advanced technological tools and understanding regulatory frameworks in healthcare construction.
Summary of Associate Planning Director Knowledge and Qualifications on Resume
1. BA in Urban Studies with 10 years of Experience
- Progressive project management experience with large complex health care projects.
- Have certification as a LEED Accredited Professional
- Demonstrated LEAN training and experience considered an asset
- Thorough understanding of facilities management, facilities development, and project management in publicly funded health care.
- Comprehensive knowledge of health care and relevant government procedures, standards, and requirements.
- Advanced project management skills, including demonstrated effectiveness in planning and coordinating major projects from conceptual design through construction completion.
- Ability to provide leadership, guidance and direction to others including staff and contractors.
- Ability to build and maintain relationships that promote the cooperative achievement of goals and contribute to an atmosphere of trust and mutual respect.
- Ability to work effectively as part of a team.
2. BS in Urban and Regional Planning with 8 years of Experience
- Ability to inspire clients and give them deeper insights into the dynamics of business through the development of disciplined and thorough sales, marketing, and consumer initiatives.
- Working experience in advertising agency working with multiple products, under a core brand and IMC.
- Being able to manage and motivate creative, clients and planners
- Possess commercial awareness and demonstrated business acumen
- Possess good verbal and written communication skills, both in Chinese and English
- Possess thorough market and industry knowledge – historical and current and to identify opportunities
- Advanced skill in operating equipment and software
- Knowledge of computer application systems such as word processing, spreadsheet, and project planning scheduling and management software.
- Extensive knowledge of healthcare construction standards, contract law, building codes and bylaws.
- Ability to use appropriate strategies to resolve conflict and build consensus between stakeholders on critical issues.
3. BA in Public Administration with 5 years of Experience
- Deep understanding of target attitudes, beliefs and behavior, creative approaches to presenting target learnings
- Expertise and creativity in ways to uncover and utilize target insights
- Expertise in various qual and quant methodologies
- Identify knowledge gaps and develop an annual learning plan utilizing market research as needed to fill in gaps to help drive the business
- Storytelling & creative inspiration: excellent verbal, writing and presentation skills
- High-level knowledge of multiple therapeutic areas, in-depth knowledge of therapeutic areas for brands led
- Act as Planning lead on new business pitches
- Ability to anticipate and respond to changing priorities or unforeseen opportunities.
- Ability to analyze and problem-solve complex issues towards creative solutions.
4. BS in Environmental Planning with 7 years of Experience
- Experience in similar positions (brand strategist, consumer insights, brand planning) and have worked for an advertising agency.
- Know how to tell a compelling story.
- Have an innate sense of how to marry data-grounded truths with insight and magic to distill the obvious into the unexpected and compelling.
- Have extensive and effective creative brief writing experience.
- Have demonstrated leadership experience in managing and working with teams.
- Have a deep understanding of strategic thinking, concepts and best practices.
- Have a fundamental understanding and practical experience with qualitative and quantitative research.
- Presentation skills and comfortable communicator for any audience.
- Have a range of category and industry experience.
- High level of communication, negotiation and facilitation skills with a variety of audiences in order to achieve the desired results within critical timeframes.
5. BA in Geography with 7 years of Experience
- Experience in planning at a creative agency or on a creative brand
- Advertising agency experience with segment experience targeting multicultural consumers with expertise in the African American consumer mindset
- Experienced using and interpreting syndicated research
- Ability to read, analyze and interpret information from a variety of sources, such as trade journals, research reports, white papers, and cross-tabulated survey data
- Ability to effectively present research results to customers, clients, and other agency employees
- Comfortable working with/without supporting teams
- Ability to travel for client and agency meetings
- Have strong skills in developing strategy and portfolio management, structuring decks, making presentations, liaising with creative and client service peers
- Experienced managing staff, and building trusting client relationships at middle and senior management level.
6. BS in Civil Engineering with 6 years of Experience
- Media Agency experience is preferred, either current or past, or experience in a similar role that has given a very strong grounding in media
- A deep understanding of all media channels and how the entire media ecosystem works together, giving an ability to communicate recommended strategies to clients
- Comms Planning experience, with experience in tools such as TGI, Touchpoints, other industry systems
- Exceptional client relationships skills, with the ability to manage demanding clients and build strong working partnerships with them
- Ability to effectively direct multiple specialist teams to deliver outstanding work for clients
- A confident attitude to articulate strategies at a senior level, without a channel specialist’s involvement
- To be always on the lookout for the new and the different, demonstrate an inquisitive nature and willingness to see the bigger picture for clients
- To be able to analyze client sales and consumer data imaginatively and get to grips with the dynamics of the client’s marketing environment
- Experience in leading a team and managing multiple Managers/Executives
7. BA in Economics with 5 years of Experience
- An up-to-date knowledge of all key consumer insight tools, including DMPs and digital resources
- Proven team/people management
- Proven track record of strong day-to-day management of clients
- Demonstrated teamwork and collaboration beyond the core team
- Credible, articulate voice and knows how to hold a room
- Demonstrated learning or application of curiosity to previous roles
- Aptitude for analytics/data interpretation
- Examples of creative problem-solving
- Example of independence in previous roles
- Superior organizational, interpersonal, and managerial skills with attention to detail
8. BS in Real Estate Development with 4 years of Experience
- Strong account management and client service skills
- Manages others’ expectations and anticipates issues and concerns
- Builds and maintains meaningful relationships over long periods of time
- Managing a team of planners
- Empathetic with good listening skills, strong presentation skills
- Emotional intelligence to read situations and people, good numeracy skills
- Sensitive to wider commercial implications and can identify new revenue opportunities
- Demonstrates impact and confidence
- Articulates and expresses ideas clearly and succinctly
9. BA in Political Science with 7 years of Experience
- Good problem-solving skills and is solution-focused
- Seek resolutions through influence and negotiation
- Resilient under pressure and works well to a tight deadline
- Actively pushes self outside of comfort zone
- High-level planning skills, flexibility and adaptability, comfortable with ambiguity
- Good understanding and use of MS Office /Windows – Outlook, Excel, Word, PowerPoint
- Able to pick up new technology and systems well
- Excellent understanding of social media and the internet
- Actively works to develop an understanding of digital developments through reading, seminars and attending learning, development, and training
- Strong implementation and delivery skills, tactical and hands
10. BS in Landscape Architecture with 8 years of Experience
- Previous creative agency experience in a Strategic/Planning capacity
- Had worked with regional or global clients/accounts
- Able to open, inquisitive character with a focus on problem-solving in creative ways
- Passion for wider communications/ marketing trends and culture as a whole
- Social media/advertising/brand enthusiast
- Confidence enough to speak up, challenge and ask why (a lot)
- Collaborative with a passion for delivering industry-defining work
- Considers the wider/bigger picture, positive and alive to possibilities
- Pro-active problem solving, coming up with new solutions
11. BS in Public Policy with 5 years of Experience
- Know industry-standard tools, have eagerness, and enthusiasm.
- Be highly proficient in Excel, Word and PowerPoint to a good standard
- Dare to speak and share ideas, have a service mind.
- Be friendly and appropriately blend in.
- Have the ability to handle the client’s mood.
- Have a strong mind – be able to ignore annoying behavior.
- Have a confident personality to build trust
- Applying new/more efficient ways of working
- Creative and ideas orientated, with excellent attention to detail
12. BA in Sociology with 6 years of Experience
- Leading by example while developing, motivating and coaching the team
- Conducting regular 121, 360 feedback and development plans with direct reports
- Sharing knowledge across the team and ensuring ongoing personal development
- Help develop a positive team culture with the Director and ensure behaviors are being led by example
- Participating in the recruitment process for the team
- Driving collaboration and communication across the team
- Awareness of the staffing structure of the team and implications
- Ensuring the ongoing development of the team via the 360 process
- Good written skills – good grammar, clear and concise